Although the operating budget for startups may be limited, prioritizing funds for high-quality content marketing strategies allows your business to reach your target audience, bring attention to your brand, and drastically increase sales.
Seventy percent (70%) of people prefer customer content above traditional advertising methods.
With creativity and an awareness of what your target audience wants, an effective content marketing strategy can be simple, productive, and affordable.
Follow these 5 tips for creating high-quality content on a budget.
1. Create Content In-House Without a Copywriter
Nobody knows the business like those who started it from the ground up. Using the day-to-day experiences of employees in your business is a great way to generate small pieces of marketing content that can grow to be an impressive collection of resources and information for your target audience.
By having other team members create content based on their unique perspective on the product or service offered, you can stay within your operating budget and generate custom marketing content that connects with your target audience.
Depending on your industry, you may focus on educating your target audience on additional aspects of production and manufacturing or offering behind the scenes looks at research and development.
Regardless of how you choose to generate your own marketing content within your business, be sure to include blogging and sharing through social media platforms. According to LinkedIn, this is one of the most cost-effective ways to share your content, increase traffic, and boost sales.
Although social media marketing is consistently growing, blogging remains the most effective and common tactic in content marketing.
It's easy to monitor the success of your marketing strategies through Google Analytics, WordPress, and Cyfe. Top content marketing agencies recommend using these free online tools to see which content best resonates with your target audience.
With the data generated, you can more efficiently create content for your target audience without ever going over your budget.
2. Hire Freelance Writers
If you are just starting your business, you might not have the budget for pens let alone an in-house writer to create your marketing content. This shouldn't get in the way of creating high-quality content that helps you reach your target goals.
Consider breaking the content you need into smaller pieces for a freelance writer to complete. There are many platforms you can hire a professional writer from, such as EssayTigers or UpWork. Working with a freelancer or professional writing service gives you the power to order only the content you need based on your specific budget requirements.
According to CMI’s 2018 B2B Research, almost half of the marketing professionals use freelance writers for content creation rather than hiring in-house employees.
Many businesses outsource content creation efforts because it tends to be cheaper than hiring additional team members.
Before hiring a freelance writer, make sure they can create content that matches your business’s values, standards, and voice. For the best chances of boosting your conversion rates from high-quality content created by a freelancer, be sure to:
- Look at their previous work
- Communicate your specific content needs
- Have them create a sample piece
- Proofread the initial draft
- Request changes and revisions based on your needs
Don’t forget to analyze the effectiveness of the content after posting it. If you are unsure whether or not the freelancer you have hired has created high-quality content for you, ask yourself these 3 questions:
- Is it interesting?
- Does it draw attention?
- Is it audience-oriented?
It will be more cost effective to focus on quality rather than quantity.
A freelancer who creates first-rate content once a week will be more valuable (and affordable) than a freelancer who oversaturates your social media with low-quality content every day.
3. Get Free Content From Guest-Bloggers
The only thing better for your budget than inexpensive content is free content.
Blogging is now a top priority for 55% of marketers due to its effectiveness at reaching target audiences, making it an essential part of any content marketing strategy.
There are many well-established bloggers who are willing to contribute high-quality content to serve your blogging needs. This mutually beneficial cooperation provides you with free high-quality content and the guest blogger with an opportunity to reach out to a new audience and expand their portfolio.
As a result, your various social media and blogging platforms will get a fresh stream of potential customers, increased conversion rates, and fresh content for free!
Inviting experienced guest-bloggers to create high-quality content for your business is a great way to diversify your customer base and stay within your budget.
4. Use Existing Content as a Starting Point
If you are trying to stay within your budget, look to your business’s own materials for inspiration.
Taking inventory of promotional material, previous blog entries, social media posts, and competitors advertising campaigns, can be a solid starting point in creating additional high-quality content that helps you better reach your target audience.
Expanding on previously covered topics through the use of webinars that directly interact with the customer, blog series that cover a multitude of aspects of a product or service, or even weekly newsletters that offer updates about the business are all great ways to affordably generate new content that connects you with (and retains) your customer base.
Create your content considering audience preferences and requests. According to Social Media Marketing Research, marketing experts prefer blogging and visual content, such as photos and engaging videos, because of its ease of access and clarity.
Creating new content such as blog posts or visual can be expensive, but there are ways to cut costs.
Repurposing old content into new content is a great way to stay within your marketing budget and provide your target audience with new ways of staying informed about your products and services.
5. Promote and Share Your Content
Reposting and sharing content on different social media platforms can help you stay within your content creation budget, increase traffic, and boost customer engagement.
These inexpensive, but effective tactics can help you achieve your content marketing goals:
- Collaborating with experts and bloggers by sending free products or providing free services in exchange for reviews in the form of blogging, vlogging, and tagging
- Sending newsletters via email
- Offering special discounts to customers that share your content via social media
Social media provides a unique opportunity to connect with your target audience in a more personalized way. By connecting with social media influencers and offering your customers exclusive access to discounts and specials, you can create a sense of community around your brand and content.
Cut Expenses Without Losing Quality
Content marketing remains one of the most effective and best ways to promote your brand and increase traffic to your product or service.
As your business grows, so will your content creation budget. Until then, there is no need to spend more than you have to while getting your business off the ground.
By creating content in-house, hiring freelance writers, inviting guest bloggers to create content, using existing content as a starting point, and promoting your content on social media, you can begin to grow your traffic, audience, and profits.
About the Author
Stacey Wonder is a content marketer at EssayTigers and a freelance blogger. She has more than five years of experience in content marketing and blogging. She writes about marketing, social media, blogging, and education.