Best Cloud Consulting Providers
-
Featured
What are Featured Providers?
$25,000+$25 - $49 / hr1,000 - 9,999Orlando, FLServices provided
See all 82 projectsSimform is a Cloud Consulting and System Integration company that excels in cloud infrastructure solutions and software development. Reviews highlight their professionalism, technical expertise, and adaptability, with approximately 100% positive feedback. They are noted for effective project management and the ability to deliver solutions on time and within budget, enhancing cloud optimization and infrastructure for multiple clients.
$10,000+$50 - $99 / hr250 - 999Austin, TXServices provided
See all 61 projectsQubika is a Cloud Consulting and Cloud Integration company, praised for its exceptional expertise and seamless cloud solutions. Client reviews reflect 100% positive feedback, highlighting the company's impressive design skills and attention to detail. Their cloud strategy services enhance communication and reduce errors, showcasing a commitment to customer satisfaction.
$25,000+Undisclosed1,000 - 9,999Toronto, CanadaServices provided
See all 14 projectsAdastra is a Cloud Consulting firm specializing in Cloud Integration, Cloud Strategy Services, and Cloud Optimization. They have received overwhelmingly positive feedback from clients, with 100% of reviews highlighting their expertise in Microsoft technologies and data governance. Clients consistently praise their innovative solutions, increased efficiency, and seamless integration, with efficiency improvements of up to 80% and data quality enhancements by 95%.
-
$10,000+$25 - $49 / hr10 - 49
Services provided
Established in 2022, Sysonex is a small cloud consulting & SI company. Their services include cloud consulting & SI and Enterprise App Modernization.
Read more -
$25,000+$50 - $99 / hr10 - 49Budapest, Hungary
Services provided
VisualLabs, a big data analytics company, was launched in 2017. The agency focuses on BI & big data consulting & SI and cloud consulting & SI, and is small.
Read more -
Featured
What are Featured Providers?
$10,000+$150 - $199 / hr50 - 249Toronto, CanadaServices provided
See all 15 projectsDenologix is a Cloud Consulting and Integration company known for its expertise in cloud migration and infrastructure solutions. Reviewers highlight their technical expertise and ability to deliver projects on time, with 100% of feedback noting their effective project management and strong work ethic. No significant areas for improvement were identified, emphasizing their successful cloud migration capabilities.
-
Undisclosed$100 - $149 / hr10 - 49
Services provided
Cloud consulting & SI company Imperium Cloud Solutions is based in Stratford-upon-Avon, England. They provide cloud consulting & SI and CRM consulting and SI.
Read more -
$1,000+$25 - $49 / hr10 - 49
Services provided
Ascenditure is a cloud consulting & SI company. Based in Reno, Nevada, the team specializes in cloud consulting & SI and CRM consulting and SI.
Read more -
$5,000+$25 - $49 / hr10 - 49
Services provided
Noustek Labs is a Panaji, India-based UX design company. Founded in 2019, the team provides UX/UI Design and cloud consulting & SI.
Read more -
$1,000+$25 - $49 / hr10 - 49Middlesbrough, England
Services provided
CyberSol360, a cloud consulting & SI company, was launched in 2022. The small team provides cloud consulting & SI and Cybersecurity.
Read more -
$1,000+$25 - $49 / hr10 - 49
Services provided
Established in 2023, Servoedge Technologies is a business intelligence company. The team focuses on BI & big data consulting & SI and cloud consulting & SI.
Read more -
$1,000+< $25 / hr10 - 49Mumbai, India
Services provided
Branding company ORBITAVANYA TECH LLP is in Mumbai, India. Their services include Branding and Digital Strategy.
Read more -
$10,000+$50 - $99 / hr10 - 49
Services provided
Versa GCC is a cloud consulting & SI company. Their team is based in Mordialloc, Australia and Chennai, India and focuses on cloud consulting & SI and Custom Software Development.
Read more -
$75,000+$25 - $49 / hr10 - 49
Services provided
Econ Africa is a small Nairobi, Kenya-based cloud consulting & SI company. The team focuses on cloud consulting & SI and IT managed services.
Read more -
$10,000+$25 - $49 / hr10 - 49
Services provided
Tidway is a Kyiv, Ukraine-based UX company. Established in 2022, the team focuses on UX/UI Design and cloud consulting & SI.
Read more -
$5,000+$25 - $49 / hr10 - 49Narsingi, India
Services provided
Srira Consulting Solutions LLP is an user experience design agency. They specialize in UX/UI Design and cloud consulting & SI and were founded in 2024. The agency is located in Narsingi, India.
Read more -
$1,000+$25 - $49 / hr10 - 49
Services provided
Alsetsoft, a small cloud consulting & SI company, is headquartered in Lviv, Ukraine. The team specializes in cloud consulting & SI and Custom Software Development.
Read more -
UndisclosedUndisclosed10 - 49
Services provided
TheTechies is an user experience design company founded in 2023. The firm provides UX/UI Design and cloud consulting & SI.
Read more -
$1,000+$50 - $99 / hr10 - 49
Services provided
Osay Innovations is an IT strategy consulting company. They are headquartered in Cambridge, England and have small team. They offer IT strategy consulting and BI & big data consulting & SI.
Read more -
UndisclosedUndisclosed10 - 49
Services provided
Digibyte Technologies is a big data company based in Coimbatore , India. Their services include BI & big data consulting & SI and cloud consulting & SI.
Read more -
$1,000+$25 - $49 / hr10 - 49
Services provided
SOHA LLC is a small Annandale, Virginia-based SEO company. The team focuses on Search Engine Optimization and IT strategy consulting.
Read more -
$1,000+$25 - $49 / hr10 - 49
Services provided
Closedigit LLP is a web design company. They were launched in 2019 and specialize in Web Design and UX/UI Design.
Read more -
$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Services provided
Digital Soft Development LLC is a SEO agency. They provide Search Engine Optimization and cloud consulting & SI and were established in 2025.
Read more -
$1,000+$25 - $49 / hr10 - 49Jaipur, India
Services provided
Techqee is a Jaipur, India-based UX company. Established in 2024, the team offers UX/UI Design and cloud consulting & SI.
Read more -
UndisclosedUndisclosed10 - 49Manama, Bahrain
Services provided
Launched in 2023, Ekmal Business Solutions is a small IT strategy consulting company. Their team focuses on IT strategy consulting and cloud consulting & SI.
Read more -
$1,000+$100 - $149 / hr10 - 49
Services provided
IPC Digital Technology Solutions is an IT strategy consulting company. In Riyadh, Saudi Arabia, the firm focuses on IT strategy consulting and cloud consulting & SI.
Read more -
$5,000+$25 - $49 / hr10 - 49
Services provided
Headquartered in Mumbai, India, TRIPUND SOLUTIONS PVT LTD OPC is a cloud consulting & SI company. They specialize in cloud consulting & SI and Custom Software Development.
Read more -
$5,000+$50 - $99 / hr10 - 49Sheridan, WY
Services provided
Instantrix, an user experience design agency, was established in 2023. The team specializes in UX/UI Design and cloud consulting & SI and is headquartered in Sheridan, Wyoming.
Read more -
$25,000+$50 - $99 / hr10 - 49
Services provided
Viewnear is a small cloud consulting & SI company in San Antonio, Texas and San Pedro Garza García, Mexico. The team focuses on cloud consulting & SI and IT managed services.
Read more -
$10,000+$25 - $49 / hr10 - 49Hillsborough Township, NJ
Services provided
Qwick Pay Solution is a branding firm established in 2024. Their services include Branding and IT strategy consulting.
Read more -
$1,000+< $25 / hr10 - 49
Services provided
Techplus Consultancy is a SEO company. They were established in 2022 and focus on Search Engine Optimization and cloud consulting & SI.
Read more -
$1,000+$25 - $49 / hr10 - 49Matara, Sri Lanka
Services provided
Veus360 is a cloud consulting & SI company. Their team is located in Matara, Sri Lanka and offers cloud consulting & SI and Cybersecurity.
Read more -
$5,000+$25 - $49 / hr10 - 49
Services provided
Founded in 2023, AssureTech Software Solutions Inc. Is a small Edmonton, Canada-based cloud consulting & SI company. Their services include cloud consulting & SI and IT staff augmentation.
Read more -
$1,000+Undisclosed10 - 49Gurugram, India
Services provided
Founded in 2015, Razobyte SoftTech, a small Advertising company, is in Gurugram, India and Ahmedabad, India. Their services include Advertising and cloud consulting & SI.
Read more -
UndisclosedUndisclosed10 - 49
Services provided
Jnana Inventive is a cloud consulting & SI company. The team focuses on cloud consulting & SI and Custom Software Development, and the agency is based in Chennai, India.
Read more -
$1,000+< $25 / hr10 - 49
Services provided
Web Host Era is an IT strategy consulting company. They are headquartered in Lahore, Pakistan and have small team of experts. Their services include IT strategy consulting and cloud consulting & SI.
Read more -
$1,000+< $25 / hr10 - 49
Services provided
5 Star Utilities Ltd is an IT strategy consulting company. Located in Burnley, England and Austin, Texas, their team offers IT strategy consulting and cloud consulting & SI.
Read more -
$5,000+$25 - $49 / hr10 - 49
Services provided
Established in 2015, GOPRIME NETWORKS & SYSTEMS PVT LTD is an IT strategy consulting company. Their team specializes in IT strategy consulting and cloud consulting & SI.
Read more -
$10,000+$50 - $99 / hr10 - 49St. Cloud, FL
Services provided
Visible Tech is a cloud consulting & SI company. The small St. Cloud, Florida-based team specializes in cloud consulting & SI and Custom Software Development. The company was established in 2022.
Read more -
$1,000+Undisclosed10 - 49
Services provided
Managed Print Solutions UK Ltd is an IT strategy consulting company in High Wycombe, England and London, England. Founded in 2022, the team offers IT strategy consulting and cloud consulting & SI.
Read more -
UndisclosedUndisclosed10 - 49
Services provided
Sanal Soft Yazılım Çözümleri is a web design agency. Based in Van, Türkiye, the team specializes in Web Design and UX/UI Design.
Read more -
$5,000+$25 - $49 / hr10 - 49
Services provided
Established in 2022, Uptek Solutions CORP is a cloud consulting & SI company. The company provides cloud consulting & SI and Custom Software Development.
Read more -
$1,000+$25 - $49 / hr10 - 49
Services provided
IT strategy consulting company SyncX Tech was established in 2023. The agency focuses on IT strategy consulting and cloud consulting & SI, and is small.
Read more -
$1,000+< $25 / hr10 - 49
Services provided
Techorphic is a Product Design company established in 2025. Their services include Product Design and cloud consulting & SI.
Read more -
$10,000+$150 - $199 / hr10 - 49Molenbeek-Saint-Jean, Belgium
Services provided
Meerab Group is a cloud consulting & SI company. In Molenbeek-Saint-Jean, Belgium, the company offers cloud consulting & SI and Cybersecurity.
Read more -
UndisclosedUndisclosed10 - 49
Services provided
Dial Edge Telecom is a small unified communications consulting & SI company. Founded in 2024, the team focuses on unified communications consulting & SI and cloud consulting & SI.
Read more -
$1,000+$25 - $49 / hr10 - 49
Services provided
Hexabrain Technologies Pvt Ltd, a cloud consulting & SI company, is located in Ahmedabad, India. Their services include cloud consulting & SI and IT staff augmentation.
Read more -
Undisclosed< $25 / hr10 - 49
Services provided
Ascent Data Solutions is an IT strategy consulting company. Headquartered in Seattle, Washington, their team specializes in IT strategy consulting and BI & big data consulting & SI.
Read more -
$100,000+Undisclosed10 - 49
Services provided
Web design agency K&T TECH was founded in 2015. The team specializes in Web Design and IT strategy consulting.
Read more -
$1,000+< $25 / hr10 - 49Ajmer, India
Services provided
Launched in 2021, The Call Stack is a cloud consulting & SI company. The team focuses on cloud consulting & SI and Custom Software Development and is in Ajmer, India.
Read more -
UndisclosedUndisclosed10 - 49
Services provided
Jeebr IT Infra is an IT strategy consulting company. Founded in 2024, the company specializes in IT strategy consulting and cloud consulting & SI.
Read more -
$1,000+$25 - $49 / hr10 - 49
Services provided
UX design company ATMEZ AI Solutions Pvt. Ltd. Was established in 2025. The small team offers UX/UI Design and cloud consulting & SI.
Read more -
UndisclosedUndisclosed10 - 49
Services provided
Located in Monument, Colorado, Core Group Company LLC is an IT strategy consulting company. Established in 2018, the team provides IT strategy consulting and cloud consulting & SI.
Read more -
$5,000+$25 - $49 / hr10 - 49
Services provided
Cloud consulting & SI company Next Stack was launched in 2021. The agency provides cloud consulting & SI and CRM consulting and SI.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Cloud Consulting Companies
-
$25,000+$50 - $99 / hr50 - 249L'viv, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Cloud Consulting & SI30% Other -
$5,000+< $25 / hr250 - 999Ahmedabad, India
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Cloud Consulting & SI75% Other -
$5,000+$25 - $49 / hr1,000 - 9,999Dallas, TX
Ability to deliver
37.1/40.020/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
30% Cloud Consulting & SI70% Other -
$25,000+$50 - $99 / hr250 - 999Gliwice, Poland
Ability to deliver
39.3/40.019.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Cloud Consulting & SI75% Other -
$10,000+$50 - $99 / hr250 - 999Austin, TX
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Cloud Consulting & SI70% Other -
$10,000+$50 - $99 / hr10 - 49Limassol, Cyprus
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Cloud Consulting & SI40% Other -
$25,000+$50 - $99 / hr50 - 249Salford, England
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Cloud Consulting & SI60% Other -
$25,000+Undisclosed1,000 - 9,999Toronto, Canada
Ability to deliver
36/40.017.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
35% Cloud Consulting & SI65% Other -
$50,000+$50 - $99 / hr50 - 249Gliwice, Poland
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Cloud Consulting & SI70% Other -
$10,000+$50 - $99 / hr50 - 249Sofia, Bulgaria
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
40% Cloud Consulting & SI60% Other -
$50,000+$50 - $99 / hr1,000 - 9,999Kraków, Poland
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Cloud Consulting & SI85% Other -
Undisclosed$50 - $99 / hr1,000 - 9,999Tampa, FL
Ability to deliver
36.9/40.019.2/20 Reviews7.9/10 Clients & Experience9.7/10 Market PresenceService focus
20% Cloud Consulting & SI80% Other -
$10,000+$25 - $49 / hr50 - 249Wilmington, DE
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Cloud Consulting & SI60% Other -
$75,000+Undisclosed250 - 999Oak Brook, IL
Ability to deliver
34.3/40.015/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Cloud Consulting & SI50% Other -
$25,000+$200 - $300 / hr1,000 - 9,999New York, NY
Ability to deliver
34.2/40.017/20 Reviews7.8/10 Clients & Experience9.4/10 Market PresenceService focus
25% Cloud Consulting & SI75% Other -
$25,000+$25 - $49 / hr1,000 - 9,999Orlando, FL
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Cloud Consulting & SI90% Other -
$50,000+$25 - $49 / hr50 - 249Montevideo, Uruguay
Ability to deliver
37.9/40.019/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
30% Cloud Consulting & SI70% Other -
$50,000+$100 - $149 / hr50 - 249Belfast, Northern Ireland
Ability to deliver
36.9/40.017.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
35% Cloud Consulting & SI65% Other -
$10,000+$100 - $149 / hr250 - 999London, England
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Cloud Consulting & SI80% Other -
$25,000+$25 - $49 / hr1,000 - 9,999Corte Madera, CA
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Cloud Consulting & SI85% Other -
$10,000+$50 - $99 / hr1,000 - 9,999Warszawa, Poland
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Cloud Consulting & SI90% Other -
$75,000+$50 - $99 / hr1,000 - 9,999London, England
Ability to deliver
35.5/40.016.4/20 Reviews9.8/10 Clients & Experience9.2/10 Market PresenceService focus
20% Cloud Consulting & SI80% Other -
$25,000+$50 - $99 / hr10 - 49Dover, DE
Ability to deliver
38.3/40.019.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
30% Cloud Consulting & SI70% Other -
$1,000+$25 - $49 / hr50 - 249Ho Chi Minh City, Vietnam
Ability to deliver
33.2/40.016.6/20 Reviews9/10 Clients & Experience7.6/10 Market PresenceService focus
75% Cloud Consulting & SI25% Other -
$25,000+$50 - $99 / hr1,000 - 9,999Irving, TX
Ability to deliver
33.2/40.015.8/20 Reviews9.9/10 Clients & Experience7.4/10 Market PresenceService focus
25% Cloud Consulting & SI75% Other -
$5,000+$50 - $99 / hr250 - 999East Brunswick, NJ
Ability to deliver
33.1/40.016.4/20 Reviews9.6/10 Clients & Experience7.1/10 Market PresenceService focus
35% Cloud Consulting & SI65% Other -
$5,000+$50 - $99 / hr50 - 249London, England
Ability to deliver
36.1/40.017.2/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
35% Cloud Consulting & SI65% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
33.1/40.016.2/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
50% Cloud Consulting & SI50% Other -
$50,000+$50 - $99 / hr250 - 999London, England
Ability to deliver
36.9/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Cloud Consulting & SI80% Other -
$10,000+$100 - $149 / hr10 - 49Princeton, NJ
Ability to deliver
32.7/40.016.2/20 Reviews9.4/10 Clients & Experience7.1/10 Market PresenceService focus
65% Cloud Consulting & SI35% Other
Latest Cloud Consulting Articles
See all articles
Why Manufacturing IT Strategy Drives Smart Factory Success
Your smart manufacturing ROI depends on IT infrastructure. Explore the 4 critical foundations, real case studies, and a practical 4-phase implementation...
Cloud Consulting Firm FAQs
Looking for a cloud consulting firm but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a cloud consulting firm, from pricing and services to results and red flags.
Clutch recognizes experts helping businesses migrate, manage, and optimize cloud infrastructure twice a year based on a proprietary methodology. The top cloud consulting companies for Fall 2025 include:
Budgets vary widely. Clutch data shows hourly rates between $100–$225 for seasoned specialists, while project engagements range from $25,000–$250,000+ depending on:
- Scope (simple lift-and-shift vs. complex re-architecture)
- Platform licensing and third-party tools
- Length of engagement and post-migration support
- Team size and seniority
For example, a small SaaS migration might cost $30K, whereas a multi-region enterprise overhaul can exceed $1M.
A cloud consulting company helps organizations plan, build, migrate, and optimize workloads on public, private, or hybrid cloud environments. Consultants assess current infrastructure, design target architectures, recommend the best platforms (AWS, Azure, Google Cloud, etc.), and oversee implementation. Post-launch, they monitor performance, manage costs, and introduce automation so your teams can focus on core business goals.
Start by aligning business objectives with provider strengths. Look for:
- Proven experience in your industry or tech stack
- Transparent methodology and clear success metrics
- Certifications (AWS Advanced Partner, Microsoft Solutions Partner, etc.)
- Positive, detailed client reviews highlighting measurable results
- A cultural fit that supports collaborative, ongoing engagement
Shortlist 3–5 vendors, request case studies, and compare proposals side-by-side.
Be cautious if a firm:
- Guarantees cost savings or migration timelines without auditing your environment
- Lacks third-party certifications or documented security practices
- Offers vague SOWs with limited accountability
- Relies on proprietary tooling that locks you in
- Provides minimal client references or outdated case studies
Transparency, detailed roadmaps, and measurable KPIs are non-negotiable.
Prepare a shortlist of questions to uncover expertise and fit:
- Which cloud platforms are you certified in, and at what partnership level?
- Can you share recent projects similar to ours—outcomes, challenges, and timelines?
- How do you structure governance, security, and cost-management?
- What is your escalation process and response time for critical issues?
- Will we retain full ownership of our cloud accounts and data?
- How do you transfer knowledge to our internal team post-engagement?
Document their answers to compare across vendors.
A seasoned consulting team speeds up migration, reduces risk, and ensures best-practice architectures. They bring specialized knowledge on scalability, compliance, and DevOps automation, expertise that may take years to build in-house, saving both time and operational overhead.
Freelancers are ideal for tactical tasks or short-term advice. Agencies provide multidisciplinary teams including architects, security engineers, and DevOps specialists capable of end-to-end delivery, 24/7 support, and enterprise-grade SLAs. Choose based on project complexity, risk tolerance, and required scale.
A cloud consulting company helps organizations plan, build, migrate, and optimize workloads on public, private, or hybrid cloud environments. Consultants assess current infrastructure, design target architectures, recommend the best platforms (AWS, Azure, Google Cloud, etc.), and oversee implementation. Post-launch, they monitor performance, manage costs, and introduce automation so your teams can focus on core business goals.