Top Connected TV Advertising Companies in New York City
New York City sits at the crossroads of Madison Avenue’s creative legacy and Silicon Alley’s ad-tech innovation, making it a natural hub for connected TV (CTV) advertising. Whether you want to reach cord-cutters in Brooklyn or binge-watchers nationwide, the right NYC CTV agency can place your brand on leading streaming platforms and measure every impression.
Clutch’s data-driven directory lets you sort local providers by hourly rate, client ratings, industry focus, and more. Every review is independently verified by our research team, so you can choose partners with confidence. Use the filters on this page to narrow agencies by budget, platform expertise, or campaign size and find the perfect match for your next streaming campaign.
Looking beyond Manhattan? Explore these related directories:
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$5,000+$150 - $199 / hr10 - 49New York, NY
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See all 30 projectsAccelerated Digital Media is an Advertising Agency specializing in Paid Media, offering services such as social media management and paid performance campaigns on platforms like Facebook and Google. Clients praise their consistent deliverables and professional project management, with 100% positive feedback noting their strategic impact and efficiency in reducing costs and driving growth.
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$5,000+$50 - $99 / hr250 - 999New York, NY
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See all 97 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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$50,000+$150 - $199 / hr10 - 49New York, NY
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See all 24 projectsBob's Your Uncle is a dynamic advertising agency specializing in brand development, creative strategies, and digital marketing. They have received overwhelmingly positive reviews, with clients praising their creativity and effective project management. Approximately 90% of reviews highlight their strong cultural alignment and the value they provide, with notable success in brand positioning and media buying.
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$10,000+$150 - $199 / hr50 - 249New York, NY
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See all 126 projectsStorm Brain is a digital marketing and advertising agency specializing in services such as SEO, PPC campaigns, and inbound lead generation. Clients consistently praise their expertise and dedication, noting significant improvements in web traffic and lead conversions. Positive feedback constitutes 100% of the reviews, with 50% specifically emphasizing their impressive lead generation capabilities and seamless workflow.
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$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
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See all 5 projectsPositiveBrand is a comprehensive marketing and branding agency that excels in creating strategic marketing solutions, brand positioning, and digital content for diverse sectors, including healthcare and IT. Their reputation for delivering high-quality work consistently is evidenced by 100% of reviewers praising their project management and responsiveness. Clients appreciate their alignment in values and culture, trust, and ability to act as an extension of their team.
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$10,000+$200 - $300 / hr50 - 249New York, NY
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See all 12 projectsMarkacy is a digital marketing agency that offers services ranging from paid media strategy to website development and optimization. Their reviews reveal a consistent pattern of high satisfaction among clients, with a strong focus on communication, collaboration, and positive results. Approximately 100% of reviewers commend Markacy's commitment to exceeding expectations, while nearly 90% highlight their effective project management and ability to act as an integral part of clients' teams.
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$5,000+$100 - $149 / hr250 - 999New York, NY
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See all 66 projectsPower Digital is a comprehensive advertising agency specializing in digital marketing services, including SEO, paid media, and content creation. Across reviews, 90% of clients praised their strategic, data-driven approach and transparency, noting a 45% increase in website traffic and improved marketing metrics. Clients consistently mentioned their impressive project management and reliable partnership, with 70% highlighting their seamless communication and adaptability.
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$5,000+$150 - $199 / hr10 - 49New York, NY
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See all 13 projectsHunter Digital Marketing is an advertising agency specializing in strategic advertising services, including paid media, media buying, and digital marketing campaigns. With a 100% positive feedback rate, clients consistently praise their strategic expertise, responsive communication, and seamless integration into client teams. Approximately 80% of reviews highlight their effectiveness in improving branding awareness, sales revenue, and customer acquisition through insightful and data-driven ad strategies.
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$100,000+$200 - $300 / hr50 - 249New York, NY
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See all 4 projectsVSA Partners is an advertising agency specializing in branding, marketing, and promotional services. The agency is praised for its strategic capability and understanding of brand messaging, with 100% of reviewers noting their effective brand storytelling. However, some challenges in web design were reported. The agency's project management and alignment with company values are noted as strengths.
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UndisclosedUndisclosed1,000 - 9,999New York, NY
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See all 1 projectsBrainlabs provides PPC management and bid optimization services, leveraging advanced algorithms and automation. Client reviews highlight their technical expertise and efficient solutions, resulting in significant cost reductions and improved performance metrics. Clients commend Brainlabs for their responsiveness, ongoing optimization efforts, and proactive approach to achieving project goals.
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$100,000+$100 - $149 / hr250 - 999New York, NY
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Elevate is a Performance Marketing company. The New York, New York-based agency was launched in 2018. Their team provides Performance Marketing and Pay Per Click.
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$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
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See all 1 projectsTinuiti, formerly known as Elite SEM, is a digital marketing agency specializing in services such as paid search, conversion rate optimization, and remarketing. The reviews highlight their impressive ability to significantly enhance return on ad spend (ROAS), with testimonials noting a near tripling of ROAS. Clients frequently praise their project management and strategic expertise, resulting in improved eCommerce metrics.
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UndisclosedUndisclosed50 - 249New York, NY
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See all 3 projectsDirect Agents is an advertising agency specializing in paid media and marketing services. According to reviews, 100% of clients praised their innovative strategies and seamless integration with in-house teams. The majority of clients highlighted their excellent project management and flexibility, with no noted areas for improvement, reflecting strong client satisfaction and effective performance.
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$25,000+Undisclosed250 - 999New York, NY
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See all 3 projectsAmsive is a strategic SEO and digital marketing agency dedicated to enhancing visibility and driving growth for its clients. Overall, the feedback is overwhelmingly positive, with approximately 90% of reviewers praising their strategic insight, customer service, and proactive approach. Clients commonly highlight Amsive’s ability to integrate seamlessly as a partner, offering tailored solutions, adaptability, and a deep understanding of client needs.
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$25,000+$100 - $149 / hr50 - 249New York, NY
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See all 5 projectsAi Media Group is an Advertising Agency specializing in paid media and marketing services, including media buying and paid search campaigns. Clients consistently praise their responsiveness and effective project management, with 100% of reviews highlighting their impressive technology and reporting capabilities. Both reviews report successful outcomes, such as exceeding benchmarks and increasing ROI, with no areas for improvement mentioned.
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$5,000+$150 - $199 / hr10 - 49New York, NY
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See all 41 projectsColormatics is an Advertising Agency specializing in video production, media buying, and advertising services. They have consistently received positive feedback for their efficient project management, creativity, and high-quality outputs, with 100% of reviewers praising their collaboration and communication. Clients appreciate their ability to meet tight deadlines and exceed expectations, making them a reliable partner for advertising and marketing projects.
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$5,000+$300+ / hr10 - 49New York, NY
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See all 17 projectsStackmatix is a proficient advertising agency specializing in Paid Media and digital marketing strategies. Across reviews, 100% of clients express satisfaction with their timely and effective services, particularly in Google Ads and Facebook Ads management. They are noted for their seamless workflow and ability to quickly deliver impactful results, including generating significant leads such as Fortune 500 accounts.
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$10,000+Undisclosed10 - 49New York, NY
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See all 3 projectsSocialfly is a social media marketing agency specializing in influencer marketing, content creation, and comprehensive social media strategy across platforms like Facebook, Instagram, and Pinterest. Reviews highlight their effective project management, responsiveness, and expertise in leveraging social media trends. They are praised for their ability to enhance brand visibility and engagement, with 100% of reviewers noting their strategic insights and client-focused approach.
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$5,000+$100 - $149 / hr10 - 49New York, NY
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See all 3 projectseMojo Digital Marketing is a versatile digital marketing agency specializing in SEO, web development, and lead generation. Feedback reflects a 100% satisfaction rate, with clients praising their technical skills, SEO improvements, and effective project management. While clients suggest room for greater opinionated guidance and language diversity, eMojo is commended for its hands-on approach and impactful solutions.
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$1,000+Undisclosed10 - 49New York, NY
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See all 11 projectsFlyTech, Inc. is an Advertising Agency specializing in lead generation, sales cycle automation, and operational development within the marketing sector. Praised for their strategic insight and alignment with client values, 100% of reviewers commend their timely delivery and industry expertise. Clients frequently highlight their exceptional culture and ability to unlock new channels, emphasizing their role as a reliable partner in executing successful campaigns.
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$75,000+$150 - $199 / hr10 - 49New York, NY
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See all 5 projectsThe Brand Leader is an Advertising Agency specializing in comprehensive advertising services and marketing strategies. With a focus on branding, media buying, and creative asset development, their reviews highlight a strong alignment with client values and exceptional communication, resulting in award-winning content and significant metric improvements. Notably, 100% of reviewers express satisfaction with their innovative and timely project management.
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$1,000+$100 - $149 / hr10 - 49New York, NY
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See all 3 projectsBrandify is an advertising agency specializing in SEO and online exposure services. Their efforts have led to a 40% increase in SEO users for a client within six months. Reviews highlight their effective project management and detailed explanations, with 100% positive feedback and no areas for improvement mentioned.
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$5,000+$200 - $300 / hr10 - 49New York, NY
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See all 1 projectsSecond Wind Media is an advertising agency offering branding and advertising services, notably excelling in website and logo design. The company receives 100% positive feedback for its value, efficiency, and alignment with client values, with reviewers highlighting exceptional project management and impressive results.
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$10,000+$150 - $199 / hr10 - 49Port Washington, NY
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See all 1 projectswreggy is a digital marketing company lauded for its efficient and high-level strategies. With 100% positive feedback, clients commend their personalized service, attention to detail, and responsiveness. Notably, their ability to enhance data services and marketing strategies has been a key highlight for clients.
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$10,000+Undisclosed10 - 49New York, NY
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See all 1 projectsRDA International is an Advertising Agency offering comprehensive branding, marketing, and advertising services. Their approach is praised for producing cohesive creative materials in-house, resulting in cost-effective and authentic brand strategies. The reviews highlight their strong project management, with 100% of feedback emphasizing timely and budget-compliant delivery, and their genuine partnership approach in understanding clients’ business objectives.
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$10,000+$150 - $199 / hr50 - 249New York, NY
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Established in 2021, Town Hall Agency is an Advertising company. Based in New York, New York, the team focuses on Advertising and Branding.
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$25,000+$50 - $99 / hr2 - 9New York, NY
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BrandVerge, a Marketing Strategy company, is based in New York, New York. Launched in 2017, the team focuses on Marketing Strategy and Media Planning & Buying.
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$5,000+$150 - $199 / hr2 - 9New York, NY
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See all 3 projectsKBF Marketing is an Advertising Agency specializing in event management and marketing execution. The company has received overwhelmingly positive feedback, with over 90% of clients praising their professionalism, clear communication, and commitment. Their expertise in managing complex events and seamless integration with client teams are frequently highlighted strengths.
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$5,000+$150 - $199 / hr10 - 49New York, NY
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NOISE, an Advertising company, focus on Advertising and Branding. They were established in 2017.
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$10,000+Undisclosed2 - 9New York, NY
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Established in 2023, Ceiling Train is an Advertising company. Their team focuses on Advertising and Branding.
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$50,000+Undisclosed250 - 999New York, NY
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M+C Saatchi Performance is an Advertising company. Launched in 2006, the company is in London, England and Singapore, Singapore. Their team provides Advertising and Media Planning & Buying.
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$5,000+Undisclosed250 - 999New York, NY
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Adsmurai, an Advertising company, is based in Barcelona, Spain and Madrid, Spain. They specialize in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49New York, NY
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In New York, New York, East End Yovth is a Video Marketing company. Launched in 2019, the team focuses on Video Marketing and Branding.
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$1,000+$100 - $149 / hr50 - 249New York, NY
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See all 1 projectsAdvyn offers a comprehensive suite of marketing services, including Ads, Promotions, and Branding, as well as Media Buying and website development. Their reviews highlight their strong project management skills and dedication to delivering high-quality results, which have generated increased website traffic, engagement, and effective advertising campaigns. Clients express satisfaction with their professionalism and timely delivery.
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$5,000+$50 - $99 / hr10 - 49Ridgefield, NJ
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See all 2 projectsMARZ AGENCY specializes in optimizing online advertisements, producing ad content, and enhancing e-commerce platforms. Reviews highlight their expertise in Ads, Marketing, and Branding, emphasizing the efficient and effective nature of their work. Clients commend their seamless communication, impressive project management, and the tangible improvements in conversion rates and customer retention.
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$5,000+$50 - $99 / hr50 - 249Newark, NJ
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See all 1 projectsCreatechVision provides exceptional mobile app development services, excelling in requirement gathering, UI/UX design, and robust technical implementation. Reviews highlight their commitment to client satisfaction, technical expertise, and strong project management. The company is commended for delivering high-quality, scalable solutions and maintaining open communication, although their initial proposal response time could be improved.
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UndisclosedUndisclosed250 - 999New York, NY
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Integral Ad Science is an Advertising company. They provide Advertising and Branding and were launched in 2009.
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UndisclosedUndisclosed250 - 999New York, NY
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Big Village is a midsize Advertising company in New York, New York and Beverly Hills, California. The team focuses on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed1,000 - 9,999New York, NY
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FreeWheel is a Content Marketing company launched in 2007. The agency specializes in Content Marketing and Mobile & App Marketing, and is large.
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UndisclosedUndisclosed1,000 - 9,999New York, NY
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Zeta Global, a social media marketing firm, is in New York, New York and City of London, England. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249New York, NY
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Sharethrough is an Advertising company. They are located in Montreal, Canada and New York, New York and have midsize team. They focus on Advertising and Branding.
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UndisclosedUndisclosed50 - 249New York, NY
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Vidsy is a social media marketing company established in 2015. The midsize team specializes in Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49New York, NY
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In New York, New York and Los Angeles, California, Relevance International is a PR company. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49New York, NY
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The Lippin Group, an Advertising company, is located in London, England and Los Angeles, California. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49New York, NY
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Mobile & App Marketing company Growth Launch was established in 2025. The small team provides Mobile & App Marketing and Marketing Strategy.
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UndisclosedUndisclosed250 - 999New York, NY
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Code3 is a midsize Advertising company located in New York, New York. The team specializes in Advertising and Branding.
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$5,000+$200 - $300 / hr2 - 9Dumont, NJ
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Beard & Bowler Productions is a video production agency launched in 2017. The firm offers Video Production and Advertising, and is small.
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$10,000+$100 - $149 / hr10 - 49new york , NY
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Web & digits, a web design company, is located in new york , New York. The team offers Web Design and Digital Strategy.
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UndisclosedUndisclosed10 - 49New York, NY
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Barbour Design, an Advertising company, was launched in 1992. Based in New York, New York and Rochester, New York, the team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
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Main Street Direct is a small New York, New York-based Advertising company. The team specializes in Advertising and Media Planning & Buying.
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List of the Top 15 New York City Connected TV Ad Agencies
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$5,000+$100 - $149 / hr250 - 999New York, NY
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35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising50% Connected TV advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.019/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
10% Advertising40% Connected TV advertising50% Marketing40% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising10% Connected TV advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising20% Connected TV advertising60% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
35.3/40.016.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
15% Advertising50% Connected TV advertising55% Marketing30% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
32.4/40.016.2/20 Reviews8.4/10 Clients & Experience7.8/10 Market PresenceService focus
15% Advertising35% Connected TV advertising50% Marketing35% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising10% Connected TV advertising20% Marketing70% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.3/40.016.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising10% Connected TV advertising40% Marketing40% Other -
$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
Ability to deliver
36.8/40.018.4/20 Reviews9.8/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising10% Connected TV advertising55% Marketing35% Other -
UndisclosedUndisclosed50 - 249New York, NY
Ability to deliver
35/40.017/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising25% Connected TV advertising30% Marketing60% Other -
$25,000+Undisclosed250 - 999New York, NY
Ability to deliver
31.9/40.015.6/20 Reviews6.4/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising25% Connected TV advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
35.5/40.015.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising10% Connected TV advertising60% Marketing25% Other -
$10,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
35.4/40.017.2/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
10% Advertising10% Connected TV advertising40% Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising20% Connected TV advertising20% Marketing65% Other -
$5,000+$300+ / hr10 - 49New York, NY
Ability to deliver
32.2/40.016.2/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
10% Advertising10% Connected TV advertising50% Marketing40% Other -
$10,000+Undisclosed10 - 49New York, NY
Ability to deliver
29.3/40.014.6/20 Reviews7.2/10 Clients & Experience7.6/10 Market PresenceService focus
10% Advertising13% Connected TV advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr10 - 49New York, NY
Ability to deliver
28.2/40.015.6/20 Reviews7.2/10 Clients & Experience5.4/10 Market PresenceService focus
20% Advertising10% Connected TV advertising45% Marketing35% Other -
$1,000+Undisclosed10 - 49New York, NY
Ability to deliver
30.2/40.016.4/20 Reviews9/10 Clients & Experience4.8/10 Market PresenceService focus
10% Advertising10% Connected TV advertising25% Marketing65% Other -
$75,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
29/40.016.8/20 Reviews5.8/10 Clients & Experience6.5/10 Market PresenceService focus
10% Advertising10% Connected TV advertising30% Marketing60% Other -
$1,000+$100 - $149 / hr10 - 49New York, NY
Ability to deliver
22/40.016.4/20 Reviews0/10 Clients & Experience5.6/10 Market PresenceService focus
20% Advertising45% Connected TV advertising80% Marketing -
$5,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
24.4/40.016.2/20 Reviews2.1/10 Clients & Experience6.1/10 Market PresenceService focus
20% Advertising20% Connected TV advertising40% Marketing40% Other -
$10,000+$150 - $199 / hr10 - 49Port Washington, NY
Ability to deliver
20.6/40.016.6/20 Reviews0/10 Clients & Experience4/10 Market PresenceService focus
10% Advertising40% Connected TV advertising65% Marketing25% Other -
$10,000+Undisclosed10 - 49New York, NY
Ability to deliver
24.7/40.016.2/20 Reviews2.4/10 Clients & Experience6.1/10 Market PresenceService focus
10% Advertising10% Connected TV advertising40% Marketing50% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
14.5/40.00/20 Reviews9.6/10 Clients & Experience4.9/10 Market PresenceService focus
10% Advertising20% Connected TV advertising35% Marketing55% Other -
$25,000+$50 - $99 / hr2 - 9New York, NY
Ability to deliver
12.7/40.00/20 Reviews6.5/10 Clients & Experience6.2/10 Market PresenceService focus
10% Advertising15% Connected TV advertising60% Marketing30% Other -
$5,000+$150 - $199 / hr2 - 9New York, NY
Ability to deliver
16.2/40.016.2/20 Reviews0/10 Clients & Experience0/10 Market PresenceService focus
20% Advertising15% Connected TV advertising10% Marketing70% Other -
$5,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
11.9/40.00/20 Reviews4.4/10 Clients & Experience7.5/10 Market PresenceService focus
25% Advertising15% Connected TV advertising50% Marketing25% Other -
UndisclosedUndisclosed1,000 - 9,999New York, NY
Ability to deliver
7/40.00/20 Reviews0/10 Clients & Experience7/10 Market PresenceService focus
35% Advertising20% Connected TV advertising45% Marketing20% Other -
$10,000+Undisclosed2 - 9New York, NY
Ability to deliver
13.4/40.00/20 Reviews8.9/10 Clients & Experience4.6/10 Market PresenceService focus
20% Advertising10% Connected TV advertising25% Marketing55% Other -
$50,000+Undisclosed250 - 999New York, NY
Ability to deliver
9.8/40.00/20 Reviews0/10 Clients & Experience9.8/10 Market PresenceService focus
20% Advertising10% Connected TV advertising65% Marketing15% Other
Latest Connected TV Advertising (CTV) Articles
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How to Measure Advertising Effectiveness
Learn how to measure advertising effectiveness using recall, brand lift, purchase intent, and engagement, and choose the metric that best supports your goals.
New York City Connected TV Advertising Agency FAQs
New York is home to major networks (NBCUniversal, Disney/ABC) and ad-tech leaders (The Trade Desk, Magnite), giving local CTV ad agencies direct relationships with premium publishers. Being in the Eastern Time Zone also facilitates same-day meetings with media reps and faster campaign tweaks. For brands seeking press coverage or influencer tie-ins, NYC agencies can easily coordinate cross-media activations that blend CTV spots with earned media on local outlets like NY1 or The Verge.
Budgets vary due to unique factors like ad placement, creative requirements, and campaign timeline. According to recent Clutch pricing data, most NYC-based CTV ad agencies require:
- Minimum monthly media spend: $15,000 – $30,000
- Management fees: 10% – 20% of spend or a flat retainer of $5,000 – $15,000 per month
- Creative production (optional): $3,000 – $25,000+ depending on shoot complexity
Larger household-name campaigns can exceed six figures when layering data partnerships and attribution studies.
Thanks to the Big Apple’s globally-connected and competitive business landscape, many local agencies support a broad range of markets, including:
- Direct-to-consumer retail and fashion labels
- Financial services and fintech startups on Wall Street
- Streaming entertainment, sports, and media brands
- Healthcare and pharmaceutical companies clustered around Midtown’s “Bio-Corridor”
- Hospitality and tourism entities eager to reach global travelers
Specialized teams often hold HIPAA-compliant data partnerships or FINRA-compliant workflows for regulated sectors.
- Define your project’s specific requirements and KPIs—i.e., completed view rate, incremental reach, cost per acquisition.
- Request for detailed case studies in your vertical.
- Ask about their data sources (e.g., set-top box data vs. ACR) and measurement partners.
- Verify that their demand-side platform (DSP) access includes premium inventory, not just open exchange.
- Check Clutch reviews for responsiveness and transparency on fees.
Shortlist 3–5 firms and request a test flight or pilot campaign before signing a long-term SOW. Maximize the data-driven resources and filters we’ve prepared on Clutch to guide your search for the perfect partner.
- Guaranteed ratings or ROAS promises—CTV performance depends on auction dynamics.
- Opaque fee structures that lump media and management costs together.
- Limited access to log-level data or refusal to share placement lists.
- Over-reliance on one publisher; true omnichannel reach requires multiple platforms.
- No plan for brand-safety filters or ad-fraud monitoring.
Don’t underestimate how red flags could affect your project. If you spot any of these warning signs, then continue your search.