Web Design, Thought Leaders

10 Web Design Trends for 2020

February 10, 2020

by Andrew Volchek

Co-Founder & CEO, Arateg Custom Software Development Company

Want to create a site that engages and converts customers? Apply these 10 trends to your web design.

The creation of an intuitive web design is essential for project success. Customers won’t use your site if they see a poor design, regardless of an amazing product idea and rich functionality.

The reason is pretty simple. When people have to spend time on your site figuring out how to do or find something, they may become irritated and leave it — and move on to your competition. People appreciate time and convenience. Beauty, modernity, and engagement are also important factors of a successful web design.

The perception of beauty and experience, however, is always changing in our technical world. Therefore, web design trends also change frequently, too. So, when building software, pay attention to current design trends.

In this post, we’ve collected the key web design trends and predictions for 2020 and beyond. Hopefully, you’ll find interesting ideas for your project or at least some inspiration.

10 Web Design Trends

  1. Minimalism
  2. Micro-interactions
  3. Natural shapes and smooth lines
  4. Gradients
  5. Animated and static 3D graphics
  6. Purposeful animation and motion design
  7. Voice user interface (VUI)
  8. Custom illustrations
  9. Liquid graphics
  10. Typography and storytelling

1. Minimalism

Minimalism is a classic web design trend and is expected to dominate the design landscape for years to come.

The minimalist design facilitates the perception of user interface: The fewer elements and content it has, the better users feel about the product. Generally, companies choose a minimalist design to express elitism and emphasize the quality of their goods and services.

For example, Nordic created a minimalist web design for its 2018 Dione collection.


Source: Koen

The design uses minimal elements but is still engaging and interesting.

Minimalism can be created using a monochromatic color palette, minimum elements (only necessary ones should be placed), a lot of space, and bold fonts. Various animations and fade-in-effects will help you increase customer engagement.

2. Micro-Interactions

Micro-interactions is another web design trend that allows companies to involve customers in their product. They are small user interactions such as the Facebook Like button.

By using micro-interactions and fluid animations, you will add dynamics to the interface and provide users with some entertainment.

You can put micro-interactions on icons, pictures, and other elements of your web solution.


Source: Khrystyna K

Micro-interactions can also be displayed during scrolling and are especially useful for e-commerce websites, online booking platforms (tours, apartments, etc.), and social media applications because they encourage sales and increase customer loyalty.

3. Natural Shapes and Smooth Lines

Today’s web design preferences are moving from complex geometric figures and structures (e.g., squares, triangles) and sharp corners to organic shapes and smooth lines, which makes the interface look more natural and interesting.

natural shapes and smooth lines

Source: Tubik

What’s more, organic shapes can bring depth to your design because of their asymmetry.

4. Gradients

If earlier gradients were primarily chosen for attracting attention, designers use them today to bring depth to the interface. To this end, rich colors are common. Vibrant colors are also expected to remain popular.

In addition, an increasingly popular trick of applying bold colors in conjunction with monochrome enables brands to get customers to focus on the things you need.


Source: Daniel Korpai

In the next year, we’ll see more color combinations in gradient, more dimension, more lightness — everything to impress users and involve them in the product.

5. Animated and Static 3D Graphics

Both static and animated 3D elements help companies show difficult processes and also entertain users. This significantly improves user engagement.

3D implementation is difficult, though, and can decrease website speed. Fortunately, the market offers technologies such as faux-3D that make objects look three-dimensional but mix with color and shadow. This helps reduce the loading time. Furthermore, better browsers also make 3D graphics an accessible feature.

3D graphics

Source: Tomasz Czajka

3D is a powerful tool because it allows for the movement of objects, interesting visualization, and simulations of processes.

6. Purposeful Animation and Motion Design

Websites widely use animated graphics and motion design, which helps companies create visually appealing interfaces. Designers like animation because they bring illustrations to life and explain a lot with no text or complex elements.

motion design

Source: Eduard Mykhailov

In addition, dynamic animations attracts people and highlights the desired information.

7. Voice User Interface (VUI)

Voice user interfaces (VUIs) are new to the design stage, but they have become common in software. VUIs enable customers to interact with your web solution through voice. Apple Siri, Amazon Alexa, and Google Assistant are world-famous examples of VUIs. The key advantage of this web design trend is that it doesn’t require people to use their hands.

A voice user interface can be added to computer operating systems, home automation solutions, remote control applications, etc.

Designers don’t have to create a visual interface. Instead, it can be tactile or auditory.

voice user interface

Source: Kinjan Makwana

As a VUI doesn't provide clear visual guidelines of what tasks the interface can perform, it should ensure ease of use. Show your customers what they can do and what features the system has.

8. Custom Illustrations

Custom content and illustrations can convert 7 times better than stock pictures.

Custom illustrations let companies show their uniqueness and strengthen their brand. They also help companies attract user attention, personalize user experience, and increase sales as a result.

The implementation of complex custom pictures takes time, but you get a totally unique branding theme and loyal users engaged with your design.

custom illustrations

Source: Liliia Hnybida

Currently, pictures with simple shapes and isometric forms are the most popular types of illustrations.

9. Liquid Graphics

Product design is becoming more digitized and creative, with a focus on depth. You can use liquid graphics to make your design stand out from others. Choose bright colors, take holographic chromatic forms, and add motion.

liquid graphics

Source: Poornima Verma

Remember that in most cases, it’s better not to take conflicting colors for designing your website or application.

10. Typography and Storytelling

Because content is an irreplaceable part of product design, it has a high impact on web design trends.

Typography is a crucial element of the user interface that helps provide a great user experience. Typography and text work hand-in-hand to allow brands to tell their stories, engage customers, and motivate people to make purchases.

Today, cheeky and bold typography is the trend.


Source: Vinesh Gayadin

Typography is even used often for the background instead of images or to present and highlight the main information on the header.

Follow Web Design Trends to Succeed

A beautiful, intuitive website design plays an important role in engaging and converting customers. You can choose both new and already-proven tricks to attract customers by following common web design trends

Just apply the trends that fit your solution, and don’t overload the interface with plenty of complex elements and conflicting fonts and colors. Engage users on a deeper level, involve them in the interaction with the product, and motivate them to do the required actions. Remember that design is an essential part of marketing.

If you have questions about this topic or want to discuss a project idea, feel free to contact our web design and development company. Having experienced designers on the team, we will be glad to help you resolve your issues and offer meaningful recommendations.

Related Articles More

One-Page Checkout vs Multi-Step Checkout — Which One’s for You?
Should You Hire a Web Designer or Use a Website Builder?

Stay Updated With Clutch

Never miss new content. Subscribe to get weekly content roundups – delivered straight to your inbox.