SEO Advantage Case Study: Content Creation SEO for Precious Metal Firm

August 17, 2017

by Grayson Kemper

Content & Editorial Manager, Clutch

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A startup precious metal investment company entered an ultra-competitive space and needed immediate ROI from search results. SEO Advantage expanded the firm’s digital presence and provided a combination of on-site and off-site SEO services to grow search visibility and traffic.

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Precious Metal Startup Struggles With Competitive Keyword Landscape

The metal company operates in a competitive keyword space. It dedicated internal resources to SEO but not nearly enough to compete for space in search engine results pages (SERPs).

SEO Advantage Provides Content-Heavy SEO Strategy

SEO Advantage instituted a content-heavy SEO campaign and provided strategic consulting for the precious metal firm's in-house team.

The SEO services included:

  • Stand-alone content portals
  • Copywriting and outreach
  • On-site SEO: optimization of e-commerce application, backlink building

SEO Advantage Improves Search Result Rankings for Metal Firm

SEO services from SEO Advantage resulted in dramatic increases in top rankings, indexed pages, traffic, and pageviews.   

SEO Advantage Case Study Results

Contract Length & Project Size Affect Cost for SEO Advantage Clients

SEO Advantage and the precious metal firm have drafted three separate contract agreements: two of them were for three years, and the third contract is for two years. Each contract had two main components:

  • Initial, one-time effort for a particular service: between $40,000-60,000
  • Monthly fee: currently approximately $15,000/month

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