Why You Need an Animated Explainer Video for Your Business

August 21, 2019

Animated explainer videos can help your business stand out in a media landscape saturated with content. 

According to Wyzowl, 87% of businesses now use videos as a marketing tool, and according to Forbes, the average user spends 88% more time on a site with video

Additionally, explainer videos can improve your search results. Google likes videos - In fact, websites with video content are 50 times more likely to be ranked on Google’s first page.

Videos are becoming a more popular marketing tool because they:

  1. Increase conversions
  2. Are easy-to-share
  3. Entice people to click 

Video opens windows of opportunity for businesses to achieve their business goals while creating content that helps them stand out.

3 Reasons Why Businesses Should Consider Making an Explainer Video

  1. Explainer Videos Capture People’s Attention Quickly
  2. Animated Videos Can Help You Increase Conversions 
  3. Video Content Can Help You Connect With Customers 

Explainer Videos Capture People’s Attention Quickly

It takes less than 10 seconds to convince a user to stay on a web page which is why it’s important to offer users a visually pleasing and engaging web page with a user-friendly design.

For example, Hound Studio made the video, “How to make an awesome explainer video," and it has more than 32,000 views.  

Hound Studio made an animated explainer video about animated explainer videos.

After making this video, we saw an increase in orders and sales.

Crazyegg also made an animated video to explain what their company does and why businesses should choose them. 

Crazyegg is a heat map tool that helps businesses understand why their website visitors aren't converting.

It got more than 794K views on Vimeo and helped them generate $21,000 per month in extra income and gave 64% increase in conversion rate.

One more example is a video created for work.com (previously Rypple), a social performance management platform. This explainer video increased conversion rates by 20% and attracted more visitors to this platform. 

Work.com (Rypple) created an animated whiteboard video to explain how it could help professionals.

This proves once again, that explainer videos can help brands stand out in a creative way. 

Explainer videos are the best way to make an impact on your audience and get them more information about your product/service in a short period of time. 

People love positive storytelling, and it’s a nice opportunity to connect with your potential customers through an interesting, bright, and engaging animated video. 

Animated Videos Can Help You Increase Conversions 

If visitors like your video and the product you offer, they might be more inclined to choose you over your competitors - More views equal more clients. 

Explainer videos make complex ideas easier to understand and have a memorable impact

For example, Dropbox still uses explainer videos to promote its services even though it has millions of users. 

Even well established brands can benefit from explainer videos.
Dropbox’s explainer video has more than 12 million views and helps new customers learn what Dropbox is in an easy way. This explainer video cost less than $50,000 and brought in $48 million in revenue

Explainer videos are also easy-to-share content across social media platforms. For example, 100 million hours of Facebook videos are watched daily
This means that Facebook can be useful to your business for quickly promoting your explainer video. All you need is to share your videos in topic-related groups and your business awareness will increase in seconds.

Explainer videos can simplify complex messages and help consumers relate to businesses quickly. Even if someone is not interested in your service, they may remember your video and recommend it to those who need it by sharing on social media. 

Video Content Can Help You Connect With Customers 

People tend to be drawn to visual content - 68% of people prefer to get information about a new product by watching a video. 

When your video has catchy visuals supported by a well-thought-out script and high-quality animation, you build rapport with consumers

For example, Slack is a communication program that allows for more seamless collaboration across teams. Since many people may not know what Slack does, it created an explainer video that shows how Slack can help people stay organized in the workplace. 

Slack's explainer video shows how Slack can help people stay organized in the workplace.
In the explainer video, Slack connects with its audience by showing how it can help their day go smoother, and it introduces viewers to their visual brand by showcasing their brand’s colors. 

Most people don’t want to risk buying something from online platforms. If they are still skeptical about it, you can make them believe in your company and your product with a good explainer video. 

Don’t forget, however, that less is more - A 30-60-second video is the most preferable option for product presentation. This time is enough to show the problem and offer solutions your company offers. 

Explainer Videos Are Worth the Investment

Animated videos may become the perfect solution for your business as they can simplify complex ideas and make your brand recognizable. They have the power to make your service visible by increasing conversion on your landing page and bringing you more sales, which is why it's important to connect with the right video production company

Videos are a powerful tool for delivering a clear message and building a strong connection with your audience.