Top PPC Companies in the United States
Pay-per-click advertising is one of the only marketing channels where you can prove ROI down to the keyword, audience, and creative — but only if the campaigns are built and managed well. The strongest U.S. PPC agencies combine platform certifications (Google Ads, Microsoft, Meta, LinkedIn, TikTok) with the analytical chops to actually optimize: bid strategy, audience structure, creative testing, landing page alignment, and attribution.
Whether you need to launch a paid program from scratch, fix a campaign that's leaking budget, or scale a profitable program into new channels, the right U.S. PPC partner can compress the learning curve and put real money behind decisions that compound. Clutch helps you compare top U.S. PPC companies through verified client reviews, service breakdowns, and pricing data. Filter by budget, industry, and platforms, and explore related directories:
9,944 Companies
List of the Best U.S. Pay Per Click Agencies and PPC Management Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
60% Pay Per Click10% Advertising10% Conversion Optimization +2 services10% Search Engine Optimization10% Social Media MarketingSee all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
Reviews mention Reasonable pricing
Clients have consistently praised KlientBoost for their reasonable and affordable pricing, which is particularly attractive to startups and smaller firms. One client noted that their pricing was 'affordable for a seed-stage startup,' while another remarked on the 'transparent, affordable pricing' coupled with impressive support. Overall, the sentiment reflects that clients appreciate the value they receive relative to their investment, allowing them to achieve marketing goals without exceeding budget constraints.-
Media Buying, PPC & Content Mktg for Real Estate Company
5.0 Jul 11, 2024The value they provide for the cost is much better than other agencies we looked at. Their team was very knowledgeable. When we ran into issues, they were very attentive to assist us.
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Industry Experience
KlientBoost has demonstrated expertise across various industries including retail, financial services, hospitality, and technology, consistently delivering strong results in lead generation and cost efficiency. Clients in retail commend their effective Google and Facebook ad strategies that significantly improved ROAS. In financial services, they have successfully optimized PPC campaigns leading to substantial reductions in CPA. Overall, feedback reflects a positive sentiment towards their collaborative approach, technical proficiency, and keen understanding of industry-specific challenges, making them a solid choice for businesses in these sectors.
Read All ReviewsSelect Industry to see insights
Education Consumer Products Retail Transportation Other Industry Advertising & marketing eCommerce Construction Software Energy & natural resources Arts, entertainment & music Legal IT Services GPS, Navigation & GIS Manufacturing Other industries Business services Media Consumer products & services Human Resources Sports Automotive Healthcare Food & Beverages Wellness & Fitness Gaming Environmental Services Motion Pictures & Film Nonprofit Logistics & Supply Chain Utilities Consulting Design Chemicals & Biotechnology Telecommunications Financial services Information technology Real estate Hospitality & leisure ContractingWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Feedback from clients regarding KlientBoost highlights a strong sentiment towards their cost-effectiveness and value for money. Many clients noted significant reductions in cost per acquisition (CPA) and increased return on ad spend (ROAS), with one client reporting a 54% increase in click-through rates and a 30% increase in ROAS. However, some feedback indicated that initial onboarding could be improved for clarity. Overall, clients appreciate the transparent communication and the proactive approach of the KlientBoost team in optimizing campaigns.Was this helpful?
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$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
70% Pay Per Click10% Ecommerce Marketing10% Search Engine Optimization +1 service10% Social Media MarketingSee all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
Reviews mention Honest
The sentiment regarding honesty in client feedback for Disruptive Advertising is overwhelmingly positive. Clients consistently highlight the company's transparent communication and realistic expectations. For instance, one client noted their appreciation for Disruptive's honesty in evaluating what services could be delivered, stating, "They were very honest about what they could and couldn't deliver on." Another client emphasized their integrity, saying, "I love how effective they are, but I am most impressed with how honest and personable they are." Overall, clients feel that Disruptive Advertising operates with high moral character and dedication.-
Social Media Marketing for Insurance Firm
5.0 Aug 2, 2021Disruptive is very transparent. They have always been very upfront with what they can and cannot deliver. They are also always open for discussion on any ideas we have and give us their honest feedback.
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Digital Advertising for Nutritional Supplement Company
5.0 Jul 22, 2021When they come in, they’re honest about what is working and what is not. They’ll evaluate your options — you’ll be impressed.
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PPC & Social Media Marketing for HR Company
4.0 Jun 28, 2021They really care that they are helping you meet your goals and if they can't, they are honest about it. The team was very honest about what they could and couldn't deliver on.
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PPC Services for Roofing Company
5.0 Feb 1, 2021I love how effective they are, but I am most impressed with how honest and personable they are. I feel like they are sincerely invested in our company.
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Digital Marketing for Dental Practice
5.0 Jun 20, 2020I find their responsiveness and honesty the most impressive. Disruptive Advertising listened to my goals and walked me through the plan on how to achieve them.
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3 of 4 reviews are 5 stars4 new reviews for Pay Per Click services$200,000 – $999,999 avg. project costRead 4 Recent ReviewsReviewed 4 times in the past 6 months
Recent reviews of Disruptive Advertising highlight their exceptional communication, proactive strategies, and deep analytical expertise. Clients have noted significant improvements in lead generation, campaign performance, and brand visibility. For instance, one client reported a 42% increase in new sales year-over-year. Overall sentiment is highly positive, with clients emphasizing the company's ability to act as a true partner, exceeding expectations while maintaining a strong focus on measurable outcomes and timely project management.Was this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients generally view Disruptive Advertising as providing good value for money, with many noting their effective cost management and impressive results. For instance, one client highlighted a 42% increase in sales year-over-year, while another reported a consistent return on ad spend of 3-4x. However, a few reviews indicated dissatisfaction with pricing relative to results, particularly when performance did not meet expectations. Overall, the sentiment leans positive, with a strong emphasis on the agency's commitment to achieving client goals.Was this helpful?
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$1,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
50% Pay Per Click25% Social Media Marketing20% Search Engine Optimization +1 service5% CRM Consulting and SISee all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
Reviews mention Openness
The reviews indicate a strong sentiment of openness from Black Propeller, with clients praising their transparency and proactive communication. One client highlighted their 'upfront approach' that fostered trust, while another noted their 'collaborative atmosphere' and willingness to listen to feedback. The consistent feedback underscores their commitment to aligning with client goals and adapting strategies based on input, contributing to successful project outcomes.-
PPC Management for Teddy Bear Company
5.0 Dec 1, 2020Every Monday, I'd receive a weekly performance report and every Wednesday was a 30 minute status call. However, I didn't have to wait for Wednesdays for access to my account manager. She was extremely responsive to my emails and open to listening to any ideas and answering any questions at any time.
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59 of 66 Pay Per Click reviews are 5 stars7 new reviews for Pay Per Click in past 6 months$50,000 – $199,999 avg. project costRead 66 ReviewsPay Per Click PROJECT HIGHLIGHT
Google PPC Marketing Services for Luggage Manufacturer
5.0 — Black Propeller provides Google-focused PPC marketing services for a military luggage manufacturer. The team is helping the client increase their ad spend while also boosting their ROAS. They also Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients generally perceive Black Propeller as offering good value for money, citing competitive pricing and effective results. One client highlighted their 'excellent upfront sales experience' and noted that their pricing fit within budget constraints. However, some reviews mentioned dissatisfaction due to unmet expectations regarding cost and performance. Overall, sentiment is mixed, with several clients emphasizing the importance of clear communication and realistic goal-setting to maximize value.Was this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
90% Pay Per Click10% Conversion OptimizationSee all 48 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads management and online ad campaigns. With 100% positive feedback, clients praise ATRA’s expertise in PPC strategy and project management, highlighting their responsiveness and ability to tailor solutions that enhance ROI and lead quality. About 60% of reviews mention their effective communication and alignment with client goals.
Reviews mention Adaptable
Client feedback highlights ATRA's adaptability as a key strength, noting their 'willingness to adapt to meet our needs concerning attribution and reporting.' The firm consistently delivers on time and proactively addresses client requirements. Overall sentiment is highly positive, with the client expressing satisfaction with both communication and results, stating, 'We're very happy with the results we receive.' This reflects ATRA's commitment to aligning with client objectives.-
PPC & Conversion Optimization for Law Firm
5.0 Jul 24, 2025Excellent client communication, willingness to adapt to meet our needs concerning attribution and reporting, clear messaging, excellent results.
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Industry Experience
The provider has demonstrated strong expertise across various industries, notably in Manufacturing, Legal, Retail, and Nonprofits. Clients praised their exceptional project management, tailored PPC strategies, and ability to deliver measurable results such as increased conversion rates and reduced costs per lead. Sentiment is overwhelmingly positive, particularly in Legal and Manufacturing sectors, where companies reported significant improvements in lead quality and marketing efficiency. Potential clients in these industries may find the provider highly compatible with their project needs.
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Retail Other Industry Dental Environmental Services Human Resources Advertising & marketing Consumer Products Real estate Software Healthcare Beauty & Cosmetics Research Construction Financial services Education Design Arts, entertainment & music Information technology Telecommunications Business services Nonprofit Legal ManufacturingWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback indicates that ATRA provides substantial value for money, with many clients highlighting their effective pricing models and return on investment. For instance, one client noted a 300% increase in ROAS while another reported a cost-per-lead reduction from $30 to $7. Reviewers consistently praised ATRA's proactive communication and project management, emphasizing their ability to stay within budget while delivering measurable results. Overall, clients express high satisfaction with the company's cost-effectiveness and strategic insights.Was this helpful?
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UndisclosedUndisclosed2 - 9Atlanta, GA
Services provided
10% Pay Per Click10% Conversion Optimization10% Email Marketing +7 services10% Fractional CMO Services10% Graphic Design10% Marketing Strategy10% Public Relations10% Search Engine Optimization10% Social Media Marketing10% Web DesignEstablished in 2008, Ethereal Innovations, Inc. Is a public relations firm. Their services include Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Port Jervis, NY
Services provided
10% Pay Per Click10% Advertising10% Branding +7 services10% Content Marketing10% Email Marketing10% Media Planning & Buying10% Public Relations10% Search Engine Optimization10% Social Media Marketing10% Web DevelopmentLocated in Port Jervis, New York, Media Solstice Marketing & Public Relations is a small Advertising company. The team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
60% Pay Per Click10% Advertising10% Conversion Optimization +2 services10% Search Engine Optimization10% Social Media MarketingSee all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
Reviews mention Reasonable pricing
Clients have consistently praised KlientBoost for their reasonable and affordable pricing, which is particularly attractive to startups and smaller firms. One client noted that their pricing was 'affordable for a seed-stage startup,' while another remarked on the 'transparent, affordable pricing' coupled with impressive support. Overall, the sentiment reflects that clients appreciate the value they receive relative to their investment, allowing them to achieve marketing goals without exceeding budget constraints.-
Media Buying, PPC & Content Mktg for Real Estate Company
5.0 Jul 11, 2024The value they provide for the cost is much better than other agencies we looked at. Their team was very knowledgeable. When we ran into issues, they were very attentive to assist us.
Read Full Review
Was this helpful?
Industry Experience
KlientBoost has demonstrated expertise across various industries including retail, financial services, hospitality, and technology, consistently delivering strong results in lead generation and cost efficiency. Clients in retail commend their effective Google and Facebook ad strategies that significantly improved ROAS. In financial services, they have successfully optimized PPC campaigns leading to substantial reductions in CPA. Overall, feedback reflects a positive sentiment towards their collaborative approach, technical proficiency, and keen understanding of industry-specific challenges, making them a solid choice for businesses in these sectors.
Read All ReviewsSelect Industry to see insights
Education Consumer Products Retail Transportation Other Industry Advertising & marketing eCommerce Construction Software Energy & natural resources Arts, entertainment & music Legal IT Services GPS, Navigation & GIS Manufacturing Other industries Business services Media Consumer products & services Human Resources Sports Automotive Healthcare Food & Beverages Wellness & Fitness Gaming Environmental Services Motion Pictures & Film Nonprofit Logistics & Supply Chain Utilities Consulting Design Chemicals & Biotechnology Telecommunications Financial services Information technology Real estate Hospitality & leisure ContractingWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Feedback from clients regarding KlientBoost highlights a strong sentiment towards their cost-effectiveness and value for money. Many clients noted significant reductions in cost per acquisition (CPA) and increased return on ad spend (ROAS), with one client reporting a 54% increase in click-through rates and a 30% increase in ROAS. However, some feedback indicated that initial onboarding could be improved for clarity. Overall, clients appreciate the transparent communication and the proactive approach of the KlientBoost team in optimizing campaigns.Was this helpful?
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$5,000+$50 - $99 / hr2 - 9Serves United StatesServices provided
60% Pay Per Click15% Search Engine Optimization15% Web Design +1 service10% Direct MarketingSee all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
Industry Experience
PPC Force has predominantly served the real estate industry, receiving positive feedback for their effectiveness in driving lead generation, improving ROI, and lowering acquisition costs. Clients highlighted their strong project management, timely responses, and deep understanding of business needs. Additionally, they have experience in the advertising and marketing sector, where they successfully enhanced client marketing outcomes. Overall, their expertise aligns well with clients in real estate and marketing, making them a valuable partner in these domains.
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Real estate Advertising & marketingWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight PPC Force's cost-effectiveness and value for money. One client noted a 50% reduction in cost per acquisition, while another emphasized that their pricing fit within budget and provided good value. Overall, feedback reflects strong satisfaction with the return on investment and the quality of leads generated, reinforcing the company's reputation for delivering high-value services at competitive rates.Was this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
10% Pay Per Click20% Digital Strategy20% Search Engine Optimization +4 services20% Web Design10% Logo10% Social Media Marketing10% Web DevelopmentSee all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click advertising and search engine marketing. Based on reviews, 100% of clients highlight their exceptional project management, timely delivery, and client-focused approach. Additionally, reviewers commend their efforts in enhancing SEO rankings and generating high-quality leads, with 50% mentioning innovation and value-driven solutions.
Reviews mention Proactive
Clients have expressed a highly positive sentiment regarding Gatorworks' proactive approach. One client noted their 'amazing' project management and highlighted their 'highly collaborative' nature, along with their ability to 'find solutions' proactively. Additionally, the willingness to 'try new things' and exceed expectations further underscores their commitment to delivering value. Overall, feedback reflects a strong appreciation for Gatorworks' proactive engagement and responsiveness to client needs.-
SEO & SEM Services for IT Services Company
4.0 Apr 19, 2023Project management is amazing. They're highly collaborative, easy to communicate with, and proactive in finding solutions.
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1 of 2 Pay Per Click reviews are 5 stars$10,000 – $49,000 avg. project costRead 2 ReviewsPay Per Click PROJECT HIGHLIGHT
Digital Marketing Strategy for Healthcare Organization
5.0 — Gatorworks has developed a digital marketing strategy for a healthcare organization. The team's work has included creative design, PPC ad campaign management, and display, social media, and email Read moreWas this helpful?
Industry Experience
Gatorworks has garnered positive feedback across several industries, including Home Services, Manufacturing, Food & Beverage, and Education. Clients commend their expertise in web design, SEO, and digital marketing strategies, noting significant improvements in online visibility and lead generation. The overall sentiment indicates strong reliability and a client-centric approach, making Gatorworks a suitable partner for businesses in these sectors seeking enhanced digital presence.
Read All ReviewsSelect Industry to see insights
Manufacturing Construction Other industries Consulting Healthcare Food & Beverage Retail Real estate Advertising & marketing Education IT Services Food & Beverages Media Nonprofit Home ServicesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback regarding Gatorworks highlights a strong sentiment of value for money. Clients consistently note their competitive pricing and high-quality service, with one stating Gatorworks provided 'good value for cost.' Another client emphasized the 'great culture fit' and transparency in pricing. Many reviews reflect satisfaction with the outcomes, such as increased website traffic and lead generation, further reinforcing the perception of cost-effectiveness. Overall, clients view Gatorworks as a reliable partner that delivers significant results for their investment.Was this helpful?
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
10% Pay Per Click10% Advertising10% Content Marketing +7 services10% Email Marketing10% Media Planning & Buying10% Mobile & App Marketing10% SMS Marketing10% Sales Outsourcing10% Search Engine Optimization10% Social Media MarketingAdvertising company Common Acquire was founded in 2017. The firm focuses on Advertising and Media Planning & Buying, and is small.
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UndisclosedUndisclosed2 - 9Oriskany Falls, NY
Services provided
10% Pay Per Click10% Audio Production10% Branding +7 services10% E-Commerce Development10% Email Marketing10% Graphic Design10% Search Engine Optimization10% Social Media Marketing10% Video Marketing10% Video ProductionThe Ad Group Agency, Inc. Is a branding company. The team specializes in Branding and Social Media Marketing, and the company is based in Oriskany Falls, New York.
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UndisclosedUndisclosed2 - 9Ronkonkoma, NY
Services provided
10% Pay Per Click10% Advertising10% Branding +7 services10% Direct Marketing10% Email Marketing10% Graphic Design10% Media Planning & Buying10% Search Engine Optimization10% Social Media Marketing10% Web DevelopmentFounded in 1968, Digital Resource House, Inc. Is an Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Roanoke, VA
Services provided
10% Pay Per Click10% Branding10% Content Marketing +7 services10% Content Writing Services10% Email Marketing10% Market Research10% Media Planning & Buying10% Search Engine Optimization10% Social Media Marketing10% Video ProductionSpherical Strategies is a branding agency. Founded in 2004, the team specializes in Branding and Market Research.
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UndisclosedUndisclosed2 - 9Birmingham, MI
Services provided
10% Pay Per Click10% Advertising10% Branding +9 services10% Corporate Photography10% Graphic Design10% Marketing Strategy10% Video Production10% Web Design5% Email Marketing5% Logo5% Packaging Design5% Social Media MarketingIn Birmingham, Michigan, Tinbug Design Studios is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Beverly Hills, MI
Services provided
10% Pay Per Click10% Business Consulting10% CRM Consulting and SI +7 services10% Conversion Optimization10% Corporate Training & Coaching10% Marketing Strategy10% Search Engine Optimization10% Social Media Marketing10% UX/UI Design10% Web DesignMarketing Strategy company XTRACT MEDIA is headquartered in Beverly Hills, Michigan. They provide Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Eaton Rapids, MI
Services provided
10% Pay Per Click10% Advertising10% Content Marketing +7 services10% Direct Marketing10% Email Marketing10% Graphic Design10% IT Managed Services10% Logo10% Marketing Strategy10% Social Media MarketingAdvertising company Total Local provides Advertising and Direct Marketing. They were established in 1992.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
Services provided
10% Pay Per Click10% Advertising10% Branding +7 services10% Content Marketing10% Conversion Optimization10% Email Marketing10% Event Marketing10% Search Engine Optimization10% Social Media Marketing10% Web DesignLaunched in 2018, The Branch, a small Advertising company, is headquartered in Colorado Springs, Colorado. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Durango, CO
Services provided
10% Pay Per Click10% Advertising10% Corporate Photography +7 services10% Email Marketing10% Marketing Strategy10% Search Engine Optimization10% Social Media Marketing10% Video Marketing10% Video Production10% Web DesignAscent Digital is an Advertising company. Established in 2021, the agency is in Durango, Colorado. Their team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
Services provided
10% Pay Per Click10% Advertising10% Branding +7 services10% Email Marketing10% Marketing Strategy10% Search Engine Optimization10% Social Media Marketing10% Video Marketing10% Video Production10% Web DesignWatts Media Ltd. Is an Advertising company established in 2017. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Seattle, WA
Services provided
10% Pay Per Click15% Advertising15% Search Engine Optimization +5 services15% Social Media Marketing15% Video Marketing10% Affiliate Marketing10% Content Marketing10% Mobile & App MarketingBased in Seattle, Washington, Lazar Marketing Consulting is an Advertising company. They focus on Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9El Cajon, CA
Services provided
10% Pay Per Click10% Branding10% Content Marketing +7 services10% Conversion Optimization10% Email Marketing10% Fractional CMO Services10% Search Engine Optimization10% Social Media Marketing10% UX/UI Design10% Web DesignSmall branding firm Your Essential Techs, is located in El Cajon, California. The team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Park Ridge, IL
Services provided
10% Pay Per Click30% Content Writing Services20% Content Marketing +4 services10% Email Marketing10% Marketing Strategy10% Search Engine Optimization10% Social Media MarketingBare Sky Marketing is a Park Ridge, Illinois-based Content Writing Services company. They specialize in Content Writing Services and Content Marketing and were established in 2004.
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UndisclosedUndisclosed2 - 9Naperville, IL
Services provided
10% Pay Per Click10% API Development10% CRM Consulting and SI +7 services10% Custom Software Development10% E-Commerce Development10% Email Marketing10% Graphic Design10% Search Engine Optimization10% Web Design10% Web DevelopmentNaper Solutions, Inc. Is an Email Marketing company established in 1997. In Naperville, Illinois, the team provides Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Winfield, IL
Services provided
10% Pay Per Click10% Content Marketing10% Email Marketing +7 services10% Marketing Strategy10% Sales Outsourcing10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web Design10% Web DevelopmentRelevant Elephant is a Marketing Strategy company launched in 2014. Headquartered in Winfield, Illinois, the team focuses on Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Canal Fulton, OH
Services provided
10% Pay Per Click10% Branding10% Content Marketing +7 services10% Email Marketing10% Mobile & App Marketing10% Sales Outsourcing10% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web DevelopmentHourGlass Media, LLC is a branding agency. The small Canal Fulton, Ohio-based team offers Branding and Social Media Marketing. The company was founded in 2007.
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UndisclosedUndisclosed2 - 9Lewis Center, OH
Services provided
10% Pay Per Click10% Advertising10% Content Marketing +7 services10% Content Writing Services10% Digital Strategy10% Graphic Design10% Search Engine Optimization10% Social Media Marketing10% UX/UI Design10% Web DesignLaunched in 2015, My Digital Advertising is a small Lewis Center, Ohio-based Advertising company. Their team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Chattanooga, TN
Services provided
10% Pay Per Click20% Email Marketing20% Sales Outsourcing +4 services20% Social Media Marketing10% Branding10% Marketing Strategy10% Web Design8Bend Marketing, LLC is a Chattanooga, Tennessee-based social media marketing agency. Established in 2019, the team focuses on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
Services provided
10% Pay Per Click10% Advertising10% Content Marketing +8 services10% E-Commerce Development10% Graphic Design10% IT Managed Services10% Search Engine Optimization10% Social Media Marketing10% Web Development5% Email Marketing5% Web DesignSFL Media is an Advertising company established in 2014. The team specializes in Advertising and Social Media Marketing and is located in Fort Lauderdale, Florida.
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UndisclosedUndisclosed2 - 9South Chesterfield, VA
Services provided
10% Pay Per Click10% Content Marketing10% Conversion Optimization +7 services10% Email Marketing10% Graphic Design10% Logo10% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web DevelopmentThe Dill Design is a social media marketing company established in 2011. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Vienna, VA
Services provided
10% Pay Per Click10% Branding10% CRM Consulting and SI +7 services10% Custom Software Development10% E-Commerce Development10% Mobile & App Marketing10% Social Media Marketing10% UX/UI Design10% Web Design10% Web DevelopmentBranding agency Appnector was launched in 2015. The team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Lafayette, LA
Services provided
10% Pay Per Click10% Branding10% CRM Consulting and SI +7 services10% Email Marketing10% Graphic Design10% Logo10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web DesignEffective Digital Marketing is a branding agency. Founded in 2015, the team focuses on Branding and Social Media Marketing. The company is located in Lafayette, Louisiana.
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UndisclosedUndisclosed2 - 9Eugene, OR
Services provided
10% Pay Per Click20% Branding20% Graphic Design +3 services20% Social Media Marketing20% Web Design10% Search Engine OptimizationMixed Handed Branding is a branding company. Their small team is located in Eugene, Oregon. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Smyrna, DE
Services provided
10% Pay Per Click70% Sales Outsourcing20% Email MarketingSales Outsourcing company Truewave ITES is located in Smyrna, Delaware. They provide Sales Outsourcing and Email Marketing and were established in 2019.
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UndisclosedUndisclosed2 - 9Ocoee, FL
Services provided
10% Pay Per Click10% Branding10% Business Consulting +10 services10% Marketing Strategy10% Search Engine Optimization10% UX/UI Design10% Web Development5% Corporate Photography5% Email Marketing5% Graphic Design5% Logo5% Video Production5% Web DesignReality Marketing Group is a small Ocoee, Florida-based branding company. The team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Orlando, FL
Services provided
10% Pay Per Click10% Cloud Consulting & SI10% Email Marketing +7 services10% Marketing Strategy10% Public Relations10% Search Engine Optimization10% Social Media Marketing10% Video Marketing10% Web Design10% Web DevelopmentNSG Consulting Inc. Is a small public relations company founded in 2011. Their team provides Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Kansas City, MO
Services provided
10% Pay Per Click10% Branding10% Ecommerce Marketing +9 services10% Packaging Design10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web Development5% Affiliate Marketing5% Email Marketing5% Public Relations5% Web DesignLocated in Kansas City, Missouri, Karuna Digital is a small branding agency. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Englewood Cliffs, NJ
Services provided
10% Pay Per Click10% Affiliate Marketing10% Content Marketing +7 services10% E-Commerce Development10% Email Marketing10% Graphic Design10% Search Engine Optimization10% Social Media Marketing10% Video Marketing10% Web DesignHeadquartered in Englewood Cliffs, New Jersey, NJ Website & Graphic Design is a social media marketing agency. Established in 2021, the team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Gilbert, AZ
Services provided
10% Pay Per Click20% Search Engine Optimization20% Web Design +5 services10% Branding10% Content Marketing10% Digital Strategy10% E-Commerce Development10% Social Media MarketingReal People Real SEO is a SEO services firm. Launched in 2017, the team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Boston, MA
Services provided
10% Pay Per Click25% Conversion Optimization25% Search Engine Optimization +2 services25% Web Development15% Social Media MarketingOrmi Media, a Conversion Optimization company, is headquartered in Boston, Massachusetts. The team provides Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Denver, CO
Services provided
10% Pay Per Click20% E-Commerce Development20% Search Engine Optimization +3 services20% Web Design20% Web Development10% Social Media MarketingCrowd Digital Marketing is a SEO services firm. Based in Denver, Colorado, their team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Fredericksburg, VA
Services provided
10% Pay Per Click40% Search Engine Optimization10% Conversion Optimization +4 services10% Email Marketing10% Mobile & App Marketing10% Social Media Marketing10% Web DesignSEO Web Labs, LLC is a SEO services firm. The Fredericksburg, Virginia-based agency was launched in 2018. Their team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Roanoke, VA
Services provided
10% Pay Per Click10% CRM Consulting and SI10% Content Marketing +7 services10% Conversion Optimization10% Digital Strategy10% Email Marketing10% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web DevelopmentRoava Digital Marketing is a small Digital Strategy company established in 2020. Their team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Denver, CO
Services provided
10% Pay Per Click20% Content Marketing20% Conversion Optimization +5 services10% Branding10% Ecommerce Marketing10% Market Research10% Search Engine Optimization10% Social Media MarketingMuse Marketing, LLC is a Content Marketing company. Established in 2012, the agency is headquartered in Denver, Colorado. Their services include Content Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Grand Junction, CO
Services provided
10% Pay Per Click20% Search Engine Optimization10% Content Marketing +6 services10% Conversion Optimization10% Corporate Training & Coaching10% Digital Strategy10% IT Managed Services10% Market Research10% Social Media MarketingFounded in 1996, Extreme Exposure Promotions, a small SEO agency, is located in Grand Junction, Colorado. Their team offers Search Engine Optimization and Market Research.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
Services provided
10% Pay Per Click20% Search Engine Optimization20% Social Media Marketing +5 services10% Conversion Optimization10% Email Marketing10% Sales Outsourcing10% Web Design10% Web DevelopmentGorilla Digital is a social media marketing company launched in 2023. The company provides Social Media Marketing and Search Engine Optimization, and is small.
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UndisclosedUndisclosed2 - 9Key West, FL
Services provided
10% Pay Per Click10% Content Marketing10% Conversion Optimization +7 services10% Email Marketing10% Graphic Design10% Sales Outsourcing10% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web DevelopmentHeadquartered in Key West, Florida, Southernmost Digital is a social media marketing agency. They provide Social Media Marketing and Content Marketing and were launched in 2018.
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UndisclosedUndisclosed2 - 9Boca Raton, FL
Services provided
10% Pay Per Click10% Content Marketing10% Conversion Optimization +7 services10% E-Commerce Development10% Email Marketing10% Sales Outsourcing10% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web DevelopmentBBEX Marketing is a small Boca Raton, Florida-based social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Lakeland, FL
Services provided
10% Pay Per Click20% Web Design10% Content Marketing +6 services10% Content Writing Services10% Conversion Optimization10% Market Research10% Sales Outsourcing10% Search Engine Optimization10% Social Media MarketingGood Intents Marketing LLC., a web design company, was launched in 2019. The team specializes in Web Design and Market Research and is headquartered in Lakeland, Florida.
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UndisclosedUndisclosed2 - 9North Bergen, NJ
Services provided
10% Pay Per Click10% Content Marketing10% Conversion Optimization +7 services10% E-Commerce Development10% SMS Marketing10% Search Engine Optimization10% Social Media Marketing10% Video Marketing10% Web Design10% Web DevelopmentMy Virtual Design LLC is a small North Bergen, New Jersey-based social media marketing agency. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Woodcliff Lake, NJ
Services provided
10% Pay Per Click20% Content Marketing20% Conversion Optimization +4 services20% Marketing Strategy10% Branding10% Public Relations10% Search Engine OptimizationConversion Agile Marketing is a small Marketing Strategy company in Woodcliff Lake, New Jersey. The team offers Marketing Strategy and Content Marketing.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
10% Pay Per Click15% Search Engine Optimization15% Social Media Marketing +5 services15% Web Design15% Web Development10% Conversion Optimization10% Email Marketing10% Graphic DesignSocial media marketing company The Freeman Agency was founded in 2020. The agency provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Reno, NV
Services provided
10% Pay Per Click50% Search Engine Optimization30% Web Design +1 service10% Social Media MarketingBnBSeo is a small SEO services firm located in Reno, Nevada. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Henderson, NV
Services provided
10% Pay Per Click10% Branding10% Email Marketing +7 services10% Graphic Design10% Marketing Strategy10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web Design10% Web DevelopmentFounded in 2013, Hunter Marketing is a branding firm. The agency provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Hartford, CT
Services provided
10% Pay Per Click10% Content Marketing10% Conversion Optimization +7 services10% Email Marketing10% Marketing Strategy10% Mobile & App Marketing10% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web DevelopmentRISE SEO Services, a Marketing Strategy company, was launched in 2008. The team offers Marketing Strategy and Social Media Marketing and is headquartered in Hartford, Connecticut.
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UndisclosedUndisclosed2 - 9Torrington, CT
Services provided
10% Pay Per Click10% Content Marketing10% Cybersecurity +7 services10% E-Commerce Development10% IT Managed Services10% Mobile App Development10% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web DevelopmentSocial media marketing agency 911 Website Repair is headquartered in Torrington, Connecticut. They offer Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Santa Clara, CA
Services provided
10% Pay Per Click20% Marketing Strategy10% BI & Big Data Consulting & SI +6 services10% Call Center Services10% Conversion Optimization10% Email Marketing10% Market Research10% Sales Outsourcing10% Social Media MarketingContactaffix is a Marketing Strategy company. Launched in 2017, the company specializes in Marketing Strategy and Market Research.
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UndisclosedUndisclosed2 - 9Wake Forest, NC
Services provided
10% Pay Per Click10% Call Center Services10% Content Marketing +7 services10% Conversion Optimization10% Email Marketing10% Market Research10% Marketing Strategy10% Search Engine Optimization10% Social Media Marketing10% Web DesignLaunched in 2015, Solid Stratagems is a small Market Research company based in Wake Forest, North Carolina. Their team focuses on Market Research and Marketing Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
Rollover to see company insights or click a company below for more details.
A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Best U.S. Pay Per Click Agencies and PPC Management Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.1/40.019.8/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
35.8/40.018.6/20 Reviews10/10 Clients & Experience7.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr50 - 249Scottsdale, AZ
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Sheridan, WY
Ability to deliver
34.3/40.016.4/20 Reviews7.9/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249San Diego, CA
Ability to deliver
34.2/40.016.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
34/40.017.4/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
100% Pay Per Click
U.S. PPC Services FAQs
A U.S.-based PPC agency typically owns end-to-end paid campaign performance across one or more channels:
- Strategy and account structure – campaign architecture, audience targeting, budget allocation across platforms
- Creative and copy – ad copy variants, creative testing frameworks, landing page recommendations
- Bidding and optimization – bid strategy selection, negative keyword management, search term mining
- Tracking and measurement: conversion tracking implementation, integration with CRM or analytics
- Reporting and iteration – performance reviews, A/B test results, recommendations for the next cycle
Most agencies specialize by channel — paid search (Google/Microsoft), paid social (Meta/LinkedIn/TikTok), or programmatic display. Some are full-funnel; others are single-platform shops with deep certification depth.
Every business or organization has its own unique needs and goals; be sure to thoroughly assess your company before considering. Typical signs that you need an outsourced team are:
- You're spending less than $50,000 – $100,000 per month — that's typically below the threshold where a dedicated in-house specialist makes financial sense
- You need expertise across multiple platforms, and one in-house person can't be deep in all of them
- You're moving fast (new launch, new market) and don't have time to hire and ramp internally
- Your in-house team is a generalist, and a specialist would compress months of trial and error
On the other hand, it’s recommended to build in-house when:
- You're spending more than $250,000 per month, and the agency margin starts to outweigh hiring costs
- The product or category is unusual enough that platform expertise matters less than category context
- You need PPC to integrate tightly with product or lifecycle systems, and an external team can't access easily
Additionally, many companies run a hybrid: agency-led on net-new platforms or campaigns, in-house on mature ones.
Based on Clutch pricing data, U.S.-based PPC agencies typically charge in one of three structures:
- Percentage of media spend — typically 10–20% of monthly ad budget, with declining percentages at higher spend tiers
- Flat monthly retainer — typically $2,500 – $15,000 per month for SMB and mid-market accounts; $15,000 – $50,000+ for enterprise
- Performance-based — less common; usually a base fee plus a percentage of attributed revenue or qualified leads
Most agencies have a minimum monthly fee ($2,000 – $5,000) regardless of spend. Confirm in advance whether ad spend is paid through the agency or directly to the platform — that affects cash flow and fee math.
Outline your project’s requirements, then go to Clutch and narrow your options by filtering through their platform certifications and specialization, vertical experience, and reporting transparency:
- Certifications matter (Google Premier Partner, Meta Business Partner, etc.), but they're a floor, not a ceiling — most reputable agencies have them.
- Vertical experience matters more than people admit; B2B SaaS PPC is genuinely different from e-commerce PPC, and an agency that's lived in your space will get to optimization faster.
- Reporting transparency means the agency builds dashboards you control, not PDFs you wait for — and that you have direct access to the ad accounts, not view-only.
Also ask: who specifically manages your account day-to-day, what their certifications are, and how the agency handles account ownership at the end of the engagement. Reputable firms hand over the account fully.
- Account ownership in the agency's name. Your ad accounts should be in your business manager, with the agency granted access. Anyone who refuses this is holding your performance data hostage.
- Guaranteed CPA or ROAS. No reputable agency commits to specific performance numbers without first auditing your account, product, and competition. Anyone who does is selling you something.
- Vague reporting. Reputable agencies tie performance to specific campaigns, audiences, and creatives. Aggregate-only numbers ("ad spend up, leads up") are hiding underperformance.
- No conversion tracking discussion in pitch. Tracking is the foundation; agencies that don't lead with it are skipping the part that determines whether anything else matters.
- Pitch team disappears after signing. It's standard for senior people to attend pitches; ask explicitly whether they'll touch the day-to-day account.
Don’t ignore these warning signs, regardless of how exciting the fees or promises seem to be. Make sure to steer clear from any of these red flags.
Get matched with the 5 best-fit agencies for your project—in 4 minutes or less.