Small Business SEO: Investments & Benefits in 2018

Small businesses regularly invest in SEO, often in tandem with pay-per-click (PPC) advertising. 

We surveyed 351 small businesses owners and managers about how they invest in and benefit from SEO and PPC. 

Small businesses format their SEO efforts to engage with their target consumers. In particular, they rely on links to measure SEO success, especially businesses that target customers near the bottom of the conversion funnel. 

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How User Experience Principles Improve Web Form Design

Businesses rely on web forms to sell products, manage inbound leads, and more. But what impact does form design have on the quality of data gathered and rate of conversions? 

To learn more about how consumers interact with web forms, we surveyed 502 individuals who filled out a web form within the past month. Of these, over half (67%) filled out a web form within the last week.

Our survey found that businesses that put users first can generate more conversions while also increasing the quality of data they gather.

To strengthen their web forms, businesses should ask focused questions, offer features that reduce friction, and let users scroll through the whole form. Implementing these best practices can help businesses capture more conversions.

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Why Employee Perks and Company Culture Matter

Employee perks are one of the most important practices a company can implement.

Whether those perks come in the form of a free snack bar, the option to work from home, company retreats, or reduced-rate evening classes, employee perks show workers that businesses care about their wellbeing.

Lately, companies like REI, Salesforce, Twitter, and Evernote have made headlines for offering perks like paid volunteer time, free cooking classes, and three catered meals a day. However, businesses with fewer resources can still offer budget-friendly employee perks that make a big impact.

We surveyed 507 full-time employees and found that perks increase workers’ efficiency, decrease turnover, and improve company culture overall. Companies of all sizes should look into ways that they can support their employees both inside and outside of work.

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Should Your Small Business Invest in a Mobile App?

In 2018, more small businesses understand the value of a well-targeted mobile app.

Mobile apps can boost customer loyalty, brand image, and employee efficiency. However, for a mobile app to succeed, a small business must truly understand the app’s goals, its target audience, and the resources needed to build and maintain the app.

We surveyed 351 small business owners and managers to discover the state of small business apps, including why small businesses are building apps and which mobile features are most valuable to small businesses.

Read our analysis to learn if a mobile app is a valuable marketing opportunity for your small business.

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Employee Awareness of IT Security Threats

In the digital economy, company data and processes become the domain of IT services. As a result, IT security and management now represent critical business functions for all companies.

But, to what extent are employees aware of IT services and security policies at their companies?

We surveyed 1,000 full-time employees to understand how companies invest in IT security and how well employees understand and follow their companies' IT security policy. 

We found that maintaining an IT security policy educates employees about company security and prepares companies for a security breach.

However, many companies still struggle to overcome an awareness gap among employees, particularly between those at decision-making and entry-level positions, about how their companies handle IT security.

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What Consumers Want in Advertising

Advertisements influence 90% of consumers, but what do consumers prefer when it comes to advertising?

Clutch surveyed 1,030 consumers from across the U.S. to determine their favorite advertising mediums and subject matters, as well as characteristics that make advertisements memorable.

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List of Cloud Statistics

Cloud Security in 2017

  • Ninety percent (90%) of small businesses say their cloud storage is secure, a small increase (+3%) from 2016. (Annual Cloud Storage Survey 2017)
  • The majority of small businesses that store customer credit card and banking information (62%) or medical data (54%) in cloud storage say they do not follow industry regulations, despite some regulations being mandatory. (Annual Cloud Storage Survey 2017)

Small Biz Storing Banking/Credit Card Info Statistic

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The State of Cloud Storage Providers’ Security: 2017 Survey

Is your cloud storage provider secure?

More small businesses are turning toward the cloud to store their data. Cloud storage providers offer significant benefits for small businesses, including greater data mobility, cost savings, and stronger security – as long as the business uses the service properly.

Small businesses should keep cloud storage security in mind. A cloud storage security breach can be a death sentence for small businesses, especially if the breach involves sensitive customer information.

What is the current state of small business cloud storage security? What can a small business do to protect the data stored with their cloud storage providers?

We surveyed 300 U.S. small businesses with 1-500 employees to better understand cloud storage security and to provide actionable advice for small businesses seeking to protect their data in the cloud.

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Why You Need to Invest More Resources in Email Marketing in 2017

Are businesses prioritizing email in their marketing plans? With a 3800% return on investment (ROI), email has significant potential as a revenue generating machine. However, how much time and budget is enough?

Our survey on email marketing trends in 2016 shows a common email marketing perception among enterprises: your company invests enough resources in email marketing.

But is this really true? Email marketing experts surveyed for this series say no.

We argue that looking toward 2017, marketing teams need to dedicate more human and financial resources to email.

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Cloud Servers and GoDaddy

GoDaddy is far more well known among the general population than other domain registration and web hosting companies, and many may say it’s simply due to their controversial advertising campaigns. The company prominently built up its name with NASCAR partnerships and widely-seen Super Bowl commercials.

Data backs up GoDaddy’s supremacy. A recent survey by IT ratings and reviews site Clutch shows that GoDaddy overwhelmingly is the most popular option for web hosting among small- to medium-sized businesses (SMBs). 26 percent of SMBs use GoDaddy, which is a full 14 percentage points higher than the second most used provider, CloudSigma.

Top SMB web hosting provider

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