Survey

How Employees Engage With Company Cybersecurity Policies

Over half of employees recognize that their company has a cybersecurity policy.

However, being subject to a company’s cybersecurity policy does not guarantee that employees follow it.

Clutch surveyed 1,000 full-time employees to learn how they engage and follow through with cybersecurity policies.

We found that employees implement basic IT services and security initiatives like updating their passwords. However, many lack nuanced understanding about how their actions align with security policy and best practices or the impact they have on company security.

This report reveals how employees follow through on their companies’ cybersecurity policies and suggests steps businesses can take to improve employee recognition and compliance with security best practices.

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The Future of Work: How Workspaces Are Changing to Meet Worker Needs

In the 1950s, office workers could expect to do their jobs from corner offices or large, utilitarian spaces. In the 1980s, they might expect to work in cubicles. Today, open offices are popular, but so are more workspace options than ever before.

Semi-closed offices, themed rooms with nap pods, home offices, coworking locations, coffee shops, and libraries are all places where modern workers might set up their laptops.

To understand what qualities employees value in their workspaces, Clutch surveyed 1,003 knowledge workers, or part- or full-time employees who can do their jobs from a desk.

Our findings show that workers value aesthetics, comfort, flexibility, and community in the physical spaces they occupy while getting their jobs done.

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How Businesses Find the Best SEO Companies

Businesses partner with SEO companies–digital marketing agencies, SEO agencies, and SEO consultants–to maximize the benefits of their SEO efforts.

However, the success of an SEO partnership depends on whether a business selects the best SEO company for its specific goals.

Clutch and Ignite Visibility surveyed over 300 marketing decision-makers about how they partner with SEO companies.

Our findings indicate that marketing decision-makers trust their peers’ recommendations when researching SEO companies. Ultimately, though, they tend to choose the SEO company that provides the services suited to their business needs.

Businesses can use this report to inform how they research and select SEO companies to achieve their marketing objectives.

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Should Your Small Business Invest in a Mobile App?

In 2018, more small businesses understand the value of a well-targeted mobile app.

Mobile apps can boost customer loyalty, brand image, and employee efficiency. However, for a mobile app to succeed, a small business must truly understand the app’s goals, its target audience, and the resources needed to build and maintain the app.

We surveyed 351 small business owners and managers to discover the state of small business apps, including why small businesses are building apps and which mobile features are most valuable to small businesses.

Read our analysis to learn if a mobile app is a valuable marketing opportunity for your small business.

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List of Cloud Statistics

Cloud Security in 2017

  • Ninety percent (90%) of small businesses say their cloud storage is secure, a small increase (+3%) from 2016. (Annual Cloud Storage Survey 2017)
  • The majority of small businesses that store customer credit card and banking information (62%) or medical data (54%) in cloud storage say they do not follow industry regulations, despite some regulations being mandatory. (Annual Cloud Storage Survey 2017)

Small Biz Storing Banking/Credit Card Info Statistic

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The State of Cloud Storage Providers’ Security: 2017 Survey

Is your cloud storage provider secure?

More small businesses are turning toward the cloud to store their data. Cloud storage providers offer significant benefits for small businesses, including greater data mobility, cost savings, and stronger security – as long as the business uses the service properly.

Small businesses should keep cloud storage security in mind. A cloud storage security breach can be a death sentence for small businesses, especially if the breach involves sensitive customer information.

What is the current state of small business cloud storage security? What can a small business do to protect the data stored with their cloud storage providers?

We surveyed 300 U.S. small businesses with 1-500 employees to better understand cloud storage security and to provide actionable advice for small businesses seeking to protect their data in the cloud.

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Why You Need to Invest More Resources in Email Marketing in 2017

Are businesses prioritizing email in their marketing plans? With a 3800% return on investment (ROI), email has significant potential as a revenue generating machine. However, how much time and budget is enough?

Our survey on email marketing trends in 2016 shows a common email marketing perception among enterprises: your company invests enough resources in email marketing.

But is this really true? Email marketing experts surveyed for this series say no.

We argue that looking toward 2017, marketing teams need to dedicate more human and financial resources to email.

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Cloud Servers and GoDaddy

GoDaddy is far more well known among the general population than other domain registration and web hosting companies, and many may say it’s simply due to their controversial advertising campaigns. The company prominently built up its name with NASCAR partnerships and widely-seen Super Bowl commercials.

Data backs up GoDaddy’s supremacy. A recent survey by IT ratings and reviews site Clutch shows that GoDaddy overwhelmingly is the most popular option for web hosting among small- to medium-sized businesses (SMBs). 26 percent of SMBs use GoDaddy, which is a full 14 percentage points higher than the second most used provider, CloudSigma.

Top SMB web hosting provider

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List of Website Statistics

Here's a List of Data on Websites and Web Design

  • Small Business Websites: 2017
  • How Small Businesses Use Website Builders: 2017
  • Integrations Used With Website Builders: 2017
  • How Websites Collect Data: 2017
  • Gaps in Website Security: 2017
  • Website Security Liabilities: 2017

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How Small Businesses Invest in Digital Marketing in 2018

The adage “you must spend money to make money” is true for digital marketing.

Although the concept is familiar to most small business owners, many still struggle to choose the best marketing methods or to afford marketing at all.

Clutch’s 2018 Small Business Survey examines the state of digital marketing. In this article, we’ll use the survey’s findings to explain how small businesses can invest in the top digital marketing channels and discuss how to optimize an in-house digital marketing team.

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