On forums across the internet, small business owners ask: Can selling on online marketplaces help or hurt a small business?
Online marketplaces are e-commerce websites, such as Amazon, Etsy, and eBay, that offer a broad selection of products from different suppliers. As the majority of online shoppers turn to online marketplaces, small business owners might question the value of maintaining their own websites to sell products.
For small business owners already selling on independent retail website and online marketplaces, managing the flow of information can quickly become a pain point.
To help small business owners navigate these challenges and opportunities, Clutch recently surveyed 1,000 online shoppers about their habits to determine how online shoppers navigate the e-commerce landscape.