Top Facebook Advertising Agencies
-
Featured
What are Featured Providers?
$10,000+Undisclosed50 - 249Arlington, VAServices provided
Focus Areas
See all 27 projectsSilverback Strategies is a digital marketing agency specializing in social media marketing and management, as well as PPC campaigns. Reviewers highlight their proficiency in lead generation and online branding, with an 80% increase in leads noted by a client. Positive feedback emphasizes their strategic communication and tailored budget management, with nearly all reviewers appreciating their performance-driven approach and adaptability to client needs.
-
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Advertising company Orange Tulip Studio is based in Los Angeles, California. Their services include Advertising and Branding.
Read more -
UndisclosedUndisclosed2 - 9Delhi, India
Services provided
Focus Areas
SEO services firm DMWorld (Grow Your Business) specializes in Search Engine Optimization and Other Digital Marketing. They are located in Delhi, India.
Read more -
$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
Focus Areas
Vigyapan Tree is a Conversion Optimization company. Located in New Delhi, India, the team focuses on Conversion Optimization and Search Engine Optimization.
Read more -
$5,000+< $25 / hr2 - 9Bengaluru, India
Services provided
Focus Areas
Market Chairman is a Marketing Strategy company. Launched in 2019, the firm is in Bengaluru, India. Their services include Marketing Strategy and Digital Strategy.
Read more -
$5,000+$50 - $99 / hr2 - 9
Services provided
Focus Areas
Digikik is a Content Marketing company. They focus on Content Marketing and Digital Strategy and were established in 2017. The company is in Stockholm, Sweden.
Read more -
$5,000+< $25 / hr2 - 9
Services provided
Focus Areas
Based in Cádiz, Spain, Everlytics is a small Digital Strategy company. Their services include Digital Strategy and Other Digital Marketing.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
New Towns Marketing is a Neenah, Wisconsin-based branding firm. They specialize in Branding and Content Marketing and were founded in 2012.
Read more -
$1,000+$25 - $49 / hr2 - 9Morelia, Mexico
Services provided
Focus Areas
Purple Panda is a branding firm. The team provides Branding and Digital Strategy, and the company is located in Morelia, Mexico.
Read more -
$1,000+$50 - $99 / hr2 - 9Rhu, Scotland
Services provided
Focus Areas
LADM is a Content Marketing company. Based in Rhu, Scotland, the firm specializes in Content Marketing and Email Marketing.
Read more -
$1,000+$100 - $149 / hr2 - 9London, England
Services provided
Focus Areas
Tekky Geeks is a branding agency. The London, England-based agency was established in 2020. Their services include Branding and Content Marketing.
Read more -
$10,000+$50 - $99 / hr2 - 9Niš, Serbia
Services provided
Focus Areas
Launched in 2019, Sasvim - Growth Agency, a small UX company, is in Niš, Serbia. Their team offers UX/UI Design and Content Marketing.
Read more -
$1,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
Focus Areas
Seventeen Technologies is a SEO company. Founded in 2020, the team offers Search Engine Optimization and Web Development. The company is in Ahmedabad, India.
Read more -
$1,000+$25 - $49 / hr2 - 9Kanpur, India
Services provided
Focus Areas
Edigisupport is a SEO agency. The Kanpur, India-based company specializes in Search Engine Optimization and Social Media Marketing.
Read more -
$1,000+< $25 / hr2 - 9Pune, India
Services provided
Focus Areas
Social Ace - Web & Digital Marketing Solutions is a social media marketing agency. They were founded in 2019 and offer Social Media Marketing and Search Engine Optimization.
Read more -
Undisclosed$50 - $99 / hr2 - 9Boston, MA
Services provided
Focus Areas
Founded in 2020, Medici Digital Services is a small Boston, Massachusetts-based SEO company. Their team focuses on Search Engine Optimization and Social Media Marketing.
Read more -
$1,000+$25 - $49 / hr2 - 9London, England
Services provided
Focus Areas
Digitaal Agency, a web design agency, was launched in 2021. The agency focuses on Web Design and Web Development, and is small.
Read more -
$1,000+$50 - $99 / hr2 - 9London, England
Services provided
Focus Areas
Established in 2021, JOER Digital Agency is a Digital Strategy company. The firm specializes in Digital Strategy and Web Development.
Read more -
$10,000+$50 - $99 / hr2 - 9Langstone, Wales
Services provided
Focus Areas
Bluprint Labs is a Langstone, Wales-based Digital Strategy company. Launched in 2016, the team specializes in Digital Strategy and Social Media Marketing.
Read more -
$1,000+$50 - $99 / hr2 - 9Roanoke, TX
Services provided
Focus Areas
Xuberan Digital is a Digital Strategy company. Their team is located in Roanoke, Texas. The company provides Digital Strategy and Social Media Marketing.
Read more -
$1,000+< $25 / hr2 - 9Nairobi, Kenya
Services provided
Focus Areas
Circlelook Growth marketing is a small Digital Strategy company located in Nairobi, Kenya. Their services include Digital Strategy and Social Media Marketing.
Read more -
$1,000+< $25 / hr2 - 9Sahibzada Ajit Singh Nagar, India
Services provided
Focus Areas
Founded in 2021, Aayanshtech is a small Sahibzada Ajit Singh Nagar, India-based web design agency. Their team provides Web Design and Branding.
Read more -
$1,000+$50 - $99 / hr2 - 9Hyderabad, India
Services provided
Focus Areas
Markpreneur Digital Marketing Agency/Consultant is a Digital Strategy company. The Hyderabad, India-based team offers Digital Strategy and Social Media Marketing.
Read more -
$1,000+$50 - $99 / hr2 - 9Leverington, England
Services provided
Focus Areas
Amazon Consultancy Services is a pay per click company. They are located in Leverington, England, and their services include Pay Per Click and Other Digital Marketing.
Read more -
$1,000+$25 - $49 / hr2 - 9London, England
Services provided
Focus Areas
Pay per click agency MyDigiPal was founded in 2016. The small team offers Pay Per Click and Digital Strategy.
Read more -
$1,000+$25 - $49 / hr2 - 9Riyadh, Saudi Arabia
Services provided
Focus Areas
Marketing Strategy company Molm Marketing was established in 2021. The team provides Marketing Strategy and Digital Strategy and is located in Riyadh, Saudi Arabia.
Read more -
$5,000+$50 - $99 / hr2 - 9
Services provided
Focus Areas
Alberoit is a branding company launched in 2010. Their services include Branding and Social Media Marketing.
Read more -
$10,000+$300+ / hr2 - 9Miami, FL
Services provided
Focus Areas
Established in 2021, The Syt Digital Marketing Agency is a small SEO company. Their services include Search Engine Optimization and Web Design.
Read more -
$1,000+$150 - $199 / hr2 - 9London, England
Services provided
Focus Areas
In London, England, David Digital is a small pay per click agency. The team specializes in Pay Per Click and Digital Strategy.
Read more -
$1,000+$50 - $99 / hr2 - 9
Services provided
Focus Areas
Adamya Digital is a branding agency. Established in 2021, the team offers Branding and Digital Strategy. The agency is headquartered in.
Read more -
$1,000+$150 - $199 / hr2 - 9Austin, TX
Services provided
Focus Areas
Thaynes Marketing, a Marketing Strategy company, was launched in 2018. The small team focuses on Marketing Strategy and Digital Strategy.
Read more -
$1,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
Focus Areas
Questidea is a small media planning and buying agency in Toronto, Canada. Their services include Media Planning & Buying and Social Media Marketing.
Read more -
$1,000+$25 - $49 / hr2 - 9Centurion, South Africa
Services provided
Focus Areas
Maze Digital Marketing Agency is a social media marketing agency headquartered in Centurion, South Africa. Their services include Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Sheffield, England
Services provided
Focus Areas
Printopia, a web design company, was launched in 2010. The team offers Web Design and Print Design and is based in Sheffield, England.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Launched in 2020, Ihskas digital is a small branding company in Mumbai, India. Their team provides Branding and Social Media Marketing.
Read more -
$1,000+$50 - $99 / hr2 - 9Lowestoft, England
Services provided
Focus Areas
Small e-commerce development firm Juiced Media, is in Lowestoft, England. Their services include E-Commerce Development and Social Media Marketing.
Read more -
Undisclosed$50 - $99 / hr2 - 9Yamuna Nagar, India
Services provided
Focus Areas
Established in 2022, Stepupcity | Best Digital Marketing Institute In yamunanagar is a small Digital Strategy company. Their team specializes in Digital Strategy and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Nujoom Marketing is a social media marketing company. The team focuses on Social Media Marketing and Content Marketing.
Read more -
$1,000+< $25 / hr2 - 9Irvine, CA
Services provided
Focus Areas
The Dental SEO Experts is a SEO services firm. The agency is in Irvine, California. Their services include Search Engine Optimization and Social Media Marketing.
Read more -
$1,000+$25 - $49 / hr2 - 9Kawit, Philippines
Services provided
Focus Areas
LOUD DIGITAL MARKETING SERVICES is a social media marketing firm. Established in 2022, the team provides Social Media Marketing and Search Engine Optimization. The company is in Kawit, Philippines.
Read more -
$1,000+< $25 / hr2 - 9
Services provided
Focus Areas
MarkifyNow is a small Ecommerce Marketing company headquartered in miami, Florida. Their services include Ecommerce Marketing and Media Planning & Buying.
Read more -
$1,000+$25 - $49 / hr2 - 9Calgary, Canada
Services provided
Focus Areas
7 Sides Multimedia & Marketing, a Digital Strategy company, was established in 2022. The team offers Digital Strategy and Social Media Marketing and is based in Calgary, Canada.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
MASC Communication is a branding agency. They were launched in 2012 and specialize in Branding and Digital Strategy.
Read more -
$1,000+$50 - $99 / hr2 - 9
Services provided
Focus Areas
SiteGinkgo is a SEO company. The Nashville, Tennessee-based company was launched in 2015. Their services include Search Engine Optimization and Pay Per Click.
Read more -
$1,000+< $25 / hr2 - 9Lucknow, India
Services provided
Focus Areas
MacVista is a Lucknow, India-based SEO company. They focus on Search Engine Optimization and Pay Per Click and were founded in 2015.
Read more -
$5,000+$100 - $149 / hr2 - 9
Services provided
Focus Areas
Sailfish Features is a video production agency. The team provides Video Production and Social Media Marketing and is headquartered in Port St. Lucie, Florida and Forest, Virginia.
Read more -
$1,000+$50 - $99 / hr2 - 9Dallas, TX
Services provided
Focus Areas
The End Goal is a small Dallas, Texas-based branding company. Their services include Branding and Social Media Marketing.
Read more -
$1,000+$100 - $149 / hr2 - 9Delhi, India
Services provided
Focus Areas
Pixy Square is a social media marketing company. They are in Delhi, India, and their services include Social Media Marketing and Graphic Design.
Read more -
UndisclosedUndisclosed2 - 9Northampton, England
Services provided
Focus Areas
Outerspring marketing is an Advertising company established in 2021. Their services include Advertising and Social Media Marketing.
Read more -
$5,000+Undisclosed2 - 9Lublin, Poland
Services provided
Focus Areas
Kpimatrix.io is a social media marketing agency. The team is headquartered in Lublin, Poland and Warsaw, Poland, and their services include Social Media Marketing and Custom Software Development.
Read more -
$1,000+$150 - $199 / hr2 - 9Saint Paul, MN
Services provided
Focus Areas
Everyday Creative Media is a video production agency. They focus on Video Production and Social Media Marketing and were founded in 2021.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Facebook Advertising Services
-
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.4/40.019.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing50% Facebook Advertising30% Other -
$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing50% Facebook Advertising30% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
25% Social Media Marketing70% Facebook Advertising75% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing40% Facebook Advertising55% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Social Media Marketing45% Facebook Advertising90% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Social Media Marketing40% Facebook Advertising90% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Social Media Marketing50% Facebook Advertising90% Other -
$1,000+$100 - $149 / hr10 - 49Mooloolaba, Australia
Ability to deliver
39.7/40.020/20 Reviews9.7/10 Clients & Experience10/10 Market PresenceService focus
10% Social Media Marketing60% Facebook Advertising90% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.3/40.020/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
15% Social Media Marketing50% Facebook Advertising85% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing50% Facebook Advertising30% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
38.7/40.019.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing40% Facebook Advertising60% Other -
$1,000+< $25 / hr50 - 249Indore, India
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
20% Social Media Marketing40% Facebook Advertising80% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing40% Facebook Advertising90% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing15% Facebook Advertising50% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Social Media Marketing15% Facebook Advertising80% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing50% Facebook Advertising5% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing20% Facebook Advertising90% Other -
$1,000+$50 - $99 / hr50 - 249Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing50% Facebook Advertising90% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Social Media Marketing35% Facebook Advertising80% Other -
$5,000+$50 - $99 / hr10 - 49
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
30% Social Media Marketing35% Facebook Advertising70% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Social Media Marketing30% Facebook Advertising90% Other -
$1,000+$25 - $49 / hr50 - 249
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
40% Social Media Marketing50% Facebook Advertising60% Other -
$10,000+$150 - $199 / hr10 - 49Washington, DC
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing40% Facebook Advertising90% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
36.8/40.017.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing25% Facebook Advertising -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.3/40.019.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
35% Social Media Marketing30% Facebook Advertising65% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
50% Social Media Marketing25% Facebook Advertising50% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
34.4/40.015.8/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing50% Facebook Advertising -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing25% Facebook Advertising90% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing25% Facebook Advertising75% Other -
$5,000+$100 - $149 / hr50 - 249Cremorne, Australia
Ability to deliver
36.4/40.017.4/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
20% Social Media Marketing55% Facebook Advertising80% Other
Latest Facebook Advertising Articles
See all articles
The Community Advantage: Why Reddit and Quora Are Reshaping B2B Marketing
Reddit and Quora now shape B2B buying decisions long before a sales call. Learn how community trust, expert answers, and peer proof win buyers over.
Facebook Advertising Agency FAQs
Looking for a Facebook advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a Facebook advertising agency, from pricing and services to results and red flags.
Clutch identifies and recognizes firms that drive ROI through targeted Facebook ad campaigns using a proprietary methodology. The top Facebook ad companies for 2026 include:
A Facebook ad marketing company plans, builds, and optimizes paid campaigns across Facebook, Instagram, Messenger, and the Meta Audience Network. These providers typically work on various aspects of the Facebook ad process, including the following:
- Market research
- Audience segmentation
- Creative production
- Budget allocation
- A/B testing
- Continuous performance monitoring
The goal is to lower cost-per-acquisition (CPA) and increase return on ad spend (ROAS) while keeping messaging consistent with your broader marketing strategy.
- Who will be my day-to-day strategist and what’s their experience?
- How do you structure campaigns for prospecting vs. retargeting?
- What is your creative testing framework and refresh frequency?
- How do you attribute conversions across devices and channels?
- What tech stack or tools do you use for reporting and optimization?
- Can you share ROAS benchmarks from similar businesses?
Partnering with specialists accelerates learning curves, provides access to premium creative talent, and frees your team to focus on product or sales. Agencies also leverage bulk media buying data to spot trends earlier and negotiate beta-program access with Meta.
- Guaranteed results or “secret” algorithms
- Lack of access to your ad account or data ownership
- One-size-fits-all creative with no testing roadmap
- Vague reporting or metrics that don’t map to revenue
- High employee turnover that disrupts account continuity
Finding the ideal Facebook ad marketing agency can be challenging, considering the variety of agencies you can partner with. Start your selection process by defining clear KPIs—ROAS, lead volume, or app installs to know what criteria to set. After that, you can follow these steps:
- Review case studies in your industry
- Check Clutch ratings and verified client feedback
- Compare pricing and service transparency (do they share media plans and real-time dashboards?)
- Evaluate communication cadence and project management tools
- Request a performance forecast based on historical data
Shortlist 3–5 agencies and ask for a strategic proposal before signing. Leverage Clutch’s directory, resources, and filters to guide your search.
According to data we’ve gathered here on Clutch, most agencies charge either:
Monthly retainer rates that average around $1,500 – $10,000 (ad spend excluded). Value or percentage-based pricing that usually ranges from 10%–20% of managed media spend.
Smaller projects (e.g., a one-time campaign audit) can start around $1,000, while enterprise-level engagements with dedicated creative teams may exceed $25,000 per month. Factors that influence price include campaign complexity, geographic targeting, creative volume, and the agency’s seniority.
Facebook ad marketing agencies generally provide the full range of services and solutions needed to execute compelling ad campaigns on Facebook. If you plan to hire a dedicated partner, you can expect to have access to services such as:
- Campaign strategy and goal setting
- Ad creative design (e.g., static, video, carousel, Reels)
- Pixel implementation and conversion tracking
- Audience building (e.g., look-alikes, retargeting, interest, demographic)
- Budget management and bid optimization
- Ongoing split testing and reporting dashboards
- Cross-channel integration with Google Ads, TikTok, or email marketing
Some full-service teams also handle landing-page design, funnel automation, and Shopify or WooCommerce integrations. Make sure to inquire about their expertise and additional services when discussing your project with a potential partner.
Agencies offer multidisciplinary teams—strategists, designers, copywriters, analysts—under one roof, ideal for scaling budgets and audiences. Freelancers can be cost-effective for smaller spends or single-channel experiments but may lack bandwidth for 24/7 optimization, advanced analytics, or rapid creative iteration.