Top Email Marketing Companies
18,854 Companies
List of the Top Email Marketing Agencies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Grapevine, TXServices provided
90% Email Marketing10% Ecommerce MarketingSee all 70 projectsInbox Army, LLC is a specialized email marketing agency adept at Email Campaigns, Email List Management, and Email Automation. Customer reviews consistently praise their commitment to client satisfaction, with over 90% highlighting their responsiveness, attention to detail, and ability to deliver on time. Their strategic approach and expertise have notably enhanced email engagement and conversion rates.
Reviews mention Transparent
Clients have consistently praised Inbox Army, LLC for their transparency throughout project management. One client noted, "They provide a good balance of transparency (they tell us who is doing what and when)..." This sentiment reflects a broader appreciation for the clear communication and openness in their processes, fostering a comfortable working relationship. Overall, the feedback highlights a strong trust in Inbox Army's capabilities and their commitment to maintaining clarity and accountability.-
Email Marketing Strategy for Marking Firm
4.5 Dec 18, 2018Inbox Army provides project and account management resources and offers a good balance of transparency (they tell us who is doing what and when) and independence (they get their work done without needing a babysitter).
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2 of 2 reviews are 5 stars2 new reviews for Email Marketing servicesLess than $10,000 avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
Recent reviews of Inbox Army, LLC indicate a high level of client satisfaction, highlighting their responsiveness and commitment to client goals. One client noted that the team went 'above and beyond' to deliver on time and ensure satisfaction with every detail. Another client praised their ability to integrate seamlessly with their brand, describing them as a 'true partner' rather than an outsourced vendor. Overall, the sentiment reflects strong performance, creativity, and effective collaboration.Was this helpful?
Industry Experience
Based on client feedback, Inbox Army, LLC demonstrates strong email marketing expertise across various industries, including eCommerce, Real Estate, Education, and Financial Services. Their strengths lie in enhancing email engagement, optimizing deliverability, and providing strategic insights that drive measurable improvements in revenue and customer retention. Overall, clients in eCommerce and Financial Services report particularly high satisfaction, highlighting the agency's ability to deliver timely, effective, and creative email solutions.
Read All ReviewsSelect Industry to see insights
Real estate Consumer Products Education Nonprofit Financial services Software Advertising & marketing Retail Other Industry Sports Government Arts, entertainment & music Information technology eCommerce ManufacturingWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently commend Inbox Army, LLC for providing good value for money, with many highlighting that their pricing aligns well with project budgets. For instance, one client noted the agency was selected due to its 'good value for cost,' while another stated they appreciated the 'flexibility with pricing.' Overall, the sentiment reflects satisfaction with the agency's ability to deliver quality services within budget constraints, contributing positively to clients' business outcomes.Was this helpful?
$1,000+$25 - $49 / hr10 - 49Gurugram, IndiaServices provided
85% Email Marketing15% SMS MarketingSee all 7 projectsOptimite is a specialized agency providing comprehensive email marketing services, including email design, automation, and campaign management. Reviewers consistently praised their timely delivery, high-quality output, and robust project management, with a 100% satisfaction rate reported. Their adaptability and alignment with client needs, especially in scaling email outreach and engagement strategies, are also frequently highlighted.
Reviews mention Exceptional performance
Clients have praised Optimite for their exceptional performance, highlighting their ability to deliver high-quality email designs rapidly and efficiently. One CEO noted that Optimite helped scale their operations by fulfilling every expectation and exceeding results. The structured collaboration, clear communication, and readiness to accommodate urgent requests were particularly commended, with feedback indicating an impressive capacity to handle a significant workload. Overall, sentiment towards Optimite is overwhelmingly positive, with no suggested areas for improvement.-
Email Marketing for Skincare Company
5.0 May 23, 2025The project management by Optimite has been exceptional, far exceeding our expectations. They've invested heavily in tools and systems, building robust processes that ensure smooth and efficient execution. All deliverables were consistently shared on time, and their team takes the time to understand every detail of your requirements, willingly iterating until you're fully satisfied.
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Email Design Services for Email Marketing Agency
5.0 Jun 9, 2025Optimite has helped us a lot with our company's scaling process. The team has helped us save a lot of time, and it wouldn’t have been possible without them. Every expectation has been perfectly fulfilled, and the results have exceeded our expectations.
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Email Design Services for Email Marketing Agency
5.0 Jun 9, 2025The team is always open to extra wishes or thoughts and makes them a reality, no matter how complex. Their communication is also very clear, and they always deliver on time, even with very short and spontaneous deadlines. It’s incredible how fast they work.
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Email Design Services for Email Marketing Agency
5.0 Jun 9, 2025Their capacity is exceptional because most companies don’t have the capacity to deliver a triple amount of work in a week. The team always has that capacity, and the quality of their work is always excellent.
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6 of 6 Email Marketing reviews are 5 stars6 new reviews for Email Marketing in past 6 months$10,000 – $49,000 avg. project costRead 6 ReviewsEmail Marketing PROJECT HIGHLIGHT
Email & SMS Marketing for E-Commerce Supplements Co
5.0 — Optimite manages, develops, and implements an e-commerce supplements company's email and SMS campaigns. The team has also handled automation flows and A/B testing to improve performance. Read moreWas this helpful?
Industry Experience
Optimite has demonstrated robust expertise in the Advertising & Marketing sector, particularly in email design and marketing automation for B2B, D2C, and eCommerce businesses, receiving positive feedback on project management, responsiveness, and quality of work. Clients commend their ability to scale services dynamically, reduce costs, and enhance design quality. In the Beauty & Cosmetics industry, they effectively implemented targeted email strategies, boosting revenue significantly. Overall, Optimite is well-suited for clients across the advertising, marketing, and eCommerce sectors.
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Advertising & marketing Beauty & Cosmetics eCommerceWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently express satisfaction with Optimite's pricing, highlighting it as fitting their budgets while providing excellent value. One client noted a monthly investment of approximately $30,000, yet emphasized that the results exceeded expectations. Feedback indicates significant cost reductions and improved quality in email development, with several clients appreciating the flexibility and responsiveness of the team. Overall, the sentiment reflects strong value for money and a reliable partnership.Was this helpful?
$1,000+$150 - $199 / hr2 - 9Medina, OHServices provided
30% Email Marketing50% Ecommerce Marketing20% Business ConsultingSee all 28 projectsOne 10 Media is a distinguished email marketing agency specializing in email campaigns, email automation, and email engagement strategies. Reviewers consistently commend their strategic alignment, proactive communication, and commitment to understanding client needs, resulting in significant revenue growth and efficient project management. An impressive 90% of feedback highlights their flexibility and personalized approach, with particular praise for delivering timely and effective solutions.
Reviews mention Great project management
Clients have consistently praised One 10 Media for their exceptional project management skills. Feedback highlights timely delivery of tasks, clear communication, and responsiveness to client needs. One client remarked on their 'outstanding' project management, emphasizing that 'all updates, deliverables, and action items were communicated clearly.' Another stated they rated project management '11/10,' noting their quick responses and adaptability during busy periods. Overall, the sentiment is overwhelmingly positive, with clients expressing satisfaction and confidence in the team's ability to manage projects effectively.-
Email Marketing Services for Pet Products Co
5.0 Jul 8, 2024Their project management team was outstanding! All updates, deliverables and action items were communicated clearly and they followed up as needed.
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Email Marketing for Packaging Company
5.0 Jun 7, 202311/10 on project management, Steph and her team are completely dialed in. Very quick to respond and never felt like we were behind pace. We enlisted One 10 Media just before Thanksgiving, at one of the busiest times, and they got our first flows up in time for our holiday rush.
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Advertising & Marketing for Surf-Inspired Brand.
5.0 Jun 2, 2021We communicate through Slack and email. They’re phenomenal at project management.
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10 of 11 Email Marketing reviews are 5 stars2 new reviews for Email Marketing in past 6 months$10,000 – $49,000 avg. project costRead 11 ReviewsEmail Marketing PROJECT HIGHLIGHT
Email Marketing Pop-Up Collection for Water Filter Company
5.0 — A water filter company has hired One 10 Media to provide email marketing services. The team has created four emails per month and an email pop-up collection for the client. Read moreWas this helpful?
Industry Experience
One 10 Media has garnered positive feedback across several industries, including eCommerce, Retail, Manufacturing, and Healthcare. Clients commend their expertise in email marketing and campaign management, noting significant revenue increases and improved customer engagement. In eCommerce and Retail, they excel at lifecycle marketing and automation, while in Manufacturing, they enhance sales through strategic digital marketing. Overall, sentiment is highly favorable, particularly in eCommerce and Retail sectors, where they are seen as valuable partners for growth.
Read All ReviewsSelect Industry to see insights
eCommerce Retail Manufacturing Food & Beverages Sports Other Industry Consumer Products Healthcare Construction Education Arts, entertainment & music Real estateWas this helpful?
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UndisclosedUndisclosedFreelancerFranklin, TN
Services provided
10% Email Marketing20% Fractional CMO Services20% Pay Per Click +4 services20% Search Engine Optimization10% Conversion Optimization10% Social Media Marketing10% Web DesignSource Local Media, a SEO agency, specializes in Search Engine Optimization and Pay Per Click. The agency is based in Franklin, Tennessee.
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UndisclosedUndisclosedFreelancerPalmdale, CA
Services provided
10% Email Marketing20% Content Marketing20% Search Engine Optimization +3 services20% Social Media Marketing20% Web Design10% Pay Per ClickSocial media marketing company Suncrest Media is in Palmdale, California. Established in 2015, the team offers Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Denver, COServices provided
90% Email Marketing10% SMS MarketingSee all 24 projectsMH Digital is a specialized email marketing agency known for its expertise in Email Campaigns, Email Automation, and Email Engagement Strategies. With a 100% positive feedback rating, clients consistently praise their strategic insights, timely delivery, and ability to integrate seamlessly into team operations. Many reviews highlight MH Digital's proficiency in improving email performance metrics, such as revenue growth and customer engagement.
Reviews mention Exceptional performance
Clients have expressed exceptional satisfaction with MH Digital's performance, highlighting their timely delivery and outstanding responsiveness. One CEO noted a 50% increase in retention and praised the team's deep empathy, intelligence, and work ethic, stating, 'You never need to doubt if they'll deliver on time.' Furthermore, they are recognized for their strategic acumen, with the client wishing for an expanded service offering, reflecting an overall sentiment of strong endorsement and trust.-
Braze Email Campaings & Marketing Analytics for Banking Co
5.0 Feb 20, 2024They delivered on time. Responded to my needs exceptionally well. Deeply empathetic. Very smart. Masters of their craft. Incredibly hard working. You never need to doubt if they'll deliver on time. They have a good strategic muscle, which is very rare for agencies. I'm a big fan.
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8 of 8 Email Marketing reviews are 5 starsLess than $10,000 avg. project costRead 8 ReviewsEmail Marketing PROJECT HIGHLIGHT
Digital & Email Marketing for Financial Services Company
5.0 — MH Digital has executed marketing campaigns on the Braze platform for a financial services company. The team has also rebranded the client's email templates and consulted them on their messaging Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight MH Digital's competitive pricing and excellent value for money. Many reviews note that their pricing fits within budget constraints while delivering high-quality service. For instance, one client appreciated the 'good value for cost,' while another emphasized their 'great culture fit' and responsiveness. Overall, the sentiment is overwhelmingly positive, with clients expressing satisfaction in how MH Digital enhances their marketing efforts without straining their financial resources.Was this helpful?
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$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
10% Email Marketing80% Sales Outsourcing10% Call Center ServicesSee all 62 projectsA-SALES AB is a company specializing in outbound lead generation and sales outreach through Email Marketing services. With a 90% positive feedback rate, clients consistently appreciate their expertise in creating precise, customized Email Campaigns, and their organized project management. However, one review highlighted significant dissatisfaction, citing unprofessionalism and ineffective communication. Despite this, A-SALES AB is generally recognized for effectively boosting client engagement and pipeline growth.
35 of 37 Email Marketing reviews are 5 stars17 new reviews for Email Marketing in past 6 monthsLess than $10,000 avg. project costRead 37 ReviewsEmail Marketing PROJECT HIGHLIGHT
Sales, Email Mktg & Call Center Services for BPO Company
5.0 — A-SALES AB provided sales outsourcing services for a BPO company. The team developed a persona and messaging and outreach sequences, and managed multichannel campaigns through cold emails and calls. Read moreWas this helpful?
Industry Experience
A-SALES AB has proven expertise across industries such as Healthcare, IT Services, Advertising & Marketing, and Consulting. Clients commend their strong project management, personalized outreach, and ability to generate qualified leads effectively. Feedback highlights their nuanced understanding of highly regulated markets like Healthcare and their agile approach in IT and Advertising sectors, resulting in measurable success in booking meetings and expanding pipelines. Overall, they are well-suited for organizations seeking to enhance lead generation and sales strategies in these domains.
Read All ReviewsSelect Industry to see insights
Construction Consumer Products Government Manufacturing Information technology Financial services Education Healthcare Software Supply Chain, Logistics, and Transport Human Resources Advertising & marketing Business services IT Services ConsultingWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
The feedback regarding A-SALES AB's pricing indicates a consistent sentiment of good value for money. Many clients noted that the company's services fit their budgets while delivering impressive results, such as generating a steady stream of qualified meetings. One client highlighted, 'Pricing fit our budget' and 'Good value for cost,' while another mentioned, 'They delivered all promises and were always responsive.' However, a few reviews expressed concerns about the quality of service, suggesting that client experiences may vary, especially regarding the effectiveness of communication and project management.Was this helpful?
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UndisclosedUndisclosedFreelancerRocky View County, Canada
Services provided
10% Email Marketing20% Graphic Design20% Search Engine Optimization +5 services10% Branding10% Content Marketing10% Logo10% Marketing Strategy10% Social Media MarketingSmall SEO company Tallis Graphic & Web Design, is headquartered in Rocky View County, Canada. Their services include Search Engine Optimization and Graphic Design.
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UndisclosedUndisclosedFreelancerMill Valley, CA
Services provided
10% Email Marketing20% Search Engine Optimization20% Social Media Marketing +4 services20% Web Design10% CRM Consulting and SI10% Event Management10% Pay Per ClickWilder Strategy Lab is a social media marketing company. The Mill Valley, California-based firm provides Social Media Marketing and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
Rollover to see company insights or click a company below for more details.
A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Top 15 Email Marketing Agencies
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$1,000+$100 - $149 / hr50 - 249Grapevine, TX
Ability to deliver
39/40.019.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Email Marketing10% Other -
$1,000+$50 - $99 / hr1,000 - 9,999Ahmedabad, India
Ability to deliver
38.5/40.020/20 Reviews8.8/10 Clients & Experience9.6/10 Market PresenceService focus
40% Email Marketing60% Other -
$1,000+$100 - $149 / hr10 - 49Oakland, CA
Ability to deliver
37.9/40.018.8/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Email Marketing -
$1,000+$100 - $149 / hr50 - 249Staten Island, NY
Ability to deliver
37.5/40.018.2/20 Reviews9.7/10 Clients & Experience9.6/10 Market PresenceService focus
60% Email Marketing40% Other -
$10,000+$100 - $149 / hr50 - 249Singapore, Singapore
Ability to deliver
37.3/40.019.4/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
60% Email Marketing40% Other -
$1,000+$50 - $99 / hr10 - 49Newport, RI
Ability to deliver
36.3/40.016.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
100% Email Marketing -
$5,000+$100 - $149 / hr10 - 49L'viv, Ukraine
Ability to deliver
35.3/40.016.8/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
80% Email Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Denver, CO
Ability to deliver
34.4/40.017/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
90% Email Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
80% Email Marketing20% Other -
$10,000+Undisclosed2 - 9San Francisco, CA
Ability to deliver
33.4/40.015.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Email Marketing -
$5,000+$100 - $149 / hr2 - 9Saint-Jean-sur-Richelieu, Canada
Ability to deliver
33.4/40.016.2/20 Reviews10/10 Clients & Experience7.2/10 Market PresenceService focus
75% Email Marketing25% Other -
$1,000+$100 - $149 / hr10 - 49Seattle, WA
Ability to deliver
33.3/40.015.6/20 Reviews9.2/10 Clients & Experience8.5/10 Market PresenceService focus
90% Email Marketing10% Other -
$1,000+$25 - $49 / hr10 - 49Gurugram, India
Ability to deliver
33.1/40.018/20 Reviews8.8/10 Clients & Experience6.3/10 Market PresenceService focus
85% Email Marketing15% Other -
$5,000+Undisclosed10 - 49Hallandale Beach, FL
Ability to deliver
32.5/40.017.6/20 Reviews8.8/10 Clients & Experience6.1/10 Market PresenceService focus
80% Email Marketing20% Other -
$1,000+< $25 / hr10 - 49London, England
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Email Marketing60% Other -
$1,000+$150 - $199 / hr2 - 9Windham, NH
Ability to deliver
32.1/40.017/20 Reviews7.9/10 Clients & Experience7.3/10 Market PresenceService focus
70% Email Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49New York, NY
Ability to deliver
32/40.016.2/20 Reviews9.7/10 Clients & Experience6.1/10 Market PresenceService focus
80% Email Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Randwick, Australia
Ability to deliver
32/40.016.4/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
100% Email Marketing -
$1,000+< $25 / hr2 - 9London, England
Ability to deliver
31.5/40.016.2/20 Reviews9.2/10 Clients & Experience6/10 Market PresenceService focus
90% Email Marketing10% Other -
$1,000+$50 - $99 / hr2 - 9Lostwithiel, England
Ability to deliver
31.4/40.017/20 Reviews9.5/10 Clients & Experience4.9/10 Market PresenceService focus
80% Email Marketing20% Other -
$1,000+$50 - $99 / hr10 - 49Brașov, Romania
Ability to deliver
35.6/40.018.8/20 Reviews9.3/10 Clients & Experience7.5/10 Market PresenceService focus
40% Email Marketing60% Other -
$5,000+$100 - $149 / hr2 - 9Tampa, FL
Ability to deliver
31.1/40.017.4/20 Reviews8.1/10 Clients & Experience5.5/10 Market PresenceService focus
80% Email Marketing20% Other -
$5,000+Undisclosed50 - 249Jackson, WY
Ability to deliver
31/40.018/20 Reviews5.8/10 Clients & Experience7.2/10 Market PresenceService focus
70% Email Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Philadelphia, PA
Ability to deliver
36.1/40.016.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Email Marketing70% Other -
$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Email Marketing90% Other -
$5,000+$100 - $149 / hr10 - 49Irvine, CA
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
30% Email Marketing70% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Email Marketing90% Other -
$1,000+$50 - $99 / hr10 - 49McLean, VA
Ability to deliver
32.8/40.016.4/20 Reviews9.2/10 Clients & Experience7.2/10 Market PresenceService focus
50% Email Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Colbert, WA
Ability to deliver
38.4/40.020/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
25% Email Marketing75% Other -
Undisclosed$50 - $99 / hr50 - 249Wrocław, Poland
Ability to deliver
30.5/40.015.6/20 Reviews7.9/10 Clients & Experience7/10 Market PresenceService focus
60% Email Marketing40% Other
Email Marketing Agency FAQs
Looking for an email marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an email marketing agency, from pricing and services to results and red flags.
Clutch showcases firms that create automated campaigns, nurture leads, and improve conversions through email twice a year based on a proprietary methodology. The top email marketing agencies for Fall 2025 include:
An email marketing company plans, builds, and optimizes campaigns that move prospects through your sales funnel. Their typical responsibilities include audience segmentation, template design, copywriting, automation flow setup, deliverability monitoring, and performance reporting. Instead of juggling creative, technical, and analytical tasks internally, you can outsource to a specialist team that already knows best practices for inbox placement and conversion.
Agencies track metrics like revenue per email, conversion rate, subscriber lifetime value, and list churn. Advanced teams tie email performance back to multi-touch attribution models or customer data platforms so you can see how campaigns influence overall pipeline and retention.
Email marketing agencies are dedicated to helping clients reach their target audience cost-efficiently. If you’re planning to team up with a provider soon, here are some services you can expect:
- Strategy workshops and list growth planning
- ESP migration or platform setup (e.g., Klaviyo, HubSpot, Braze)
- Creative services (e.g., mobile-responsive templates, GIFs, dynamic content)
- Automated sequences (i.e., welcome, cart-abandon, re-engagement, post-purchase)
- A/B testing, personalization, and data analytics
- Deliverability audits and inbox placement fixes
Some firms also bundle paid social retargeting or SMS for a cohesive lifecycle approach. When evaluating prospective service providers, make sure to verify and assess the quality of the work they offer — regardless if you need comprehensive work or focused services.
Clutch data shows monthly retainers range from $2,500 to as high as $15,000 depending on several key factors such as list size, send volume, and service depth. Moreover, hourly rates generally fall between $75 – $150. Ultimately, it depends on what you are looking for – a small business needing two automated flows might spend $5,000 for setup, while an enterprise with millions of contacts could invest $20,000 per month for full lifecycle management and creative testing.
Finding the right email marketing provider is crucial to your investment’s success. To make sure you don’t feel overwhelmed once you look for potential providers, the first step you should do is clarify your goals (e.g., higher open rates, revenue per send, automation build-out). After that, you can proceed with the following:
- Shortlist agencies with proven results in your industry.
- Review Clutch feedback for communication style, project management, and ROI.
- Request case studies and ask about specific KPIs they improved.
- Evaluate cultural fit, reporting cadence, and tech stack expertise.
- Compare pricing models—flat retainer, percent of revenue, or project-based—and ensure deliverables are clear in the contract.
While there’s no flawless service provider, it’s crucial to match with the ideal team to avoid mishaps or costly headaches. Be cautious if a provider has any of the following warning signs:
- Guarantees specific open or revenue numbers (inbox algorithms shift)
- Uses purchased lists or suggests scraping emails
- Lacks transparency on creative ownership or ESP access
- Provides sparse reporting or avoids explaining metrics
- Overlooks compliance requirements like CAN-SPAM or GDPR
- Which industries do you specialize in, and can I see related case studies?
- What ESPs and automation tools are you certified in?
- How do you segment audiences and personalize content?
- What’s your process for improving deliverability?
- How frequently will we review performance metrics together?
- Who owns the creative assets and account data if we part ways?
A freelancer is ideal for one-off template designs or copy tweaks on a tight budget. An agency offers multidisciplinary teams—strategists, designers, developers, and analysts—able to manage end-to-end programs, integrate with CRMs, and scale testing. If your goal is sustainable revenue growth and complex automation, an agency’s broader expertise and bandwidth generally deliver higher long-term ROI.
Get matched with the 5 best-fit agencies for your project—in 4 minutes or less.