Search Engine Marketing: Why People Click on Paid Search Ads

Paid search advertisements help businesses engage people who use search engines to find information online. 

Businesses can bid on search engine advertising – ads that appear among search engine results listings – using Google Ads, Amazon Advertising, Bing Ads, YouTube, or other search advertising platforms.

Clutch surveyed 506 people who have clicked on a paid search ad in the past month to learn the reasons why people click on paid search advertisements.

We found that people click on paid search ads that provide the most relevant information to their online search, which depends on the site they search on and the information they are looking for.

Businesses can use this report to understand how people engage with paid search ads and to format an effective paid search engine marketing (SEM) strategy.

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Top 6 Website Features People Value

People are becoming more selective about the time they spend online. With the average adult spending almost 6 hours per day on digital media, people are becoming wary of the internet's impact on their lives.

Today, companies compete for users who want to curb their time online. This means businesses must incorporate website features users want without sacrificing functionality.

Clutch surveyed 612 people to discover which website UX features are important to them and which they can live without.

We found that people prioritize access to content over trendy designs and features. Overall, people prefer design elements and website functions that help them discover relevant content.

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What Do Employees Value Most in Their Job?

Workplace values are essential to recruiting, retaining, and motivating quality employees.

If staff needs are met, companies can expect a happy and engaged workforce. But when a business falls short on workplace values, staff disengage and produce lower-quality work.

According to the polling and research company Gallup, companies with disengaged workers suffer from 16% lower profitability, 18% lower productivity, and 37% lower job growth. Organizations with engaged employees, however, receive 100% more job applications.

Clutch surveyed 540 full-time employees of all ages, at companies ranging from small businesses to large enterprises.

We discovered that employees rank competitive pay and fair treatment as the two most important attributes in a job.

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How Social Media Is Transforming PR and the Consumer-Business Relationship

Social media presents a new dimension of possibilities and challenges for public relations (PR) and businesses around the world. It rebrands the concept of community and redefines the ways consumers and brands communicate.

Clutch surveyed 532 social media users to find out what consumers expect from companies on social media and how these virtual interactions may impact their view of brands.

Businesses can use this report to learn what their customers want from them on social media and how social media can be an effective PR tool.

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Statistics on the Average Job Search in 2018

We’re currently living in a job seeker’s market, according to recruiters. With unemployment at a 30-year low of 4.1% in 2018, most workers already have a job they’re satisfied with and aren't currently seeking a new job.

In many industries, there are currently more open positions than there are candidates to fill them – presenting a significant challenge for companies that are currently recruiting.

We surveyed 507 people who started a new job within the past six months to learn more about their experience searching for work in an employment market that favors them.  

You can use this report to better understand how your company can successfully compete for new talent.

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How Businesses Find the Best SEO Companies

Businesses partner with SEO companies–digital marketing agencies, SEO agencies, and SEO consultants–to maximize the benefits of their SEO efforts.

However, the success of an SEO partnership depends on whether a business selects the best SEO company for its specific goals.

Clutch and Ignite Visibility surveyed over 300 marketing decision-makers about how they partner with SEO companies.

Our findings indicate that marketing decision-makers trust their peers’ recommendations when researching SEO companies. Ultimately, though, they tend to choose the SEO company that provides the services suited to their business needs.

Businesses can use this report to inform how they research and select SEO companies to achieve their marketing objectives.

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Should Your Small Business Invest in a Mobile App?

In 2018, more small businesses understand the value of a well-targeted mobile app.

Mobile apps can boost customer loyalty, brand image, and employee efficiency. However, for a mobile app to succeed, a small business must truly understand the app’s goals, its target audience, and the resources needed to build and maintain the app.

We surveyed 351 small business owners and managers to discover the state of small business apps, including why small businesses are building apps and which mobile features are most valuable to small businesses.

Read our analysis to learn if a mobile app is a valuable marketing opportunity for your small business.

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Why You Need to Invest More Resources in Email Marketing in 2017

Are businesses prioritizing email in their marketing plans? With a 3800% return on investment (ROI), email has significant potential as a revenue generating machine. However, how much time and budget is enough?

Our survey on email marketing trends in 2016 shows a common email marketing perception among enterprises: your company invests enough resources in email marketing.

But is this really true? Email marketing experts surveyed for this series say no.

We argue that looking toward 2017, marketing teams need to dedicate more human and financial resources to email.

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Cloud Servers and GoDaddy

GoDaddy is far more well known among the general population than other domain registration and web hosting companies, and many may say it’s simply due to their controversial advertising campaigns. The company prominently built up its name with NASCAR partnerships and widely-seen Super Bowl commercials.

Data backs up GoDaddy’s supremacy. A recent survey by IT ratings and reviews site Clutch shows that GoDaddy overwhelmingly is the most popular option for web hosting among small- to medium-sized businesses (SMBs). 26 percent of SMBs use GoDaddy, which is a full 14 percentage points higher than the second most used provider, CloudSigma.

Top SMB web hosting provider

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What Do Job Seekers Want in a New Role?

Companies and recruiters know how difficult it is to hire new employees. With unemployment low in 2018, job seekers can afford to be selective about where they work.

We surveyed 507 people who started a new job within the past six months to learn more about what factors influenced their decision to look for a new job and accept a company’s offer.

We found that above all, job seekers are looking for opportunities that advance their financial goals. The most compelling job offers provide a competitive salary, work/life balance, opportunities for advancement, and benefits that support long-term financial stability.

Companies can use this article to inform the salary, benefits, and perks they offer candidates.  

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