Best Cloud Consulting Providers
Modern businesses rely on the cloud to stay agile, secure, and cost-effective—but finding the right partner can be challenging. Clutch makes it easy by curating a global directory of top cloud consulting companies, each validated through detailed client interviews and a rigorous review process. Use our filters to sort partners by budget, location, certifications, and industry expertise, whether you need a migration specialist or ongoing managed services.
Explore leading cloud consulting firms in the United States, cloud consulting agencies in the United Kingdom, and cloud consulting companies in Canada, or drill down further to match your exact requirements.
Looking for something niche? Start with Top AWS Consultants.
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Featured
What are Featured Providers?
$10,000+$50 - $99 / hr250 - 999Austin, TXServices provided
See all 61 projectsQubika is a Cloud Consulting and Cloud Solutions company known for its expertise in cloud integration and migration. With a 100% positive feedback rate, clients commend their experienced engineers, effective communication, and exceptional attention to detail. Notably, 100% of reviews highlight their impressive design and customer satisfaction-driven approach.
$25,000+Undisclosed1,000 - 9,999Toronto, CanadaServices provided
See all 15 projectsAdastra is a prominent company specializing in Cloud Consulting and Cloud Integration services. With a focus on data accuracy, process automation, and GenAI technology, they deliver scalable cloud solutions, achieving a 70-95% improvement in operational efficiency and data quality. Their clients consistently highlight Adastra’s innovative, business-driven solutions and effective project management, with 100% positive feedback emphasizing their expertise in cloud strategy services.
$10,000+$150 - $199 / hr50 - 249Toronto, CanadaServices provided
See all 15 projectsDenologix is a Cloud Consulting and Integration company known for its expertise in cloud migration and infrastructure solutions. Reviewers highlight their technical expertise and ability to deliver projects on time, with 100% of feedback noting their effective project management and strong work ethic. No significant areas for improvement were identified, emphasizing their successful cloud migration capabilities.
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UndisclosedUndisclosed50 - 249Holon, Israel
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G-STAT is a big data analytics company. Their midsize team is in Holon, Israel. Their team specializes in BI & big data consulting & SI and Direct Marketing.
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UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
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Singleclic Ltd is a midsize Dubai, United Arab Emirates-based cloud consulting & SI company. The team offers cloud consulting & SI and CRM consulting and SI.
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Featured
What are Featured Providers?
$25,000+$25 - $49 / hr1,000 - 9,999Orlando, FLServices provided
See all 84 projectsSimform is a cloud consulting and software development company offering services such as cloud integration, cloud infrastructure solutions, and DevOps. Reviewers consistently praise Simform's technical expertise and professionalism, with a majority noting their ability to deliver projects on time and within budget. Approximately 90% of reviews highlight their proactive project management and skillful handling of cloud strategy services.
$50,000+$50 - $99 / hr1,000 - 9,999New York, NYServices provided
See all 101 projectsVention is a versatile software development company offering services in mobile and web development, AI engineering, and staff augmentation. Their reviews highlight a 100% positive feedback rate, with clients frequently praising their strong communication, reliability in delivering projects on time, and seamless integration with client teams. Notably, 70% of clients emphasized Vention's alignment with company culture and values, contributing to successful collaborations.
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UndisclosedUndisclosed50 - 249Gent, Belgium
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ITAF, an IT strategy consulting company, is headquartered in Gent, Belgium. Their services include IT strategy consulting and BI & big data consulting & SI.
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UndisclosedUndisclosed50 - 249Diamond Bar, CA
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Zenlayer is a midsize IT managed services company located in Diamond Bar, California and Hong Kong. Their services include IT managed services and cloud consulting & SI.
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UndisclosedUndisclosed50 - 249Jeddah, Saudi Arabia
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Pioneers IT Ltd is a Jeddah, Saudi Arabia-based big data company. They specialize in BI & big data consulting & SI and cloud consulting & SI and were established in 2011.
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UndisclosedUndisclosed50 - 249Zemst, Belgium
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Tyneso NV, an IT strategy consulting company, was founded in 2005. The midsize team specializes in IT strategy consulting and BI & big data consulting & SI.
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UndisclosedUndisclosed50 - 249Winterthur, Switzerland
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Option 4.0 AG, a Digital Strategy company, is headquartered in Winterthur, Switzerland. They focus on Digital Strategy and UX/UI Design.
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UndisclosedUndisclosed50 - 249Prague 7, Czech Republic
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TOTAL SERVICE s.r.o. Is a Cybersecurity company. They are headquartered in Prague 7, Czech Republic, and their services include Cybersecurity and IT managed services.
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UndisclosedUndisclosedFreelancerPrague, Czech Republic
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Vshosting~, a cloud consulting & SI company, is in Prague, Czech Republic. They specialize in cloud consulting & SI and Cybersecurity.
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UndisclosedUndisclosed50 - 249Kuala Lumpur, Malaysia
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Quandatics Omnitech Sdn Bhd is a midsize big data analytics company located in Kuala Lumpur, Malaysia. The team specializes in BI & big data consulting & SI and cloud consulting & SI.
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UndisclosedUndisclosed50 - 249München, Germany
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Data analytics company dxFeed is headquartered in München, Germany. They provide BI & big data consulting & SI and cloud consulting & SI.
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UndisclosedUndisclosed50 - 249Amsterdam, Netherlands
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Penta Infra is an IT managed services company based in Amsterdam, Netherlands and Berlin, Germany. Launched in 2015, the team offers IT managed services and IT strategy consulting.
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UndisclosedUndisclosed50 - 249Likovrisi, Greece
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Infinitum S.A. Is a midsize cloud consulting & SI company in Likovrisi, Greece. The team specializes in cloud consulting & SI and unified communications consulting & SI.
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UndisclosedUndisclosed50 - 249Kowloon, Hong Kong
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UD Blockchain, a Blockchain company, is headquartered in Kowloon, Hong Kong. They provide Blockchain and cloud consulting & SI.
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UndisclosedUndisclosed50 - 249Offenbach am Main, Germany
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Glueckkanja AG is an Offenbach am Main, Germany-based IT strategy consulting company. They specialize in IT strategy consulting and cloud consulting & SI.
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UndisclosedUndisclosed50 - 249Pallini, Greece
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Iteam S.A is a data analytics company. They are based in Pallini, Greece and have midsize team of experts. Their services include BI & big data consulting & SI and cloud consulting & SI.
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UndisclosedUndisclosed50 - 249Warszawa, Poland
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OChK is a cloud consulting & SI company. Their team is in Warszawa, Poland and provides cloud consulting & SI and Cybersecurity.
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UndisclosedUndisclosed50 - 249Egkomi Lefkosias, Cyprus
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In Egkomi Lefkosias, Cyprus, Dot.Cy is a CRM consulting and SI company. Their services include CRM consulting and SI and BI & big data consulting & SI.
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UndisclosedUndisclosed50 - 249Limassol, Cyprus
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Supernova Consulting, a cloud consulting & SI company, is located in Limassol, Cyprus. They provide cloud consulting & SI and CRM consulting and SI and were founded in 2003.
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UndisclosedUndisclosed50 - 249
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Established in 2023, EMET Group, a midsize big data analytics company, is based in Ramat Gan, Israel. Their team offers BI & big data consulting & SI and cloud consulting & SI.
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UndisclosedUndisclosed50 - 249Opfikon, Switzerland
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Advellence Solutions AG is a big data analytics company. They were founded in 1998, and their services include BI & big data consulting & SI and cloud consulting & SI.
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UndisclosedUndisclosed50 - 249Sursee, Switzerland
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Prime Force Group is an UX design agency. They provide UX/UI Design and cloud consulting & SI and are based in Sursee, Switzerland and Berlin, Germany.
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UndisclosedUndisclosed50 - 249Riyadh, Saudi Arabia
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CPTIT is an IT strategy consulting company. Located in Riyadh, Saudi Arabia, the agency was established in 2014. Their services include IT strategy consulting and cloud consulting & SI.
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UndisclosedUndisclosed50 - 249Ottawa, Canada
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OGGN Inc. Is an Ottawa, Canada-based cloud consulting & SI company. Founded in 2017, the team specializes in cloud consulting & SI and Artificial Intelligence.
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UndisclosedUndisclosed50 - 249San Diego, CA
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S-Square Systems, Inc, a cloud consulting & SI company, offer cloud consulting & SI and IT managed services. They were founded in 2002.
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UndisclosedUndisclosed50 - 249Englewood, CO
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Richey May is a cloud consulting & SI company launched in 1985. The team offers cloud consulting & SI and Cybersecurity.
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UndisclosedUndisclosed50 - 249London, England
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Telappliant is a cloud consulting & SI company. Headquartered in London, England, their team provides cloud consulting & SI and Cybersecurity.
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UndisclosedUndisclosed50 - 249
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Cloud consulting & SI company Captiv Techno Solutions Pvt Ltd. Provides cloud consulting & SI and Custom Software Development. They are in.
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$10,000+$150 - $199 / hr2 - 9San Diego, CA
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Xonicwave is an IT managed services company. They specialize in IT managed services and cloud consulting & SI and are headquartered in San Diego, California and Anaheim, California.
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$10,000+$150 - $199 / hr2 - 9Newcastle-under-Lyme, England
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Juice Creative, a web design agency, was established in 2002. The team specializes in Web Design and cloud consulting & SI and is located in Newcastle-under-Lyme, England.
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$5,000+$100 - $149 / hr2 - 9Perivale, England
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Located in Perivale, England, IT Business Group Ltd is a small IT managed services company. The team provides IT managed services and cloud consulting & SI.
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$5,000+$100 - $149 / hr2 - 9London, England
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Founded in 2006, IT IN BUSINESS, a small IT managed services company, is in London, England. Their team specializes in IT managed services and cloud consulting & SI.
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$5,000+$100 - $149 / hr2 - 9Witney, England
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Krayma Technical Solutions is an IT managed services company. They provide IT managed services and cloud consulting & SI and are based in Witney, England.
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$5,000+$100 - $149 / hr2 - 9
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M7 Managed Services is an IT managed services company. The team provides IT managed services and BI & big data consulting & SI and is in Nantgarw, Wales.
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$5,000+$100 - $149 / hr2 - 9North Attleborough, MA
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Total Business is a cloud consulting & SI company founded in 2004. The agency specializes in cloud consulting & SI and IT managed services, and is small.
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$5,000+$25 - $49 / hr2 - 9Dallas, TX
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Launched in 2009, Qoverage is a small Dallas, Texas-based cloud consulting & SI company. Their team specializes in cloud consulting & SI and Cybersecurity.
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$5,000+$100 - $149 / hr2 - 9Plymouth Meeting, PA
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Acumen Analytics is a cloud consulting & SI company based in Plymouth Meeting, Pennsylvania. Launched in 2004, the team focuses on cloud consulting & SI and IoT development.
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$10,000+$100 - $149 / hr2 - 9
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Noviaria is a Helsinki, Finland-based app development company. Founded in 2006, the team provides Mobile App Development and cloud consulting & SI.
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$10,000+$100 - $149 / hr2 - 9Paris, France
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BMB SERVICES is a big data analytics company. They are based in Paris, France and have small team of experts. Their services include BI & big data consulting & SI and cloud consulting & SI.
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$5,000+$100 - $149 / hr2 - 9
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ThoughtAfter is a website development company. Their small team is based in Little Rock, Arkansas. Their services include Web Development and cloud consulting & SI.
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UndisclosedUndisclosed2 - 9Panamá, Panama
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Corporate IT, Inc. Is a cloud consulting & SI company. They were established in 2010, and their services include cloud consulting & SI and CRM consulting and SI.
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UndisclosedUndisclosed2 - 9Minato City, Japan
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Yappli is a mobile app development firm headquartered in Minato City, Japan. Launched in 2017, the team offers Mobile App Development and cloud consulting & SI.
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UndisclosedUndisclosed2 - 9San Juan, Puerto Rico
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Established in 2015, Stratygo is a small San Juan, Puerto Rico-based cloud consulting & SI company. Their services include cloud consulting & SI and Business Consulting.
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UndisclosedUndisclosed2 - 9Singapore, Singapore
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Founded in 2002, Justcomz (International) Pte Ltd, a small software development company, is based in Singapore, Singapore. Their team focuses on Custom Software Development and cloud consulting &
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UndisclosedUndisclosed2 - 9Singapore, Singapore
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Answering service company Computer Guys offers Call Center Services and cloud consulting & SI. They were established in 2010.
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UndisclosedUndisclosed2 - 9Amman, Jordan
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Natejsoft is an ERP consulting and SI company. In Amman, Jordan, the company was founded in 1999. Their team specializes in ERP consulting and SI and cloud consulting & SI.
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UndisclosedUndisclosed2 - 9Singapore, Singapore
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NSW Asia Pte Ltd is a custom software development firm. Their small team is based in Singapore, Singapore. Their services include Custom Software Development and cloud consulting & SI.
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UndisclosedUndisclosed2 - 9San Luis Potosí, Mexico
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Nuvertical is an IT managed services company located in San Luis Potosí, Mexico. The team specializes in IT managed services and cloud consulting & SI.
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UndisclosedUndisclosed2 - 9Ankeny, IA
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Established in 2010, Intredium is a small Ankeny, Iowa-based IoT development company. Their team offers IoT development and Custom Software Development.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Cornerstone Consulting, a small cloud consulting & SI company, is located in Tampa, Florida. Their services include cloud consulting & SI and CRM consulting and SI.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Cloud Consulting Companies
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$25,000+$50 - $99 / hr50 - 249
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Cloud Consulting & SI30% Other -
$25,000+$25 - $49 / hr1,000 - 9,999Orlando, FL
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
20% Cloud Consulting & SI80% Other -
$25,000+$50 - $99 / hr250 - 999Gliwice, Poland
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Cloud Consulting & SI75% Other -
$10,000+$50 - $99 / hr250 - 999Austin, TX
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Cloud Consulting & SI70% Other -
$10,000+$50 - $99 / hr10 - 49Limassol, Cyprus
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Cloud Consulting & SI40% Other -
$25,000+< $25 / hr50 - 249Bengaluru, India
Ability to deliver
36.4/40.017.8/20 Reviews9.9/10 Clients & Experience8.7/10 Market PresenceService focus
50% Cloud Consulting & SI50% Other -
$25,000+Undisclosed1,000 - 9,999Toronto, Canada
Ability to deliver
36.4/40.017.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
35% Cloud Consulting & SI65% Other -
$50,000+$50 - $99 / hr50 - 249Gliwice, Poland
Ability to deliver
39.3/40.019.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
35% Cloud Consulting & SI65% Other -
$5,000+$25 - $49 / hr1,000 - 9,999Noida, India
Ability to deliver
36.1/40.019/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
30% Cloud Consulting & SI70% Other -
$50,000+$50 - $99 / hr1,000 - 9,999Kraków, Poland
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Cloud Consulting & SI85% Other -
Undisclosed$50 - $99 / hr1,000 - 9,999Tampa, FL
Ability to deliver
37.7/40.020/20 Reviews7.9/10 Clients & Experience9.7/10 Market PresenceService focus
20% Cloud Consulting & SI80% Other -
$10,000+$50 - $99 / hr50 - 249Sofia, Bulgaria
Ability to deliver
37.2/40.018/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
40% Cloud Consulting & SI60% Other -
$10,000+$25 - $49 / hr50 - 249Hellerup, Denmark
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Cloud Consulting & SI60% Other -
$75,000+Undisclosed250 - 999Oak Brook, IL
Ability to deliver
34.3/40.015/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Cloud Consulting & SI50% Other -
$50,000+$100 - $149 / hr50 - 249Belfast, Northern Ireland
Ability to deliver
37/40.017.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
35% Cloud Consulting & SI65% Other -
$50,000+$50 - $99 / hr1,000 - 9,999New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Cloud Consulting & SI90% Other -
$10,000+$100 - $149 / hr250 - 999London, England
Ability to deliver
37.6/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Cloud Consulting & SI80% Other -
$25,000+$50 - $99 / hr10 - 49
Ability to deliver
38.7/40.020/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
30% Cloud Consulting & SI70% Other -
$25,000+$25 - $49 / hr1,000 - 9,999Corte Madera, CA
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Cloud Consulting & SI85% Other -
$75,000+$50 - $99 / hr1,000 - 9,999London, England
Ability to deliver
35.5/40.016.4/20 Reviews9.8/10 Clients & Experience9.2/10 Market PresenceService focus
20% Cloud Consulting & SI80% Other -
$50,000+$50 - $99 / hr1,000 - 9,999Warszawa, Poland
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
10% Cloud Consulting & SI90% Other -
$25,000+$200 - $300 / hr1,000 - 9,999New York, NY
Ability to deliver
33.2/40.016/20 Reviews7.8/10 Clients & Experience9.4/10 Market PresenceService focus
25% Cloud Consulting & SI75% Other -
$1,000+$25 - $49 / hr50 - 249Ho Chi Minh City, Vietnam
Ability to deliver
33.2/40.016.6/20 Reviews9/10 Clients & Experience7.6/10 Market PresenceService focus
75% Cloud Consulting & SI25% Other -
$25,000+$50 - $99 / hr1,000 - 9,999Irving, TX
Ability to deliver
33.2/40.015.8/20 Reviews9.9/10 Clients & Experience7.4/10 Market PresenceService focus
25% Cloud Consulting & SI75% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
33.1/40.016.2/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
50% Cloud Consulting & SI50% Other -
$50,000+$25 - $49 / hr250 - 999Warszawa, Poland
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Cloud Consulting & SI90% Other -
$25,000+$25 - $49 / hr50 - 249Sahibzada Ajit Singh Nagar, India
Ability to deliver
37/40.017/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Cloud Consulting & SI70% Other -
$10,000+$25 - $49 / hr250 - 999Ahmedabad, India
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Cloud Consulting & SI90% Other -
$50,000+$25 - $49 / hr50 - 249Montevideo, Uruguay
Ability to deliver
36.7/40.017.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
30% Cloud Consulting & SI70% Other -
$10,000+$100 - $149 / hr10 - 49Hyderabad, India
Ability to deliver
32.7/40.016.2/20 Reviews9.4/10 Clients & Experience7.1/10 Market PresenceService focus
65% Cloud Consulting & SI35% Other
Latest Cloud Consulting Articles
See all articles![How to Create a Budget for BI & Analytics Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/f07e9d6bd89e7f70df9c94301acdd847.png)
How to Create a Budget for BI & Analytics Services [With Template]
Use our custom template for your business intelligence and analytics needs.
Cloud Consulting Firm FAQs
Looking for a cloud consulting firm but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a cloud consulting firm, from pricing and services to results and red flags.
Clutch recognizes experts helping businesses migrate, manage, and optimize cloud infrastructure twice a year based on a proprietary methodology. The top cloud consulting companies for Fall 2025 include:
Budgets vary widely. Clutch data shows hourly rates between $100–$225 for seasoned specialists, while project engagements range from $25,000–$250,000+ depending on:
- Scope (simple lift-and-shift vs. complex re-architecture)
- Platform licensing and third-party tools
- Length of engagement and post-migration support
- Team size and seniority
For example, a small SaaS migration might cost $30K, whereas a multi-region enterprise overhaul can exceed $1M.
A cloud consulting company helps organizations plan, build, migrate, and optimize workloads on public, private, or hybrid cloud environments. Consultants assess current infrastructure, design target architectures, recommend the best platforms (AWS, Azure, Google Cloud, etc.), and oversee implementation. Post-launch, they monitor performance, manage costs, and introduce automation so your teams can focus on core business goals.
Start by aligning business objectives with provider strengths. Look for:
- Proven experience in your industry or tech stack
- Transparent methodology and clear success metrics
- Certifications (AWS Advanced Partner, Microsoft Solutions Partner, etc.)
- Positive, detailed client reviews highlighting measurable results
- A cultural fit that supports collaborative, ongoing engagement
Shortlist 3–5 vendors, request case studies, and compare proposals side-by-side.
Be cautious if a firm:
- Guarantees cost savings or migration timelines without auditing your environment
- Lacks third-party certifications or documented security practices
- Offers vague SOWs with limited accountability
- Relies on proprietary tooling that locks you in
- Provides minimal client references or outdated case studies
Transparency, detailed roadmaps, and measurable KPIs are non-negotiable.
Prepare a shortlist of questions to uncover expertise and fit:
- Which cloud platforms are you certified in, and at what partnership level?
- Can you share recent projects similar to ours—outcomes, challenges, and timelines?
- How do you structure governance, security, and cost-management?
- What is your escalation process and response time for critical issues?
- Will we retain full ownership of our cloud accounts and data?
- How do you transfer knowledge to our internal team post-engagement?
Document their answers to compare across vendors.
A seasoned consulting team speeds up migration, reduces risk, and ensures best-practice architectures. They bring specialized knowledge on scalability, compliance, and DevOps automation, expertise that may take years to build in-house, saving both time and operational overhead.
Freelancers are ideal for tactical tasks or short-term advice. Agencies provide multidisciplinary teams including architects, security engineers, and DevOps specialists capable of end-to-end delivery, 24/7 support, and enterprise-grade SLAs. Choose based on project complexity, risk tolerance, and required scale.
A cloud consulting company helps organizations plan, build, migrate, and optimize workloads on public, private, or hybrid cloud environments. Consultants assess current infrastructure, design target architectures, recommend the best platforms (AWS, Azure, Google Cloud, etc.), and oversee implementation. Post-launch, they monitor performance, manage costs, and introduce automation so your teams can focus on core business goals.