Markivis

Please describe your company and your position there.

We provide operational intelligence software to companies into mass/ heavy manufacturing and/or distribution.

For what projects/services did your company hire Markivis Pvt. Ltd., and what were your goals?

Our old website had run its course. Both content and style were outdated. Revamp was necessary to convey our new product set. Our messaging as well as marketing/ sales strategy had also changed and the website needed to reflect that too.

How did you select Markivis Pvt. Ltd. and what were the deciding factors?

Good team, past work & experience evidenced good clarity around marketing and other requirements from a website, showed flexibility when it came to trying out things to ensure we were getting what we needed.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

End to end development and deployment of a new website for the company.

How many people from the vendor's team worked with you, and what were their positions?

We interacted with the project lead and a couple of technical experts. There were others behind the scenes.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website conveys our message well and does a much better job of representing our brand and products. We are yet to get formal feedback from customers and prospects. Internally it is very well received.

Describe their project management style, including communication tools and timelines.

We had scheduled meetings twice a week to review the progress. In addition to that teams from both sides were regularly in touch and had unscheduled meetings as necessary. The progress as well as challenges were clearly communicated. We always felt that the project was under control.

What did you find most impressive or unique about this company?

Flexibility and openness to take feedback - every team member displayed that trait.

Are there any areas for improvement or something they could have done differently?

None.

Please describe your company and your position there.

Tier 2 IT Organization, Employer Branding SPOC

For what projects/services did your company hire Markivis Pvt. Ltd.?

Branding on GlassDoor

What were your goals for this project?

To revert on the comments getting posted on GlassDoor, Branding the organization and helping to improve the overall rating

How did you select Markivis Pvt. Ltd.?

Basis on the competency and Value addition they were providing

Describe the scope of their work in detail.

Scope of Activities:

• Reviewing of Glassdoor for company pages
• Weekly Report on Negative / Positive reviews
• Geo wise segregation
• Flagging of incorrect reviews on Glassdoor
• Weekly Identifying inappropriate comments and submitting them to Glassdoor
• Drafting response to negative comments
• Weekly Details of each negative comment and suggested responses \
• Responding to Negative Comments on behalf of our company
• Weekly Responding to negative comments on Glassdoor 
• Weekly Reporting of All Negative Comments
• Weekly Reporting on all comments
• Reporting of trends per Geographies
• Monthly Dashboard of charts Geo wise Report on Multiple Parameters of Glassdoor
• Monthly Geo wise reports of multiple parameters Identifying trends and recommending campaigns
• Quarterly Propose Action plan for issues Geo wise Report on Multiple Parameters of Glassdoor
• Monthly Geo wise detailed reports
• Monthly Trend analysis In-depth Analysis / Patterns Culture Analysis
• Bi Yearly Areas of improvement and what else can be done

What was the team composition?

2 of them were involved

Can you share any outcomes from the project that demonstrate progress or success?

Association with Markivis has really made our GlassDoor page active and has helped built our brand on the forum. Frequent suggestions have also helped us improve things internally and updates also help us to know the perceptions amongst the prospective target audience

How effective was the workflow between your team and theirs?

Very Effective. The Markivis team is quite approachable and takes complete ownership of all the responsibilities mentioned in SOW.

What did you find most impressive about this company?

The reports shared which provides very relevant analytics that can be utilized to improvise on internal grey areas. And the founder being personally involved also helped to get more market insights and important inputs

Are there any areas for improvement?

None.

Please describe your company and your position there.

I am a Associate General Manager for Marketing in one of the 5 Global IT companies. I am responsible for marketing of various verticals in the United States

For what projects/services did your company hire Markivis Pvt. Ltd.?

Markivis helps us on an ongoing basis with customer presentations, lead generation, content syndication programs and marketing collaterals.

What were your goals for this project?

We needed a professionally done video for a new service offering. The service offering was complex and we wanted someone who not only understands the industry, our service offering but builds something that made sense to the end-user.

How did you select Markivis Pvt. Ltd.?

Markivis works with us on multiple other areas, we tinkered with an idea of they doing a video for us and today they are our preferred vendors for video.

Describe the scope of their work in detail.

We were looking for a partner to own the end to end execution of the project, including scripting, storyboarding, voice-over, animation etc. We asked Markivis to present a concept note to us and based on what they submitted we liked the idea. The concept note was taken to script level and then the video was executed.

What was the team composition?

This is the best part of Markivis, you never know how many people are working on the backend to ensure that the project gets delivered. But on the face of it, I was working with just one guy and occasionally two more people stepped in.

Can you share any outcomes from the project that demonstrate progress or success?

The project was appreciated by the C level teams and we got good feedback on the video from our customers.

How effective was the workflow between your team and theirs?

Very easy.

What did you find most impressive about this company?

We really like their approach of going beyond what is needed to ensure that the project is delivered. They had no complaints about multiple changes and added value which was important. They were not like other agencies who have to be spoon-fed.

Are there any areas for improvement?

Nothing that I can point

Please describe your company and your position there.

I am the CEO of Council Vision, a consulting services company that helps technology firms reach their strategic goals by working with their C-level customers, industry analysts and sourcing advisors.

For what projects/services did your company hire Markivis Pvt. Ltd.?

Markivis helps us on an ongoing basis with our website design, SEO, branding materials and market-facing presentation materials.

What were your goals for this project?

We needed a professional-grade website and to ensure that every aspect of our visual engagement with prospects and customers demonstrated world-class competency and business alignment.

How did you select Markivis Pvt. Ltd.?

I was referred to Markivis by a mutual contact, who spoke extremely highly of the work standards exhibited by Amit Khanduja and his team.

Describe the project in detail.

We managed the website with a series of intermittent project calls and document exchanges, iterating on our collective ideas across the joint team. Following Markivis' design of our Powerpoint templates, we send them design work by email, with turnaround taking place in a few days. I continue to meet regularly with Amit Khanduja, whom I consider an invaluable strategic partner, to ensure our ongoing alignment.

What was the team composition?

Typically 2 designers at the Markivis end.

Can you share any outcomes from the project that demonstrate progress or success?

We have had several C-level executives of Tier 1 and 2 IT services providers comment that they liked our website and that it helped them understand our business. Clients have also commented that they find the visual idiom of our Powerpoint documents clear and compelling.

How effective was the workflow between your team and theirs?

Very easy. Communication takes place in real time over Slack, with communications of record taking place over e-mail.

What did you find most impressive about this company?

I really like how keen Amit and his team are to work with us, notwithstanding that we must be a small account for Markivis these days. I have always been very pleased with the entrepreneurial and creative nature of our interactions.

Are there any areas for improvement?

Not really, speaking practically. Markivis will face growth pains, as we all do, but right now, their willingness to work flexibly with us has prevented any problem from arising in our relationship to date.

Please describe your company and your position there.

We are a leading B2B Appointment setting company with a significant presence across the US, UK, India, and APAC. I work as a Digital Marketing Manager.

For what projects/services did your company hire Markivis Pvt. Ltd.?

We were looking for a partner who could improve our brand presence, build a marketing strategy, execute campaigns, and generate inbound leads.

What were your goals for this project?

To leverage a combination of inbound and outbound marketing campaigns to add significant inbound leads in the sales pipeline.

How did you select this vendor?

Through Reference.

Describe the scope of their work in detail.

They started working on the brand tonality and messaging and ensured all collaterals have the same numbers. The website/ corporate presentation and templates were standardized to ensure that the messaging was consistent. They took over the social media activities for us and started posting on them on a regular basis. A new website was developed focused on SEO. The keywords for the SEO were worked upon and they modified the website content. Thought leadership content was generated in terms of blogs and posts for the website.

What was the team composition?

I've worked closely with the project manager for all the requirements. Not sure how many team members were involved in designing, web development, and SEO.

Can you share any outcomes from the project that demonstrate progress or success?

200+ warm inbound leads generated from SEO 8+ Customers acquired from marketing campaigns 20 + Marketing Campaigns executed 1800+ Followers added on LinkedIn in 1 year 30+ Case Studies, 10 + presentations and 7 infographics created 20 keywords on page 1 and 8 keywords on position 1 on SEO

How effective was the workflow between your team and theirs?

The project manager that was assigned was easy to communicate with and provided up frequent updates. We connected over the phone and emails at least twice a week. Overall I was impressed by the timelines of the team.

What did you find most impressive about this company?

It was really interesting to see the knowledge that they possessed about our industry and market. We learned much more than we thought possible, and we appreciated that they were patient and thoughtful while we struggled to keep up with their innovative ideas.

Are there any areas for improvement?

We are very satisfied with their work every step of the way. In the end, quality is more important than speed and we ended up with a quality filled pipeline.

Please describe your company and your position there.

I am the Director of Marketing and Communication at Maple Assist Inc- we are a Canadian EduTech company based out of Toronto and conduct client relations and services through our India office. We create customised mobile apps for Canadian higher education institutions and take care of digital marketing services for our clients and Canadian corporates as well.

For what projects/services did your company hire Markivis Pvt. Ltd.?

We were looking to increase our company's online presence through marketing on digital mediums like social media. At the same time we acquired clients looking to increase their online presence in India and gain some meaningful student leads. To meet these requirements we turned to Markivis.

What were your goals for this project?

To establish regular outreach with our target audience of young individuals looking to study in Canada- and provide them with engaging content. Also to make sure our clients retain their brand value in the market with regular adverts and campaigns.

How did you select this vendor?

They were recommended by a partner in the company who has had previous interaction with them

Describe the scope of their work in detail.

Markivis has been involved in a number of projects and help in their execution from start to finish. For instance, for a bank client. We have initial calls to understand needs of the client, and they come up with information on what campaigns are effective for the client and when we should execute them. Following that I provide them material to work with- logos, branding guidelines and possible copies/content for ads. They come up with a campaign plan that I review and share with the client for their approval. Markivis then takes care of all campaign, supervising results and sharing progress of each campaign with us weekly. They also share a report on results on a monthly basis. They have also helped in traditional marketing through designing of ebooks, pamphlets for advertising in person.

What was the team composition?

I have 3 points of contact- senior management who discusses projects and scope in the beginning and comes in for any instant solutions or advice that maybe required. A campaign manager and main point of contact who takes care of all campaigns of our company and clients. A social media manager for the past year who helps in putting up a calendar of events/and executing in consultation with our team.

Can you share any outcomes from the project that demonstrate progress or success?

Our first corporate client were happy with our campaign and representation work and have extended their contract. Our social media platform which had very few posts and even fewer followers now shows regular engagement (almost on a daily basis) and we have trebled our following on platforms like Instagram.

How effective was the workflow between your team and theirs?

There is a smooth communication system in place- we feel free to approach the team several times in a week and they are always responsive. They are quick to get back to you for any needs you may have. If someone is unavailable in a certain capacity, someone else steps into their place to make sure there is no issue.

What did you find most impressive about this company?

Markivis' main strength is that they are very dependable. I know that timings and deadlines will always be met. They have a very positive attitude about tackling work even if it needs multiple revisions or is a new, last minute project that requires quicker follow up from their end. Compared to another company that takes of app development for us, I have always found this marketing team to be more on point and professional. They almost seem like they are a part of your own company and that is a huge takeaway for a client.

Are there any areas for improvement?

I think Markivis meets most of our requirements- there are times when I have to edit certain content/ads but I don't think it impacts their quality of work overall.

Please describe your company and your position there.

We are a company that provides artificial intelligence in the financial sector, especially around ESG investments. I'm the COO.

For what projects/services did your company hire Markivis Pvt. Ltd.?

We wanted to redesign the website

What were your goals for this project?

• a slicker website
• better SEO
• reorganisation of our offering

How did you select Markivis Pvt. Ltd.?

We know the CEO from previous projects

Describe the project in detail.

The project required a detailed analysis of the existing content, the implementation of our site plan and constant communication with our marketing manager

What was the team composition?

3 people from Markivis including the CEO and co-founder and marketing manager from our side

Can you share any outcomes from the project that demonstrate progress or success?

The website looks exactly like we wanted it to look with a well organised offering, a modern design and easy to find communication options

How effective was the workflow between your team and theirs?

The workflow was effective, adjustments were implemented quickly

What did you find most impressive about this company?

Their responsiveness, the value for money ratio, and the customized options were all amazing.

Please describe your company and your position there.

I am the owner and CEO at an Exhibition service providing organization

For what projects/services did your company hire Markivis Pvt. Ltd.?

Website Development & Social media marketing

What were your goals for this project?

Creating a new website that can showcase our work to the prospects. We also wanted to maintains social media presence for our company.

How did you select this vendor?

We had worked with Markivis before and had complete faith in the capabilities of the team.

Describe the scope of their work in detail.

We explained the objective of creating the website and showcase some of our sample work to be embedded in the layout. The team was able to grasp the goal quickly and showcased some sample designs. The designs were implemented in the first go without any alterations required.

What was the team composition?

I had worked with the project manager and the CEO from time to time. The internal team specifications were not known.

Can you share any outcomes from the project that demonstrate progress or success?

We were extremely happy with the outcome and design. Our social media presence was also increasing. We were gaining visitors and seeing engagement on both our website and social media.

How effective was the workflow between your team and theirs?

It was really effortless and the process was streamlined to produce satisfactory results.

What did you find most impressive about this company?

Their understanding of our business and timely delivery stood out. We were extremely satisfied with the outcome.

Are there any areas for improvement?

No.