Developing a mobile strategy can help enterprises improve their efficiency and remain nimble to shifting business needs. However, a thoughtful strategy takes into account different points of view, from security requirements to communication solutions.
As the technology landscape continues to evolve, business are becoming increasingly mobile. This means that organizations must assess the challenges that enterprise mobility brings. At the same time, enterprise leaders need to acknowledge the importance of mobility through multiple perspectives.
Doing so can help top-level decision-makers define how enterprise mobility aligns with their individual business needs. From there, they can develop a mobile strategy to optimize operations, enable innovation, and drive new value for the business and its customers.
This blog post is for individuals who are responsible for an organization’s mobile strategy. We’ll cover the current mobility landscape and its challenges. Specifically, we’ll discuss 4 different perspectives on enterprise mobility for 2020 that will help shape the way organizations approach mobile strategy design.
4 Things to Know About Enterprise Mobility Management
- The CIO perspective: Mobile strategies can increase operational efficiency and returns
- The IT perspective: Mobile strategies need secure IT infrastructure
- The employee perspective: Bridge communication gaps between remote workers with mobile apps
- The customer perspective: Keep the brand image and user experience in mind when creating customer-facing mobile apps
What is Enterprise Mobility?
Enterprise mobility refers to offering remote working options to employees. Employees can use cloud technology to access company data from their own personal laptops and mobile devices. This allows workers to handle business operations wherever there is internet.
Enterprise mobility is currently one of the most influential movements in business, affecting every vertical of an organization. Enterprise leaders who successfully implement mobile transformations are able to:
- Accelerate growth
- Handle changing business contexts with competitive agility
Given that mobile technologies will only continue to grow and transform enterprise operations, leaders are feeling a new sense of urgency moving into 2020.
However, as organizations make strides towards becoming mobile enterprises, it is clear that mobile transformations come with a unique and far-reaching set of challenges.
Enterprise leaders are thinking about the future, but their planning timeframes often don’t commit to immediate incremental change. Leaders need to respond to technological disruptions with small yet consistent actions to capture the benefits of business mobility.
By investing in long-term change, enterprise leaders can create enough momentum to confront future disruptions on the organization’s terms.
1. The CIO Perspective: Mobile Strategies Can Increase Operational Efficiency and Returns
From a CIO perspective, enterprise mobility is the latest in a long list of technological disruptions impacting business operations.
C-level executives are no strangers to change. Previous technological advancements like personal computing and the Internet have revolutionized the business world. However, enterprise mobility offers a unique set of challenges and benefits for CIOs.
Decisions surrounding enterprise mobility are driven by cost and return on investment (ROI). Depending on how enterprises choose to approach mobility (either through mobile app development or enabling a mobile workforce), the price of mobile initiatives will vary.
If done correctly, a mobile transformation can have significant ROI. According to the research in Clearbridge Mobile’s 2020 Enterprise Mobility Trends Report, organizations that have achieved their business mobility goals are able to create new revenue streams 35% faster than companies only focused on individual productivity needs.
Source: The 2020 Enterprise Mobility Trends Report
Similar positive trends are consistent across other key performance metrics. Those include more effective operations, more effective management of end-user apps, and overall improved IT time efficiencies.
Businesses can offset the cost of enterprise mobility projects by implementing a tiered approach. Focus on investing your mobility efforts on user segments that offer the most value. This strategy will maximize value while being responsive to user demand and providing the foundation for new use cases to emerge.
2. The IT Perspective: Mobile Strategies Need Secure IT Infrastructure
Enterprise mobility presents a new set of challenges and requirements for IT professionals since mobility initiatives don’t fit into traditional IT silos. Enterprise mobility can involve software development as well as changes to business processes, infrastructure, and operational processes.
For IT professionals, security is the main focus when it comes to enterprise mobility. Due to the proliferation of remote work culture, IT professionals are working to implement the infrastructure to make remote work possible. But they’re also dealing with an increased vulnerability to security breaches as employees opt to use their own laptops and mobile devices.
Companies with successful mobile strategies tend to:
- Involve dedicated security staff early in strategy development
- Embed security as a core principle into their mobile infrastructure
- Develop effective policies that balance user demand with security requirements
Some companies also limit and monitor which applications can be installed locally on employee devices as another security measure. According to the 2020 Enterprise Mobility trends Report, 62% of IT leaders with a well-defined mobile strategy achieve an ROI in 12 months or less.
3. The Employee Perspective: Bridge Communication Gaps Between Remote Workers With Mobile Apps
The 2020 Enterprise Mobility Trends Report also notes that mobile workers will account for nearly 75% of the total US workforce by 2020. In addition, the mobile workforce is projected to reach 1.87 billion people (42% of the global workforce).
Source: The 2020 Enterprise Mobility Trends Report
As more workers begin to work remotely, enterprises will need to establish a new management environment that places the employee at the center of progress.
Often, remote workers can feel disconnected from the business, resulting in communication breakdowns, misunderstandings around decisions, and a lack of general awareness about corporate goals. These drawbacks combined make teams less likely to meet projected targets.
From the perspective of the employee, enterprise mobility requires a strategy that uses mobile solutions to bridge communication gaps. Developing an internal app, for example, will allow employees to communicate in real-time, receiving messages instantly.
This type of strategy dramatically reduces the communication breakdowns remote workers typically experience. The ability to communicate freely and instantly allows remote workers to feel like they’re a part of the team.
Ultimately, good internal communications support employee engagement and drive business outcomes.
Unrestricted access to business applications is fueling a fundamental shift in an employee’s workday, supporting faster decision-making, enhanced productivity, and stronger collaboration. That, in turn, results in higher job satisfaction.
Overall, companies that make mobile apps available to employees significantly outperform those who don’t.
4. The Customer Perspective: Keep the Brand Image and User Experience in Mind When Creating Customer-Facing Apps
For businesses with customer-facing software products, enterprise mobility will almost always involve a mobile strategy for mobile app development.
Customer-facing apps reflect the brand and act as a significant touchpoint between a company and its customers. Not only do these apps add value to a user’s daily routine by solving a specific pain-point, but they have the potential to build brand loyalty, boost engagement, and increase revenue.
From the customer’s perspective, mobile solutions need to offer a service that is both unique and necessary. An app is often a customer’s means to communicate with a brand, and organizations need to be mindful of the importance of user experience.
Organizations need to keep in mind that, when creating customer-facing apps, they must build a culture of continuous delivery. This will help them keep up with rapidly changing customer demands and provide the best user experience.
Enterprise Mobility Will Be the Wave of the Future
In 2020, enterprise mobility will be what makes or breaks a business. Mobile-first companies are quickly capturing market share, and fast-moving agile startups appeal to not only mobile-centric customers but a rapidly increasing mobile workforce, as well.
Enterprises need to adopt mobile initiatives or risk being forgotten. By having a thorough understanding of the current mobility landscape, trends, and perspectives, enterprises can begin to evaluate what it will take to become mobile in 2020.