Cheenti Digital LLC

BACKGROUND

Introduce your business and what you do there.

I’m a senior marketing manager at Amplus Solar, a renewable energy company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cheenti?

We decided to expand our business into the digital segment and offer services to individual homeowners. We wanted to grow our brand visibility in the digital space to generate more sales.

SOLUTION

What was the scope of their involvement?

We brought in Cheenti to do the entire digital marketing for us, including SEO and PPC campaigns. They provided monthly reviews about what they did, and they created content for our blog.

The first phase of their involvement was around SEO, where we started defining 40 keywords. The second phase was creating a monthly plan for the digital content, and the third phase was focused on social media growth, which has been continuous.

Currently, Cheenti continues to do 60% of the work, and the rest is done in-house — it has been a collaborative effort.

What is the team composition?

I mostly interact with an account manager, an SEO person, and someone for social media marketing. However, I’ve worked with around 8–10 people from Cheenti in total.

How did you come to work with Cheenti?

I did some research and found different vendors. I took quotations from all of them, and Cheenti was the most affordable company. However, what we liked the most about them was their way of working; they were flexible.

How much have you invested with them?

We’ve spent around $100,000.

What is the status of this engagement?

We started working together in April 2017, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Around 25–30 of the keywords that we’ve used are ranking us on page one of Google searches. Additionally, there has been an increase in our followers' base and overall engagement on our social media accounts. Now, about 70% of our lead generation happens through digital channels.

How did Cheenti perform from a project management standpoint?

Cheenti’s project management has been a smooth journey. We had a few issues and resource changes in the beginning, but the rest of the project has been delivered on time. We communicate via Excel, emails, and personal meetings, and their team is quick to respond.

What did you find most impressive about them?

Cheenti is very flexible and accommodating. They deliver what we ask them, and they’re very easy to work with. In addition, their turnaround time has been good.

Are there any areas they could improve?

It would be great if Cheenti could improve the handovers; the transition could be smoother. They could also be more proactive on the strategy. However, they’ve definitely improved their creativity and content creation capabilities after working with them over the years.

Do you have any advice for potential customers?

Do your due diligence and research at the beginning.

BACKGROUND

Please describe your company and your position there.

I am the director of Umang World Pvt. Ltd.. We are a healthcare, wellness and fitness company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Cheenti, and what were your goals?

Our website was developed three years ago and we were looking to upgrade it to an E-commerce website. We had very little time and were working on a tight timeline. We came across Team “Cheenti” who promised us that they can finish this in less than two weeks. We hired this team to upgrade our standard WordPress website to Woo commerce based E-commerce website. The team at “Cheenti” finished the work in desired timeline with high quality that enabled us to launch our venture successfully and in time.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred to "Cheenti" by a closed business associate who had worked with them in the past. The criteria for choosing them by their commitment to deliver the website with in the time we asked for with 100% accuracy. We also looked at their past work, client’s feedback and the cost estimation.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Scope of work included converting the WordPress site to Woo Commerce site and to add a payment gateway and ability to connect with our enterprise partners along with variable pricing for each of them.

How many people from the vendor's team worked with you, and what were their positions?

A project manager was assigned to us throughout the process. A team of one graphic designer, one HTML programmer and one WordPress specialist was instrumental in completing our project within the timeframe.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After we launched the website to our enterprise customers, they loved the ease of ordering our services and our sale has increased by 35% in the past two months.

Describe their project management style, including communication tools and timeliness.

Regular meetings with the project manager and we used proof hub, WhatsApp and zoom for communication.

What did you find most impressive or unique about this company?

Proactive approach and understanding skills about our requirement. Their eagerness to go out of the way and provide the customer delight was an exceptional feeling for us.

Are there any areas for improvement or something they could have done differently?

Everything went very smoothly.

BACKGROUND

Please describe your company and your position there.

In the field of Wellness across IND/MENA region. Positioned as digital integrations head.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Cheenti?

ORM and SEO

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for someone to manage ORM

Describe the project in detail and walk through the stages of the project.

Being in the service industry we found clients/competitors trying to falsify the internet by giving un-authenticated reviews on social platforms. That was the problem statement to be looked into and tracked in real time to help us solve the same as following so many internet sites would not have been possible for our internal team.

How many resources from the vendor's team worked with you, and what were their positions?

2-4 at different timelines. An account manager was the SPOC and rest team members at their disposal were assigned.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Fairly manage the process flow to keep ratings at optimum levels.

How effective was the workflow between your team and theirs?

It was fairly managed. Some times in event of handovers internally from one team to other during exits was something that increased TAT's but gradually they were able to come around internally.

What did you find most impressive or unique about this company?

Reverts were and are immediate. No time lag seen which is appreciated.

Are there any areas for improvement or something they could have done differently?

Its a turning game now as everything is going digital and making revenue creation that much harder. if ways can be found to add to the bottom line from efforts it would serve the long term symbiotic relation building as service provider and client.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager for Dr. Willmar Schwabe India Pvt Ltd, a subsidiary of Dr. Willmar Schwabe GmbH & Co. KG, one of the world’s largest homeopathic and natural medicine manufacturers from Germany.

Dr. Willmar Schwabe India was incorporated in 1994 and started production in 1997 to provide high-quality homeopathic medicine at affordable Indian costs. We have a state-of-the-art manufacturing plant, which is the only one of its kind in our country. Our company provides high-level training to their employees in the original German homeopathic formulations while respecting the local legal framework.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cheenti?

We were not on social media nor had any digital presence, and we wanted to raise awareness about homeopathic medicine and its benefits. We had to build a strong brand image and a solid digital presence in the minds of the end-users to position Dr. Willmar Schwabe India as the most preferred brand in the category of homeopathic products.

SOLUTION

What was the scope of their involvement?

We’ve been working with Cheenti for the last six years, and they’ve played a very significant role in scaling up our e-commerce platform. They have an expert team in SEO, social media, and PPC. Additionally, their client servicing level is very high, ensuring that our ROI is met through structuring campaigns and digital activities in a 360-degree approach.

Our major challenge was to improve the organic traffic and ranking, as well as increase our online sales. Cheenti has helped us with SEO, social media optimization (SMO), PPC campaigns, Google Ads, email marketing, SMS marketing, and application development.

We’ve also assigned them to take care of the branding for our digital marketing activities and website development, and we’ve worked very closely on keyword research. They’ve undertaken all digital marketing activities, and they use multiple tools like SEMrush, Screaming Frog, and Google Analytics for this purpose.

When it came to promoting our products on Google Ads, we had Google policy violations, and our products weren't approved in the merchant center. Cheenti made the necessary changes to get our products approved.

What is the team composition?

In total, 10 resources from Cheenti have worked on the project. Three of them are management-level resources, and seven of them are senior-level executive resources.

How did you come to work with Cheenti?

Initially, we were looking for a good digital agency that could help us revamp our website. After seeing Cheenti’s reviews online, we decided to call them, and they presented their pitch.

How much have you invested in them?

Currently, we spend close to 1 million INR (approximately $13,477 USD) per month, but the cost increases year after year. We started investing 200,000 INR (approximately $2,700 USD) per month, and that investment has increased approximately by 200,000 INR (approximately $2,700 USD) per month every year.

What is the status of this engagement?

They have been handling our account since January 2016, and our engagement is ongoing; it has been a long relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have seen good results by engaging with Cheenti. The overall page impressions have increased by 1,400%. In 2016, we had 1,000–2,000 views per day, and now we are getting 20,000–40,000 views per day. Our website’s monthly overall traffic has increased by 1,128%, our monthly organic traffic has increased by 1,230%, and our monthly revenue has increased by 1,051%.

Additionally, our followers’ count has increased by 210% on Facebook. In 2016, we had 30,000 followers, and now we have 93,000. We don’t have any data on Twitter from 2016, but our audience has grown by 3,900% — the same goes for Instagram and YouTube; our subscriber base has increased tremendously.

Cheenti has been instrumental in providing us with very creative content, which gets us good engagement on the posts. They also worked hard as a team on the Google Ads disapprovals to ensure that all of our campaigns were running and we were getting the most ROI.

How did Cheenti perform from a project management standpoint?

In terms of meeting deadlines, Cheenti offers timely deliveries. They’re supportive, and their work is well coordinated. They’re capable of resolving technical issues on the website and willing to assist in marketing-related activities.

Their team offers 360-degree coverage for SEO, SMO, PPC, website development, app development, and management, and the service and dedication towards their clients are great. Additionally, their account managers respond very quickly — they do a great job, and I’m quite happy and satisfied with them.

Cheenti as a company focuses purely on their clients’ success. They’re cost-effective, follow a structured plan on a monthly basis, take ownership of the tasks, and deliver on time, managing to deliver on tight timelines. We communicate through calls, WhatsApp, and email.

What did you find most impressive about them?

They have a good team with expertise in SEO, PPC, and social media. That team is very handy, and they’re very experienced in digital activities, which makes Cheenti stand out compared to other agencies. They know the pain points of their clients, and they’re very objective-oriented.

Are there any areas they could improve?

Cheenti should do more branding for themselves. However, my experience with them has been so good, and word-of-mouth recommendations should be strong enough to be recommended and hired by anyone looking for a great digital agency.

Do you have any advice for potential customers?

I recommend them to all my colleagues and associates seeking services in digital marketing activities and website design. In my opinion, Cheenti is the best digital agency in India — I’m happy with their deliverables.

BACKGROUND

Please describe your company and your position there.

Edtech CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Cheenti, and what were your goals?

SEO Improve traffic Improve keyword ranking

SOLUTION

How did you select this vendor and what were the deciding factors?

Reputation Reference

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Top 10 ranking for 3 keywords having search volume more than 1000 in India location

How many people from the vendor's team worked with you, and what were their positions?

3-4 people SEO Executive Manager Content Writer Designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Out of the total targeted keywords 90% keywords ranked in Top 10

Describe their project management style, including communication tools and timeliness.

Whatsapp Proof Hub Gmail Semrush

What did you find most impressive or unique about this company?

Their quality communication and meeting deadlines were impressive.

Are there any areas for improvement or something they could have done differently?

None