Web Design, Thought Leaders

7 Features of a Successful Website Design

April 29, 2020

by Sunny Chawla

Hiring Director, Alliance Recruitment Agency

A website cannot succeed without good design. Learn features to include on your website, including a clean and simple layout, responsive design, videos, and animations.

Website content is important, but without a great design, users won’t stick on your page long enough to read your content.

Web design needs lots of creativity to keep visitors on your website, and for this, you need to hire a designer who knows about modern website design. 

Below are seven web design features to improve your small business.

7 Features of a Successful Website Design

  1. Clean and simple layout
  2. Mobile-responsive design
  3. Dynamic videos
  4. Animated components
  5. Particular web design
  6. Slopes
  7. Outlines

1. Clean and Simple Layout

Less is more has become the success mantra of modern web design. Jumbled, disorderly formats can weaken your message and overwhelm your website visitors.

modern web design

A clean, simple design immediately draws the eye to the most significant components of your website — which is commonly your call to action.

Additionally, a spotless, smooth format never looks obsolete. Your clean web design will likely still be compelling in the future, so you won't have to keep redesigning your website.

2. Mobile-Responsive Design

The World Advertising Research Center predicts that 72% of internet users will be mobile-only by 2025, so responsive design isn't going anywhere. You must make your website useful on mobile.

Website designers, too, must adopt a mobile-first strategy.

There are a couple of crucial design standards to remember while upgrading your website for mobile:


Your typography must be clean and neat.


For example, Oswald, Merriweather, and PT Sans are some font styles that function well on mobile.

Text Dimension

Although it might seem intelligent to expand your text style for mobile, this can cause your content to be cut off.

It's commonly best to scale back your headers for mobile to take into account the smaller screen. You may also decide to maintain a strategic distance from huge pictures on a mobile design and, instead, use less complex symbols.


Another key to mobile-responsive design is navigation. Regardless of whether you're designing for a desktop or mobile, the design must entice the user to make a move.

Modest menu bars, for example, make it hard for the client to see their options — not to mention, click on them!

For example, Adventure Trips designer Hesham Mohamed uses instinctive mobile-friendly design to make a streamlined client experience. Frequently on mobile, our intuition is to swipe and parchment, and Hesham has flawlessly joined these signals into his design.

With regards to designing for mobile, you don't have to rehash an already-solved problem. Make sure to regard work area and mobile as independent elements and guarantee your designs have been well-enhanced for the two stages.

Most modern web design stages permit you to review how your website performs over numerous gadgets before you go live.

3. Dynamic Videos

Video has become an important part of a website’s success.

Presently, moving visuals are all over the place — from our social feeds and music apps to even advertisements on train platforms. They are important to all kinds of websites, too.

Using a full-page video foundation on your site is a magnificent visual narrating instrument. It promptly arouses the user's curiosity and brings them into the story of your image.

Videos also keep users on your site — people spend 2.6 times more time on website pages with videos.

4. Animated Components

You can choose to have animations rather than videos on your site.

Animations are an extraordinary method to make perusing your website an increasingly intuitive encounter without reducing your website's speed, which sometimes happens with videos.

Liveliness can be consolidated into your web design from multiple points of view.

A web designer for hire may select to use animated “character” representations to bring clients into the account of the website or show how their items work.

animation components on websites

Others use molecule foundations to add movement to their website in an outwardly engaging manner, as should be evident in the above model from Heco.

Animations can make the most ordinary parts your website an enjoyable and intuitive experience for your client.

You can use Canva Animator on Canva Pro to make animated illustrations for your website. With six distinctive activity styles, you can change your static pictures to movements, which can then be downloaded as a GIF or motion picture and transferred to your website.

5. Particular Web Design

Particular web design has become a backbone in website design. It is the use of boxes to sensibly sort out substance.

This visual pattern can add evenness to your web design.

Pixality Design is a good example of particular web design. The website uses boxes convey the different services the organization offers.

6. Slopes

Though a staple of ’90s corporate design, colorful angles made a rebound in 2018, and their popularity has lasted.

Slopes are the steady progress starting with one color then onto the next, making a mixed impact. They are successful because they add an energetic array of color to your website in a manner that doesn't feel overwhelming.

Slopes can also add extra visual profundity to your website design, as they make a dynamic, nearly multi-dimensional impact.

7. Outlines

Regardless of whether it's three-dimensional kids’ shows, abstract shapes, or animated designs, outlines provide contrast to static symbolism on websites.

Outlines can help you clarify unique ideas, as they can be used in charts or infographics.

Outlines are also useful for giving your image an increasingly customized “human” feel without depending on stock photographs or photoshoots.

Create a Website That Appeals to Users

A website cannot succeed with a poor design, no matter how compelling its content is.

The best website is one that draws users in with its design and is also easy to use.

Related Articles More

Top 6 Website Features People Value
One-Page Checkout vs Multi-Step Checkout — Which One’s for You?

Stay Updated With Clutch

Never miss new content. Subscribe to get weekly content roundups – delivered straight to your inbox.