A startup precious metal investment company entered an ultra-competitive space and needed immediate ROI from search results. SEO Advantage expanded the firm’s digital presence and provided a combination of on-site and off-site SEO services to grow search visibility and traffic.
Precious Metal Startup Struggles With Competitive Keyword Landscape
The metal company operates in a competitive keyword space. It dedicated internal resources to SEO but not nearly enough to compete for space in search engine results pages (SERPs).
SEO Advantage Provides Content-Heavy SEO Strategy
SEO Advantage instituted a content-heavy SEO campaign and provided strategic consulting for the precious metal firm's in-house team.
The SEO services included:
- Stand-alone content portals
- Copywriting and outreach
- On-site SEO: optimization of e-commerce application, backlink building
SEO Advantage Improves Search Result Rankings for Metal Firm
SEO services from SEO Advantage resulted in dramatic increases in top rankings, indexed pages, traffic, and pageviews.
Contract Length & Project Size Affect Cost for SEO Advantage Clients
SEO Advantage and the precious metal firm have drafted three separate contract agreements: two of them were for three years, and the third contract is for two years. Each contract had two main components:
- Initial, one-time effort for a particular service: between $40,000-60,000
- Monthly fee: currently approximately $15,000/month