Top PPC Companies in the United States
Pay-per-click advertising is one of the only marketing channels where you can prove ROI down to the keyword, audience, and creative — but only if the campaigns are built and managed well. The strongest U.S. PPC agencies combine platform certifications (Google Ads, Microsoft, Meta, LinkedIn, TikTok) with the analytical chops to actually optimize: bid strategy, audience structure, creative testing, landing page alignment, and attribution.
Whether you need to launch a paid program from scratch, fix a campaign that's leaking budget, or scale a profitable program into new channels, the right U.S. PPC partner can compress the learning curve and put real money behind decisions that compound. Clutch helps you compare top U.S. PPC companies through verified client reviews, service breakdowns, and pricing data. Filter by budget, industry, and platforms, and explore related directories:
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$1,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 48 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads management and online ad campaigns. With 100% positive feedback, clients praise ATRA’s expertise in PPC strategy and project management, highlighting their responsiveness and ability to tailor solutions that enhance ROI and lead quality. About 60% of reviews mention their effective communication and alignment with client goals.
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UndisclosedUndisclosed10 - 49Moline, IL
Services provided
MajorBrains Technology Pvt. Ltd., a web design agency, was established in 2009. The team offers Web Design and Branding.
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UndisclosedUndisclosed10 - 49Pittsburgh, PA
Services provided
Ker Communications, a SEO company, is based in Pittsburgh, Pennsylvania. They offer Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr2 - 9Serves United StatesServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click advertising and search engine marketing. Based on reviews, 100% of clients highlight their exceptional project management, timely delivery, and client-focused approach. Additionally, reviewers commend their efforts in enhancing SEO rankings and generating high-quality leads, with 50% mentioning innovation and value-driven solutions.
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UndisclosedUndisclosed2 - 9Lancaster, PA
Services provided
See all 1 projectsSwitch It Up Designs is a digital advertising company specializing in Pay-Per-Click Advertising and online ad campaigns. However, 100% of the provided feedback is negative, highlighting issues such as unprofessional conduct and unmet promises. Reviewers advise caution due to unethical practices and poor communication from management.
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$5,000+< $25 / hr50 - 249Austin, TX
Services provided
See all 2 projectsDigital Otters offers a range of digital marketing services, including PPC, SEO, and social media marketing. Reviews highlight their expertise in Google Ads and paid search, as well as their effective project management and ability to exceed expectations. Clients appreciate their tailored strategies, transparency, and dedication to delivering strong ROI and increased online presence.
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$1,000+$25 - $49 / hr2 - 9Boise, ID
Services provided
See all 1 projectsWelcome to Boise Marketing Masters. We are a marketing agency based in Boise, led by Gavin Rapp, offering a range of marketing solutions. Our team is dedicated to providing effective advertising and
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$10,000+$150 - $199 / hr50 - 249Chicago, IL
Services provided
Omobono Ltd, a midsize branding firm, is based in Cambridge, England and Chicago, Illinois. Their services include Branding and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9New York, NY
Services provided
Moonwalk is a PPC company. They are located in New York, New York and have small team. They focus on Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Grand Rapids, MI
Services provided
Based in Grand Rapids, Michigan, Socialclick is a PPC company. They specialize in Pay Per Click and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Weston, CT
Services provided
Shared Audiences is a PPC agency. The team is located in Weston, Connecticut, and their services include Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Los Angeles, CA
Services provided
Seoluxor is a SEO company founded in 2006. Their services include Search Engine Optimization and Conversion Optimization.
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$1,000+$100 - $149 / hrFreelancerDurango, CO
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PPC agency Banner Consulting specializes in Pay Per Click and Marketing Strategy. They were established in 2021.
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$1,000+$25 - $49 / hr50 - 249Fletcher, NC
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See all 31 projectsSeller Drive Global is a digital advertising agency specializing in Amazon account management and Pay-Per-Click (PPC) campaigns. The company is praised for its comprehensive approach, combining listing optimization, case management, and PPC management, resulting in increased sales, enhanced visibility, and reduced Advertising Cost of Sales (ACOS). Over 90% of reviewers highlight their timely delivery and exceptional communication.
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$1,000+$50 - $99 / hrFreelancerLongmont, CO
Services provided
My Web Dev Girl is a PPC company headquartered in Longmont, Colorado. Established in 2016, the team focuses on Pay Per Click and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Denver, CO
Services provided
Fortem Media is a small St Leonards, Australia-based social media marketing company. The team provides Social Media Marketing and Video Production.
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$1,000+$100 - $149 / hrFreelancerClearwater, FL
Services provided
Online Presence Manager, Inc. Is a SEO agency. They offer Search Engine Optimization and Pay Per Click and are headquartered in Clearwater, Florida.
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$1,000+$25 - $49 / hr2 - 9Rockaway, NJ
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Launched in 2024, Near Me Digital MArketing Agency is a pay per click agency. The small team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Colorado Springs, CO
Services provided
Located in Colorado Springs, Colorado, Clover PPC is a small social media marketing company. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Jacksonville, FL
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SEO company Konverzion was established in 2024. The team provides Search Engine Optimization and Pay Per Click and is based in Jacksonville, Florida.
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Undisclosed$50 - $99 / hr2 - 9Hanover, NJ
Services provided
In Hanover, New Jersey, Leaf Rush Marketing is a small web design agency. Their services include Web Design and Pay Per Click.
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$5,000+$25 - $49 / hr10 - 49Wilmington, DE
Services provided
See all 4 projectsPhoenix Industry offers comprehensive services including E-commerce project development, design, marketing strategy, and Pay Per Click (PPC) management. Reviews highlight their professionalism, strong communication, and effective project management. The PPC services, particularly Google Ads, have significantly increased new customer acquisition for clients.
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$1,000+$50 - $99 / hr2 - 9Oceanside, CA
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AI Advantage Agency is a pay per click agency. The Oceanside, California-based company provides Pay Per Click and AI Consulting.
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UndisclosedUndisclosed10 - 49Stallings, NC
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Launched in 2023, The Amazon Whisperer is a SEO company. The company offers Search Engine Optimization and Conversion Optimization, and is small.
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$5,000+$100 - $149 / hrFreelancerBurlington, VT
Services provided
Located in Burlington, Vermont, Berriman Web Marketing is a small PPC agency. Their services include Pay Per Click and Advertising.
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$1,000+$50 - $99 / hrFreelancerLos Angeles, CA
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1993 Designs is a web design company located in Los Angeles, California. They provide Web Design and Pay Per Click and were established in 2020.
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$5,000+$100 - $149 / hr50 - 249Rochester, NY
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ReviewTube is a social media marketing firm. They offer Social Media Marketing and Pay Per Click and are based in Rochester, New York.
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$1,000+$100 - $149 / hr2 - 9Roseville, CA
Services provided
Jucebox Local Marketing Partners is a small web design agency founded in 2012. Their services include Web Design and Content Marketing.
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$1,000+Undisclosed10 - 49Atlanta, GA
Services provided
Founded in 2021, Getting Attention is an Advertising company. Their services include Advertising and Conversion Optimization.
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$5,000+$25 - $49 / hr10 - 49New York, NY
Services provided
See all 1 projectsMrWedo Digital Marketing Agency offers website rebuilding and SEO improvement services, demonstrating exceptional planning, rigor, and transparency. Reviews highlight their ability to absorb client information and dedication to delivering the best value, resulting in significant positive impacts such as more than 5,000 keywords indexed in six months.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Relat is a small PPC agency in Los Angeles, California. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9New York, NY
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NicholasChou.com is a PPC agency located in New York, New York. The team specializes in Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Lafayette, LA
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Bernard Beacon Marketing Technology, LLC, a PPC agency, was launched in 2018. The team focuses on Pay Per Click and Email Marketing and is headquartered in Lafayette, Louisiana.
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UndisclosedUndisclosed2 - 9Wellesley, MA
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Adsonica is a PPC company. Established in 2012, the team offers Pay Per Click and Web Development. The firm is headquartered in Wellesley, Massachusetts.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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MerchantWords, INC., a pay per click company, was established in 2012. Located in Los Angeles, California, the team provides Pay Per Click and Search Engine Optimization.
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$10,000+$50 - $99 / hr10 - 49Boise, ID
Services provided
WebMarkets Medical Marketing is a Digital Strategy company located in Boise, Idaho and. The team offers Digital Strategy and Market Research.
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$5,000+$150 - $199 / hr50 - 249Downey, CA
Services provided
Midsize Advertising company Float Media House, is in Downey, California. Their services include Advertising and Media Planning & Buying.
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$1,000+< $25 / hr2 - 9Palm Harbor, FL
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SEO Ninja, LLC, a SEO company, is in Palm Harbor, Florida. They offer Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hrFreelancerPlantation, FL
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Headquartered in Plantation, Florida, Design WWS Web Design and Marketing is a social media marketing firm. Established in 2015, the team offers Social Media Marketing and Search Engine
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$1,000+$100 - $149 / hr2 - 9Austin, TX
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Lead Capital Agency Inc is a social media marketing company launched in 2012. Their services include Social Media Marketing and Pay Per Click.
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$1,000+Undisclosed2 - 9St. Petersburg, FL
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See all 1 projectsForward Growth Media offers consulting services focused on agency operations and media buying. Reviews highlight their impressive depth of knowledge and proactive approach in providing resources. Clients appreciate their timely communication and effective project management, noting increased ROI and confidence in service delivery as key outcomes.
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$1,000+$100 - $149 / hr10 - 49Jacksonville, FL
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PageOnePlease.com is a Jacksonville, Florida-based pay per click company. Launched in 2012, the team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Roebuck, SC
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Wilson Digital Marketing is a SEO agency. In Roebuck, South Carolina, their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Dover, DE
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Sales Fortuna LLC is a SEO company. They are in Dover, Delaware, and their services include Search Engine Optimization and E-Commerce Development.
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UndisclosedUndisclosedFreelancerPennsauken Township, NJ
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SEO company and pay per click agency SPARKS Design is located in Pennsauken Township, New Jersey. Launched in 2012, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Sterling Heights, MI
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See all 1 projectsweb:in Development House - Digital Agency offers social media management and paid advertising services, including on platforms such as Instagram, LinkedIn, and Facebook. Reviews highlight their effective communication, commitment to deadlines, and responsiveness, contributing to the success of ongoing projects and generating leads. Clients highly recommend their services for their professional and reliable approach.
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Undisclosed$200 - $300 / hr2 - 9Gilbert, AZ
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Content Marketing company Webspand is in Gilbert, Arizona. The team focuses on Content Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Houston, TX
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Based in Houston, Texas, Raul's Web Studio LLC is a web design agency. Their services include Web Design and Search Engine Optimization.
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$1,000+$50 - $99 / hr50 - 249Washington, DC
Services provided
Pixelrasa is a branding company. The team offers Branding and Social Media Marketing and is based in Parramatta, Australia and Washington, District of Columbia.
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$1,000+$50 - $99 / hr2 - 9Alhambra, CA
Services provided
See all 1 projectsSparksbox offers services in blog design, blog maintenance, and web hosting primarily for WordPress platforms. Client reviews highlight their prompt communication, budget-friendly pricing, and exceptional design quality, with a particular emphasis on the professionalism and expertise of their web designer, Dellon. Overall, clients express high satisfaction and strong recommendations for Sparksbox.
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$1,000+$100 - $149 / hr10 - 49West Chester, OH
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See all 85 projectsLanternSol is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and SEO. Reviews indicate they are highly professional and deliver excellent results, such as a 53% increase in ROAS and improved SEO outcomes. With 100% of reviewers praising their project management and responsiveness, they are noted for their efficiency and personalized service.
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$5,000+$150 - $199 / hr10 - 49Addison, TX
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See all 7 projectsAVX Digital is a digital advertising agency renowned for its expertise in Pay-Per-Click (PPC) advertising, including Search Engine Marketing and Google Ads. Overall feedback highlights their strong technical knowledge and collaborative project management, with 75% of reviewers praising their responsiveness and strategic approach. Some clients noted a reluctance to adopt specific communication technologies but appreciated their dedication to relationship-building and client success.
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List of the Best U.S. Pay Per Click Agencies and PPC Management Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.1/40.019.8/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
35.8/40.018.6/20 Reviews10/10 Clients & Experience7.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr50 - 249Scottsdale, AZ
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Sheridan, WY
Ability to deliver
34.3/40.016.4/20 Reviews7.9/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249San Diego, CA
Ability to deliver
34.2/40.016.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
34/40.017.4/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
100% Pay Per Click
U.S. PPC Services FAQs
A U.S.-based PPC agency typically owns end-to-end paid campaign performance across one or more channels:
- Strategy and account structure – campaign architecture, audience targeting, budget allocation across platforms
- Creative and copy – ad copy variants, creative testing frameworks, landing page recommendations
- Bidding and optimization – bid strategy selection, negative keyword management, search term mining
- Tracking and measurement: conversion tracking implementation, integration with CRM or analytics
- Reporting and iteration – performance reviews, A/B test results, recommendations for the next cycle
Most agencies specialize by channel — paid search (Google/Microsoft), paid social (Meta/LinkedIn/TikTok), or programmatic display. Some are full-funnel; others are single-platform shops with deep certification depth.
Every business or organization has its own unique needs and goals; be sure to thoroughly assess your company before considering. Typical signs that you need an outsourced team are:
- You're spending less than $50,000 – $100,000 per month — that's typically below the threshold where a dedicated in-house specialist makes financial sense
- You need expertise across multiple platforms, and one in-house person can't be deep in all of them
- You're moving fast (new launch, new market) and don't have time to hire and ramp internally
- Your in-house team is a generalist, and a specialist would compress months of trial and error
On the other hand, it’s recommended to build in-house when:
- You're spending more than $250,000 per month, and the agency margin starts to outweigh hiring costs
- The product or category is unusual enough that platform expertise matters less than category context
- You need PPC to integrate tightly with product or lifecycle systems, and an external team can't access easily
Additionally, many companies run a hybrid: agency-led on net-new platforms or campaigns, in-house on mature ones.
Based on Clutch pricing data, U.S.-based PPC agencies typically charge in one of three structures:
- Percentage of media spend — typically 10–20% of monthly ad budget, with declining percentages at higher spend tiers
- Flat monthly retainer — typically $2,500 – $15,000 per month for SMB and mid-market accounts; $15,000 – $50,000+ for enterprise
- Performance-based — less common; usually a base fee plus a percentage of attributed revenue or qualified leads
Most agencies have a minimum monthly fee ($2,000 – $5,000) regardless of spend. Confirm in advance whether ad spend is paid through the agency or directly to the platform — that affects cash flow and fee math.
Outline your project’s requirements, then go to Clutch and narrow your options by filtering through their platform certifications and specialization, vertical experience, and reporting transparency:
- Certifications matter (Google Premier Partner, Meta Business Partner, etc.), but they're a floor, not a ceiling — most reputable agencies have them.
- Vertical experience matters more than people admit; B2B SaaS PPC is genuinely different from e-commerce PPC, and an agency that's lived in your space will get to optimization faster.
- Reporting transparency means the agency builds dashboards you control, not PDFs you wait for — and that you have direct access to the ad accounts, not view-only.
Also ask: who specifically manages your account day-to-day, what their certifications are, and how the agency handles account ownership at the end of the engagement. Reputable firms hand over the account fully.
- Account ownership in the agency's name. Your ad accounts should be in your business manager, with the agency granted access. Anyone who refuses this is holding your performance data hostage.
- Guaranteed CPA or ROAS. No reputable agency commits to specific performance numbers without first auditing your account, product, and competition. Anyone who does is selling you something.
- Vague reporting. Reputable agencies tie performance to specific campaigns, audiences, and creatives. Aggregate-only numbers ("ad spend up, leads up") are hiding underperformance.
- No conversion tracking discussion in pitch. Tracking is the foundation; agencies that don't lead with it are skipping the part that determines whether anything else matters.
- Pitch team disappears after signing. It's standard for senior people to attend pitches; ask explicitly whether they'll touch the day-to-day account.
Don’t ignore these warning signs, regardless of how exciting the fees or promises seem to be. Make sure to steer clear from any of these red flags.