Web Design, Clutch Report

List of Website Statistics

April 13, 2018

by Michelle Delgado

Senior Writer & Marketer, Clutch

We collected survey data from 2016-2017 on how small businesses approach web design, e-commerce, website security, and more. Use these statistics to develop your website strategy.

Here's a List of Data on Websites and Web Design

  • Small Business Websites: 2017
  • How Small Businesses Use Website Builders: 2017
  • Integrations Used With Website Builders: 2017
  • How Websites Collect Data: 2017
  • Gaps in Website Security: 2017
  • Website Security Liabilities: 2017
  • Consumer Preferences for E-Commerce: 2017
  • E-Commerce Website Features: 2017
  • Collecting Customer Reviews: 2017

Small Business Websites: 2017

  • Websites are approximately evenly split between self hosted servers (47%) and third-party servers (49%) such as Hostgator. (Website Security Survey 2017)
  • 29% of small businesses do not have a website. (Small Business Websites in 2017)
  • Leading reasons small businesses lack a website include the use of social media profiles in place of a website (29%), lack of technical knowledge (25%), and lack of financial or staff resources (22%). (Small Business Websites in 2017)
  • Of the small businesses that do have a website, 79% say their website is mobile friendly. An additional 19% of small businesses plan to prioritize a mobile friendly design in the future. (Small Business Websites in 2017)
  • Only 58% of Midwestern small businesses have a website compared to the Northeast (72%), the South (73%), and the West (77%). (Small Business Websites in 2017)
  • Low-revenue small businesses (those earning less than $1 million a year) are about 30% less likely to have a website than higher-revenue companies. (Small Business Websites in 2017)
  • High-quality web content and increased mobility are top website priorities in 2017. (Small Business Websites in 2017)
  • More than half (51%) of small businesses have in-house staff who build or manage their web presence. (Small Business Websites in 2017)
  • Approximately one-third of small businesses have a website built by a freelancer or consultant (40%) or with DIY website builder software (38%). Only approximately one-third (31%) of small businesses hire a web design or development agency, and only 9% hire a UX or UI agency. (Small Business Websites in 2017)

Resources small businesses use to build websites.

How Small Businesses Use Website Builders: 2017

  • Approximately 40% of websites are made with DIY website builder software such as Squarespace or Wix. (Small Business Websites in 2017)
  • More than half (63%) of website builder users set up a website, including advanced features, without assistance. (Website Builders Survey 2017)
  • Nearly a quarter (22%) identify as advanced users who manage complex customization tasks including manipulating code, with an additional quarter (25%) identifying as beginner users able to make simple changes such as selecting a custom font. (Website Builders Survey 2017)
  • Website builders are equally used for personal and business purposes. (Website Builders Survey 2017)
  • Compared to other purposes, website builders are most often used for displaying creative work such as photos or music (30%). (Website Builders Survey 2017)
  • Blogging, maintaining an online business presence, and e-commerce are additional reasons individuals and businesses use website builders. (Website Builders Survey 2017)
  • More than 60% of website builder users used widgets and/or a drag-and-drop visual editor. (Website Builders Survey 2017)
  • More than 40% of website builder users used a theme optimized for mobile, HTML/CSS injection, and/or a premium design template. (Website Builders Survey 2017)

Integrations Used With Website Builders: 2017

Number of tools integrated with website builders.

How Websites Collect Data: 2017

Gaps in Website Security: 2017

  • Although 80% of website managers believe their websites are secure, experts warn that many victims of security breaches do not realize a breach has occurred. (Website Security Survey 2017)
  • Only 50% of website managers update their applications and software when prompted, and only 18% plan to do so in the future. (Website Security Survey 2017)
  • More than 60% of websites lack 2-factor authentication and encrypted pages, and less than 30% of websites plan to add these features within the next year. (Website Security Survey 2017)
  • More than one-quarter (26%) of websites lack password protection. (Website Security Survey 2017)
  • Although 49% of websites do not frequently back up their data, only 18% plan to do so in the next year. (Website Security Survey 2017)
  • Nearly half (44%) of websites lack network security, but only 14% plan to upgrade network security within the next year. (Website Security Survey 2017)

Website Security Liabilities: 2017

  • Although 54% of website managers believe that their website has not been subject to security liabilities, experts believe that many liabilities go undetected. (Website Security Survey 2017)
  • Nearly one-third (30%) of websites have been compromised by email phishing. (Website Security Survey 2017)
  • Approximately 20% of websites have been subject to identity theft or a hack such as ransomware. (Website Security Survey 2017)

Consumer Preferences for E-Commerce: 2017

  • The majority (69%) of online shoppers prefer online marketplaces such as Amazon due to lower prices and the ability to compare products. (E-Commerce Survey 2017)
  • Overall, shoppers cite convenience (33%) and discounts or special offers (23%) as the leading reasons they go online. (E-Commerce Survey 2017)           
  • Nearly one-third (30%) of online shoppers find their purchases while browsing a store website, while 18% find purchases through a Google search, compared to only 11% from a friend’s referral. (E-Commerce Survey 2017)
  • More than one-third (41%) of shoppers only consider the item they ultimately purchase. (E-Commerce Survey 2017)
  • Nearly one-third (32%) of shoppers compare products across several retailers’ websites, while 22% compare products directly on a retailer’s website. (E-Commerce Survey 2017)

E-Commerce Website Features: 2017

  • Nearly half (44%) of online purchases are $25 or less. (E-Commerce Survey 2017)
  • Online shoppers view detailed product descriptions (29%), pictures (27%) and reviews (18%) as the most important factors that influence their purchasing decisions. (E-Commerce Survey 2017)
  • Nearly one-third (31%) of shoppers use shipping cost calculators. (E-Commerce Survey 2017)
  • Shoppers also use related product suggestions (19%), wish lists (17%), and find-in-store features (12%). (E-Commerce Survey 2017)

Collecting Customer Reviews: 2017

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