“Alexa, what is artificial intelligence?”
“Me,” Alexa likely would answer, according to our survey findings on consumer use of artificial intelligence (AI).
Clutch surveyed 503 people about the connected devices they own and use. We found that approximately one-fourth of people who own a connected device own a standalone, automated virtual assistant such as an Amazon Echo or Google Home (27%).
Virtual assistants are powered by AI technology and respond to user requests and voice commands on devices such as smart speakers.
We found that people mostly use their virtual assistant to access information and issue simple commands such as setting alarms and checking the weather.
Businesses can use this data to understand how people currently use virtual assistants and adjust their search marketing to adapt to voice search commands.