Survey

List of Mobile App Statistics

Mobile App Marketing

  • The largest percentage of app developers (37%) recommend social media for an app marketing strategy, followed by paid advertising (28%). (How to Make an App Guide)
  • QR codes are the least recommended app marketing strategy among app developers. (How to Make an App Guide)
  • The majority of app developers (61%) recommend a “freemium” strategy, in which an app can be downloaded for free but then offers paid upgrades, to monetize an app. (How to Make an App Guide)

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List of Cloud Statistics

Cloud Security in 2017

  • Ninety percent (90%) of small businesses say their cloud storage is secure, a small increase (+3%) from 2016. (Annual Cloud Storage Survey 2017)
  • The majority of small businesses that store customer credit card and banking information (62%) or medical data (54%) in cloud storage say they do not follow industry regulations, despite some regulations being mandatory. (Annual Cloud Storage Survey 2017)

Small Biz Storing Banking/Credit Card Info Statistic

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The State of Cloud Storage Providers’ Security: 2017 Survey

Is your cloud storage provider secure?

More small businesses are turning toward the cloud to store their data. Cloud storage providers offer significant benefits for small businesses, including greater data mobility, cost savings, and stronger security – as long as the business uses the service properly.

Small businesses should keep cloud storage security in mind. A cloud storage security breach can be a death sentence for small businesses, especially if the breach involves sensitive customer information.

What is the current state of small business cloud storage security? What can a small business do to protect the data stored with their cloud storage providers?

We surveyed 300 U.S. small businesses with 1-500 employees to better understand cloud storage security and to provide actionable advice for small businesses seeking to protect their data in the cloud.

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Why You Need to Invest More Resources in Email Marketing in 2017

Are businesses prioritizing email in their marketing plans? With a 3800% return on investment (ROI), email has significant potential as a revenue generating machine. However, how much time and budget is enough?

Our survey on email marketing trends in 2016 shows a common email marketing perception among enterprises: your company invests enough resources in email marketing.

But is this really true? Email marketing experts surveyed for this series say no.

We argue that looking toward 2017, marketing teams need to dedicate more human and financial resources to email.

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Cloud Servers and GoDaddy

GoDaddy is far more well known among the general population than other domain registration and web hosting companies, and many may say it’s simply due to their controversial advertising campaigns. The company prominently built up its name with NASCAR partnerships and widely-seen Super Bowl commercials.

Data backs up GoDaddy’s supremacy. A recent survey by IT ratings and reviews site Clutch shows that GoDaddy overwhelmingly is the most popular option for web hosting among small- to medium-sized businesses (SMBs). 26 percent of SMBs use GoDaddy, which is a full 14 percentage points higher than the second most used provider, CloudSigma.

Top SMB web hosting provider

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5 Ways E-Commerce Websites Can Collect More Customer Reviews

In Part II of Clutch’s e-commerce series, we found that approximately one-in-five (18%) of online shoppers view product reviews as one of the most important factors influencing their purchasing decisions.

Reviews provide social proof, allowing customers to benefit from reading about others’ experiences with products. Social proof is particularly important for e-commerce websites, as customers seek additional information about the quality and sensory aspects of products they can’t see or touch before placing an order.

But collecting customer reviews presents a challenge for e-commerce websites. This article uses data collected from 1,000 online shoppers to understand what motivates buyers to write reviews and help e-commerce websites garner more reviews.

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How Consumers View Advertising: 2017 Survey

Americans are exposed to up to 10,000 advertisements every day, a number that is rapidly growing with the increase of advertising channels and new technology.

Businesses need to advertise in multiple mediums to reach consumers during their everyday activities, whether it’s watching TV, reading a magazine, or browsing on social media.

With so many advertisements, it’s hard to understand which ones consumers trust and act on. With this in mind, Clutch surveyed 1,030 consumers from across the U.S. to determine their trust in advertising and how advertising influences their purchasing decisions.

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List of IT Services Statistics

Overview

  • Use of In-house IT Services
  • Investment in Third-Party IT Services
  • Working With Offshore IT Service Providers
  • Working With Onshore IT Service Providers
  • Investment Behavior and Priorities for IT Services
  • Cybersecurity Policies for Large Businesses

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Best Website Features for E-Commerce Businesses

The e-commerce website features businesses choose impact how shoppers make purchasing decisions. 

The right e-commerce website features anticipate shoppers’ questions, persuade them to purchase, and provide a seamless checkout process. We surveyed 1,000 shoppers about their most recent online purchase to learn about the website features they use and how businesses can deliver a better experience.

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