Top Social Media Marketing Companies in Delhi
Delhi’s fast-growing startup scene, world-class universities like IIT Delhi, and headquarters of global brands create a prime environment for social media innovation. Whether you need thumb-stopping Instagram creatives or full-funnel paid campaigns, Clutch makes it easy to find a trusted partner.
Every agency listed here has been vetted through our in-depth client interviews and transparent rating methodology, so you can hire with confidence. Use the filters to narrow results by budget, industry, or platform specialization and connect with teams that understand both Old Delhi’s local charm and the NCR’s data-driven marketing culture.
Recommended directories for deeper research:
- Global Top Social Media Marketing Companies
- Top Social Media Marketing Agencies in Mumbai
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Serves Delhi, IndiaServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Serves Delhi, IndiaServices provided
See all 60 projectsSociallyin is a digital marketing agency specializing in Social Media Strategy and Social Media Management. Across client reviews, 100% highlight their effective combination of creative storytelling and data-driven decision-making as key strengths. Clients report increased social media engagement and improved campaign performance, with several noting appreciable gains in website traffic and audience engagement.
$10,000+$200 - $300 / hr10 - 49Serves Delhi, IndiaServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$25 - $49 / hr2 - 9Delhi, India
Services provided
MVS Digital Spark is a social media marketing firm in Delhi, India. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Delhi, India
Services provided
RankShark Media is a small Delhi, India-based PR company. The team provides Public Relations and Social Media Marketing.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves Delhi, IndiaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$25 - $49 / hr250 - 999Serves Delhi, IndiaServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$1,000+$50 - $99 / hr2 - 9Serves Delhi, IndiaServices provided
See all 4 projectsPromoguy is a digital marketing agency specializing in Social Media Marketing, providing services such as Social Media Management and advertising. Their clients praise their reliability and proactive project management. With 100% positive feedback, they are recognized for delivering campaigns efficiently, optimizing LinkedIn and Google Ads, and offering good value for cost.
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Undisclosed< $25 / hr2 - 9Gurugram, India
Services provided
Launched in 2022, Digital Fit India is a small Gurugram, India-based social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Noida, India
Services provided
Webwired technologies is a social media marketing agency. They were founded in 2023, and their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Noida, India
Services provided
Located in Artesia, California and Noida, India, DIGITAL WIZARDS SOLUTIONS LLC is a social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Delhi, India
Services provided
Based in Delhi, India, Varience CyberTech is a social media marketing company. They focus on Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Gurugram, India
Services provided
Founded in 2024, GetDigitalClicks is a social media marketing agency. Their team provides Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Serves Delhi, IndiaServices provided
See all 8 projectsUproar by Moburst is a Social Media Marketing firm specializing in Social Media Strategy and Online Branding. They are praised for their efficient project management, with 100% positive feedback highlighting their understanding of client needs and strong media relationships. Notably, they successfully elevated article rankings, demonstrating significant expertise in digital branding campaigns.
$1,000+$150 - $199 / hr10 - 49Serves Delhi, IndiaServices provided
See all 23 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Serves Delhi, IndiaServices provided
See all 49 projectsMONSOON is a digital marketing agency specializing in social media marketing, online branding, and digital strategies. They consistently deliver timely and effective solutions, with 100% of reviews highlighting their expertise and proactive communication. Clients frequently commend their strategic creativity and holistic approach to social media management and advertising, resulting in significant growth in brand awareness and sales.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
New Genn Marketing, a branding company, was established in 2023. The team provides Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Delhi, India
Services provided
Based in Delhi, India, Market Grow is a social media marketing company. Established in 2022, the team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Noida, India
Services provided
Growgle is a small branding firm located in Noida, India. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Noida, India
Services provided
Founded in 2024, Grapewish Square Pvt. Ltd., a small Advertising company, is in Noida, India. Their services include Advertising and Marketing Strategy.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
The Next Frame is an Advertising company. Their small team is in New Delhi, India. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Noida, India
Services provided
Code Reveals Inc. Is a social media marketing firm. Their team is headquartered in Noida, India and specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Gurugram, India
Services provided
Digital Strategy company Webtezz Solutions focuses on Digital Strategy and Social Media Marketing. They were founded in 2024.
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$1,000+< $25 / hr2 - 9Delhi, India
Services provided
Based in Delhi, India, MakeMyApp is a small branding firm. Their services include Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Gurugram, India
Services provided
Established in 2024, Seoseers is a social media marketing firm. The team specializes in Social Media Marketing and Search Engine Optimization and is in Gurugram, India.
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UndisclosedUndisclosed2 - 9Ghaziabad, India
Services provided
Adloom Mediahouse is a branding firm. Their small team is in Ghaziabad, India and provides Branding and Social Media Marketing. The firm was launched in 2024.
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Undisclosed< $25 / hr2 - 9Faridabad, India
Services provided
MAYDIV INFOTECH is a small social media marketing firm. Launched in 2025, the team provides Social Media Marketing and Custom Software Development.
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$1,000+< $25 / hr2 - 9Noida, India
Services provided
Nesfity Media LLP is a social media marketing company. They are based in Noida, India. Their team provides Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
Thryova, a social media marketing agency, is based in New Delhi, India. They focus on Social Media Marketing and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9New Delhi, India
Services provided
Bali Media is a video production company. They focus on Video Production and Social Media Marketing and are located in New Delhi, India.
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$1,000+$50 - $99 / hr2 - 9New Delhi, India
Services provided
Brand Reputation Experts is a social media marketing agency. The small New Delhi, India-based team provides Social Media Marketing and Email Marketing. The agency was launched in 2023.
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$1,000+Undisclosed2 - 9Gurugram, India
Services provided
EchoPulse Media is a branding firm. They are headquartered in Gurugram, India and have small team. They focus on Branding and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Ghaziabad, India
Services provided
Digi Zero Six is a small Ghaziabad, India-based social media marketing firm. Their services include Social Media Marketing and Affiliate Marketing.
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$1,000+$50 - $99 / hr2 - 9Delhi, India
Services provided
Established in 2025, Media Mavricks is a social media marketing agency. Their services include Social Media Marketing and Demand Generation Marketing.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
Located in New Delhi, India, Diztouch is a small social media marketing agency. Their services include Social Media Marketing and Performance Marketing.
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$1,000+$25 - $49 / hr50 - 249New Delhi, India
Services provided
Re Nutech Solutions Inc is a Financial Advising & Planning company founded in 2015. The firm focuses on Financial Advising & Planning and Finance Law, and is midsize.
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$5,000+$100 - $149 / hr10 - 49New Delhi, India
Services provided
Pstone Consulting, a Business Consulting company, was established in 2011. The agency specializes in Business Consulting and Digital Strategy, and is small.
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$1,000+$50 - $99 / hr2 - 9New Delhi, India
Services provided
Notes & Codes is a Digital Strategy company. They are located in New Delhi, India and have small team of experts. Their services include Digital Strategy and Graphic Design.
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$100,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
Glydeup Techsolution Pvt. Ltd., a web development company, was founded in 2017. The team specializes in Web Development and Custom Software Development and is based in New Delhi, India.
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Undisclosed$50 - $99 / hr2 - 9New Delhi, India
Services provided
Launched in 2012, SLN Softwares - Software Development Company in Delhi is a social media marketing company. The small team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Delhi, India
Services provided
Net Xperia is a social media marketing company. The small Delhi, India-based team focuses on Social Media Marketing and Search Engine Optimization. The firm was founded in 2021.
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$5,000+$50 - $99 / hr10 - 49New Delhi, India
Services provided
SEO services firm Online SEO Services was established in 2010. The small team focuses on Search Engine Optimization and Content Marketing.
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Undisclosed< $25 / hr10 - 49Delhi, India
Services provided
Web design company Dizzilogic IT Solution was launched in 2012. The small team offers Web Design and Web Development.
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$1,000+$25 - $49 / hr10 - 49Gurugram, India
Services provided
Thumbpin is an Advertising company. Launched in 2019, the firm is based in Dubai, United Arab Emirates and Gurugram, India. Their team specializes in Advertising and Branding.
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$100,000+< $25 / hr10 - 49Ghaziabad, India
Services provided
DesnaInfotech is a SEO company. In Ghaziabad, India, the firm focuses on Search Engine Optimization and Email Marketing.
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$5,000+< $25 / hr10 - 49New Delhi, India
Services provided
See all 1 projectsMeander Software Pvt Ltd specializes in website development and design, particularly for platforms that include online casino games using technologies like Vue.js, Node.Js, and Angular. Overall, their reviews highlight a reputation for excellent project management, responsiveness, and dedication to meeting client needs effectively and punctually, with no significant areas for improvement.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
Perfect SEO Solutions is a SEO services firm. Their small team of employees is located in New Delhi, India. Their team specializes in Search Engine Optimization and Advertising.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
SEO company DigitalAkki was established in 2015. The company offers Search Engine Optimization and Branding.
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UndisclosedUndisclosed10 - 49New Delhi, India
Services provided
SkillCircle - Award Winning Digital Marketing Institute is a Content Marketing company. The team specializes in Content Marketing and Conversion Optimization and is based in New Delhi, India.
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$1,000+$25 - $49 / hr2 - 9Ghaziabad, India
Services provided
Audience Planet is an UX company. They are based in Ghaziabad, India and have small team. They specialize in UX/UI Design and Digital Strategy.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
Digital weblogy Pvt Ltd is a Content Marketing company established in 2018. The small team provides Content Marketing and Conversion Optimization.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
Launched in 2015, AcmeCyberSolution is a small Digital Strategy company. Their services include Digital Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Gurugram, India
Services provided
See all 15 projectsDigitech Buds offers web development and design services, including creating and modifying websites to enhance user experience and functionality. Across multiple reviews, clients praised Digitech Buds for their professionalism, effective communication, and thorough documentation. The company is noted for meeting deadlines, providing user-friendly and attractive sites, and delivering high-quality work with impressive speed.
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Undisclosed$25 - $49 / hr10 - 49Gurugram, India
Services provided
Located in Gurugram, India and Winnipeg, Canada, Nulo Digital is a small branding company. The team offers Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
Inklik is a Content Marketing company. They provide Content Marketing and Search Engine Optimization and were founded in 2011.
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UndisclosedUndisclosed2 - 9New Delhi, India
Services provided
Web design company Msinterface Technologies Pvt. Ltd. Is in New Delhi, India. They specialize in Web Design and Web Development.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
Digit Mint - Best Seo Agency in Delhi is a small social media marketing firm. Established in 2020, the team specializes in Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Noida, India
Services provided
See all 1 projectsWe are a digital strategy consulting company specializing in creative, technology, and media services to drive effective business outcomes. Our achievements include implementing digital
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$1,000+< $25 / hr50 - 249New Delhi, India
Services provided
Established in 2012, SEO Services India, a midsize SEO services firm, is based in New Delhi, India. Their team offers Search Engine Optimization and Advertising.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Delhi Social Media Marketing Agencies
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$1,000+< $25 / hr50 - 249Noida, India
Ability to deliver
35.4/40.016.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$1,000+< $25 / hr50 - 249Noida, India
Ability to deliver
33.6/40.016.2/20 Reviews8.6/10 Clients & Experience8.8/10 Market PresenceService focus
20% Social Media Marketing80% Other -
$5,000+$25 - $49 / hr10 - 49New Delhi, India
Ability to deliver
35.3/40.017.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$1,000+< $25 / hr10 - 49Noida, India
Ability to deliver
34.8/40.016.4/20 Reviews9.7/10 Clients & Experience8.8/10 Market PresenceService focus
10% Social Media Marketing90% Other -
UndisclosedUndisclosed10 - 49Gurugram, India
Ability to deliver
32.1/40.015.8/20 Reviews8.3/10 Clients & Experience8/10 Market PresenceService focus
20% Social Media Marketing80% Other -
$1,000+Undisclosed50 - 249Noida, India
Ability to deliver
29.2/40.016.4/20 Reviews6.8/10 Clients & Experience6/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$1,000+Undisclosed50 - 249New Delhi, India
Ability to deliver
30.1/40.016.2/20 Reviews8.1/10 Clients & Experience5.8/10 Market PresenceService focus
20% Social Media Marketing80% Other -
$1,000+< $25 / hr2 - 9Gurugram, India
Ability to deliver
24.6/40.016.2/20 Reviews2.8/10 Clients & Experience5.6/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$25 - $49 / hr50 - 249Noida, India
Ability to deliver
32.3/40.017.2/20 Reviews8.5/10 Clients & Experience6.6/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$5,000+< $25 / hr50 - 249Gurugram, India
Ability to deliver
30.5/40.017/20 Reviews6.4/10 Clients & Experience7.2/10 Market PresenceService focus
15% Social Media Marketing85% Other -
$1,000+$25 - $49 / hr50 - 249New Delhi, India
Ability to deliver
27.4/40.016.2/20 Reviews5/10 Clients & Experience6.2/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$1,000+$25 - $49 / hr50 - 249New Delhi, India
Ability to deliver
31/40.016.2/20 Reviews8.4/10 Clients & Experience6.4/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$5,000+$25 - $49 / hr50 - 249Delhi, India
Ability to deliver
30.8/40.016.4/20 Reviews8.1/10 Clients & Experience6.3/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$1,000+$25 - $49 / hr10 - 49New Delhi, India
Ability to deliver
27.5/40.016.6/20 Reviews5.8/10 Clients & Experience5.2/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$1,000+$25 - $49 / hr10 - 49New Delhi, India
Ability to deliver
30.7/40.014.6/20 Reviews8/10 Clients & Experience8.2/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$1,000+< $25 / hr2 - 9Delhi, India
Ability to deliver
25/40.016.2/20 Reviews3.6/10 Clients & Experience5.2/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+< $25 / hr10 - 49New Delhi, India
Ability to deliver
30.2/40.015/20 Reviews8/10 Clients & Experience7.2/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$1,000+< $25 / hr10 - 49Faridabad, India
Ability to deliver
28.7/40.016.4/20 Reviews6.9/10 Clients & Experience5.5/10 Market PresenceService focus
15% Social Media Marketing85% Other -
$1,000+$25 - $49 / hr2 - 9New Delhi, India
Ability to deliver
22.5/40.016.2/20 Reviews2.3/10 Clients & Experience4/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$50 - $99 / hr10 - 49Gurugram, India
Ability to deliver
28.3/40.016.2/20 Reviews6.9/10 Clients & Experience5.2/10 Market PresenceService focus
15% Social Media Marketing85% Other -
$1,000+< $25 / hr50 - 249Delhi, India
Ability to deliver
28.8/40.015/20 Reviews7.8/10 Clients & Experience6/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$1,000+< $25 / hr50 - 249Noida, India
Ability to deliver
28.4/40.016.2/20 Reviews6.3/10 Clients & Experience5.8/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$1,000+$50 - $99 / hr2 - 9Delhi, India
Ability to deliver
23.2/40.016.2/20 Reviews1.7/10 Clients & Experience5.4/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+< $25 / hr10 - 49Noida, India
Ability to deliver
21.9/40.017/20 Reviews0/10 Clients & Experience4.9/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$50 - $99 / hr10 - 49Faridabad, India
Ability to deliver
26.2/40.016.2/20 Reviews4/10 Clients & Experience6/10 Market PresenceService focus
20% Social Media Marketing80% Other -
UndisclosedUndisclosed10 - 49New Delhi, India
Ability to deliver
25/40.016.4/20 Reviews2.4/10 Clients & Experience6.2/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$1,000+< $25 / hr10 - 49Noida, India
Ability to deliver
28.4/40.016.4/20 Reviews6.5/10 Clients & Experience5.5/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$1,000+< $25 / hr10 - 49Ghaziabad, India
Ability to deliver
23.8/40.016.2/20 Reviews2.5/10 Clients & Experience5.2/10 Market PresenceService focus
30% Social Media Marketing70% Other -
$1,000+< $25 / hr10 - 49Gurugram, India
Ability to deliver
21.4/40.016.8/20 Reviews0/10 Clients & Experience4.6/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$25 - $49 / hr10 - 49Delhi, India
Ability to deliver
28/40.016/20 Reviews6.9/10 Clients & Experience5.2/10 Market PresenceService focus
10% Social Media Marketing90% Other
Latest Social Media Marketing Articles
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Delhi Social Media Marketing FAQS
Local social media marketers live and breathe the city’s culture—from trending slang in Connaught Place to the shopping cues of South Delhi shoppers. With their proximity and extensive knowledge, these agencies can:
- Craft Hindi-English (Hinglish) content that resonates with Delhiites.
- Tap real-time events like IPL matches at Arun Jaitley Stadium for agile campaigns.
- Coordinate on-site shoots quickly without cross-border travel costs.
Working in the same time zone also speeds up approvals and crisis responses.
Pricing varies thanks to several key factors such as scope and timeline. Based on recent Clutch pricing data, most Delhi agencies offer:
- Monthly retainers: ₹80,000 – ₹3,50,000 for strategy, content creation, and ad management.
- Project or campaign fees: ₹2 – ₹6 lakh for product launches or festival promos.
- Hourly consulting: ₹2,000 – ₹6,000 for training or audits.
Costs are often 30–40% lower than comparable agencies in Mumbai or Bengaluru while maintaining strong creative quality.
Thanks to the city’s diverse economy, social media marketing agencies regularly support:
- D2C fashion and beauty brands from Sarojini Nagar to upscale malls.
- Edtech startups clustered around Okhla and Noida.
- B2B SaaS providers in Gurgaon’s Cyber City.
- Hospitality and food chains leveraging Delhi’s vibrant food culture.
- Government and nonprofit campaigns seeking large-scale public engagement.
- Define your brand’s needs and goals—i.e., brand awareness, lead gen, or community building.
- Review verified Clutch case studies for projects in similar industries or platform expertise (e.g., Reels, LinkedIn).
- Ask about in-house versus outsourced creatives; Delhi shops often partner with local production houses.
- Evaluate reporting cadence and KPIs such as CPA and engagement rate.
- Request a pilot campaign to test chemistry and workflow before signing a long-term retainer.
Make sure to prepare criteria for assessing firms so you don’t feel overwhelmed by the options. Feel free to leverage the thought leader resources and client reviews available on Clutch to make an informed agency choice.
- Guaranteed follower counts or viral promises—organic growth can’t be guaranteed.
- One-size-fits-all pricing with no breakdown of ad spend vs. service fee.
- Lack of clear data access to ad accounts.
- No discussion of compliance with India’s Consumer Protection Rules or platform policies.
- Very high staff turnover leading to frequent account manager changes.
It’s better to be sure and meticulous when evaluating potential partners. If you hastily jump into projects, you might end up overlooking some of these crucial red flags.