Creative That Moves - Video Design Agency

Our team is built to think and understand quickly; consisting of marketing professionals and creative minds that work together to provide the big ideas and execution normally seen in large scale agencies. Through our collective expertise, we understand effective communication and how to resonate with your audience to maximize influence.

We base our process on proven case studies from the most successful communication strategies in video production and we create by combining our passion for design with business purpose.

 
$10,000+
 
$100 - $149 / hr
 
2 - 9
 
Undisclosed
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Toronto, Canada
headquarters

Reviews

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Video Production for PR Firm

“I’d definitely work with them again.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
July - Aug. 2017
Project summary: 

By The Booth assisted with an integrated communications campaign, managing video production and post-production. They provided recommendations, assisted with scheduling, and liaised with talent and casting.

The Reviewer
 
11-50 Employees
 
Toronto, Canada
Senior Art Director, PR Firm
 
Verified
The Review
Feedback summary: 

By the Booth is highly collaborative and skilled. Their end products were highly successful in the campaign which generated over 1.5 million impressions. When it rained on shooting day, they made sure everything still ran smoothly. The team is helpful and authentic, making them a great partner.

BACKGROUND

Introduce your business and what you do there.

I’m a senior art director at a PR and communications firm that helps clients with everything from content marketing to crisis management.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with By The Booth?

We were working on a project to promote Small Business Saturday in Canada through an integrated communications campaign. We wanted to spark a dialogue about how Canadians could support small businesses.

SOLUTION

What was the scope of their involvement?

Part of the campaign was to produce a video that we would be able to cut down into full-length, 60 second, 30 second, and 15 second ads. Our creative team put together a script and By the Booth helped with wardrobe recommendations, casting, and setting up for shoot day. They even liaised with small business owners who were to appear in our video to make sure shoot day ran smoothly for everyone.

On the day of the shoot it rained, and By The Booth took care of everything. They made sure we were still able to film. When we finished, they did all of the post production, and we gave feedback until our final videos were completed.

What is the team composition?

 

We mainly communicated with two people: the producer and owner/creative director and By the Booth hired a larger team to help support on shooting day.

How did you come to work with By The Booth?

Some people on our team had worked with them before. They’ve now become our go-to video vendor for projects like this.

What is the status of this engagement?

The work lasted from July–August 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The videos had very high production value which made it stand out amongst other ads. The video component of the campaign had over 1.5 million impressions resulting in a high CTA back to the website. The 60 second ad was the top performing creative. Overall, the engagement was highly successful.

How did By The Booth perform from a project management standpoint?

They scheduled the entire shoot and kept us on track to capture everything we needed. They also delivered the end product on time.

What did you find most impressive about them?

They were real and authentic. They understood our business needs and worked to meet them. I’d definitely work with them again.

Do you have any advice for future clients of theirs?

Engage with them from the beginning of your project. They offer a variety of services and skills to improve your end product and meet your goals.

5.0
Overall Score We'd definitely work with them again.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always delivered on time and were able to do a quick turnaround when needed.
  • 5.0 Cost
    Value / within estimates
    They're very reasonable.
  • 5.0 Quality
    Service & deliverables
    They had a high production value, and everything looked great.
  • 5.0 NPS
    Willing to refer
    We loved working with them. They bring creativity and value to any project, so I'd highly recommend them.

Advertising Video Production for Marketing Agency

"They’re a fun group that has a good handle on what everybody needs to do to finish the job." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May - June 2018
Project summary: 

By The Booth conceived and produced a video. They collaborated on vision for the project, pitched the end-client, created storyboards and handled all production including, casting, locations, and post.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
David Jones
Partner, JAW Advertising
 
Verified
The Review
Feedback summary: 

Though audience engagement isn’t yet available, By The Booth built a professional partnership that delivered a quality video. Their ability to inhabit different perspectives allowed them to keep creativity and future engagement in mind simultaneously. They also provided consistent communication.

BACKGROUND

Introduce your business and what you do there.

I’m a partner at JAW Advertising, a full-service agency in Toronto.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with By The Booth?

We wanted to make a video for an insurance industry client to better explain their top-level courses and designation to industry members, as well as entertain them. Over the years, we’d been doing a lot of print work for them, but we though making a video would tell their story a little better.

SOLUTION

What was the scope of their involvement?

We went to the By The Booth team and laid out the concepts that we were looking for, which ran the gamut from humorous to a man-on-the-street, informational type project. We had a few initial treatments and a few concepts written up that we used as a starting point and they talked about things they'd done in the past for other clients. From here, they made six–10 different ideas for how the videos could go, which involved a lot of figuring out what could work within budget parameters.

We brought them to our client and they ran through the various options and talked them out with the client, who ended up picking the one we hoped they would pick. They managed the production schedule from then on in—from the final storyboards and scripts through to casting and location and all the way through production and post.

What is the team composition?

We worked with a producer and the Owner, but mostly the latter.

How did you come to work with By The Booth?

We’re in the same neighborhood, so I’ve known about them and we’d talked once or twice. This particular job felt like it was time for us to work together. I gave them a call to see if they were interested and it worked out.

How much have you invested with them?

We spent $25,000 CAD ($19,2015 USD).

What is the status of this engagement?

We worked together from May until June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've been happy with the response to it so far but it's a little bit early; it's only been live for a month, so we'll know soon enough how people reacted to it. The client was happy with the quality of the spot and the way it turned out—the professionalism of it.

How did By The Booth perform from a project management standpoint?

By The Booth is good and they're small—which is great, so are we. We match up together nicely. They're on the ball and on top of things. We're both able to operate with a certain amount of flexibility, just because of the size of our organizations, and it all worked out really well. There were no real hurdles to overcome; everything went smoothly and everything was on time. From a partnership point of view, it was great. We felt like we were extended parts of each other's team and were supportive of each other versus getting in each other's way. It all worked out pretty well.

What did you find most impressive about them?

The owner’s ability to think from a creative and end-audience point of view was important and unique. They saw the 360-degree picture of making sure the video could find an audience online. He’s a pretty laid-back character, which helps avoid a lot of tension, and we had a great producer. They’re a fun group that has a good handle on what everybody needs to do to finish the job. They took our needs into consideration and made sure everything was finished on time.

They can produce some really high-quality products. From a production point of view their completely sound at both working with tight budgets and making sure that the end product doesn't suffer.

I liked the fact that they were small and nimble like we are and we didn’t get handed off. It was a good fit and we felt good, especially working with them for the first time. They gave us a lot of communication, from pre- all the way through to post. It was really just simple to work with them. I've worked with others where it's been a little bit hairy or a little bit screwed up and we had to put our foot. It was easy and professional with those guys, every step of the way.

Are there any areas they could improve?

For me, it was a good experience all around. We fit together well so that I can't think of anything I wished they'd done differently. I think that we had a good partnership.

5.0
Overall Score I’d work with them again. They’re good partners and I can't argue with the location. I have total confidence in their ability.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We had some early tight turnaround things but they managed those.
  • 5.0 Cost
    Value / within estimates
    We didn't give them a lot to work with but they made it work and delivered a really high-quality product.
  • 5.0 Quality
    Service & deliverables
    From the first meeting to the final product it was all well in hand, professionally managed, and easy to go along with.
  • 5.0 NPS
    Willing to refer
    I'd do it with no hesitation.

Video Production for Media Organization

"They are one of the most genuinely collaborative creative partners I’ve ever worked with."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. - Dec. 2016
Project summary: 

By The Booth created a short video to inform viewers how their donations would be appropriated within a specific foundation. They arranged the set locations and designs and helped craft a compelling storyline.

The Reviewer
 
51-200 Employees
 
Toronto, Canada
Daniel Couto
Former Creative Director, Marshall Fenn Communications
 
Verified
The Review
Feedback summary: 

The video was educating and fostered new rounds of fundraising, a product of By The Booth’s collaborative approach. They were respectful of ideas and budgetary restrictions and delivered a unique product. They capably managed the video’s progress and all post-production processes.

BACKGROUND

Introduce your business and what you do there.

At the time of the project, I was the creative director with Marshall Fenn Communications, an integrated ad agency in Toronto.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with By The Booth?

We had a diverse portfolio of clients and needed to make a 2- or 3-minute video that could be used to explain to potential donors where their dollars would go when they donate to the hospital foundation, our client for this project.

SOLUTION

What was the scope of their involvement?

They created a makeshift studio in the hospital we were working with, and they were mindful of not being too intrusive in the hospital. They helped with the story creation, video shooting, and all post-production tasks.

What is the team composition?

We generally had a crew of four, but on set it was six people. During post-production, the team size shrank again. They did a lot of work with not a lot of players.

How did you come to work with By The Booth?

They reached out to us initially at a time when we didn’t yet require their services, but they asked us to keep them in mind. A few months later, we started developing this project and returned to them.

How much have you invested with them?

We spent between $30,000-$50,000 Canadian dollars ($22,900-38,200 USD).

What is the status of this engagement?

We worked together from November through December 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They helped create an emotional story to create an understanding for our potential donors. I don’t have exact figures, but we trended upwards in terms of the dollars raised through the events that followed the video’s premiere.

How did By The Booth perform from a project management standpoint?

We never felt under-managed because of the size of our project or our budget. They kept us on track, respected our project, and guided us through video elements of the engagement.

What did you find most impressive about them?

They found tasteful ways to contribute on the storytelling level without overpowering our own ideas. They are one of the most genuinely collaborative creative partners I’ve ever worked with.

Are there any areas they could improve?

The timeline of agreeing to details and making the deal official could have gone faster.

5.0
Overall Score We put a great product on the screen, and we had a great process to get there.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    We're at the intersection of art and commerce, and art sometimes takes a while.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    It was a smooth experience at every step to create a high-quality video.
  • 5.0 NPS
    Willing to refer
    I have already recommended them.

Video Production for Brand Design Firm

“By The Booth was an excellent, creative, and collaborative project management partner for us.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. - June 2018
Project summary: 

Based on an internally formulated festival theme, By The Booth produced a programming video, including content aggregation and storyboards. They also created animated graphics for on-stage digital backdrops.

The Reviewer
 
51-200 Employees
 
Toronto, Canada
Managing Director, Brand Design Firm
 
Verified
The Review
Feedback summary: 

Despite challenging conditions like budget constraints, timelines, and a changing scope, By The Booth rapidly delivered outstanding work. Their deliverables garnered extensive engagement and exposure across social media channels. The team contributed innovative ideas for improvement.

BACKGROUND

Introduce your business and what you do there.

I'm the managing director of a brand design firm that works with organizations around the globe who are shaping the future of their respective industries. Our service offerings include launching new brands, naming positioning strategies, and visual identity systems. We also help clients who already exist to transform and elevate their brands or take on special projects. I have a broad role that involves business development, client relationships, and overall strategy. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with By The Booth?

Our latest project with By The Booth involved developing videos, graphics, overall theming, and all the rollout collateral for the Pride Toronto festival in June 2018. The first objective was to communicate the planned attractions to raise awareness, get people excited, and help them plan accordingly. Secondly, we needed to reinforce the festival theme by creating compelling graphics like backdrops for the stages at our venue.

SOLUTION

What was the scope of their involvement?

Our company had planned an overarching visual theme for the festival. We created a themed launch animation internally that went out on social media two weeks before this engagement. By The Booth built on these prepared assets to communicate a new set of information.

By The Booth created a programming video for public release on social media to announce the band lineup and reinforce the overall theme. Together, we met with the client to thoroughly understand their intentions. We discussed duration, scheduling, and where the material would come from or need to be found. By The Booth excelled at structuring all the incoming content into a storyboard. As they animated the video, they mixed in imagery to layer over the text information. Along with the short "quick hit," version, The longer version is a minute and a half long.

For the second aspect, By The Booth designed animations to appear on digital screens in venues throughout the festival. Building off the visual theme we'd developed, it’s less information heavy and focuses on celebrating our brand. Digital backdrops displayed these graphics while a band or DJ performed on stage. We ended up getting lots of different information about the stage dimensions and types of screens each one had. By The Booth had to create several versions of the animation on a quick turnaround. 

What is the team composition? 

I don't know how many people were working for us internally from By The Booth, but we had one primary point of contact. Pebble (Senior Producer, By The Booth) managed the whole process and worked with her in-house team to produce our deliverables. 

How did you come to work with By The Booth?

I've known Garus (Owner and Creative Director, By The Booth) for a long time. We've worked with the team on several videos, both for internal use and for other clients. Our partnership goes back quite many years, so we didn't even consider any other companies. 

What is the status of this engagement?

This project lasted from April–June 2018. We started working on the programming video in early April and launched it about a month before the festival in May. The second piece was due in late June, during the event itself. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

By The Booth created a compelling, exciting graphic presence to light up the stages. Their efforts generated substantial traction on social media. This year's theme genuinely resounded with a vast number of people, who shared our videos widely and left extensive comments. 

I don't have hard metrics, but our engagement was demonstrably successful from both a digital marketing and live event perspective. We had high visibility across social networks, and the animation physically looked great onscreen. There were many Pride festivals in North America, and ours had a notable amount of exposure. 

How did By The Booth perform from a project management standpoint?

By The Booth was amazing at managing the project, even though it wasn't the most straightforward one. The content was coming in from different sources even during production. Since we were working with a community organization, they had to organize all the sponsor information. Based on the variance in screens, the technical information changed mid-project, and the timelines were tight. 

Despite shifting landscape and parameters and several last-minute curveballs, By The Booth kept everything beautifully organized. They were highly professional and got along splendidly with both our team and our client. We're delighted with both their performance and the outcomes. 

What did you find most impressive about them?

Every time I've worked with By The Booth including for this most recent project, they've been extremely professional and entirely on top of it. They're seamless collaborators who are simultaneously inventive and fully open to taking direction. 

Using this impactful method makes the process better and helps them produce excellent work. For this last project, they worked quite quickly under circumstances that were less than ideal. The brief was moving the entire time. By The Booth was an excellent, creative, and collaborative project management partner for us. 

Are there any areas they could improve?

There's not anything I can think of. To validate that, we've gone back to By The Booth several times for projects over the years. They've never let us down regarding responsiveness or services they've provided. The high caliber of their work ensures longevity in the design world for our organization.

Do you have any advice for potential customers?

As with any vendor or production partner, have as clear of a brief as possible from the start. Take the time to discuss your project together to elucidate your goals. Listen to their expert input on what's practical and feasible. Consider the team’s ideas for how to improve your project. Collaborations that entail two parties with different areas of specialization genuinely working together to deliver the best results. 

Rather than a vendor, we see them as part of our team. That extends to bringing them to meetings with our clients to ensure that's a three-way, open conversation, rather than keeping them in the background as a production partner. They're much more than that; they're both a creative and overall project partner. Trust By The Booth to produce great work, because they always do. 

5.0
Overall Score They were great in every aspect.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met every deadline, and it was not an easy schedule. Apart from the overall final schedule, they also matched all the interims steps they laid out, like delivering a draft by the end of the day.
  • 5.0 Cost
    Value / within estimates
    Since we worked with a community organization, in this case, budgets weren't very high. They were they were very flexible and accommodated that parameter.
  • 5.0 Quality
    Service & deliverables
    They delivered on time and pushed the work to make it fabulous. We and our client were both thrilled with them.
  • 5.0 NPS
    Willing to refer
    I absolutely would refer them.