Survey

How People Use Connected Devices

Connected devices are how people experience the “Internet of Things” (IoT), the broad term that describes the global network of devices and objects that can be connected through internet networks.

Currently, people own and use connected devices but not to their fullest “connected” potential. Instead, people often use connected devices as isolated, singular technologies, though they still benefit from them.

Clutch surveyed 503 people who own a connected device to learn:

  • The connected devices people use the most
  • How people use their connected devices
  • How people plan to invest in connected devices in the future

This report is the first in a series about how people engage with emerging technologies.

Businesses and developers can use this report to understand consumer sentiment about connected devices and IoT technologies.

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Why Small Businesses Need Budgets

Small business owners face a number of challenges everyday with their accounting, but creating a budget can help mitigate them. Budgets provide guidance for short-term obstacles and long-term planning.

Yet, many small businesses aren’t creating budgets, according to our three-part small business accounting survey series. 

We surveyed 302 small business owners and managers to learn:

  • What types of small businesses create budgets
  • Why small businesses need budgets
  • How small businesses can stick to their budgets
  • What small businesses expect their budgets to help them accomplish in the future

We found that businesses of all sizes should create a budget or risk the financial health of their business. 

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Why Small Businesses Lack Accounting Resources in 2018

What resources does your small business allocate to manage finances? Are finances primarily the responsibility of the owner or manager, or do you bring in outside expertise? Do you use software, or are you still crunching numbers on paper?

Small businesses use a variety of resources to fulfill the sometimes-intimidating task of accounting. The accounting resources small businesses choose determine the accuracy of their financial records, especially as these businesses grow.

Clutch surveyed 302 small business owners or managers who are involved in their businesses’ financial decisions to discover whether small businesses invest in accounting resources, who is responsible for managing small business finances, and which software is most popular.

Use this report to help choose which resources you need to master your small business accounting.

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How to Develop User Intent Through Content Marketing

Businesses use content marketing to develop user intent, or the chances that customers further research a company and purchase its products or services.

We surveyed 384 consumers of online business content to discover the connection between content marketing and customer purchasing.  

Most consumers value content marketing, which encourages them to purchase from a company.

Content marketing directly impacts 3 key factors that define customers’ buying journey:

  • Value
  • Intent
  • Action

People who value content marketing are more likely to further research and ultimately purchase a company’s products.

Businesses can use this report to learn 3 approaches to producing content that consumers will value and develop their interest in purchasing from your company. 

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What Causes Workplace Ghosting?

In June 2018, a LinkedIn article about ghosting went viral. People are ghosting their potential employers, the article claims, and it’s derailing the recruiting process at companies everywhere.

Workplace ghosting occurs when a candidate abruptly disengages from the interview process without explanation. Sometimes, candidates even ghost after accepting a job offer; they simply never show up for their first day, despite a company’s attempts to contact them.

Meanwhile, job seekers report that companies frequently ghost them, ceasing to follow up or schedule next steps.

No matter who initiates it, ghosting signals a failure of communication.

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Small Business Accounting in 2018: 4 Tips to Manage Small Business Finances

Successful small businesses must know how to manage their finances properly. Using outdated or improper financial and accounting processes, however, may be inhibiting small business revenue growth.

A small business must answer a number of questions if it wants to achieve long-term financial success. These questions include:

  • Should you keep a separate bank account for your small business?
  • What are the cash basis and accrual basis methods for tracking finances?
  • Which method is best for tracking small business finances?

Clutch surveyed over 302 small business owners or managers who are involved in their business’s financial decisions. We sought to learn how small businesses track their finances and what accounting challenges they face.

Small businesses can use this report to understand where their small business accounting is falling short and the best processes for managing their finances.

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How Content Marketing Benefits Businesses

Content marketing benefits businesses that produce it and business audiences that consume it.

We surveyed 384 employees who have consumed business content online in the past week. We found that these audiences value content marketing, even though they can easily identify when the business content they consume qualifies as content marketing. 

Our first report on this data discussed how B2B audiences encounter and engage with business content online.

In this report, we explore how people recognize, consume, and respond to content marketing, a term we define in the survey as “content produced by an individual representing his or her business.”

Businesses can use this report to understand how content marketing is an effective tool for engaging prospective customers and improving SEO, particularly in the business-to-business (B2B) space.   

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How B2B Audiences Engage With Business Content Online

An overwhelming 91% of business-to-business (B2B) marketers use content marketing, according to the Content Marketing Institute. 

Businesses produce content online to engage potential customers, who increasingly read and refer to online content as part of their purchasing process.

Clutch surveyed more than 380 employees who have read business content online in the past week. In this report, we refer to our respondents as "B2B audiences."

The survey found that most B2B audiences frequently encounter business content through search engines and social media.

In addition, B2B audiences read business content to stay informed about industry trends. Depending on the topic and type of content, however, many look to online content to research a company and make decisions about whether to purchase its products or services.

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How Businesses Use Digital Marketing in 2018

Technology is now integrated into consumers’ everyday lives; from smartphones and smartwatches to tablets and laptops, people are always connected.

That trend will continue to shape the way people make purchases and interact with businesses. By 2020, there will be more than 2 billion online shoppers around the world.

Consumers are online, so it’s essential for businesses to also have an online presence, even for brick-and-mortar stores. Businesses of all sizes and industries can benefit from digital marketing, defined as the marketing of a product or service through digital media such as search engines, social media, email marketing, and a website.

Clutch surveyed 501 digital marketers at businesses across the U.S. to discover how they use digital marketing.

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How the Gig Economy Affects the Workplace in 2018

Through Airbnb, your spare bedroom can now become a mini hotel, and Uber and Lyft can transform your car into a temporary taxi. The gig economy refers to these types of side jobs, as well as the surge of short-term contracts and freelance jobs that have disrupted the expectation that most workers have full-time jobs.

As workers increasingly monetize their lives, business skills are also up for grabs. Websites like Upwork and Toptal convene temporary workers who are willing to put their skills on the market for short-term projects.

We surveyed 521 workers to learn how the gig economy impacts their lives, including whether their companies hire freelancers or temporary workers and whether they participate in the gig economy themselves.

You can use this article to better understand how the gig economy affects employees who may also have another full- or part-time job.

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