Coat of Arms

BACKGROUND

Please describe your company and position.

I am the Senior Manager, Film Fest Programming of a media festival

Describe what your company does in a single sentence.

We work diligently to provide a platform to foster discovery and shine a light on artists and innovators whose work is fresh and pushes boundaries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coat of Arms to accomplish?

• Creative partner to design and produce a video bumper that gets our audience excited for the film & tv experience they are about to enjoy.

SOLUTION

How did you find Coat of Arms?

Referral

Why did you select Coat of Arms over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Coat of Arms were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Coat of Arms is a collaborative partner on our Film Bumper that plays before every Feature Film, TV Premiere and Short Film Programs. The video is produced, designed and executed by Coat of Arms and their artist.
Key deliverable is the final bumper, with full audio effects and music mixed to an animated video that gets our audience ready for the upcoming feature film while also giving the festiavl an opportunity to showcase our presenting sponsors and thank our Volunteers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We got tremendous feedback from our audience and filmmakers about the bumpers specificlly. You could hear the crowd cheer and clap every time the bumper was played during the 10 day event which amounted to over 350 individual screenings. The impressions we were able to provide for our presneting sponsors was also valuable to us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The communication was clear and they almost always delivered a day or two ahead of schedule. All notes and suggestions were taken with positivity and encorporated quickly.

What was your primary form of communication with Coat of Arms?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We have worked together for several years on these projects and every time it feels fresh and new. The positivity and creative collaboration with Coat of Arms was one of the best we have experienced and we were lucky to find a creative partner that could convey our goals and aspirations!

Are there any areas for improvement or something Coat of Arms could have done differently?

Honestly, we couldn't have been more pleased with the work Coat of Arms as done for us over the years. 

BACKGROUND

Please describe your company and position.

I am a Department Director of Elkins-Randolph County Tourism CVB

Describe what your company does in a single sentence.

Promote overnight visitation to Elkins-Randolph County, West Virginia. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coat of Arms to accomplish?

• Inspire travel to Elkins-Randolph County
• Spotlight outdoor recreation opportunities in Elkins-Randolph County
• Increase Elkins-Randolph County Tourism CVB's brand awareness through a compelling storytelling video

SOLUTION

How did you find Coat of Arms?

Referral

Why did you select Coat of Arms over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Coat of Arms were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Coordination of talent
• Storyboarding concepts
• Pre and Post Production
• Video/Audio Editing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in brand awareness measured through social media reach/impression/engagement. So far, the video has reached over 60,000 users with positive feedback/events over the past 15 days (the video was launched on July 3, 2024). The different edits are currently part of an advertising campaign, so we expect this number to grow exponentially. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Coat of Arms was extremely easy to work with, and communication was excellent. The team is talented at what they do, passionate about their craft, and overall great to work with. 

What was your primary form of communication with Coat of Arms?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their passion and skill level. 

Are there any areas for improvement or something Coat of Arms could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Co-Founder/Director of StoryBots

Describe what your company does in a single sentence.

We made StoryBots.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coat of Arms to accomplish?

• Making BEAUTIFUL animation

SOLUTION

How did you find Coat of Arms?

Online Search

Why did you select Coat of Arms over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Coat of Arms were assigned to this project?

Other

Describe the scope of work in detail. Please include a summary of key deliverables.

We provided the song and, in most cases, the initial stpryboards then Coat of Arms came up with a visual theme, designed and animated the shorts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They delivered an AMAZING video on time and on budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their managemtn team (and everyone else on their team!) were fantastic to interact with.

What was your primary form of communication with Coat of Arms?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They geniuinely cared about making a great project, they offered great ideas and were open to feedback.

Are there any areas for improvement or something Coat of Arms could have done differently?

I would not have done a thing differently. I can't wait to work with them again!

BACKGROUND

Please describe your company and position.

 I am the Director of a Branded Content Agency 

Describe what your company does in a single sentence.

I produce high-concept branded content. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coat of Arms to accomplish?

• Create high concept post production that would enhance the final film
• Craft the narrative thread with all of the existing pieces of content
• Collaborate and ideate on branded content stories

SOLUTION

How did you find Coat of Arms?

Referral

Why did you select Coat of Arms over others?

• Great culture fit
• Good value for cost
• Company values aligned
• high end work

How many teammates from Coat of Arms were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The projects were high-end documentaries that had brand presence. I needed a range of specialized creative post-production elements that would help add dimension to the interview threads. These elements were very conceptual and required a team that could think outside of the box.
The work called for multi-faceted skill sets that are not easy to find in a single post-production studio, everything from 3D renderings, compositing, motion tracking, and motion graphics packages to editing, story structure, and more. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the films has been accepted into a top film festival in the industry, with more to follow. Multiple recognized media platforms have reached out to potentially buy the film. It has had an exceptional amount of press. The film went above and beyond what we had initially intended. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Coat of Arms has always been one of the best post houses I have worked with in terms of tracking, communication, and delivery. I rarely have had any pushback in scheduling over almost 10 years of working with them. I have needed creative deliverables that are not standard. They have never pushed back and only helped me problem-solve ways that could fit my budget or the timeline. They have gone above and beyond the requests and added creative value in ways I did not even see possible. 

What was your primary form of communication with Coat of Arms?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The familial aspect of their work ethics. They have always treated me like a creative collaborator, like a friend, like family. Even in high-pressure situations with tight timelines, I have always felt respected and taken care of in every way. I have worked with multiple post houses at this point, and, while I can find creative voices that can deliver great results, none of them have compared to the treatment Coat of Arms has delivered. 
I appreciate the sense of care that every person on their team has as their baseline. They are all passionate about what they do and will make sure everything is to a high standard.

Are there any areas for improvement or something Coat of Arms could have done differently?

I can honestly say there is nothing I would ask to improve. They have helped me grow as a creator. I have been given multiple choices for every stage of design, I have had deadlines met on time, I have had consistent deliverables, and all on a budget that never went over the set price. I never need to anticipate curve balls with them and that is a comforting feeling with a small business. 

BACKGROUND

Please describe your company and position.

I am the Director of Motion Design of Salesforce

Describe what your company does in a single sentence.

A leading cloud-based software company specializing in customer relationship management (CRM) services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coat of Arms to accomplish?

• Video script development
• Animation design development
• Animation production

SOLUTION

How did you find Coat of Arms?

Online Search

Why did you select Coat of Arms over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Coat of Armds developed for us a motion graphics identity toolkit to support various product, customer, and partner films. The deliverables were opening titles, a main logo mnemonic, lower 3rds and transitions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The work gave our organization an professionally crafted identity package the better represented our brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with the team was outstanding with prompt and clear cummunication, a calendar and regularly scheduled milestones and review sessions. Very efficient with feedback and changes.
Delivery dates were always met.

What was your primary form of communication with Coat of Arms?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great collaborative partners that understood the big picture of meeting the overall business objectives and align develop creative the aligns and helps to further define the brand. We were also impressed by just thier great friendly nature that made the experience even more special.

Are there any areas for improvement or something Coat of Arms could have done differently?

They exceeded our expectations and there are no ares of improvemnt.

BACKGROUND

Please describe your company and position.

I am the Head of Employment Marketing of Google

Describe what your company does in a single sentence.

Google's mission is to organize the world’s information and make it universally accessible and useful. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coat of Arms to accomplish?

• Provide candidates with the information they need about Google to apply
• Create assets with a longer, more evergreen shelf-life
• Attract the right candidates to Google

SOLUTION

How did you find Coat of Arms?

Referral

Why did you select Coat of Arms over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Coat of Arms were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our employment marketing team needed evergreen content that includes honest tips and tricks to demystify the Google application process.  It included Career site navigation tips.  Additionally we made role specific and location specific video and display assets for our largest hiring priorities in America.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Traffic to careers site and action taken on the careers sites (engagement, click through and applicaitons submitted).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Coat of Arms were incredible - took the time to truly understand the brief, our approach/strategy as a marketing team and our objectives.  They did a fantastic job of delivering on time and also being open to questions, adjustments and feedback.

What was your primary form of communication with Coat of Arms?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were such a pleasure to work with - extremely open and it felt like a true partnership.  Often times agencies can get so protective of their ideas, but Jonathan and Clara took the time to understand the assignment upfront so that we were in lock step about our voice, tone, what we wanted to convey and how we wanted to approach the brand marketing challenge.

Are there any areas for improvement or something Coat of Arms could have done differently?

No areas of improvement, they were fantastic!