Best Website Features for E-Commerce Businesses

The e-commerce website features businesses choose impact how shoppers make purchasing decisions. 

The right e-commerce website features anticipate shoppers’ questions, persuade them to purchase, and provide a seamless checkout process. We surveyed 1,000 shoppers about their most recent online purchase to learn about the website features they use and how businesses can deliver a better experience.

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How PR Crises Impact Brand Reputation

It’s been seven months since United Airlines experienced one of the biggest public relations (PR) blunders of 2017. The video footage of an airline official removing an unwilling passenger from a flight affected consumers, 53% of which said in a survey they would discontinue purchasing flights from United Airlines as a result.

But what about now? Are consumers still scarred by the event, or have they, and the brand itself, recovered?

To find out, we surveyed 500 more consumers to shed light on how people view United Airlines, Pepsi, and Uber seven months after their public fallouts.

Is it possible that time can heal all wounds? Or, do certain events, and their ensuing message, cause permanent damage to a brand?

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Why You Need to Invest More Resources in Email Marketing in 2017

Are businesses prioritizing email in their marketing plans? With a 3800% return on investment (ROI), email has significant potential as a revenue generating machine. However, how much time and budget is enough?

Our survey on email marketing trends in 2016 shows a common email marketing perception among enterprises: your company invests enough resources in email marketing.

But is this really true? Email marketing experts surveyed for this series say no.

We argue that looking toward 2017, marketing teams need to dedicate more human and financial resources to email.

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Cloud Servers and GoDaddy

GoDaddy is far more well known among the general population than other domain registration and web hosting companies, and many may say it’s simply due to their controversial advertising campaigns. The company prominently built up its name with NASCAR partnerships and widely-seen Super Bowl commercials.

Data backs up GoDaddy’s supremacy. A recent survey by IT ratings and reviews site Clutch shows that GoDaddy overwhelmingly is the most popular option for web hosting among small- to medium-sized businesses (SMBs). 26 percent of SMBs use GoDaddy, which is a full 14 percentage points higher than the second most used provider, CloudSigma.

Top SMB web hosting provider

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What Callers Want from Answering Services: 2017 Survey

Phone calls remain an indispensable part of most businesses’ communication with customers.

Whether people call a business to schedule an appointment, settle a billing issue, or ask about their Internet connection, they expect the person on the other end of the line to help them solve a problem.

That’s where voice services come in. When companies hire a provider to answer and handle their calls, they make a decision that affects how customers perceive them – whether the customers know they’re speaking with a voice services provider or not.

Despite a growth in demand for voice services, there’s little hard data about this segment of business process outsourcing (BPO).

To gather more information on the industry, Clutch investigated customers’ opinions of inbound voice services. We surveyed 468 people who called a business or medical organization with a question within the past month.

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How to Engage Online Shoppers: 2017 Survey

On forums across the internet, small business owners ask: Can selling on online marketplaces help or hurt a small business?

Online marketplaces are e-commerce websites, such as Amazon, Etsy, and eBay, that offer a broad selection of products from different suppliers. As the majority of online shoppers turn to online marketplaces, small business owners might question the value of maintaining their own websites to sell products.

For small business owners already selling on independent retail website and online marketplaces, managing the flow of information can quickly become a pain point.

To help small business owners navigate these challenges and opportunities, Clutch recently surveyed 1,000 online shoppers about their habits to determine how online shoppers navigate the e-commerce landscape.

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How Much Does It Cost to Develop an App: 2017 Survey

Android’s app store, Google Play, had nearly 3 million apps in March 2017, while Apple’s App Store had 2.2 million. These numbers continue to grow, showing that more businesses are investing in apps to engage their customers.

If you choose to work with an app development company to build an app, the process can seem overwhelming. You may have questions like: How does the process work? How much will it cost?

Using data collected from 102 app development companies from around the world to update our 2015 survey, we explain the different stages of the app development process and the approximate cost of working with an app development company to build an app.

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How Businesses Use Social Media: 2017 Survey

More than 2 billion people worldwide are active on social media, a number that is expected to reach 2.5 billion in 2018. When it comes to purchasing products and services, social media influences consumers almost as much as television ads and continues to trend upward.

Clutch partnered with Smart Insights, a publisher and learning platform that helps companies plan, manage, and optimize their marketing, to survey 344 social media marketers from around the world to determine the value of social media, the most engaging content to share, common challenges, and social media resources businesses invest in.

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How Large Businesses Approach Cybersecurity in 2017: Survey

IT decision-makers at large companies in the US invest in cybersecurity and stress security software and data storage as the cornerstones of cybersecurity policy.

Companies also grapple with employees' disdain for strict policy enforcement. Overall, investing in communication and technology is the key to strengthening cybersecurity policies.

To examine the state of cybersecurity among large US companies and how they address both internal and external cybersecurity risk, Clutch surveyed 300 IT decision-makers at companies with 500+ employees.

Our Findings

  • Required security software (84%) and how to back up data (81%) are the most important elements of cybersecurity policies.
  • Large companies experience phishing attacks (57%) more often than any other form of cybersecurity attack.
  • Companies prioritize communicating their policy (85%) over enforcing it (66%).

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5 Ways to Improve the User Experience of Mobile App Onboarding

When it comes to app onboarding, users want clarity, security, and ease – and they want it in 60 seconds or less, according to Clutch’s new survey. Clutch walks you through how to achieve those characteristics in five attainable steps.

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