Learn how to boost engagement on your social media sites, leading your business to new levels of success.
Whether you’ve been operating your business on social media for a while or you’re just starting out, you likely have the same goal: high engagement rates, which mean more website traffic and, in turn, more leads and more sales.
With nearly 2.5 billion social media users worldwide, increasing engagement may seem like an overwhelming task. To give you a helping hand, here are eight key tips to boost your engagement rates.
Use Analytics Tools
Most strategies rely on data-driven insights, so it’s important to first set up your analytics tools.
Whether you’re using Instagram, Facebook, Twitter, or another social media platform, most have their own analytics tools to help you track the performance of your posts.
Analytics provide a foundation of knowledge that allows you to know what to improve. These tools are incredibly easy to learn and designed to give you the information you need as quickly as possible.
Analytics are incredibly easy to learn and will set you up to get the most out of your social media strategy.
Through analytics, you can see here how many people visit a page, how long they stay on it, and even the bounce rate.
Analytics can help you see which posts work and which ones don’t.
Replicate Successful Posts
Using your analytics tools, you can see which posts are the highest performing. With this information, you can be more informed about which information to post.
Maybe you created an engaging and thought-provoking headline, or maybe you’ve used enticing images to draw people in. It could have been the format, style, language, or topic that made the posts so engaging.
Create posts that combine the most successful aspects of your highest-performing ones, and you’ll produce consistent, high-quality content that drives up your engagement rates.
Repost Your Content
Posting content multiple times can lead to more engagement.
Kissmetrics ran a test by posting the same content twice in the span of a couple of days and received no complaints or any kind of feedback for reposting — just more engagement.
Companies like CoSchedule post the same advertising messages through social media multiple times.
Reposting the same content more than once on different platforms ensures that followers are more likely to see the message.
Consider Your Timing
Just like posting multiple times, posting at different times will give you different engagement results. For example, if you run a food blog, posting just before lunch and dinner time will increase your engagement rate, as your users will be hungry. This can work across all industries.
Companies also time posts depending on the medium and when the content was last reposted.
Timing your posts correctly can appeal to your target audience and increase engagement.
Make Content Shareable
Users reading your social media pages may want to share your content with their friends, family, and followers, but if they can’t find a “share” button or there simply isn’t one, they won’t bother.
When creating the layout of your posts and your website pages, add easy-to-see share buttons for your users to simply click when they have finished reading the post.
One of the most popular ways of doing this is by using a floating social share plugin that follows the user down the page. If you're using WordPress or another similar host, this should be as simple as finding the appropriate plugin to use. If you're not, you can hire a web developer to create one for you.
This allows users to easily share your content on several different platforms, which can increase engagement.
Engage With Your Followers
About 34% of people prefer to interact with a customer service representative through social media, and oftentimes, when someone gets a like or a comment, they receive a little rush of dopamine in their brain that makes them happier.
What if it was your business causing this happiness? Replies to comments on your social media sites help build your follower count. Anybody new to your page will also see you conversing with your followers, which makes them want to follow and engage with your post.
For example, online retailer Zappos encourages followers to 'like' its page by offering special deals. The company has also implemented a 'fan of the week' feature.
This encourages more fans to get involved and makes them feel special and a part of their favorite brands.
Use Tactical Keywords
Depending on the social media platform, there is a comprehensive list of power words, or words that provoke engagement in a business’s posts.
For example, on Facebook, using certain words such as “where,” “when,” “submit,” “deal,” “free,” “inspire,” and “warns” boost engagement rates.
Starbucks frequently posts deals on its social media pages.
The use of the word “free” on Starbucks’ social media posts encourages customers to visit a store.
Leverage the Convenience of Freelancers
If you’re posting low-quality content that doesn’t provide value, your readers simply won’t be interested in reading or engaging with it.
While your content is being created, you can brush up on your own writing skills. Websites such as UK Writings, PaperFellows, and Big Assignments all grant access to professional writers who can share expert writing advice, which allows you to improve your techniques. They also run content creation services of their own.
Boost Your Engagement
Although boosting your engagement rates may seem like a daunting task, especially in such a vast online world, it doesn’t have to be. Using the tips above, experiment with what works for your business, and you’ll soon discover the winning formula.
About the Author
Sharon Conwell is a content and social media manager at Academized. She also works as a part-time business writer and editor at Boomessays online service. She loves coffee, tulips, and her Shih Tzu named Bobby. Feel free to contact her on Twitter or her My Writing Way blog.