Top Email Marketing Companies
18,753 Companies
List of the Top Email Marketing Agencies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Grapevine, TXServices provided
90% Email Marketing10% Ecommerce MarketingSee all 70 projectsInbox Army, LLC is a specialized email marketing agency adept at Email Campaigns, Email List Management, and Email Automation. Customer reviews consistently praise their commitment to client satisfaction, with over 90% highlighting their responsiveness, attention to detail, and ability to deliver on time. Their strategic approach and expertise have notably enhanced email engagement and conversion rates.
Reviews mention Team players
Clients consistently commend Inbox Army, LLC for their teamwork and collaboration, describing them as an extension of their own teams. Feedback highlights their responsiveness, proactive communication, and ability to adapt to client workflows. One client noted, "Hannan has quickly become a natural extension of our team," while another mentioned, "Working with Inbox Army felt like working with members of our own team." Overall, the sentiment regarding their team player attitude is overwhelmingly positive.-
Email Marketing Strategy for Financial Service Company
5.0 Dec 20, 2022The working relationship has been great, they are on top of the campaigns and act as an extension of our team to manage all aspects of our email campaigns.
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Email Marketing for Educational Institution
5.0 Jun 3, 2022Our partnership has been very effective. We worked together to develop new reports, processes, and safety checks that have improved workflow on both ends. Hannan has quickly become a natural extension of our team — he is very responsive and easy to work with.
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Email Marketing for Consumer Products Marketing Company
5.0 Dec 3, 2021Communication and workflow has worked well. Inbox Army was open to follow our preference and requests in these areas and did not require us to conform to a predefined workflow which was appealing. Inbox Army resources were members of our team, working together to achieve our goals.
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Email Design & Coding for Medical Research Organization
5.0 Dec 9, 2020Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project. Felt like IA and we were on the same team.
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Industry Experience
Based on client feedback, Inbox Army, LLC demonstrates strong email marketing expertise across various industries, including eCommerce, Real Estate, Education, and Financial Services. Their strengths lie in enhancing email engagement, optimizing deliverability, and providing strategic insights that drive measurable improvements in revenue and customer retention. Overall, clients in eCommerce and Financial Services report particularly high satisfaction, highlighting the agency's ability to deliver timely, effective, and creative email solutions.
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Real estate Consumer Products Education Nonprofit Financial services Software Advertising & marketing Retail Other Industry Sports Government Arts, entertainment & music Information technology eCommerce ManufacturingWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently commend Inbox Army, LLC for providing good value for money, with many highlighting that their pricing aligns well with project budgets. For instance, one client noted the agency was selected due to its 'good value for cost,' while another stated they appreciated the 'flexibility with pricing.' Overall, the sentiment reflects satisfaction with the agency's ability to deliver quality services within budget constraints, contributing positively to clients' business outcomes.Was this helpful?
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$1,000+$25 - $49 / hr10 - 49Gurugram, IndiaServices provided
85% Email Marketing15% SMS MarketingSee all 7 projectsOptimite is a specialized agency providing comprehensive email marketing services, including email design, automation, and campaign management. Reviewers consistently praised their timely delivery, high-quality output, and robust project management, with a 100% satisfaction rate reported. Their adaptability and alignment with client needs, especially in scaling email outreach and engagement strategies, are also frequently highlighted.
Reviews mention Well-organized projects
Clients have consistently praised Optimite for their well-organized project management and structured collaboration. One client noted, 'The team has helped us a lot with structuring our processes and delivering more on time,' reflecting a clear and efficient workflow. Additionally, they highlighted Optimite's ability to meet urgent deadlines with impressive speed and quality, stating, 'It’s incredible how fast they work.' Overall, the sentiment is overwhelmingly positive, with clients expressing satisfaction with timely deliveries and exceptional capacity.-
Email Design Services for Email Marketing Agency
5.0 Jun 9, 2025Optimite has a completely structured collaboration and a very clear process. We couldn’t mess up anything because we weren’t that big at the beginning and didn’t have any processes in detail. The team has helped us a lot with structuring our processes and delivering more on time.
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6 of 6 Email Marketing reviews are 5 stars6 new reviews for Email Marketing in past 6 months$10,000 – $49,000 avg. project costRead 6 ReviewsEmail Marketing PROJECT HIGHLIGHT
Email & SMS Marketing for E-Commerce Supplements Co
5.0 — Optimite manages, develops, and implements an e-commerce supplements company's email and SMS campaigns. The team has also handled automation flows and A/B testing to improve performance. Read moreWas this helpful?
Industry Experience
Optimite has demonstrated robust expertise in the Advertising & Marketing sector, particularly in email design and marketing automation for B2B, D2C, and eCommerce businesses, receiving positive feedback on project management, responsiveness, and quality of work. Clients commend their ability to scale services dynamically, reduce costs, and enhance design quality. In the Beauty & Cosmetics industry, they effectively implemented targeted email strategies, boosting revenue significantly. Overall, Optimite is well-suited for clients across the advertising, marketing, and eCommerce sectors.
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Advertising & marketing Beauty & Cosmetics eCommerceWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently express satisfaction with Optimite's pricing, highlighting it as fitting their budgets while providing excellent value. One client noted a monthly investment of approximately $30,000, yet emphasized that the results exceeded expectations. Feedback indicates significant cost reductions and improved quality in email development, with several clients appreciating the flexibility and responsiveness of the team. Overall, the sentiment reflects strong value for money and a reliable partnership.Was this helpful?
$1,000+$50 - $99 / hr2 - 9Denver, COServices provided
90% Email Marketing10% SMS MarketingSee all 24 projectsMH Digital is a specialized email marketing agency known for its expertise in Email Campaigns, Email Automation, and Email Engagement Strategies. With a 100% positive feedback rating, clients consistently praise their strategic insights, timely delivery, and ability to integrate seamlessly into team operations. Many reviews highlight MH Digital's proficiency in improving email performance metrics, such as revenue growth and customer engagement.
Reviews mention Unique expertise
Clients have consistently praised MH Digital for their unique expertise, particularly in Braze strategy and execution. One client noted their unmatched proficiency with Braze's interface and capabilities, describing them as 'true product owners.' The team's ability to swiftly integrate into complex business environments and provide valuable insights has been highlighted as a significant advantage. Overall, the sentiment reflects a strong appreciation for their specialized knowledge and seamless collaboration.-
Braze Email Campaings & Marketing Analytics for Banking Co
5.0 Feb 20, 2024Deeply empathetic. Very smart. Masters of their craft. Incredibly hard working. You never need to doubt if they'll deliver on time. They have a good strategic muscle, which is very rare for agencies.
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Email Marketing for Period Product Retailer
5.0 Jul 27, 2022They're not the typical agency that would do the minimum requested; they will advise in areas well beyond their scope and they have the expertise for incredibly sound and helpful advise. They're strategic, creative, and detail oriented. They take initiative and hold themselves accountable to the success of your team and business.
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CRM Strategy & Consulting for Social Ordering App
5.0 Oct 4, 2021Their range of expertise is incredibly helpful for us in trying to solve problems across multiple product lines. But the thing I find most impressive is how quickly they ramped up on our very complicated business and became a very integrated part of our team quite seamlessly.
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Email Marketing for Textile Rental Company
5.0 Jan 28, 2025Their knowledge and expertise in email marketing. Their ability to help find solutions and improve processes. Their passion to help us succeed, while educating us about best practices. Their ability to learn about our business and create emails that are relevant and meaningful to the audience to deliver results. Their ability to go beyond email, but help us dig into some technical areas and reporting. They go beyond just creating well-written and visually appealing emails; they are technical, strategic, creative, and fun to work with. MH Digital has been instrumental in helping us be strategic with our digital marketing, driving revenue, increasing registrations, and understanding customer behavior to meet and exceed our KPIs and surpass growth. Their expertise and dedication have made a significant impact on our marketing success.
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8 of 8 Email Marketing reviews are 5 starsLess than $10,000 avg. project costRead 8 ReviewsEmail Marketing PROJECT HIGHLIGHT
Digital & Email Marketing for Financial Services Company
5.0 — MH Digital has executed marketing campaigns on the Braze platform for a financial services company. The team has also rebranded the client's email templates and consulted them on their messaging Read moreWas this helpful?
Industry Experience
MH Digital has demonstrated expertise across multiple industries including Business Services, Financial Services, Consumer Products, eCommerce, Education, Healthcare, Retail, and Legal Cannabis. Clients commend their professional approach, prompt communication, and ability to drive measurable improvements in email marketing strategies. Notably, their work has resulted in enhanced engagement rates, revenue growth, and improved customer retention. Overall, feedback highlights their strong strategic capabilities and adaptability, making them a fit for companies seeking effective digital marketing solutions.
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Business services Consumer Products Arts, entertainment & music Education eCommerce Healthcare Retail Wellness & Fitness Software Legal Cannabis Transportation Media Information technology Financial servicesWas this helpful?
View PackagesOngoing Klaviyo Campaign & Flow Management
End-to-end Klaviyo management inclusive of: - Account management (integrations, list/segment management, deliverability) - Flow management (new flows + optimization of existing flows) - Campaign execution (copy, design, and launch) - Reporting in Klaviyo *Pricing/Package Flexibility Available - Get in touch for more information.Was this helpful?
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UndisclosedUndisclosedFreelancerPalmdale, CA
Services provided
10% Email Marketing20% Content Marketing20% Search Engine Optimization +3 services20% Social Media Marketing20% Web Design10% Pay Per ClickSocial media marketing company Suncrest Media is in Palmdale, California. Established in 2015, the team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerRocky View County, Canada
Services provided
10% Email Marketing20% Graphic Design20% Search Engine Optimization +5 services10% Branding10% Content Marketing10% Logo10% Marketing Strategy10% Social Media MarketingSmall SEO company Tallis Graphic & Web Design, is headquartered in Rocky View County, Canada. Their services include Search Engine Optimization and Graphic Design.
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Featured
What are Featured Providers?
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
10% Email Marketing80% Sales Outsourcing10% Call Center ServicesSee all 62 projectsA-SALES AB is a company specializing in outbound lead generation and sales outreach through Email Marketing services. With a 90% positive feedback rate, clients consistently appreciate their expertise in creating precise, customized Email Campaigns, and their organized project management. However, one review highlighted significant dissatisfaction, citing unprofessionalism and ineffective communication. Despite this, A-SALES AB is generally recognized for effectively boosting client engagement and pipeline growth.
Reviews mention Great project management
Clients consistently praised A-SALES AB for their exceptional project management capabilities. One client noted that their 'project management was consistent and well organized,' with clear plans and timely deliverables. Another highlighted their 'stellar' responsiveness and ability to handle issues proactively. Additionally, clients appreciated the structured yet agile approach, with regular updates and effective communication, ensuring that projects stayed on track and met expectations.-
Email Marketing & CRM Consultation for Advertising & Marketing Agency
5.0 Mar 4, 2024A-SALES's project management was excellent. They delivered all promises and were always responsive to our needs. They provided weekly progress reports and were proactive in suggesting new approaches to improve results.
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Email Marketing Services for Consulting Company
5.0 Mar 2, 2024Our experience with A-SALES project management was very satisfying. They were great in delivering everything on time and keeping everything clear and transparent. From communication to strategy, everything was handled smoothly and efficiently, making our cooperation with them quite pleasing.
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Sales Outsourcing & Lead Generation for Compliance Platform
5.0 Feb 25, 2025A-SALES AB has demonstrated strong project management capabilities, consistently delivering work on time. Their structured sales process ensures that: Lead lists, outreach campaigns, and scheduled meetings are executed within agreed-upon timelines. Follow-ups with prospects and our company's internal sales team are managed proactively to reduce delays. Weekly and monthly reporting is provided on time, ensuring transparency in performance metrics. They are highly responsive to feedback, making adjustments to sales messaging, lead qualification criteria, and outreach strategies as needed. Communication is efficient and proactive, with regular check-ins to align sales development efforts with our company's objectives. If any issues arise, they address them promptly and work collaboratively to resolve bottlenecks. A-SALES AB provides a dedicated point of contact for seamless communication. Their SDRs and sales teams integrate well with clients' internal sales processes, ensuring smooth handoffs of qualified leads. Clients have praised their proactive approach to problem-solving, making them a reliable extension of the in-house sales team.
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Marketing Services for Business Services Company
5.0 Aug 17, 2025They demonstrate a structured yet agile project management style throughout the ABM engagement.
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Pipeline Gen & Appt Scheduling for Nonprofit Consulting Co
5.0 Aug 20, 2025Overall, our Account Manager was brilliant. Any new ideas or issues, or literally anything, are handled extremely quickly. Mostly handled, before a problem ever arose which was nice.
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19 of 20 reviews are 5 stars16 new reviews for Email Marketing servicesLess than $10,000 avg. project costRead 20 Recent ReviewsReviewed 20 times in the past 6 months
In the last six months, A-SALES AB has received predominantly positive feedback for their structured project management and effective lead generation strategies. Clients highlighted measurable successes, such as generating an average of 15-20 qualified meetings per month and effectively targeting decision-makers. Notably, one client praised their ability to quickly translate complex service offerings into compelling outreach. However, a single review expressed dissatisfaction due to perceived low-quality work and poor communication, contrasting with the generally favorable sentiment from other clients.Was this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
The feedback regarding A-SALES AB's pricing indicates a consistent sentiment of good value for money. Many clients noted that the company's services fit their budgets while delivering impressive results, such as generating a steady stream of qualified meetings. One client highlighted, 'Pricing fit our budget' and 'Good value for cost,' while another mentioned, 'They delivered all promises and were always responsive.' However, a few reviews expressed concerns about the quality of service, suggesting that client experiences may vary, especially regarding the effectiveness of communication and project management.Was this helpful?
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UndisclosedUndisclosedFreelancerMill Valley, CA
Services provided
10% Email Marketing20% Search Engine Optimization20% Social Media Marketing +4 services20% Web Design10% CRM Consulting and SI10% Event Management10% Pay Per ClickWilder Strategy Lab is a social media marketing company. The Mill Valley, California-based firm provides Social Media Marketing and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
Rollover to see company insights or click a company below for more details.
A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Top 15 Email Marketing Agencies
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$1,000+$100 - $149 / hr50 - 249Grapevine, TX
Ability to deliver
39/40.019.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Email Marketing10% Other -
$1,000+$50 - $99 / hr1,000 - 9,999Ahmedabad, India
Ability to deliver
38.5/40.020/20 Reviews8.8/10 Clients & Experience9.6/10 Market PresenceService focus
40% Email Marketing60% Other -
$1,000+$100 - $149 / hr10 - 49Oakland, CA
Ability to deliver
37.9/40.018.8/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Email Marketing -
$10,000+$100 - $149 / hr50 - 249Singapore, Singapore
Ability to deliver
37.7/40.019.8/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
60% Email Marketing40% Other -
$1,000+$100 - $149 / hr50 - 249Staten Island, NY
Ability to deliver
37.5/40.018.2/20 Reviews9.7/10 Clients & Experience9.6/10 Market PresenceService focus
60% Email Marketing40% Other -
$1,000+$50 - $99 / hr10 - 49Newport, RI
Ability to deliver
36.3/40.016.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
100% Email Marketing -
$5,000+$100 - $149 / hr10 - 49L'viv, Ukraine
Ability to deliver
35.5/40.017/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
80% Email Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Denver, CO
Ability to deliver
34.4/40.017/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
90% Email Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
80% Email Marketing20% Other -
$10,000+Undisclosed2 - 9San Francisco, CA
Ability to deliver
33.4/40.015.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Email Marketing -
$5,000+$100 - $149 / hr2 - 9Saint-Jean-sur-Richelieu, Canada
Ability to deliver
33.4/40.016.2/20 Reviews10/10 Clients & Experience7.2/10 Market PresenceService focus
75% Email Marketing25% Other -
$1,000+$100 - $149 / hr10 - 49Seattle, WA
Ability to deliver
33.3/40.015.6/20 Reviews9.2/10 Clients & Experience8.5/10 Market PresenceService focus
90% Email Marketing10% Other -
$1,000+$25 - $49 / hr10 - 49Gurugram, India
Ability to deliver
33.1/40.018/20 Reviews8.8/10 Clients & Experience6.3/10 Market PresenceService focus
85% Email Marketing15% Other -
$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
15% Email Marketing85% Other -
$1,000+$150 - $199 / hr2 - 9
Ability to deliver
32.5/40.017.4/20 Reviews7.9/10 Clients & Experience7.3/10 Market PresenceService focus
70% Email Marketing30% Other -
$5,000+Undisclosed10 - 49Hallandale Beach, FL
Ability to deliver
32.5/40.017.6/20 Reviews8.8/10 Clients & Experience6.1/10 Market PresenceService focus
80% Email Marketing20% Other -
$1,000+< $25 / hr10 - 49
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Email Marketing60% Other -
$5,000+$100 - $149 / hr10 - 49
Ability to deliver
32/40.016.2/20 Reviews9.7/10 Clients & Experience6.1/10 Market PresenceService focus
80% Email Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Randwick, Australia
Ability to deliver
32/40.016.4/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
100% Email Marketing -
$1,000+< $25 / hr2 - 9London, England
Ability to deliver
31.5/40.016.2/20 Reviews9.2/10 Clients & Experience6/10 Market PresenceService focus
90% Email Marketing10% Other -
$1,000+$50 - $99 / hr2 - 9Lostwithiel, England
Ability to deliver
31.4/40.017/20 Reviews9.5/10 Clients & Experience4.9/10 Market PresenceService focus
80% Email Marketing20% Other -
$5,000+$100 - $149 / hr10 - 49Irvine, CA
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
30% Email Marketing70% Other -
$5,000+$100 - $149 / hr50 - 249Philadelphia, PA
Ability to deliver
36/40.016.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Email Marketing70% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Email Marketing90% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
32.8/40.016.4/20 Reviews9.2/10 Clients & Experience7.2/10 Market PresenceService focus
50% Email Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
38.4/40.020/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
25% Email Marketing75% Other -
$1,000+$50 - $99 / hr10 - 49Brașov, Romania
Ability to deliver
35/40.018.2/20 Reviews9.3/10 Clients & Experience7.5/10 Market PresenceService focus
40% Email Marketing60% Other -
Undisclosed$50 - $99 / hr50 - 249
Ability to deliver
30.5/40.015.6/20 Reviews7.9/10 Clients & Experience7/10 Market PresenceService focus
60% Email Marketing40% Other -
$1,000+$100 - $149 / hr50 - 249Denver, CO
Ability to deliver
30.3/40.016.2/20 Reviews8.5/10 Clients & Experience5.6/10 Market PresenceService focus
50% Email Marketing50% Other -
$5,000+Undisclosed50 - 249Jackson, WY
Ability to deliver
30.2/40.017.2/20 Reviews5.8/10 Clients & Experience7.2/10 Market PresenceService focus
70% Email Marketing30% Other
Email Marketing Agency FAQs
Looking for an email marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an email marketing agency, from pricing and services to results and red flags.
Clutch showcases firms that create automated campaigns, nurture leads, and improve conversions through email twice a year based on a proprietary methodology. The top email marketing agencies for Fall 2025 include:
An email marketing company plans, builds, and optimizes campaigns that move prospects through your sales funnel. Their typical responsibilities include audience segmentation, template design, copywriting, automation flow setup, deliverability monitoring, and performance reporting. Instead of juggling creative, technical, and analytical tasks internally, you can outsource to a specialist team that already knows best practices for inbox placement and conversion.
Agencies track metrics like revenue per email, conversion rate, subscriber lifetime value, and list churn. Advanced teams tie email performance back to multi-touch attribution models or customer data platforms so you can see how campaigns influence overall pipeline and retention.
Email marketing agencies are dedicated to helping clients reach their target audience cost-efficiently. If you’re planning to team up with a provider soon, here are some services you can expect:
- Strategy workshops and list growth planning
- ESP migration or platform setup (e.g., Klaviyo, HubSpot, Braze)
- Creative services (e.g., mobile-responsive templates, GIFs, dynamic content)
- Automated sequences (i.e., welcome, cart-abandon, re-engagement, post-purchase)
- A/B testing, personalization, and data analytics
- Deliverability audits and inbox placement fixes
Some firms also bundle paid social retargeting or SMS for a cohesive lifecycle approach. When evaluating prospective service providers, make sure to verify and assess the quality of the work they offer — regardless if you need comprehensive work or focused services.
Clutch data shows monthly retainers range from $2,500 to as high as $15,000 depending on several key factors such as list size, send volume, and service depth. Moreover, hourly rates generally fall between $75 – $150. Ultimately, it depends on what you are looking for – a small business needing two automated flows might spend $5,000 for setup, while an enterprise with millions of contacts could invest $20,000 per month for full lifecycle management and creative testing.
Finding the right email marketing provider is crucial to your investment’s success. To make sure you don’t feel overwhelmed once you look for potential providers, the first step you should do is clarify your goals (e.g., higher open rates, revenue per send, automation build-out). After that, you can proceed with the following:
- Shortlist agencies with proven results in your industry.
- Review Clutch feedback for communication style, project management, and ROI.
- Request case studies and ask about specific KPIs they improved.
- Evaluate cultural fit, reporting cadence, and tech stack expertise.
- Compare pricing models—flat retainer, percent of revenue, or project-based—and ensure deliverables are clear in the contract.
While there’s no flawless service provider, it’s crucial to match with the ideal team to avoid mishaps or costly headaches. Be cautious if a provider has any of the following warning signs:
- Guarantees specific open or revenue numbers (inbox algorithms shift)
- Uses purchased lists or suggests scraping emails
- Lacks transparency on creative ownership or ESP access
- Provides sparse reporting or avoids explaining metrics
- Overlooks compliance requirements like CAN-SPAM or GDPR
- Which industries do you specialize in, and can I see related case studies?
- What ESPs and automation tools are you certified in?
- How do you segment audiences and personalize content?
- What’s your process for improving deliverability?
- How frequently will we review performance metrics together?
- Who owns the creative assets and account data if we part ways?
A freelancer is ideal for one-off template designs or copy tweaks on a tight budget. An agency offers multidisciplinary teams—strategists, designers, developers, and analysts—able to manage end-to-end programs, integrate with CRMs, and scale testing. If your goal is sustainable revenue growth and complex automation, an agency’s broader expertise and bandwidth generally deliver higher long-term ROI.
Get matched with the 5 best-fit agencies for your project—in 4 minutes or less.