Top Facebook Advertising Agencies
-
Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Arlington, VAServices provided
Focus Areas
See all 25 projectsSilverback Strategies is a digital marketing agency specializing in social media strategy, social media management, and digital branding. Clients praise their ability to effectively manage social media campaigns, with an 80% increase in leads reported by one client. Reviews highlight their strong project management skills, communication, and performance-driven approach. Clients appreciate their strategic expertise and adaptability, making them a reliable partner for enhancing online branding and generating leads.
-
UndisclosedUndisclosed2 - 9Elk Grove, CA
Services provided
Focus Areas
Multimedia One, an e-commerce development company, is based in Elk Grove, California. Launched in 2006, the team specializes in E-Commerce Development and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Budapest, Hungary
Services provided
Focus Areas
ZigiSocial is a small Budapest, Hungary-based social media marketing firm. The team focuses on Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Winston-Salem, NC
Services provided
Focus Areas
Small Marketing Strategy company Ijs Message Media, is in Winston-Salem, North Carolina. Their services include Marketing Strategy and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Lawrence, MA
Services provided
Focus Areas
Founded in 2008, Community Communications is a small Email Marketing company. Their team focuses on Email Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Quito, Ecuador
Services provided
Focus Areas
PublikAdd Agencia de Marketing Digital is a Logo company launched in 2017. The company specializes in Logo and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Established in 2014, Visalia Website Design and SEO is an e-commerce development company. The firm focuses on E-Commerce Development and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Iași, Romania
Services provided
Focus Areas
Headquartered in Iași, Romania, 3.0 - Online Marketing Agency is a small Logo company. The team provides Logo and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Adenta Municipality, Ghana
Services provided
Focus Areas
Dapsonishmeal Web Agency, a social media marketing company, was launched in 2014. They specializes in Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Burlington, VT
Services provided
Focus Areas
Torque Media is an Advertising company. In Burlington, Vermont, their team specializes in Advertising and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
Focus Areas
Launched in 2017, PEAK Degrees is a social media marketing agency. Their team provides Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Southbank, Australia
Services provided
Focus Areas
Harvey, an Advertising company, offers Advertising and Marketing Strategy. The agency is headquartered in Southbank, Australia.
Read more -
UndisclosedUndisclosed2 - 9Raleigh, NC
Services provided
Focus Areas
Established in 2020, The Lead Ninjas is a small Raleigh, North Carolina-based Sales Outsourcing company. Their team specializes in Sales Outsourcing and Advertising.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
NorinStar Creative, a small Advertising company, is located in Sheridan, Wyoming. Their services include Advertising and Marketing Strategy.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Founded in 2022, InsideAlx is a small social media marketing agency in Waterloo, Canada. Their team specializes in Social Media Marketing and Video Production.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
McRales is a Marketing Strategy company. They provide Marketing Strategy and Social Media Marketing and were founded in 2014. The company is located in Pittsburgh, Pennsylvania.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Post Edit is a Tulsa, Oklahoma-based video production company. Their services include Video Production and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Launched in 2018, socialstorm.dk is a small social media marketing company. Their services include Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Obtine Clienti, a social media marketing firm, is in Iasi, Romania. Established in 2018, the team provides Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Carmel, IN
Services provided
Focus Areas
JFT Web Marketing is a social media marketing company based in Carmel, Indiana. They provide Social Media Marketing and Email Marketing.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
RARECURVE is a social media marketing firm. Based in Littleton, Colorado, the team focuses on Social Media Marketing and Email Marketing.
Read more -
UndisclosedUndisclosed2 - 9Greenwich, CT
Services provided
Focus Areas
Axia Plus Marketing, a social media marketing firm, is located in Greenwich, Connecticut. Launched in 2018, the team specializes in Social Media Marketing and Email Marketing.
Read more -
UndisclosedUndisclosed2 - 9Dunwoody, GA
Services provided
Focus Areas
She Thinks Digital is a social media marketing firm based in Dunwoody, Georgia. The team offers Social Media Marketing and Email Marketing.
Read more -
UndisclosedUndisclosed2 - 9London, England
Services provided
Focus Areas
Daniel Easterbrook is a small Digital Strategy company launched in 2010. Their team focuses on Digital Strategy and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Edwards Media Solutions is a social media marketing company located in Houston, Texas. They offer Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Karachi, Pakistan
Services provided
Focus Areas
Reach Me Faster is a social media marketing company established in 2014. Their services include Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Myhonoluluseo is a small social media marketing firm headquartered in Honolulu, Hawaii. The team specializes in Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
KnotSymphonie, a SEO services firm, was established in 2021. The small team provides Search Engine Optimization and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Emmett, ID
Services provided
Focus Areas
Ace Seo Boise is a small social media marketing agency based in Emmett, Idaho. The team specializes in Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Idaho Falls, ID
Services provided
Focus Areas
Minkism is a small social media marketing company located in Idaho Falls, Idaho. Their services include Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Aurora, CO
Services provided
Focus Areas
Established in 2015, Whiskey Neat, LLC is a SEO agency. In Aurora, Colorado, the team specializes in Search Engine Optimization and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Houston, TX
Services provided
Focus Areas
Established in 2013, Brandview is a small Marketing Strategy company headquartered in Houston, Texas. Their team specializes in Marketing Strategy and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Santa Monica, CA
Services provided
Focus Areas
Seo Company Santa Monica is a small social media marketing firm launched in 2007. Their team offers Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Baton Rouge, LA
Services provided
Focus Areas
UR Affordable Design Team is a social media marketing agency. Their small team is based in Baton Rouge, Louisiana. Their team offers Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Alexandria, VA
Services provided
Focus Areas
Herbst Marketing is a social media marketing firm. Headquartered in Alexandria, Virginia, the team focuses on Social Media Marketing and Web Design.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Sun Tzu SEO Agency is a Mount Laurel, New Jersey-based social media marketing company. Launched in 2023, the team specializes in Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Impact Layton SEO is a SEO company. They are headquartered in Layton, Utah and have small team. Their team specializes in Search Engine Optimization and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9München, Germany
Services provided
Focus Areas
UNSTK is a social media marketing company. Their small team is headquartered in München, Germany. Their services include Social Media Marketing.
Read more -
Undisclosed< $25 / hrFreelancer
Services provided
Focus Areas
Based in Brahmapur, India, Canvas Cycle is an Advertising company. Their services include Advertising and Branding.
Read more -
$1,000+$25 - $49 / hr2 - 9Lahore, Pakistan
Services provided
Focus Areas
See all 1 projectseBrand Works specializes in brand building, marketing, and providing qualified resources for graphic design needs, notably in Adobe Illustrator and Adobe Photoshop. The overall feedback highlights their effective workflow and impressive working atmosphere, with clients noting successful outcomes and high satisfaction without any significant areas for improvement.
-
$1,000+$200 - $300 / hr2 - 9
Services provided
Focus Areas
Located in and , ENVISIONWORKS, Inc. Is a web design company. Launched in 2000, the team focuses on Web Design and Advertising.
Read more -
$5,000+$100 - $149 / hr2 - 9Greensboro, NC
Services provided
Focus Areas
Triad Search Marketing, an Advertising company, provide Advertising and Branding. They were launched in 2008.
Read more -
$1,000+$25 - $49 / hr2 - 9
Services provided
Focus Areas
Activate Conscious Thinking is a branding firm launched in 2017. In Singapore, the team specializes in Branding and Market Research.
Read more -
$1,000+$100 - $149 / hr10 - 49
Services provided
Focus Areas
Techsculp is a Digital Strategy company. The firm is headquartered in Muscat, Oman. Their team specializes in Digital Strategy and Social Media Marketing.
Read more -
UndisclosedUndisclosedFreelancer
Services provided
Focus Areas
See all 1 projects<p>Drishub is the best freelance digital marketing consultant in Malappuram, Kerala, providing SEO, PPC, and online branding solutions for startups and small businesses across India.</p>
Read more -
UndisclosedUndisclosedFreelancerCheyenne, WY
Services provided
Focus Areas
Herron Media Agency is a social media marketing firm founded in 2017. Their services include Social Media Marketing.
Read more -
UndisclosedUndisclosedFreelancerRichmond Hill, Canada
Services provided
Focus Areas
Based in Richmond Hill, Canada, Auctus Marketing is a social media marketing agency. The team focuses on Social Media Marketing and Content Marketing.
Read more -
$1,000+$100 - $149 / hrFreelancerJamisontown, Australia
Services provided
Focus Areas
Established in 2022, Fluxr is a SEO company. The small team specializes in Search Engine Optimization and Pay Per Click.
Read more -
Undisclosed$25 - $49 / hrFreelancer
Services provided
Focus Areas
E-comm Specialists is an Advertising company. The small Jhelum, Pakistan-based team focuses on Advertising and Digital Strategy. The company was launched in 2021.
Read more -
$1,000+UndisclosedFreelancerOgden, UT
Services provided
Focus Areas
Empire Digital Marketing Agency, a social media marketing agency, was launched in 2019. They focuses on Social Media Marketing and Content Marketing.
Read more -
$1,000+$25 - $49 / hrFreelancerVaranasi, India
Services provided
Focus Areas
Ankit Pandey Digital Marketing is a small Varanasi, India-based Digital Strategy company. The team offers Digital Strategy and Social Media Marketing.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Facebook Advertising Services
-
$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing50% Facebook Advertising30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing50% Facebook Advertising30% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
25% Social Media Marketing70% Facebook Advertising75% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing40% Facebook Advertising55% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Social Media Marketing45% Facebook Advertising90% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing40% Facebook Advertising90% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Social Media Marketing50% Facebook Advertising -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Social Media Marketing50% Facebook Advertising90% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Social Media Marketing20% Facebook Advertising80% Other -
$1,000+$50 - $99 / hr50 - 249Odesa, Ukraine
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing50% Facebook Advertising90% Other -
$1,000+< $25 / hr50 - 249Indore, India
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
20% Social Media Marketing40% Facebook Advertising80% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
10% Social Media Marketing95% Facebook Advertising90% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing25% Facebook Advertising -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing25% Facebook Advertising75% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing40% Facebook Advertising90% Other -
$1,000+$25 - $49 / hr50 - 249
Ability to deliver
35.7/40.016.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
40% Social Media Marketing50% Facebook Advertising60% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing50% Facebook Advertising5% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing40% Facebook Advertising60% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing50% Facebook Advertising -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing25% Facebook Advertising50% Other -
$1,000+$100 - $149 / hr50 - 249Reston, VA
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Social Media Marketing45% Facebook Advertising80% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Social Media Marketing35% Facebook Advertising80% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Social Media Marketing30% Facebook Advertising90% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing40% Facebook Advertising25% Other -
$5,000+$100 - $149 / hr50 - 249Cremorne, Australia
Ability to deliver
37/40.018/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
20% Social Media Marketing55% Facebook Advertising80% Other -
$10,000+$150 - $199 / hr10 - 49Washington, DC
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing40% Facebook Advertising90% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing30% Facebook Advertising65% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Social Media Marketing30% Facebook Advertising80% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing35% Facebook Advertising90% Other -
$5,000+$100 - $149 / hr2 - 9Montreal, Canada
Ability to deliver
35.9/40.017.4/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
40% Social Media Marketing65% Facebook Advertising60% Other
Latest Facebook Advertising Articles
See all articles
What Meta's Andromeda Update Means for Businesses in 2026
Explore how Meta’s Andromeda update will impact businesses. Let’s break down what’s new and how to build a clear action plan to scale profitability.
Facebook Advertising Agency FAQs
Looking for a Facebook advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a Facebook advertising agency, from pricing and services to results and red flags.
Clutch identifies and recognizes firms that drive ROI through targeted Facebook ad campaigns using a proprietary methodology. The top Facebook ad companies for Fall 2025 include:
A Facebook ad marketing company plans, builds, and optimizes paid campaigns across Facebook, Instagram, Messenger, and the Meta Audience Network. These providers typically work on various aspects of the Facebook ad process, including the following:
- Market research
- Audience segmentation
- Creative production
- Budget allocation
- A/B testing
- Continuous performance monitoring
The goal is to lower cost-per-acquisition (CPA) and increase return on ad spend (ROAS) while keeping messaging consistent with your broader marketing strategy.
- Who will be my day-to-day strategist and what’s their experience?
- How do you structure campaigns for prospecting vs. retargeting?
- What is your creative testing framework and refresh frequency?
- How do you attribute conversions across devices and channels?
- What tech stack or tools do you use for reporting and optimization?
- Can you share ROAS benchmarks from similar businesses?
Partnering with specialists accelerates learning curves, provides access to premium creative talent, and frees your team to focus on product or sales. Agencies also leverage bulk media buying data to spot trends earlier and negotiate beta-program access with Meta.
- Guaranteed results or “secret” algorithms
- Lack of access to your ad account or data ownership
- One-size-fits-all creative with no testing roadmap
- Vague reporting or metrics that don’t map to revenue
- High employee turnover that disrupts account continuity
Finding the ideal Facebook ad marketing agency can be challenging, considering the variety of agencies you can partner with. Start your selection process by defining clear KPIs—ROAS, lead volume, or app installs to know what criteria to set. After that, you can follow these steps:
- Review case studies in your industry
- Check Clutch ratings and verified client feedback
- Compare pricing and service transparency (do they share media plans and real-time dashboards?)
- Evaluate communication cadence and project management tools
- Request a performance forecast based on historical data
Shortlist 3–5 agencies and ask for a strategic proposal before signing. Leverage Clutch’s directory, resources, and filters to guide your search.
According to data we’ve gathered here on Clutch, most agencies charge either:
Monthly retainer rates that average around $1,500 – $10,000 (ad spend excluded). Value or percentage-based pricing that usually ranges from 10%–20% of managed media spend.
Smaller projects (e.g., a one-time campaign audit) can start around $1,000, while enterprise-level engagements with dedicated creative teams may exceed $25,000 per month. Factors that influence price include campaign complexity, geographic targeting, creative volume, and the agency’s seniority.
Facebook ad marketing agencies generally provide the full range of services and solutions needed to execute compelling ad campaigns on Facebook. If you plan to hire a dedicated partner, you can expect to have access to services such as:
- Campaign strategy and goal setting
- Ad creative design (e.g., static, video, carousel, Reels)
- Pixel implementation and conversion tracking
- Audience building (e.g., look-alikes, retargeting, interest, demographic)
- Budget management and bid optimization
- Ongoing split testing and reporting dashboards
- Cross-channel integration with Google Ads, TikTok, or email marketing
Some full-service teams also handle landing-page design, funnel automation, and Shopify or WooCommerce integrations. Make sure to inquire about their expertise and additional services when discussing your project with a potential partner.
Agencies offer multidisciplinary teams—strategists, designers, copywriters, analysts—under one roof, ideal for scaling budgets and audiences. Freelancers can be cost-effective for smaller spends or single-channel experiments but may lack bandwidth for 24/7 optimization, advanced analytics, or rapid creative iteration.