What evidence can you share that demonstrates the impact of the engagement?
We’ve gotten only positive feedback about our videos; that’s why I continue to work with them. Not only am I happy with the videos, but my CEO and leadership team also think very highly of them. Our sales team loved the first series that we did. Anytime I have someone reach out for a video production company in Baltimore; I send them to Early Light.
How did Early Light Media perform from a project management standpoint?
For some projects, I will act as a producer, but other projects are more turnkey in the sense that Early Light handles everything. It depends on the budget and time constraints, as well as the specific requirements of the video. I’ve called on them before to come in during an emergency, and they’ve always made it work for me. Other times, I’ve had to jump in and help.
They’re great, and they keep me on task. We’re a small nonprofit, so I wear a lot of hats and tend to fall behind on email sometimes. They always follow up to make sure that we stay on schedule.
If it’s a big project, we’ll kick it off over the phone, but the majority of our communication happens over email. They’re open to phone calls, though. Every now and again, I’ll call them, like if we’re getting close to a shoot day and something urgent comes up, and they are easy to reach.
What did you find most impressive about them?
We’ve always been able to complete our projects on time and within the estimate. They ask a ton of questions at the beginning so that we don’t have to implement multiple rounds of edits midway through the project. They’re also collaborative—they offer excellent ideas while taking our feedback and edits and leaving their personal touch on the product.
The quality of their work also sets them apart. The final deliverable is always exceptionally high, no matter the scope of the project. I pitch them all types of videos, and even the little ones that aren’t as glamorous get the same attention to detail. You don’t find that at every boutique agency.
Are there any areas they could improve?
I can't think of anything that I see as a point of improvement at this time. They’re doing a great job. Communication is excellent, and the quality of work is high. I’ve been working with them for five years at this point, and I’m very happy.
Do you have any advice for potential customers?
Have an open conversation. They’re full of great ideas, and they have tons of experience, so they make for great collaborators. Most people tend to do everything over email, but sometimes, having a conversation to toss ideas back and forth can make a huge difference. That’s the way to get to know new creatives that you haven’t yet worked with.
I love hearing their ideas, even if we can’t use them. Just hearing about the potential is helpful. They’ll look at your challenges with a fresh perspective.