Top Video Marketing Services
2,691 Companies
List of the Top Video Marketing Agencies
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UndisclosedUndisclosed2 - 9Lynnfield, MA
Services provided
20% Video Marketing20% Pay Per Click20% Search Engine Optimization +2 services20% Social Media Marketing20% Web DesignLocated in Lynnfield, Massachusetts, Local Digital Design is a small social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Bloomsburg, PA
Services provided
20% Video Marketing40% Pay Per Click20% Sales Outsourcing +1 service20% Search Engine OptimizationReal Time Lead Gen is a small Bloomsburg, Pennsylvania-based pay per click agency. The team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Corona, CA
Services provided
20% Video Marketing20% Email Marketing20% Pay Per Click +2 services20% Search Engine Optimization20% Web DesignStebbins Media Inc. Is an Email Marketing company. They are in Corona, California. Their team specializes in Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Dunedin, FL
Services provided
20% Video Marketing20% Pay Per Click20% Search Engine Optimization +3 services20% Social Media Marketing10% Web Design10% Web DevelopmentFounded in 2009, Coastal Clicks is a social media marketing company. The team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Lafayette, CA
Services provided
20% Video Marketing20% Email Marketing20% Pay Per Click +2 services20% Search Engine Optimization20% Social Media MarketingSocial media marketing company Blast My Biz provides Social Media Marketing and Email Marketing. They were established in 2010.
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UndisclosedUndisclosed2 - 9Hartford, CT
Services provided
20% Video Marketing20% Branding20% Email Marketing +2 services20% Pay Per Click20% Search Engine OptimizationSmall branding firm Premier Marketing, is based in Hartford, Connecticut. Their services include Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Woodbury, MN
Services provided
20% Video Marketing20% Pay Per Click20% Search Engine Optimization +3 services20% Social Media Marketing10% Logo10% Web DesignSmarty Pants Web Marketing, a social media marketing agency, was founded in 2002. They offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
20% Video Marketing40% Pay Per Click20% Search Engine Optimization +1 service20% Web DevelopmentSmall PPC company STL Local Search LLC, is in St. Louis, Missouri. The team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Springfield, MO
Services provided
20% Video Marketing20% Content Marketing20% Pay Per Click +4 services10% Graphic Design10% Search Engine Optimization10% Social Media Marketing10% Web DesignExtreme Vision Now, a small Content Marketing company, is located in Springfield, Missouri. The team specializes in Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
Services provided
20% Video Marketing20% Business Consulting20% Content Marketing +2 services20% Corporate Training & Coaching20% Marketing StrategyMarketing Strategy company NJ Cannabis Consulting LLC was founded in 2018. The company focuses on Marketing Strategy and Content Marketing, and is small.
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UndisclosedUndisclosed2 - 9Overland Park, KS
Services provided
20% Video Marketing20% Audio Production20% Business Consulting +2 services20% Corporate Training & Coaching20% Social Media Marketing180 Your Marketing is a social media marketing firm. They are in Overland Park, Kansas and have small team. Their services include Social Media Marketing and Business Consulting.
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UndisclosedUndisclosed2 - 9
Services provided
20% Video Marketing20% Advertising20% Email Marketing +3 services20% Marketing Strategy10% Conversion Optimization10% Event MarketingReach Strategic is an Advertising company. The small Vancouver, Washington-based team offers Advertising and Marketing Strategy. The agency was founded in 2018.
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UndisclosedUndisclosed2 - 9Mooresville, NC
Services provided
20% Video Marketing20% Pay Per Click20% Web Design +3 services15% Search Engine Optimization15% Web Development10% Conversion OptimizationLaunched in 2017, Sparkinator is a small PPC agency. Their services include Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9Cedar Park, TX
Services provided
20% Video Marketing20% Pay Per Click20% Search Engine Optimization +2 services20% Social Media Marketing20% Web DesignTEK SEO is a social media marketing firm. They are located in Cedar Park, Texas and have small team. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9London, England
Services provided
20% Video Marketing20% Content Marketing20% Social Media Marketing +4 services10% Corporate Training & Coaching10% Email Marketing10% Marketing Strategy10% Pay Per ClickMarketing Fundamentals Ltd is a social media marketing agency established in 2010. The agency specializes in Social Media Marketing and Content Marketing, and is small.
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UndisclosedUndisclosed2 - 9London, England
Services provided
20% Video Marketing40% Video Production20% Advertising +2 services10% Audio Production10% Social Media MarketingWillow City, a video production company, is based in London, England. Their services include Video Production and Advertising.
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UndisclosedUndisclosed2 - 9
Services provided
20% Video Marketing20% Pay Per Click10% Content Marketing +5 services10% E-Commerce Development10% Email Marketing10% Search Engine Optimization10% Social Media Marketing10% Web DevelopmentVeedoomedia is a London, England-based pay per click company. They provide Pay Per Click and Video Marketing.
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UndisclosedUndisclosed2 - 9London, England
Services provided
20% Video Marketing20% Graphic Design20% Search Engine Optimization +2 services20% Social Media Marketing20% Web DesignAA Media Studios, a social media marketing agency, is located in London, England. Established in 2015, the team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9London, England
Services provided
20% Video Marketing40% Video Production20% Corporate Photography +1 service20% Event MarketingVideo production company Interviews & Testimonials is in London, England. Established in 2015, the team provides Video Production and Event Marketing.
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UndisclosedUndisclosed2 - 9London, England
Services provided
20% Video Marketing30% Video Production20% Advertising +3 services10% Event Management10% Event Marketing10% Public RelationsLux Films is a London, England-based video production company. The team provides Video Production and Advertising.
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UndisclosedUndisclosed2 - 9
Services provided
20% Video Marketing30% Video Production20% Branding +2 services20% Corporate Photography10% Social Media MarketingFounded in 2023, THAT'S BOLD is a video production agency. The team focuses on Video Production and Branding and is located in London, England.
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UndisclosedUndisclosed2 - 9Cedar Park, TX
Services provided
20% Video Marketing20% Pay Per Click20% Search Engine Optimization +2 services20% Social Media Marketing20% Web DesignLoneStar SEO Pros is a social media marketing company. They are located in Cedar Park, Texas and have small team. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Mesa, AZ
Services provided
20% Video Marketing20% Pay Per Click20% Search Engine Optimization +2 services20% Social Media Marketing20% Web DesignLaunched in 2011, Online Yeti is a SEO agency. The team specializes in Search Engine Optimization and Pay Per Click and is headquartered in Mesa, Arizona.
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UndisclosedUndisclosed2 - 9
Services provided
20% Video Marketing20% Pay Per Click20% Search Engine Optimization +3 services20% Social Media Marketing10% Content Marketing10% Marketing StrategyUSA Local SEO is a small New York City, New York-based social media marketing agency. The team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9St. Petersburg, FL
Services provided
20% Video Marketing40% Video Production20% Broadcast Video +1 service20% Search Engine OptimizationFounded in 2001, 2 Hungry Dogs Productions is a small video production company headquartered in St. Petersburg, Florida. Their team specializes in Video Production and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9London, England
Services provided
20% Video Marketing60% Search Engine Optimization20% Pay Per ClickMac Productions SEO is a SEO company. The small London, England-based team focuses on Search Engine Optimization and Pay Per Click. The company was launched in 1996.
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UndisclosedUndisclosed2 - 9Buffalo, NY
Services provided
20% Video Marketing20% Content Marketing20% Pay Per Click +2 services20% Search Engine Optimization20% Social Media MarketingLocated in Buffalo, New York, Accelerate Now Law Firm Marketing is a social media marketing agency. They offer Social Media Marketing and Content Marketing and were established in 2013.
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UndisclosedUndisclosed2 - 9
Services provided
20% Video Marketing20% Search Engine Optimization20% Video Production +4 services10% Branding10% Content Marketing10% Corporate Photography10% Social Media MarketingSEO services firm Peace Entertainment Media was founded in 2001. Headquartered in Dumfries, Virginia, the team provides Search Engine Optimization and Video Production.
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UndisclosedUndisclosed2 - 9Battle Creek, MI
Services provided
20% Video Marketing20% Content Marketing20% Email Marketing +2 services20% Search Engine Optimization20% Social Media MarketingCozyartz Media Group is a Battle Creek, Michigan-based social media marketing company. The team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Covington, LA
Services provided
20% Video Marketing20% Pay Per Click20% Search Engine Optimization +2 services20% Social Media Marketing20% Web DesignSharp Consulting Group is a social media marketing firm. Located in Covington, Louisiana, the company was founded in 2017. Their services include Social Media Marketing and Search Engine
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UndisclosedUndisclosed2 - 9Folsom, LA
Services provided
20% Video Marketing20% CRM Consulting and SI20% Search Engine Optimization +3 services20% Web Design10% Email Marketing10% Pay Per ClickLocal MarketPlace is a SEO agency founded in 2008. The team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Overland Park, KS
Services provided
20% Video Marketing20% Branding20% Pay Per Click +2 services20% Search Engine Optimization20% Web DesignArt of Dental Marketing is a branding agency. They are located in Overland Park, Kansas, and their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Denver, CO
Services provided
20% Video Marketing20% Branding20% Content Writing Services +2 services20% Corporate Training & Coaching20% Marketing StrategyBusiness Rewritten is a small branding company established in 2015. Their team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Saco, ME
Services provided
20% Video Marketing20% CRM Consulting and SI20% Email Marketing +2 services20% Marketing Strategy20% Search Engine OptimizationPatti Devine Inc., a Marketing Strategy company, was launched in 2003. They offers Marketing Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
20% Video Marketing20% Content Writing Services20% Custom Software Development +2 services20% Search Engine Optimization20% Web DesignSEO services firm Veria Info Tech is in Dubai, United Arab Emirates. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Towson, MD
Services provided
20% Video Marketing20% Conversion Optimization20% Pay Per Click +2 services20% Search Engine Optimization20% Social Media MarketingDAASN is a social media marketing company. The agency is in Towson, Maryland. Their team specializes in Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
20% Video Marketing20% Corporate Photography20% Ecommerce Marketing +2 services20% Search Engine Optimization20% Video ProductionKnightwing Media, a SEO company, focuses on Search Engine Optimization and Video Production. The firm is based in Torch Lake, Michigan.
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UndisclosedUndisclosed2 - 9
Services provided
20% Video Marketing40% Web Design20% Content Marketing +1 service20% Graphic DesignIPlatformance, a web design agency, is located in Dubuque, Iowa. They focus on Web Design and Content Marketing.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
Services provided
20% Video Marketing80% Video Production515 Productions, a video production company, is headquartered in Des Moines, Iowa and Minneapolis, Minnesota. They offer Video Production and Video Marketing.
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UndisclosedUndisclosed2 - 9Des Moines, IA
Services provided
20% Video Marketing20% Audio Production20% Marketing Strategy +2 services20% Social Media Marketing20% Video ProductionHeadquartered in Des Moines, Iowa, Snaadt Media Group is a small Marketing Strategy company. The team focuses on Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Sioux City, IA
Services provided
20% Video Marketing20% CRM Consulting and SI20% Media Planning & Buying +2 services20% Pay Per Click20% Social Media MarketingBRIC Media Marketing Agency is a media planning & buying company established in 2022. The team focuses on Media Planning & Buying and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Zapopan, Mexico
Services provided
20% Video Marketing40% Video Production20% Advertising +1 service20% Social Media MarketingVideos para Vender is a video production agency. Founded in 2015, the agency offers Video Production and Advertising.
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UndisclosedUndisclosed2 - 9City of London, England
Services provided
20% Video Marketing20% Blockchain Marketing20% Mobile & App Marketing +2 services20% Pay Per Click20% Social Media MarketingBlue Orange UK is a social media marketing firm. Founded in 2010, their team offers Social Media Marketing and Mobile & App Marketing.
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UndisclosedUndisclosed2 - 9Kongens Lyngby, Denmark
Services provided
20% Video Marketing40% Video Production20% Digital Strategy +1 service20% Social Media MarketingAnimationsvideo.dk is a small Kongens Lyngby, Denmark-based video production company. Their services include Video Production and Digital Strategy.
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UndisclosedUndisclosed2 - 9København, Denmark
Services provided
20% Video Marketing60% Video Production20% AdvertisingFounded in 2013, CTVP Media is a small video production company. Their team offers Video Production and Advertising.
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UndisclosedUndisclosed2 - 9København, Denmark
Services provided
20% Video Marketing20% Content Marketing20% Ecommerce Marketing +2 services20% Market Research20% Social Media MarketingMiktos is a København, Denmark-based Market Research company. Established in 2011, the team focuses on Market Research and Social Media Marketing.
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UndisclosedUndisclosed2 - 9München, Germany
Services provided
20% Video Marketing20% Content Marketing20% Content Writing Services +2 services20% Corporate Photography20% Social Media MarketingBased in München, Germany, Salted Almond is a social media marketing agency. The team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Warszawa, Poland
Services provided
20% Video Marketing40% Audio Production20% Corporate Training & Coaching +1 service20% Video ProductionArtBoyz Studios is an Audio Production company in Warszawa, Poland. They focus on Audio Production and Video Production.
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UndisclosedUndisclosed2 - 9Richmond, Australia
Services provided
20% Video Marketing20% Branding20% Content Marketing +2 services20% Pay Per Click20% Search Engine OptimizationCatalyst Content Pty Ltd, a branding firm, is headquartered in Richmond, Australia. Established in 2016, the team offers Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Puerto Vallarta, Mexico
Services provided
20% Video Marketing20% Corporate Photography20% Digital Strategy +2 services20% Social Media Marketing20% Video ProductionFounded in 2022, Chas Studios is a Digital Strategy company. Based in Puerto Vallarta, Mexico, the team provides Digital Strategy and Social Media Marketing.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Rollover to see company insights or click a company below for more details.
A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
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- Market presence and reputation in the industry
List of the Top 15 Video Marketing Agencies
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$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Video Marketing90% Other -
$5,000+$50 - $99 / hr2 - 9Chester, England
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Video Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.9/40.017.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Video Marketing80% Other -
$5,000+$150 - $199 / hr10 - 49Vancouver, Canada
Ability to deliver
34.6/40.016.4/20 Reviews8.7/10 Clients & Experience9.5/10 Market PresenceService focus
40% Video Marketing60% Other -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.8/40.018.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
20% Video Marketing80% Other -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Video Marketing85% Other -
$10,000+$50 - $99 / hr10 - 49Szczecin, Poland
Ability to deliver
35/40.017.4/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
30% Video Marketing70% Other -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Video Marketing75% Other -
$5,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Video Marketing90% Other -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
33/40.016.8/20 Reviews9.9/10 Clients & Experience6.2/10 Market PresenceService focus
50% Video Marketing50% Other -
$25,000+Undisclosed2 - 9
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Video Marketing80% Other -
$5,000+$150 - $199 / hr10 - 49Sao Paulo, Brazil
Ability to deliver
34.2/40.016.4/20 Reviews9.8/10 Clients & Experience8/10 Market PresenceService focus
30% Video Marketing70% Other -
$1,000+Undisclosed2 - 9Irvine, CA
Ability to deliver
34.1/40.016.2/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
35% Video Marketing65% Other -
$50,000+$100 - $149 / hr50 - 249Boston, MA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Video Marketing90% Other -
$5,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Video Marketing90% Other -
$10,000+$150 - $199 / hr2 - 9Atlanta, GA
Ability to deliver
33.4/40.016.4/20 Reviews10/10 Clients & Experience7/10 Market PresenceService focus
40% Video Marketing60% Other -
$25,000+$100 - $149 / hr2 - 9Washington, DC
Ability to deliver
35.5/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
15% Video Marketing85% Other -
$1,000+Undisclosed10 - 49Alpharetta, GA
Ability to deliver
34.7/40.016.2/20 Reviews9/10 Clients & Experience9.5/10 Market PresenceService focus
20% Video Marketing80% Other -
$10,000+Undisclosed10 - 49Norcross, GA
Ability to deliver
33.5/40.016.4/20 Reviews9.8/10 Clients & Experience7.3/10 Market PresenceService focus
30% Video Marketing70% Other -
$5,000+$150 - $199 / hr2 - 9
Ability to deliver
34.5/40.017.2/20 Reviews9.9/10 Clients & Experience7.3/10 Market PresenceService focus
25% Video Marketing75% Other -
$1,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
33.3/40.015.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
30% Video Marketing70% Other -
$5,000+$150 - $199 / hr10 - 49Memphis, TN
Ability to deliver
35/40.016.8/20 Reviews9.8/10 Clients & Experience8.4/10 Market PresenceService focus
15% Video Marketing85% Other -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
35.7/40.017.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
10% Video Marketing90% Other -
$5,000+$150 - $199 / hr2 - 9Toronto, Canada
Ability to deliver
35.7/40.018.8/20 Reviews9.9/10 Clients & Experience7/10 Market PresenceService focus
10% Video Marketing90% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35.2/40.017/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
10% Video Marketing90% Other -
Undisclosed$100 - $149 / hr10 - 49Severna Park, MD
Ability to deliver
35.2/40.016.4/20 Reviews9.6/10 Clients & Experience9.3/10 Market PresenceService focus
10% Video Marketing90% Other -
$5,000+$100 - $149 / hr2 - 9Burnaby, Canada
Ability to deliver
35.2/40.017.8/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
10% Video Marketing90% Other -
$1,000+$50 - $99 / hr10 - 49Warszawa, Poland
Ability to deliver
35/40.017.6/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
10% Video Marketing90% Other -
$10,000+$150 - $199 / hr10 - 49Westborough, MA
Ability to deliver
33.3/40.016.6/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
25% Video Marketing75% Other -
$5,000+$100 - $149 / hr2 - 9West Fargo, ND
Ability to deliver
31.3/40.017/20 Reviews8.5/10 Clients & Experience5.8/10 Market PresenceService focus
50% Video Marketing50% Other
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Top Video Marketing Services Agencies
A video marketing company plans, creates, and promotes video content aligned with a client’s business objectives. Projects typically begin with strategy, including market research, audience personas, and channel selection, followed by scripting, storyboarding, production, and post-production. Once the videos are live, the agency manages distribution across platforms like YouTube, social media, landing pages, and email. They also track key performance metrics such as view-through rate, engagement, and conversions. The best firms use these insights to refine future campaigns, ensuring each video delivers measurable ROI.
Services vary by agency size and specialty, but most offer:
- Strategic planning & content calendars
- Concept development, scriptwriting, and storyboarding
- Full-service production (live-action, animation, motion graphics)
- Editing, color grading, and sound design
- Channel-specific optimization for YouTube, TikTok, LinkedIn, and OTT platforms
- Paid video advertising and A/B testing
- Video SEO, captions, and localization
- Analytics dashboards and performance reporting
Some agencies also bundle complementary services such as social media management or landing page design to maximize the impact of each video.
Budgets vary widely depending on the project’s scope, style, and distribution requirements. According to Clutch, small projects like single explainer videos or short social clips typically range from $5,000 to $15,000. Mid-tier campaigns with multiple deliverables and ad spend usually fall between $20,000 and $75,000. Large-scale initiatives such as multi-episode series, influencer collaborations, or global product launches can exceed $100,000. Hourly rates often range from $100 to $200, though flat-fee and retainer models are common for ongoing content needs. Always request a detailed, line-item estimate covering pre-production, production, post-production, and media spend to avoid unexpected costs.
Start by defining your goals (brand awareness, lead gen, product education, etc.) and preferred KPIs. Then:
- Review agency portfolios for style and industry fit.
- Read Clutch reviews to gauge reliability, communication, and results.
- Ask for relevant case studies with hard metrics (CTR, conversion lift, retention).
- Evaluate their distribution and analytics capabilities, not just creative flair.
- Confirm timelines, ownership of raw files, and revision policies.
Shortlist 3–5 agencies, hold discovery calls, and pick the team that demonstrates strategic thinking, transparency, and cultural alignment with your brand.
These are some red flags to watch for when hiring a video marketing company:
- Guaranteed viral views or overnight rankings, no one controls algorithms.
- Vague pricing or hidden charges for revisions, music licensing, or distribution.
- Limited portfolio variety or only stock-template work.
- Poor communication cadence or missed deadlines during the proposal phase.
- Lack of analytics integration—if they can’t show how videos will be measured, results may fall short.
Here are some key questions you can ask a video marketing agency to help streamline your hiring process:
- Which metrics will you track to prove success?
- Can you share case studies in my industry or with similar objectives?
- Who owns the raw footage and final assets?
- How many revision rounds are included in the quoted price?
- What’s your process for optimizing videos for each platform?
- How will your team collaborate with our in-house marketers or other vendors?
Clear answers to these questions will reveal an agency’s transparency, expertise, and compatibility with your workflow.
Agencies provide multidisciplinary teams including strategists, directors, editors, and motion designers under one roof, ensuring consistency from concept to distribution. They also offer scalable resources, professional equipment, and established vendor relationships such as actors, studios, and media buyers, which help reduce project risk and turnaround time. Freelancers can be cost-effective for smaller tasks, but complex campaigns often require the broader skill set and project management discipline that an agency provides.
Most agencies combine platform analytics (YouTube Studio, Meta Ads Manager) with third-party tools and CRM integrations. Common metrics include watch time, click-through rate, cost per view, and conversion rate. For B2B or long sales cycles, firms may track MQLs, pipeline influence, or sales velocity tied back to specific video touchpoints via attribution modeling. The key is aligning these metrics with your business objectives during the strategy phase.
Get matched with the 5 best-fit agencies for your project—in 4 minutes or less.