What evidence can you share that demonstrates the impact of the engagement?
By The Booth created a compelling, exciting graphic presence to light up the stages. Their efforts generated substantial traction on social media. This year's theme genuinely resounded with a vast number of people, who shared our videos widely and left extensive comments.
I don't have hard metrics, but our engagement was demonstrably successful from both a digital marketing and live event perspective. We had high visibility across social networks, and the animation physically looked great onscreen. There were many Pride festivals in North America, and ours had a notable amount of exposure.
How did By The Booth perform from a project management standpoint?
By The Booth was amazing at managing the project, even though it wasn't the most straightforward one. The content was coming in from different sources even during production. Since we were working with a community organization, they had to organize all the sponsor information. Based on the variance in screens, the technical information changed mid-project, and the timelines were tight.
Despite shifting landscape and parameters and several last-minute curveballs, By The Booth kept everything beautifully organized. They were highly professional and got along splendidly with both our team and our client. We're delighted with both their performance and the outcomes.
What did you find most impressive about them?
Every time I've worked with By The Booth including for this most recent project, they've been extremely professional and entirely on top of it. They're seamless collaborators who are simultaneously inventive and fully open to taking direction.
Using this impactful method makes the process better and helps them produce excellent work. For this last project, they worked quite quickly under circumstances that were less than ideal. The brief was moving the entire time. By The Booth was an excellent, creative, and collaborative project management partner for us.
Are there any areas they could improve?
There's not anything I can think of. To validate that, we've gone back to By The Booth several times for projects over the years. They've never let us down regarding responsiveness or services they've provided. The high caliber of their work ensures longevity in the design world for our organization.
Do you have any advice for potential customers?
As with any vendor or production partner, have as clear of a brief as possible from the start. Take the time to discuss your project together to elucidate your goals. Listen to their expert input on what's practical and feasible. Consider the team’s ideas for how to improve your project. Collaborations that entail two parties with different areas of specialization genuinely working together to deliver the best results.
Rather than a vendor, we see them as part of our team. That extends to bringing them to meetings with our clients to ensure that's a three-way, open conversation, rather than keeping them in the background as a production partner. They're much more than that; they're both a creative and overall project partner. Trust By The Booth to produce great work, because they always do.