Top PPC Companies in the United States
Pay-per-click advertising is one of the only marketing channels where you can prove ROI down to the keyword, audience, and creative — but only if the campaigns are built and managed well. The strongest U.S. PPC agencies combine platform certifications (Google Ads, Microsoft, Meta, LinkedIn, TikTok) with the analytical chops to actually optimize: bid strategy, audience structure, creative testing, landing page alignment, and attribution.
Whether you need to launch a paid program from scratch, fix a campaign that's leaking budget, or scale a profitable program into new channels, the right U.S. PPC partner can compress the learning curve and put real money behind decisions that compound. Clutch helps you compare top U.S. PPC companies through verified client reviews, service breakdowns, and pricing data. Filter by budget, industry, and platforms, and explore related directories:
15 Leaders 15 Contenders
9,796 Companies
List of the Best U.S. Pay Per Click Agencies and PPC Management Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
60% Pay Per Click10% Advertising10% Conversion Optimization +2 services10% Search Engine Optimization10% Social Media MarketingSee all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
7 of 7 reviews are 5 stars4 new reviews for Pay Per Click services$10,000 – $49,000 avg. project costRead 7 Recent ReviewsReviewed 7 times in the past 6 months
In the past six months, client feedback for KlientBoost has been overwhelmingly positive. Clients praised their responsiveness and project management, with one remarking on their 'top-notch' management and ability to meet deadlines. Specific outcomes included increased lead volume and improved conversion rates. Clients appreciated the team's industry knowledge and collaborative spirit, noting they felt like an extension of their own team. Overall, the sentiment reflects satisfaction with KlientBoost's performance and value, with minimal areas identified for improvement.Was this helpful?
184 of 224 Pay Per Click reviews are 5 stars4 new reviews for Pay Per Click in past 6 months$10,000 – $49,000 avg. project costRead 224 ReviewsPay Per Click PROJECT HIGHLIGHT
SEO & PPC for Retail Company
5.0 — A retail company has hired KlientBoost for SEO and PPC. The team works on Facebook ad analysis and testing, keyword sweeps, budget management, and paid campaigns. Read moreWas this helpful?
Industry Experience
KlientBoost has demonstrated strong expertise in various industries, including Real Estate, Retail, Information Technology, Financial Services, and more. Clients have highlighted their proficiency in managing PPC campaigns, SEO, and conversion rate optimization, leading to measurable increases in leads and reductions in cost per acquisition. The overall sentiment is positive, with clients appreciating their responsiveness, communication, and ability to deliver results tailored to specific industry needs. This makes KlientBoost a suitable partner for businesses across diverse sectors looking to enhance their digital marketing efforts.
Read All ReviewsSelect Industry to see insights
Food & Beverages Retail Transportation Other Industry Construction Advertising & marketing eCommerce Software Energy & natural resources Arts, entertainment & music GPS, Navigation & GIS Manufacturing Other industries Media Consumer products & services Human Resources Sports Automotive Healthcare Gaming Environmental Services Motion Pictures & Film Logistics & Supply Chain Utilities Consulting Design Telecommunications Wellness & Fitness Hospitality & leisure Legal Information technology Real estate Contracting Nonprofit Business services Education Financial services Consumer Products Chemicals & Biotechnology IT ServicesWas this helpful?
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$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
50% Pay Per Click10% Demand Generation Marketing10% Ecommerce Marketing +3 services10% Performance Marketing10% Search Engine Optimization10% Social Media MarketingSee all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
3 of 4 reviews are 5 stars4 new reviews for Pay Per Click services$200,000 – $999,999 avg. project costRead 4 Recent ReviewsReviewed 4 times in the past 6 months
In the last six months, client feedback for Disruptive Advertising has been overwhelmingly positive. Clients praised their proactive communication and deep expertise, particularly highlighting team members like Christine for her unmatched attention to detail. Specific outcomes include a 42% increase in new sales for PrintGlobe and significant improvements in lead generation and brand visibility for other clients. One suggestion for improvement was the creation of a standardized performance tracking format. Overall, clients feel Disruptive Advertising is a trusted partner delivering high-quality results.Was this helpful?
Industry Experience
Disruptive Advertising has demonstrated expertise across various industries, including retail, education, automotive, and financial services. Clients praised their proactive communication, customized strategies, and impressive results, such as increased lead generation, improved ROI, and reduced costs per acquisition. Particularly notable is their ability to adapt to unique client needs, such as in the healthcare and eCommerce sectors. Overall, sentiment is largely positive, positioning Disruptive Advertising as a suitable partner for businesses seeking effective digital marketing solutions.
Read All ReviewsSelect Industry to see insights
Retail Education Legal Nonprofit Engineering Insurance eCommerce Design Other Industry Manufacturing Food & Beverages Gaming Wellness & Fitness Beauty & Cosmetics Energy & natural resources IT Services Hospitality & leisure Consulting Human Resources Real estate Media Chemicals & Biotechnology Transportation Pharmaceuticals Sports Government Environmental Services Telecommunications Advertising & marketing Gambling Automotive Construction Software Other industries Healthcare Business services Financial services Information technology Arts, entertainment & music Consumer ProductsWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Overall, clients express a strong sentiment regarding Disruptive Advertising's cost-effectiveness and value for money. Many reviews highlight significant improvements in return on ad spend (ROAS) and lower cost per lead (CPL) as key benefits. For instance, one client noted a 120% increase in revenue after engaging their services, while another mentioned a cost per lead reduction of 20%. However, a few reviews indicate challenges with performance consistency, especially for larger budgets, suggesting that results may vary based on specific circumstances.Was this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
90% Pay Per Click10% Conversion OptimizationSee all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
Reviews mention Easy to work with
Clients consistently praised both ATRA and Megethos for their ease of collaboration, highlighting attributes such as clear communication, responsiveness, and proactive engagement. One client noted ATRA's 'incredible response time' and described them as 'easy to work with,' while another emphasized Megethos' 'quick response' and thorough execution. Overall, the sentiment reflects a strong appreciation for the companies' ability to integrate smoothly into client workflows and adapt to their needs without compromising quality.-
Marketing, Ads & Landing Page Dev for Real Estate Company
5.0 Jun 14, 2023Coree was an incredible project manager. We received an email recap at the end of every meeting, outlining deliverables and action items. They followed through with their action items in a timely manner, and were, for the most part, responsive if additional requests or issues arose. Their communication is solid, and it's fun working with them.
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Facebook & Google Ads for Beauty Supplements Company
5.0 Nov 2, 2022Great to communicate with! The team is consistent and stable and a joy to work with. Their team has a strong work ethic — they're ready to roll up their sleeves and figure out how to get the job done.
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Digital Marketing for Product Analytics SaaS Company
5.0 Apr 16, 2020We had weekly check-ins as well as set up a Slack channel with the Megethos team. They were very quick to respond and diligent with their follow-up. They were easy to work with, knowledgeable, and thorough in execution and preparation.
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Conversion Optimization & PPC for Car Wash Co
5.0 May 30, 2025The ATRA team absolutely delivered. Their communication was clear, fast, and consistent throughout the project (on-going). They met every deadline and were highly responsive to our needs, often turning around requests same-day. The entire team was proactive, professional, and easy to work with. Their project management made the entire process smooth and efficient from start to finish.
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Conversion Optimization & PPC for Car Wash Co
5.0 May 30, 2025What stood out most about ATRA was their incredible response time, deep knowledge of both the industry and advertising platforms, and how seamlessly they fit into our team’s workflow. They were easy to work with, understood our goals quickly, and made communication effortless. The culture fit was perfect, and their ability to move fast without sacrificing quality made a big impact.
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35 of 38 Pay Per Click reviews are 5 stars3 new reviews for Pay Per Click in past 6 months$50,000 – $199,999 avg. project costRead 38 ReviewsPay Per Click PROJECT HIGHLIGHT
PPC Services for Law Firm
5.0 — ATRA has managed a law firm's PPC account, revamped their account architecture, created and optimized landing pages, and tested and implemented Performance Max (PMax). Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
The feedback regarding the company's cost and value for money is overwhelmingly positive. Clients frequently highlight that ATRA's pricing aligns well with their budgets while delivering substantial ROI. One client noted a 962% increase in return on ad spend, while another reported a significant reduction in cost per lead from $30 to $7. Overall, clients appreciate the transparency, responsiveness, and tailored strategies that enhance their marketing efficiency, affirming ATRA's commitment to providing excellent value.Was this helpful?
More responsive than most other service providers
Get in TouchATRA is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
$1,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
50% Pay Per Click25% Social Media Marketing20% Search Engine Optimization +1 service5% CRM Consulting and SISee all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
Reviews mention Honest
Clients consistently highlight Black Propeller's honesty and straightforwardness in their feedback. One client noted their 'refreshing directness' and ability to set realistic expectations, while another praised their 'extremely honest' communication style. Additionally, multiple reviews emphasized that Black Propeller is candid about what they can deliver and how to address client weaknesses. Overall, the sentiment regarding their honesty is overwhelmingly positive, with clients expressing satisfaction and trust in their services.-
Advertising, SMM & PPC for Flooring Company
5.0 Apr 22, 2024They are straightforward and honest about what they can deliver, our weak spots, and how to address them.
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Digital Marketing for Beverage Manufacturer
5.0 Aug 9, 2021They are an honest company that sets realistic expectations and goals.
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PPC Campaign for Pre-School
5.0 Dec 3, 2020I also felt they are extremely honest and reliable and genuinely care about getting their customers the best results possible.
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Nationwide PPC Campaign for Building Materials Company
5.0 Sep 6, 2019I find their directness to be refreshing. They’re very honest when something isn’t possible or isn’t going to work. Black Propeller never comes to us without a way to accomplish a goal.
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59 of 66 Pay Per Click reviews are 5 stars$50,000 – $199,999 avg. project costRead 66 ReviewsPay Per Click PROJECT HIGHLIGHT
Google PPC Marketing Services for Luggage Manufacturer
5.0 — Black Propeller provides Google-focused PPC marketing services for a military luggage manufacturer. The team is helping the client increase their ad spend while also boosting their ROAS. They also Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Overall, client feedback indicates that Black Propeller offers good value for money, with several clients praising their competitive pricing and effective management of ad spend. For instance, one client noted a significant reduction in cost per lead while doubling their lead volume, reflecting strong ROI. However, some reviews highlighted inconsistencies in communication and delivery, particularly regarding expectations set during initial engagements. While many clients expressed satisfaction with the results achieved, a few voiced concerns over unmet promises and service delivery.Was this helpful?
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UndisclosedUndisclosedFreelancerTempe, AZ
Services provided
10% Pay Per Click20% Advertising10% Audio Production +6 services10% Broadcast Video10% Business Consulting10% Digital Strategy10% Marketing Strategy10% Search Engine Optimization10% Social Media MarketingDallas McLaughlin LLC is an Advertising company. Their team is based in Tempe, Arizona. The agency offers Advertising and Marketing Strategy.
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UndisclosedUndisclosedFreelancerRochester, NY
Services provided
10% Pay Per Click20% Content Marketing15% Advertising +4 services15% Branding15% Event Marketing15% Social Media Marketing10% Media Planning & BuyingInvestors Stock Daily, Inc. Is a Content Marketing company. The Rochester, New York-based firm was founded in 2000. Their services include Content Marketing and Advertising.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
60% Pay Per Click10% Advertising10% Conversion Optimization +2 services10% Search Engine Optimization10% Social Media MarketingSee all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
7 of 7 reviews are 5 stars4 new reviews for Pay Per Click services$10,000 – $49,000 avg. project costRead 7 Recent ReviewsReviewed 7 times in the past 6 months
In the past six months, client feedback for KlientBoost has been overwhelmingly positive. Clients praised their responsiveness and project management, with one remarking on their 'top-notch' management and ability to meet deadlines. Specific outcomes included increased lead volume and improved conversion rates. Clients appreciated the team's industry knowledge and collaborative spirit, noting they felt like an extension of their own team. Overall, the sentiment reflects satisfaction with KlientBoost's performance and value, with minimal areas identified for improvement.Was this helpful?
184 of 224 Pay Per Click reviews are 5 stars4 new reviews for Pay Per Click in past 6 months$10,000 – $49,000 avg. project costRead 224 ReviewsPay Per Click PROJECT HIGHLIGHT
SEO & PPC for Retail Company
5.0 — A retail company has hired KlientBoost for SEO and PPC. The team works on Facebook ad analysis and testing, keyword sweeps, budget management, and paid campaigns. Read moreWas this helpful?
Industry Experience
KlientBoost has demonstrated strong expertise in various industries, including Real Estate, Retail, Information Technology, Financial Services, and more. Clients have highlighted their proficiency in managing PPC campaigns, SEO, and conversion rate optimization, leading to measurable increases in leads and reductions in cost per acquisition. The overall sentiment is positive, with clients appreciating their responsiveness, communication, and ability to deliver results tailored to specific industry needs. This makes KlientBoost a suitable partner for businesses across diverse sectors looking to enhance their digital marketing efforts.
Read All ReviewsSelect Industry to see insights
Food & Beverages Retail Transportation Other Industry Construction Advertising & marketing eCommerce Software Energy & natural resources Arts, entertainment & music GPS, Navigation & GIS Manufacturing Other industries Media Consumer products & services Human Resources Sports Automotive Healthcare Gaming Environmental Services Motion Pictures & Film Logistics & Supply Chain Utilities Consulting Design Telecommunications Wellness & Fitness Hospitality & leisure Legal Information technology Real estate Contracting Nonprofit Business services Education Financial services Consumer Products Chemicals & Biotechnology IT ServicesWas this helpful?
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$5,000+$50 - $99 / hr2 - 9Serves United StatesServices provided
60% Pay Per Click15% Search Engine Optimization15% Web Design +1 service10% Direct MarketingSee all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
5 of 5 Pay Per Click reviews are 5 stars2 new reviews for Pay Per Click in past 6 months$50,000 – $199,999 avg. project costRead 5 ReviewsPay Per Click PROJECT HIGHLIGHT
Website Dev & PPC Services for Real Estate Investing Company
5.0 — PPC Force was hired by a real estate investment company to build a website. The team was responsible for ensuring the website generated improved conversion rates and more PPC leads. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight PPC Force's cost-effectiveness and value for money. One client noted a 50% reduction in cost per acquisition, while another emphasized that their pricing fit within budget and provided good value. Overall, feedback reflects strong satisfaction with the return on investment and the quality of leads generated, reinforcing the company's reputation for delivering high-value services at competitive rates.Was this helpful?
$1,500 Best for small or local businesses $3,000 Mid-market businesses accelerating growth $10,000 Looking to scaleView PackagesPPC Packages
We are a Google Premier Partner which s awarded to the top 3% of participating companies in the Google Partners program each calendar year. This exclusive designation recognizes companies demonstrating excellence in Google Ads expertise, performance, and commitment to client success. We take PPC seriously and don't take shortcuts. Don't settle!Was this helpful?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
10% Pay Per Click20% Digital Strategy20% Search Engine Optimization +4 services20% Web Design10% Logo10% Social Media Marketing10% Web DevelopmentSee all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
Reviews mention Personable
Clients consistently highlight Gatorworks' personable approach, describing the team as friendly and treating clients like family. One client noted their impressive communication style, emphasizing the value of in-person meetings and the kindness of the staff. Another client expressed satisfaction with the team's attentiveness and professionalism, stating they were always on top of their responsibilities. Overall, the sentiment reflects a strong appreciation for Gatorworks' personable nature and commitment to client relationships.-
Website Design & Development for Catering Company
5.0 Sep 25, 2024The most impressive and unique thing about this company is how they treat their clients. They treated us like family throughout and made the process very enjoyable. Audrey was great help and always was very quick with responses.
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Website Management for Insulation Contractor Business
5.0 May 23, 2025The staff is very kind and courteous. They’re on top of everything. I love that there’s a team of people I can meet with in person. I like being able to meet with the staff in person.
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1 of 1 reviews is 5 starsUnknown avg. project costRead 1 Recent ReviewReviewed 1 time in the past 6 months
Recent reviews for Gatorworks highlight strong client satisfaction, particularly regarding website redesign and SEO management. A VP from Alford Safe and Lock Co. noted an immediate increase in business and praised Gatorworks for their quick delivery and family-like support. Clients appreciate the team's effective communication and the positive cultural fit, with no significant areas for improvement mentioned. Overall, sentiment is very positive, indicating Gatorworks as a reliable partner for digital marketing needs.Was this helpful?
1 of 2 Pay Per Click reviews are 5 stars$10,000 – $49,000 avg. project costRead 2 ReviewsPay Per Click PROJECT HIGHLIGHT
Digital Marketing Strategy for Healthcare Organization
5.0 — Gatorworks has developed a digital marketing strategy for a healthcare organization. The team's work has included creative design, PPC ad campaign management, and display, social media, and email Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Gatorworks has received overwhelmingly positive feedback regarding their cost and value for money. Clients frequently highlight their competitive pricing and the high-quality results delivered. For instance, a client noted that Gatorworks provided 'good value for cost,' while another emphasized their ability to maintain a 'transparent' pricing structure. Overall, the sentiment reflects that clients feel they receive significant returns on their investments, with measurable improvements in traffic and engagement post-project.Was this helpful?
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UndisclosedUndisclosedFreelancerLas Vegas, NV
Services provided
10% Pay Per Click20% Email Marketing20% Marketing Strategy +3 services20% SMS Marketing20% Social Media Marketing10% Content MarketingFounded in 2020, Yo Crib Creative is a small Marketing Strategy company. Their services include Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancerHarker Heights, TX
Services provided
10% Pay Per Click20% Social Media Marketing10% Affiliate Marketing +6 services10% Content Marketing10% Digital Strategy10% Email Marketing10% SMS Marketing10% Video Marketing10% Web DesignMike Snow Digital, LLC is a small social media marketing agency. Founded in 2015, the team focuses on Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosedFreelancerBrandon, SD
Services provided
10% Pay Per Click20% Search Engine Optimization10% AI Development +6 services10% Content Marketing10% Content Writing Services10% Digital Strategy10% SMS Marketing10% Social Media Marketing10% Web DesignNuWave Digital Marketing is a SEO services firm. Their team is headquartered in Brandon, South Dakota and provides Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosedFreelancerPhoenix, AZ
Services provided
10% Pay Per Click20% Search Engine Optimization20% Web Design +5 services10% E-Commerce Development10% Marketing Strategy10% Social Media Marketing10% Video Marketing10% Web DevelopmentSEO services firm AZyokel.com, LLC. Is based in Phoenix, Arizona. They focus on Search Engine Optimization and Web Design and were established in 2007.
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UndisclosedUndisclosedFreelancerRogers, AR
Services provided
10% Pay Per Click20% Search Engine Optimization10% Content Marketing +6 services10% Content Writing Services10% E-Commerce Development10% Email Marketing10% Social Media Marketing10% Web Design10% Web DevelopmentWeOutrank is a SEO agency founded in 2019. The firm offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancerJonesboro, AR
Services provided
10% Pay Per Click20% Search Engine Optimization10% Advertising +6 services10% Cloud Consulting & SI10% Custom Software Development10% Cybersecurity10% IT Managed Services10% Marketing Strategy10% Web DesignA State Data is a SEO company. They are based in Jonesboro, Arkansas. Their team offers Search Engine Optimization and Advertising.
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UndisclosedUndisclosedFreelancerLouisville, KY
Services provided
10% Pay Per Click20% Search Engine Optimization20% Web Design +4 services20% Web Development10% Cloud Consulting & SI10% IT Managed Services10% Social Media MarketingRoot of Pi LLC is a SEO agency. The Louisville, Kentucky-based agency offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerFresno, CA
Services provided
10% Pay Per Click60% Search Engine Optimization10% Content Marketing +2 services10% Conversion Optimization10% UX/UI DesignEnFuegoMedia | Lead Generation SEO Services Company is a SEO agency. They specialize in Search Engine Optimization and Content Marketing and were founded in 2020.
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UndisclosedUndisclosedFreelancerBaton Rouge, LA
Services provided
10% Pay Per Click20% Search Engine Optimization10% Content Marketing +6 services10% Custom Software Development10% Digital Strategy10% E-Commerce Development10% Marketing Strategy10% Social Media Marketing10% Web DevelopmentSEO agency SEO BTR Baton Rouge is located in Baton Rouge, Louisiana. Their services include Search Engine Optimization and Marketing Strategy.
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UndisclosedUndisclosedFreelancerAlbuquerque, NM
Services provided
10% Pay Per Click10% Branding10% Content Marketing +7 services10% Content Writing Services10% Email Marketing10% Sales Outsourcing10% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web DevelopmentBased in Albuquerque, New Mexico, Crecer Digital Social LLC. Is a branding agency. Established in 2022, the team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancerNew York, NY
Services provided
10% Pay Per Click40% Search Engine Optimization10% E-Commerce Development +4 services10% Email Marketing10% Social Media Marketing10% Web Design10% Web DevelopmentNew York SEO Training Academy is a SEO services firm. Their small team of employees is based in New York, New York. Their team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancerCherry Hill, NJ
Services provided
10% Pay Per Click10% Branding10% Content Marketing +7 services10% DevOps Managed Services10% Digital Strategy10% E-Commerce Development10% Market Research10% Search Engine Optimization10% Social Media Marketing10% UX/UI DesignInitialize Digital is a branding agency in Cherry Hill, New Jersey. They specialize in Branding and Market Research.
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UndisclosedUndisclosedFreelancerAlbany, NY
Services provided
10% Pay Per Click20% Search Engine Optimization20% Social Media Marketing +5 services10% Conversion Optimization10% E-Commerce Development10% Marketing Strategy10% Sales Outsourcing10% Web DesignBloomView Marketing LLC. Is a social media marketing company. The Albany, New York-based firm was launched in 2023. Their team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerDaniels, WV
Services provided
10% Pay Per Click10% Branding10% Content Marketing +7 services10% Content Writing Services10% E-Commerce Development10% Market Research10% Marketing Strategy10% Search Engine Optimization10% Social Media Marketing10% Web DesignBased in Daniels, West Virginia, NBVA is a branding firm. Their services include Branding and Market Research.
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UndisclosedUndisclosedFreelancerFairfax Station, VA
Services provided
10% Pay Per Click20% Search Engine Optimization20% Web Design +5 services10% Marketing Strategy10% Media Planning & Buying10% Sales Outsourcing10% Social Media Marketing10% Web DevelopmentSEO agency Bold Vision Marketing was established in 2023. The team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerDuluth, MN
Services provided
10% Pay Per Click20% Content Marketing20% Search Engine Optimization +5 services10% CRM Consulting and SI10% Content Writing Services10% Email Marketing10% Social Media Marketing10% Web DevelopmentDaisy Digital LLC is a Content Marketing company. Their small team is located in Duluth, Minnesota. Their services include Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerNashville, TN
Services provided
10% Pay Per Click20% Content Writing Services20% Marketing Strategy +4 services20% Search Engine Optimization10% Content Marketing10% Conversion Optimization10% Social Media MarketingKung Pow Marketing is a Marketing Strategy company. The team is headquartered in Nashville, Tennessee, and their services include Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerRaleigh, NC
Services provided
10% Pay Per Click10% Content Marketing10% Corporate Training & Coaching +7 services10% E-Commerce Development10% Email Marketing10% Graphic Design10% IT Managed Services10% Search Engine Optimization10% Social Media Marketing10% Web DesignCurrent Marketing Services is a social media marketing firm. Their small team of employees is headquartered in Raleigh, North Carolina. Their team offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancerConestoga, PA
Services provided
10% Pay Per Click20% Business Consulting20% Content Writing Services +5 services10% Audio Production10% Content Marketing10% Search Engine Optimization10% Social Media Marketing10% Web DesignLaunched in 2001, Anspach Media, a small Business Consulting company, is headquartered in Conestoga, Pennsylvania. Their team focuses on Business Consulting and Content Writing Services.
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UndisclosedUndisclosedFreelancerLafayette Hill, PA
Services provided
10% Pay Per Click40% Content Writing Services10% Branding +4 services10% Content Marketing10% Marketing Strategy10% Search Engine Optimization10% Social Media MarketingContent Writing Services company Content by Christa, LLC was founded in 2018. The team focuses on Content Writing Services and Branding.
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UndisclosedUndisclosedFreelancerFargo, ND
Services provided
10% Pay Per Click20% Content Marketing10% Branding +6 services10% Content Writing Services10% Corporate Training & Coaching10% Email Marketing10% Marketing Strategy10% Media Planning & Buying10% Search Engine OptimizationContent Marketing company lonna.co was established in 2015. The team specializes in Content Marketing and Branding.
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UndisclosedUndisclosedFreelancerSaginaw, MI
Services provided
10% Pay Per Click15% Fractional CMO Services10% Advertising +7 services10% Business Consulting10% Financial Consulting10% Market Research10% Social Media Marketing10% Web Design10% Web Development5% Marketing StrategyProfitPro, a Fractional CMO Services company, was founded in 2021. The agency focuses on Fractional CMO Services and Advertising, and is small.
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UndisclosedUndisclosedFreelancerLafayette, CO
Services provided
10% Pay Per Click20% Corporate Training & Coaching20% Fractional CMO Services +4 services20% Marketing Strategy10% Branding10% Digital Strategy10% Public RelationsHeadquartered in Lafayette, Colorado, Rubric Marketing is a Marketing Strategy company. Their services include Marketing Strategy and Corporate Training & Coaching.
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UndisclosedUndisclosedFreelancerBoulder, CO
Services provided
10% Pay Per Click20% Fractional CMO Services10% Branding +6 services10% Business Consulting10% Content Marketing10% Corporate Training & Coaching10% Marketing Strategy10% Search Engine Optimization10% Social Media MarketingVAXA Partners is a Fractional CMO Services company founded in 2024. The agency focuses on Fractional CMO Services and Branding, and is small.
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UndisclosedUndisclosedFreelancerSyracuse, NY
Services provided
10% Pay Per Click10% Branding10% CRM Consulting and SI +7 services10% Content Marketing10% Email Marketing10% Market Research10% Media Planning & Buying10% Search Engine Optimization10% Social Media Marketing10% Web DevelopmentElite Venture Media is a branding agency. Their team is based in Syracuse, New York. The firm specializes in Branding and Market Research.
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UndisclosedUndisclosedFreelancerFort Collins, CO
Services provided
10% Pay Per Click10% Content Marketing10% Conversion Optimization +7 services10% Corporate Photography10% Email Marketing10% Search Engine Optimization10% Social Media Marketing10% Video Marketing10% Video Production10% Web DesignPeel Digital Consulting is a social media marketing firm. Headquartered in Fort Collins, Colorado, their team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerMiramar, FL
Services provided
10% Pay Per Click20% Branding20% Marketing Strategy +5 services10% Advertising10% Content Marketing10% Public Relations10% Search Engine Optimization10% Social Media MarketingThe Moonlit Lab is a branding agency founded in 2022. Their team offers Branding and Marketing Strategy.
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UndisclosedUndisclosedFreelancerLeesburg, VA
Services provided
10% Pay Per Click10% AI Development10% Custom Software Development +7 services10% Email Marketing10% Mobile App Development10% Search Engine Optimization10% Social Media Marketing10% UX/UI Design10% Video Marketing10% Web DevelopmentExponential Marketing | All American Management Group,Inc. Is a social media marketing agency. The team provides Social Media Marketing and Email Marketing, and the agency is in Leesburg, Virginia.
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UndisclosedUndisclosedFreelancerNaples, FL
Services provided
10% Pay Per Click10% Branding10% CRM Consulting and SI +8 services10% E-Commerce Development10% Email Marketing10% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web Development5% Cloud Consulting & SI5% LogoBlackFrog Agency is a branding agency. The Naples, Florida-based team provides Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancerMiami, FL
Services provided
10% Pay Per Click20% Search Engine Optimization20% Web Design +4 services15% Content Marketing15% Social Media Marketing10% Business Consulting10% IT Managed ServicesMarket Operations LLC is a small Miami, Florida-based SEO company. The team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerUnion, MO
Services provided
10% Pay Per Click20% Business Consulting10% Corporate Photography +6 services10% Email Marketing10% Graphic Design10% Print Design10% Social Media Marketing10% Video Production10% Web DesignMarketing Makeover is a Business Consulting company launched in 2020. The firm offers Business Consulting and Social Media Marketing.
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UndisclosedUndisclosedFreelancerEnglewood, CO
Services provided
10% Pay Per Click10% Branding10% Business Consulting +7 services10% CRM Consulting and SI10% Content Marketing10% Marketing Strategy10% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web DevelopmentMeasured Transformation LLC is a branding firm. Located in Englewood, Colorado, the agency focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosedFreelancerWeston, FL
Services provided
10% Pay Per Click30% Search Engine Optimization20% Affiliate Marketing +2 services20% Branding20% Content MarketingBased in Weston, Florida, Website Rescue is a small SEO company. Their services include Search Engine Optimization and Branding.
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UndisclosedUndisclosedFreelancerMarlboro, NJ
Services provided
10% Pay Per Click10% Content Marketing10% E-Commerce Development +7 services10% Email Marketing10% Graphic Design10% SMS Marketing10% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web DevelopmentVNW Media LLC is a small social media marketing company headquartered in Marlboro, New Jersey. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerMiddletown Township, NJ
Services provided
10% Pay Per Click20% Search Engine Optimization10% AI Development +6 services10% Advertising10% Digital Strategy10% Email Marketing10% Social Media Marketing10% Video Marketing10% Web DesignMILE Social, a SEO agency, was established in 2015. The company focuses on Search Engine Optimization and Advertising, and is small.
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UndisclosedUndisclosedFreelancerParker, CO
Services provided
10% Pay Per Click20% Search Engine Optimization20% Web Development +5 services10% Conversion Optimization10% Email Marketing10% IT Managed Services10% Social Media Marketing10% Web DesignMr. WPress is a SEO agency. The firm is in Parker, Colorado. Their team offers Search Engine Optimization and Web Development.
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UndisclosedUndisclosedFreelancerDenver, CO
Services provided
10% Pay Per Click10% Content Marketing10% Digital Strategy +7 services10% E-Commerce Development10% Email Marketing10% Fractional CMO Services10% Search Engine Optimization10% Social Media Marketing10% Video Marketing10% Web DesignTimeHoodie is a Digital Strategy company. Headquartered in Denver, Colorado, their small team focuses on Digital Strategy and Social Media Marketing. The firm was founded in 2014.
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UndisclosedUndisclosedFreelancerDenver, CO
Services provided
10% Pay Per Click20% E-Commerce Development20% Web Design +4 services20% Web Development10% Affiliate Marketing10% Search Engine Optimization10% Social Media MarketingEstablished in 2019, Latino Web Studio is a small web design agency in Denver, Colorado. Their team provides Web Design and Web Development.
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UndisclosedUndisclosedFreelancerEvergreen, CO
Services provided
10% Pay Per Click20% Search Engine Optimization10% Content Marketing +6 services10% Conversion Optimization10% Digital Strategy10% Email Marketing10% Marketing Strategy10% Social Media Marketing10% Web DesignEstablished in 2014, Zyorca, a small SEO agency, is headquartered in Evergreen, Colorado. Their team specializes in Search Engine Optimization and Marketing Strategy.
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UndisclosedUndisclosedFreelancerHialeah, FL
Services provided
10% Pay Per Click10% Branding10% Content Marketing +7 services10% Conversion Optimization10% E-Commerce Development10% Ecommerce Marketing10% Email Marketing10% Graphic Design10% Search Engine Optimization10% Web DesignWeb Design by Niva Corp is a branding agency. The Hialeah, Florida-based agency was established in 2014. Their team provides Branding and Content Marketing.
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UndisclosedUndisclosedFreelancerLas Vegas, NV
Services provided
10% Pay Per Click10% Content Marketing10% Conversion Optimization +8 services10% Direct Marketing10% Email Marketing10% Search Engine Optimization10% Social Media Marketing10% Video Marketing10% Web Design5% Digital Strategy5% Marketing StrategyMultimedia Marketing Solutions, a small Direct Marketing company, is in Las Vegas, Nevada. The team specializes in Direct Marketing and Social Media Marketing.
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UndisclosedUndisclosedFreelancerLas Vegas, NV
Services provided
10% Pay Per Click40% Search Engine Optimization40% Web Design +1 service10% Conversion OptimizationTimothy J Melody Web Design SEO is a SEO services firm. They are based in Las Vegas, Nevada. Their team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerNashville, TN
Services provided
10% Pay Per Click10% Advertising10% Branding +7 services10% Conversion Optimization10% Direct Marketing10% Search Engine Optimization10% Social Media Marketing10% UX/UI Design10% Web Design10% Web DevelopmentDigitabe is an Advertising company. Their small team of employees is located in Nashville, Tennessee. Their team provides Advertising and Branding.
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UndisclosedUndisclosedFreelancerEaston, CT
Services provided
10% Pay Per Click10% Content Marketing10% E-Commerce Development +7 services10% Email Marketing10% Graphic Design10% Marketing Strategy10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web DesignGet Noticed 360 is a Marketing Strategy company headquartered in Easton, Connecticut. Established in 1980, the team offers Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancerMadison, CT
Services provided
10% Pay Per Click50% Web Design20% Search Engine Optimization +2 services10% Email Marketing10% Social Media MarketingSoundview Creative LLC is a web design company. In Madison, Connecticut, their team provides Web Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerNorthlake, TX
Services provided
10% Pay Per Click20% Social Media Marketing10% Content Marketing +6 services10% Conversion Optimization10% Digital Strategy10% Market Research10% Marketing Strategy10% Video Marketing10% Web DesignTribble Digital, a social media marketing company, was established in 2021. The team specializes in Social Media Marketing and Market Research.
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UndisclosedUndisclosedFreelancerFrench Lick, IN
Services provided
10% Pay Per Click30% Search Engine Optimization30% Web Design +2 services15% Content Marketing15% Social Media MarketingQC's Web Design & SEO, a SEO company, is in French Lick, Indiana. The team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerEvansville, IN
Services provided
10% Pay Per Click30% Search Engine Optimization30% Web Design +3 services10% Content Marketing10% Social Media Marketing10% Video ProductionEvansville SEO is an Evansville, Indiana-based SEO agency. The team provides Search Engine Optimization and Web Design.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
Rollover to see company insights or click a company below for more details.
A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Best U.S. Pay Per Click Agencies and PPC Management Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Scottsdale, AZ
Ability to deliver
35.4/40.016.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
35.4/40.016.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
36.2/40.019.8/20 Reviews8.7/10 Clients & Experience7.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
34.8/40.017.6/20 Reviews10/10 Clients & Experience7.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Sheridan, WY
Ability to deliver
34.3/40.016.4/20 Reviews7.9/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249San Diego, CA
Ability to deliver
34.2/40.016.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.9/40.017/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
34/40.017.4/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr2 - 9Albany, NY
Ability to deliver
33.8/40.017.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other
U.S. PPC Services FAQs
A U.S.-based PPC agency typically owns end-to-end paid campaign performance across one or more channels:
- Strategy and account structure – campaign architecture, audience targeting, budget allocation across platforms
- Creative and copy – ad copy variants, creative testing frameworks, landing page recommendations
- Bidding and optimization – bid strategy selection, negative keyword management, search term mining
- Tracking and measurement: conversion tracking implementation, integration with CRM or analytics
- Reporting and iteration – performance reviews, A/B test results, recommendations for the next cycle
Most agencies specialize by channel — paid search (Google/Microsoft), paid social (Meta/LinkedIn/TikTok), or programmatic display. Some are full-funnel; others are single-platform shops with deep certification depth.
Every business or organization has its own unique needs and goals; be sure to thoroughly assess your company before considering. Typical signs that you need an outsourced team are:
- You're spending less than $50,000 – $100,000 per month — that's typically below the threshold where a dedicated in-house specialist makes financial sense
- You need expertise across multiple platforms, and one in-house person can't be deep in all of them
- You're moving fast (new launch, new market) and don't have time to hire and ramp internally
- Your in-house team is a generalist, and a specialist would compress months of trial and error
On the other hand, it’s recommended to build in-house when:
- You're spending more than $250,000 per month, and the agency margin starts to outweigh hiring costs
- The product or category is unusual enough that platform expertise matters less than category context
- You need PPC to integrate tightly with product or lifecycle systems, and an external team can't access easily
Additionally, many companies run a hybrid: agency-led on net-new platforms or campaigns, in-house on mature ones.
Based on Clutch pricing data, U.S.-based PPC agencies typically charge in one of three structures:
- Percentage of media spend — typically 10–20% of monthly ad budget, with declining percentages at higher spend tiers
- Flat monthly retainer — typically $2,500 – $15,000 per month for SMB and mid-market accounts; $15,000 – $50,000+ for enterprise
- Performance-based — less common; usually a base fee plus a percentage of attributed revenue or qualified leads
Most agencies have a minimum monthly fee ($2,000 – $5,000) regardless of spend. Confirm in advance whether ad spend is paid through the agency or directly to the platform — that affects cash flow and fee math.
Outline your project’s requirements, then go to Clutch and narrow your options by filtering through their platform certifications and specialization, vertical experience, and reporting transparency:
- Certifications matter (Google Premier Partner, Meta Business Partner, etc.), but they're a floor, not a ceiling — most reputable agencies have them.
- Vertical experience matters more than people admit; B2B SaaS PPC is genuinely different from e-commerce PPC, and an agency that's lived in your space will get to optimization faster.
- Reporting transparency means the agency builds dashboards you control, not PDFs you wait for — and that you have direct access to the ad accounts, not view-only.
Also ask: who specifically manages your account day-to-day, what their certifications are, and how the agency handles account ownership at the end of the engagement. Reputable firms hand over the account fully.
- Account ownership in the agency's name. Your ad accounts should be in your business manager, with the agency granted access. Anyone who refuses this is holding your performance data hostage.
- Guaranteed CPA or ROAS. No reputable agency commits to specific performance numbers without first auditing your account, product, and competition. Anyone who does is selling you something.
- Vague reporting. Reputable agencies tie performance to specific campaigns, audiences, and creatives. Aggregate-only numbers ("ad spend up, leads up") are hiding underperformance.
- No conversion tracking discussion in pitch. Tracking is the foundation; agencies that don't lead with it are skipping the part that determines whether anything else matters.
- Pitch team disappears after signing. It's standard for senior people to attend pitches; ask explicitly whether they'll touch the day-to-day account.
Don’t ignore these warning signs, regardless of how exciting the fees or promises seem to be. Make sure to steer clear from any of these red flags.
Get matched with the 5 best-fit agencies for your project—in 4 minutes or less.