Survey

Small Business Outsourcing Statistics in 2019

The global outsourcing market totaled $85.6 billion in 2018. Although this is a dip from $104.6 billion in 2016, the outsourcing market remains a dominant force.

Outsourcing isn’t only available to large firms, though. Our data shows that more than one-third of small businesses (37%) currently outsource a business process, and more than half (52%) plan to outsource in 2019.

Clutch surveyed 529 small business owners and managers to understand their outsourcing plans and preferences.

Small businesses can use this data to better inform their outsourcing decisions, including what tasks they should outsource and how to evaluate outsourcing partners.

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IoT Technology and Smart Devices in the Home

IoT technology allows people to access and control aspects of their lives remotely through a network of smart devices and sensors that connect to each other through the internet. 

The growing popularity of smart home devices such as ovens, fridges, security systems, and thermostats indicates that IoT technology is encroaching on our home lives. 

Clutch surveyed 581 people who are familiar with IoT technology to learn about the perceived benefits and hurdles of investing in smart home devices.

People value the level of control smart home devices offer, particularly for monitoring home security. They also plan to invest more in smart home devices as IoT technology becomes more available and affordable. 

Use this article to understand which factors impact how familiar people are with IoT technology and how people invest in smart home devices. 

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How Businesses Should Set Up Their IVR Menu

Interactive voice response (IVR) menus route incoming callers through options, which they can select by pressing buttons or speaking certain words. 

Often referred to simply as “phone menus,” IVR systems connect callers to a business’ appropriate resources without a human operator.

Clutch surveyed 501 people who called a business at least three times in the past six months to understand consumer opinions of phone menus.

We found that many customers find phone menus frustrating, especially if they aren’t formatted to best meet customers’ needs. Despite saving businesses money, phone menus can waste customers’ time if they result in an endless maze of options or if they lack personalization.

We use our data and expert insight to offer tips about when it’s appropriate for a business to set up a phone menu and how it should be organized to minimize frustration.

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Small Business SEO in 2019

SEO is crucial for small businesses: Increasingly, interactions between businesses and customers occur through search. 

We surveyed 529 small business owners and managers about their approach to SEO and pay-per-click (PPC) advertising. We define small businesses as having between 1 and 500 employees and limited revenue, which corresponds to the Small Business Administration’s definition of small business.

We found that small businesses intend to have an SEO strategy in place either in 2019 or in the future and depend on in-house staff to execute their SEO strategies. 

Small businesses also heavily invest in PPC and recognize the importance of content marketing and voice search for search marketing. 

Small businesses can use this report to adapt to search marketing trends and be competitive in the digital landscape. 

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Should Your Small Business Invest in a Mobile App?

In 2018, more small businesses understand the value of a well-targeted mobile app.

Mobile apps can boost customer loyalty, brand image, and employee efficiency. However, for a mobile app to succeed, a small business must truly understand the app’s goals, its target audience, and the resources needed to build and maintain the app.

We surveyed 351 small business owners and managers to discover the state of small business apps, including why small businesses are building apps and which mobile features are most valuable to small businesses.

Read our analysis to learn if a mobile app is a valuable marketing opportunity for your small business.

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Cloud Servers and GoDaddy

GoDaddy is far more well known among the general population than other domain registration and web hosting companies, and many may say it’s simply due to their controversial advertising campaigns. The company prominently built up its name with NASCAR partnerships and widely-seen Super Bowl commercials.

Data backs up GoDaddy’s supremacy. A recent survey by IT ratings and reviews site Clutch shows that GoDaddy overwhelmingly is the most popular option for web hosting among small- to medium-sized businesses (SMBs). 26 percent of SMBs use GoDaddy, which is a full 14 percentage points higher than the second most used provider, CloudSigma.

Top SMB web hosting provider

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What Employees Want in an Office Space

The traditional office is not dead, despite the rise of remote working: Most American workers complete their jobs in a traditional office (68%).

Businesses need to create an office space that makes employees excited to come to work.

Clutch surveyed 503 full-time employees across the U.S. to discover what they want and value in an office space.

Businesses can use this report to create an office space that appeals to employees and allows them to be as productive as possible.

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How Should Businesses Develop E-Commerce Apps?

Americans spend about one-tenth (10%) of their shopping dollars online, which shows that mobile e-commerce sales are rising quickly.

In 2018, 40% of e-commerce sales came from mobile devices. By 2021, experts expect mobile e-commerce to occupy more than half (54%) of overall e-commerce.

Clutch surveyed 501 shopping app users to learn:

  • What types of e-commerce apps people use the most
  • What activities people use e-commerce apps for
  • Why people use certain e-commerce apps

We found that people most frequently use e-commerce apps from pure online retailers such as Amazon, mass merchant retailers such as Target, and the restaurant industry.

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The State of Conversational AI and Consumer Trust

In June 2018, Google unveiled Duplex, a feature of its voice assistant that could call businesses and book reservations. Duplex's lifelike voice and ability to adapt to human conversation stirred both amazement and fear among consumers. 

Artificial intelligence (AI) voice technology offers new capabilities not only to respond to our voice commands but also to hold conversations on its own. Yet, how much will people trust AI to accomplish phone-based tasks, and how do they feel about speaking to increasingly more complex AI systems?

Clutch and Ciklum, a global digital solutions company, surveyed 501 people to understand their comfort level with tools such as Google Duplex and AI voice technology overall.

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The State of Small Business Employee Benefits in 2019

The beginning of 2019 indicates a “continued swell of employment opportunities" as job openings exceed the number of available workers. This strong job market suggests that candidates may be considering multiple employment offers. Businesses need to offer competitive compensation packages to stand out, and benefits are a critical element.

Benefits typically include employer-sponsored health insurance, dental insurance, retirement savings plans, and other forms of non-salary compensation.

According to a recent Clutch survey, approximately one-third of job seekers (32%) begin a job search to find better pay and benefits, indicating the importance of fair and well-structured compensation and perks.

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