Survey

5 Online Reputation Management Tips for Small Businesses

  • Oct 2, 2019
  • Toby A. Cox
  • , Survey

A positive online reputation can set a business apart from competitors, attract new customers, and build a loyal customer base. Conversely, a negative online reputation can result in reduced sales, lower search engine rankings, and detrimental keyword associations.

Most small businesses know their online reputation matters, which is why 88% monitor their online reputation at least quarterly. However, far fewer small businesses take the actionable steps necessary to actively build their reputation. 

By taking a more proactive approach to online reputation management, small businesses can exercise more control over their brand's online narrative. 

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Subscription Box Services Statistics 2019: The Most Subscribed-to Brands

  • Sep 30, 2019
  • Riley Panko
  • , Survey

The earliest-cited subscription box service appeared in 2004. Named The Sampler, the simple service offered a collection of samples from “indie crafters, record labels, and zines” mailed to members’ homes.

The subscription box economy grew slowly at first. Then, in 2010, Birchbox, a cosmetics monthly sample box service, launched and rapidly grew in popularity. In less than a year, Birchbox had 45,000 members and 25 employees. The potential success of the subscription box business model quickly grew apparent. 

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Employee Training and Development: How Companies Can Craft Specialized Skill Development Plans

  • Sep 25, 2019
  • Seamus Roddy
  • , Survey

Provide job development opportunities to young and old employees. In the 2020 U.S. presidential race, employee training and development has been a principal area of policy discussion:

Just as politicians read the sentiments of their electorate, companies must reflect on how to best develop their employees’ skills.

We surveyed 510 full-time employees to learn about their experiences with and desires for professional development.

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How Consumer Hunger for Two-Day Delivery Impacts Small Businesses

  • Sep 4, 2019
  • Riley Panko
  • , Survey

In 2016, online shoppers expected to wait 4.8 days for a package delivery. Today? The largest percentage (48%) say they typically receive a package within 2 to 3 days, according to Clutch’s new data.

Deliveries must move fast in the age of online shopping. Customers may not understand what exactly goes into getting a package to their doorstep in 2 to 3 days, though – and that their expectations for faster shipping have consequences, including pricing out smaller, local retailers that cannot offer fast shipping on the scale of major online retailers.

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5 Things Employees Want in an Office Location

  • Aug 28, 2019
  • Kristen Herhold
  • , Survey

Most employees in the U.S. whose companies have moved office spaces say the office relocation had a positive effect on them and their company.

What factors contributed to this positive sentiment? What role does office location play in shaping employees’ happiness and productivity at work?

Clutch surveyed 503 full-time employees in the U.S. to discover the real question on everyone’s mind: Should an office be near employees’ homes, or is it better to be near food, drink, and shopping options?

We found that employees care more about working close to home than any other office location perks. Businesses, however, focus more on proximity to restaurants and coffee shops without much regard to employees’ commutes.

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How Should Companies Deliver Employee Training and Development Opportunities?

  • Aug 26, 2019
  • Seamus Roddy
  • , Survey

Employee training and development is receiving substantial attention: A tight labor market, political attention, and the pressures of automation make it essential for companies to institute sensible and effective workforce development programs.

We surveyed 510 full-time employees to learn their expectations and opinions about how companies should offer workforce retraining and job development.

Employees want job development opportunities that are wide-ranging, continuous, and facilitated by their supervisors. For example, employers can provide access to online learning courses that cover topics relevant to employees' roles or institute an employee mentorship program led by managers.

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How Political Expression Impacts Workplace Culture

  • Aug 21, 2019
  • Grayson Kemper
  • , Survey

The approach of the 2020 U.S. presidential election will create an intense political atmosphere.

How does talking politics impact workplace culture? 

When political expression enters the office, it can result in an uncomfortable, if not hostile, workplace dynamic

We surveyed 500 employees across the U.S. to investigate this claim and found that most employees don’t know or care about what their colleagues think about politics. When it comes to company leaders expressing political opinions, though, expectations change, and employees become much more particular about the political discussion and expression they find acceptable. 

Our findings ultimately indicate that when political expression impacts company culture, it does so in a negative way. 

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How Businesses Can Relocate Offices Successfully

  • Jul 31, 2019
  • Kristen Herhold
  • , Survey

Office relocation is an expensive investment. From upgrading spaces and purchasing new furniture to paying for the actual move and preparing for the loss of productivity, businesses can expect to pay thousands of dollars for each step of the moving process.

But moving offices is essential for businesses that are growing or have changing needs. Office relocation helps many businesses reach their goals, but how does it affect their employees?

Clutch surveyed 503 full-time employees across the U.S. who have relocated offices with their current business within the past 10 years. How does changing offices benefit employees? What challenges does an office relocation pose for businesses?

Businesses considering changing offices can use this report to make office relocation a positive experience for employees:

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Alexa, Are You Listening? How People Use Voice Assistants

  • Jul 30, 2019
  • Emily Clark
  • , Survey

By 2023, 8 billion digital assistants will be in use
 
Artificial intelligence (AI)-powered digital assistants, commonly referred to as virtual assistants or voice assistants, are devices that respond to voice commands and assist users in their daily lives by answering questions and completing simple tasks.
 
With brands like Amazon, Google, and Apple investing resources in creating the ultimate AI “friend,” voice assistants’ capabilities are growing quickly.
 
Clutch surveyed 581 people in the U.S. about how they use voice assistants and the security concerns they have when using their devices.
 

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Workforce Retraining and Employee Job Development in 2019

  • Jul 9, 2019
  • Seamus Roddy
  • , Survey

For the past year, the American labor market has had 1.63 million more open jobs than unemployed workers.

Given the tight labor market, companies must be willing to improve the skills of their existing employees and retrain them for new jobs.

Clutch surveyed 510 full-time employees to learn about their experiences with and expectations about job development and workforce retraining.

We found that employees expect companies to help them build the skills they need to do their job and value opportunities to be retrained for new roles. Companies must accept these expectations and consider job development as a way to attract and retain employees.

Businesses can use this report to evaluate and improve their retraining and job development offerings.

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