Top Market Research Companies in the United States
From New York’s media and finance corridors to Silicon Valley’s tech labs and Chicago’s consumer brands, the United States is a global hub for high-caliber market research. Clutch makes it easier to find a partner you can trust.
Our listings are powered by verified client reviews, detailed service profiles, industry focus, and transparent case studies. Whether you need B2B buyer interviews, consumer surveys, UX testing, or a full mixed-methods study, you can filter by budget, location, methodology, and industry to find the right fit. Many U.S. firms also offer bilingual (English–Spanish) recruiting and nationwide panels, plus expertise in regulations like CCPA and HIPAA for compliant research in sensitive sectors.
Start with the full list or browse top metros:
• Top Market Research Companies
• Market Research Companies in Los Angeles
3,586 Companies
List of the Top United States Market Research Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
65% Market Research25% Branding10% Marketing StrategySee all 7 projectsQwerry is a market research company that provides comprehensive Market Research Solutions, Consumer Insights, and Market Data Analysis. Across multiple reviews, they consistently receive positive feedback for their professionalism, thorough analysis, and ability to tailor insights to client needs, with 100% of reviewers highlighting their detailed and insightful findings. Clients commend their effective project management, on-time delivery, and strategic value.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
75% Market Research25% BrandingSee all 37 projectsMap and Fire is a company specializing in Market Research Solutions, offering services such as Market Trend Analysis and Consumer Insights. Across their reviews, 100% of clients praised their timely delivery and effective project management. Approximately 70% of reviews highlighted their ability to customize solutions to fit various budgets while delivering actionable insights. Their approach often involves detailed survey analysis, which is frequently mentioned as a strength in client feedback.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
80% Market Research20% Marketing StrategySee all 28 projectsPlanBeyond is a market research solutions firm specializing in market data analysis, consumer insights, and marketing analytics. Reviews highlight their exceptional organization, communication, and project management, with 100% positive feedback regarding their responsiveness and ability to deliver on-time. Clients appreciate their thoughtful consumer insights and data mining approach, which align with client needs and expectations.
$25,000+Undisclosed10 - 49Serves United StatesServices provided
100% Market ResearchSee all 8 projectsAntedote is a Market Research Solutions firm specializing in Consumer Insights, Survey Analysis, and Market Trend Research. With 100% positive feedback, reviewers commend Antedote for their professionalism, communication, and ability to deliver insightful, actionable results, consistently exceeding expectations. Approximately 80% of reviews highlight their expert team and effective methodologies.
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$10,000+$150 - $199 / hr10 - 49Philadelphia, PA
Services provided
30% Market Research40% Branding30% Marketing StrategyFinch Brands is a branding agency. Launched in 1998, the team specializes in Branding and Marketing Strategy. The company is based in Philadelphia, Pennsylvania.
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UndisclosedUndisclosed2 - 9Royal Oak, MI
Services provided
20% Market Research40% Branding40% Marketing StrategyCMB Automotive Marketing is a branding company. They provide Branding and Marketing Strategy and were established in 2005. The company is in Royal Oak, Michigan.
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UndisclosedUndisclosed10 - 49Nashville, TN
Services provided
20% Market Research20% Corporate Training & Coaching20% Marketing Strategy +3 services20% Translation10% Event Management10% Public RelationsCulture Shift Team is a Market Research company. Established in 2017, the agency provides Market Research and Marketing Strategy.
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$10,000+$200 - $300 / hr10 - 49Houston, TX
Services provided
25% Market Research30% Digital Strategy30% Public Relations +1 service15% Marketing StrategyEstablished in 2004, Outreach Strategists, LLC is a PR firm. Their services include Public Relations and Digital Strategy.
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Undisclosed$200 - $300 / hr10 - 49Chicago, IL
Services provided
30% Market Research30% Branding30% Marketing Strategy +1 service10% Direct MarketingBrandtrust is a branding agency. Located in Chicago, Illinois, the firm specializes in Branding and Marketing Strategy.
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$1,000+Undisclosed10 - 49Detroit, MI
Services provided
30% Market Research40% Business Consulting30% Marketing StrategyStratview Research is a Business Consulting company. In Detroit, Michigan and Raipur, India, the team focuses on Business Consulting and Market Research.
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UndisclosedUndisclosed10 - 49Scottsdale, AZ
Services provided
30% Market Research50% Business Consulting20% HR ConsultingSatrix Solutions, a Business Consulting company, provides Business Consulting and Market Research. The agency is based in Scottsdale, Arizona.
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$10,000+$100 - $149 / hr50 - 249McLean, VA
Services provided
25% Market Research25% Finance & Accounting Outsourcing (FAO)25% HR Consulting +2 services15% Web Development10% AR/VR DevelopmentVault Consulting is a midsize McLean, Virginia-based Market Research company. Their services include Market Research and Finance & Accounting Outsourcing (FAO).
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$10,000+$150 - $199 / hr10 - 49Greenville, NC
Services provided
15% Market Research15% Advertising15% Branding +9 services15% Marketing Strategy5% Broadcast Video5% Digital Strategy5% Graphic Design5% Logo5% Media Planning & Buying5% Out of Home Design5% Print Design5% Video ProductionImmortology is an Advertising company. The Greenville, North Carolina-based agency specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Dallas, TX
Services provided
25% Market Research25% Corporate Law25% PEO/Employee Leasing +3 services10% Insurance Services & Brokers10% Product Marketing5% Document Digitization & ManagementMarket Research company BusinessFormation.io offers Market Research and Corporate Law. They are located in Dallas, Texas and Miami, Florida.
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$1,000+Undisclosed10 - 49Evansville, IN
Services provided
15% Market Research40% Pay Per Click25% Digital Strategy +1 service20% Social Media Marketing3P Marketing, a pay per click agency, was established in 2019. The small team focuses on Pay Per Click and Digital Strategy.
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$25,000+Undisclosed2 - 9Morrisville, NC
Services provided
40% Market Research30% Branding10% AI Development +3 services10% Marketing Strategy5% Content Marketing5% LogoCampFire Ltd is a Market Research company. Launched in 2020, the team specializes in Market Research and Branding.
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$10,000+Undisclosed2 - 9Greenwich, CT
Services provided
40% Market Research30% Marketing Strategy10% Advertising +2 services10% Branding10% Product DesignFounded in 2020, Old Salt Insights Consulting LLC is a small Market Research company. Their team focuses on Market Research and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Louisville, KY
Services provided
10% Market Research20% UX/UI Design20% Video Production +7 services10% Content Marketing10% E-Commerce Development10% Web Design5% AR/VR Development5% Custom Software Development5% Digital Strategy5% Graphic Design(spark), a Leap Group Co. Is a video production agency. They offer Video Production and UX/UI Design and are headquartered in Louisville, Kentucky and Cincinnati, Ohio.
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$1,000+$100 - $149 / hr10 - 49Chicago, IL
Services provided
20% Market Research30% Branding20% Marketing Strategy +2 services20% Media Planning & Buying10% Event MarketingBased in Chicago, Illinois and Chicago, Illinois, Xamtac Consulting is a small branding agency. Their services include Branding and Market Research.
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$25,000+Undisclosed2 - 9toronto, NY
Services provided
35% Market Research35% BI & Big Data Consulting & SI30% Business ConsultingFresh Intelligence is a Market Research company launched in 2009. Located in toronto, New York, the team provides Market Research and BI & big data consulting & SI.
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UndisclosedUndisclosed50 - 249Provo, UT
Services provided
25% Market Research25% BI & Big Data Consulting & SI25% Branding +1 service25% Custom Software DevelopmentCleanTelligent Software, a custom software development firm, is headquartered in Provo, Utah. Founded in 2003, the team specializes in Custom Software Development and BI & big data consulting & SI.
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$10,000+$150 - $199 / hr50 - 249Nashville, TN
Services provided
20% Market Research25% Branding25% Web Design +2 services20% Advertising10% Public RelationsLaunched in 1978, GS&F is a branding firm. Their services include Branding and Web Design.
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$5,000+$100 - $149 / hr250 - 999Milwaukee, WI
Services provided
30% Market Research40% Advertising30% Marketing StrategyMidsize Advertising company Derse, is headquartered in Milwaukee, Wisconsin and Dallas, Texas. The team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed250 - 999Portland, OR
Services provided
30% Market Research70% Business ConsultingEstablished in 2012, Propeller, a midsize Business Consulting company, is headquartered in Portland, Oregon and San Francisco, California. Their team provides Business Consulting and Market
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UndisclosedUndisclosed10 - 49North River, ND
Services provided
30% Market Research50% Advertising20% BrandingH2M Brand Haus is a North River, North Dakota-based Advertising company. Their services include Advertising and Market Research.
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$5,000+$150 - $199 / hr2 - 9Chicago, IL
Services provided
30% Market Research40% Business Consulting30% Marketing StrategyGround Floor Partners is a small Business Consulting company founded in 2002. Their team offers Business Consulting and Market Research.
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UndisclosedUndisclosed50 - 249Reston, VA
Services provided
25% Market Research30% Email Marketing30% Marketing Strategy +1 service15% Business ConsultingSee all 1 projectsLogiChannel stands out as a dynamic data-driven marketing solutions company located in the USA. We specialize in delivering high-quality B2B Email Lists that are meticulously tailored to align with
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$50,000+Undisclosed50 - 249Boston, MA
Services provided
10% Market Research10% Branding10% Broadcast Video +7 services10% Digital Strategy10% Marketing Strategy10% Media Planning & Buying10% Social Media Marketing10% Video Production10% Web Design10% Web DevelopmentGYK Antler, a branding company, focus on Branding and Market Research. They were launched in 1975.
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UndisclosedUndisclosed50 - 249North Brunswick Township, NJ
Services provided
25% Market Research25% Custom Software Development25% Direct Marketing +1 service25% IT Managed ServicesDirect Marketing company assetintel offers Direct Marketing and Market Research. They were launched in 2016.
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$10,000+$200 - $300 / hr10 - 49Bellflower, CA
Services provided
35% Market Research30% Business Consulting15% Marketing Strategy +2 services10% Digital Strategy10% Public RelationsMarket Research company Gillybert was launched in 2023. The agency provides Market Research and Business Consulting, and is small.
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$5,000+$100 - $149 / hr10 - 49San Ramon, CA
Services provided
10% Market Research20% Advertising20% Branding +3 services20% Conversion Optimization20% Video Production10% Marketing StrategyCDA Creative Digital Agency is an Advertising company. They focus on Advertising and Branding and were founded in 2017.
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UndisclosedUndisclosed10 - 49Elgin, IL
Services provided
30% Market Research25% Graphic Design25% Product Design +1 service20% Social Media MarketingBased in Elgin, Illinois, Muise Innovation is a Market Research company. Their services include Market Research and Graphic Design.
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UndisclosedUndisclosed10 - 49Richmond, VA
Services provided
30% Market Research40% Marketing Strategy30% BrandingGood Run Research & Recreation is a Marketing Strategy company. Headquartered in Richmond, Virginia, the team specializes in Marketing Strategy and Branding.
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UndisclosedUndisclosed10 - 49Brooklyn, NY
Services provided
20% Market Research20% Back Office Outsourcing20% Business Consulting +2 services20% Customer Service Outsourcing20% Transcription7 Virtual Assistant Services is a Market Research company founded in 2016. The team specializes in Market Research and Business Consulting and is located in Brooklyn, New York.
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$25,000+$150 - $199 / hr50 - 249El Segundo, CA
Services provided
10% Market Research20% Content Marketing20% Digital Strategy +4 services20% Marketing Strategy10% Social Media Marketing10% UX/UI Design10% Video ProductionIgnited is a Content Marketing company. They are based in El Segundo, California and have midsize team of experts. Their services include Content Marketing and Digital Strategy.
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$5,000+Undisclosed2 - 9Los Angeles, CA
Services provided
33% Market Research34% Commercial Financing33% Financial ConsultingThe Plan Writers is a Commercial Financing company. The company is based in Los Angeles, California. Their services include Commercial Financing and Market Research.
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$5,000+$100 - $149 / hr2 - 9New York, NY
Services provided
60% Market Research20% Branding20% Content MarketingTrendera is a Market Research company established in 2010. In New York, New York and Beverly Hills, California, the team offers Market Research and Branding.
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$50,000+$200 - $300 / hr10 - 49Los Angeles, CA
Services provided
10% Market Research30% Branding20% Digital Strategy +2 services20% Graphic Design20% Web DesignFounded in 2006, Innovation Protocol is a branding company. The team provides Branding and Digital Strategy.
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$1,000+Undisclosed2 - 9Denver, CO
Services provided
20% Market Research20% Engineering20% Graphic Design +2 services20% Manufacturing Consulting20% Product DesignMarket Research company Design Sharpener is headquartered in Denver, Colorado. They focus on Market Research and Product Design.
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$10,000+$100 - $149 / hr10 - 49Atlanta, GA
Services provided
25% Market Research50% Public Relations25% Content MarketingWilliam Mills Agency, a small PR firm, is headquartered in Atlanta, Georgia. Their services include Public Relations and Content Marketing.
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$10,000+$150 - $199 / hr2 - 9Washington, DC
Services provided
30% Market Research60% Business Consulting5% Marketing Strategy +3 services2% Branding2% Corporate Training & Coaching1% Financial Advising & PlanningStrategy DNA, Inc. Is a Business Consulting company. They are located in New York, New York and Washington, District of Columbia. Their team provides Business Consulting and Market Research.
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UndisclosedUndisclosed2 - 9Naples, FL
Services provided
35% Market Research30% Marketing Strategy20% Digital Strategy +1 service15% Business ConsultingMarket Research company Ostradis is in Naples, Florida. The team offers Market Research and Marketing Strategy.
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$1,000+Undisclosed50 - 249Middletown, DE
Services provided
25% Market Research50% Email Marketing15% Business Consulting +1 service10% Content MarketingTarget Access Hub is a Middletown, Delaware-based Email Marketing company. Their services include Email Marketing and Market Research.
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UndisclosedUndisclosed50 - 249Bethesda, MD
Services provided
15% Market Research30% Marketing Strategy15% Event Management +5 services15% Event Marketing10% Language Interpretation5% Advertising5% Data Annotation Services5% Public RelationsMarketing Strategy company Montage Marketing Group is headquartered in Bethesda, Maryland and Rockville, Maryland. Their services include Marketing Strategy and Market Research.
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$5,000+$50 - $99 / hr250 - 999Boca Raton, FL
Services provided
15% Market Research30% Digital Strategy10% Email Marketing +8 services10% Social Media Marketing5% Branding5% Direct Marketing5% Event Marketing5% Marketing Strategy5% Other Marketing5% Product Marketing5% Public RelationsBased in Boca Raton, Florida, CodeRoad Inc. Is a Digital Strategy company. Their services include Digital Strategy and Market Research.
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
30% Market Research50% Commercial Brokerage Services20% Commercial FinancingIn Chicago, Illinois, Tenant Advisory Group, LLC is a small Commercial Brokerage Services company. Their services include Commercial Brokerage Services and Market Research.
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UndisclosedUndisclosed10 - 49Washington, DC
Services provided
25% Market Research25% Marketing Strategy15% Branding +4 services15% Public Relations10% Event Management5% Advertising5% Corporate Training & CoachingHattaway Communications is a small Market Research company. Launched in 2001, the team specializes in Market Research and Marketing Strategy.
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$5,000+Undisclosed2 - 9Lafayette, LA
Services provided
25% Market Research50% Branding15% Other Marketing +1 service10% Marketing StrategyEstablished in 2016, Writing Wit Creative Studios is a branding firm. The team offers Branding and Market Research.
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$1,000+Undisclosed50 - 249New York, NY
Services provided
20% Market Research20% Advertising20% Branding +3 services20% Search Engine Optimization10% Social Media Marketing10% Video ProductionNet Natives is an Advertising company founded in 2008. The team provides Advertising and Branding and is in New York, New York.
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$1,000+$25 - $49 / hr10 - 49Irving, TX
Services provided
20% Market Research70% Email Marketing10% Direct MarketingAccurate List Inc, an Email Marketing company, is in Irving, Texas. The team offers Email Marketing and Market Research.
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$5,000+$100 - $149 / hr10 - 49New York, NY
Services provided
50% Market Research20% BI & Big Data Consulting & SI15% Branding +1 service15% Social Media MarketingMavenMagnet is a Market Research company. The small New York, New York-based team provides Market Research and BI & big data consulting & SI. The firm was established in 2009.
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$5,000+$50 - $99 / hr10 - 49Madison, WI
Services provided
50% Market Research50% Business ConsultingBusiness Consulting and Market Research company Illume Advising is in Madison, Wisconsin and Tucson, Arizona. They provide Business Consulting and Market Research and were founded in 2013.
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UndisclosedUndisclosed10 - 49Harrisburg, PA
Services provided
50% Market Research50% Media Planning & BuyingTarget Media USA is a Market Research and media planning & buying agency. Their team is based in Harrisburg, Pennsylvania. The company offers Market Research and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Alpharetta, GA
Services provided
50% Market Research50% HR ConsultingFounded in 1979, Culpepper and Associates, Inc. Is a small Market Research and HR Consulting company. Their team specializes in Market Research and HR Consulting.
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List of the Top 15 United States Market Research Firms
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$5,000+$150 - $199 / hr2 - 9Torrance, CA
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
75% Market Research25% Other -
$10,000+$150 - $199 / hr2 - 9Seattle, WA
Ability to deliver
36.4/40.017.8/20 Reviews9/10 Clients & Experience9.6/10 Market PresenceService focus
80% Market Research20% Other -
$10,000+$150 - $199 / hr2 - 9Burbank, CA
Ability to deliver
35.7/40.017.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
100% Market Research -
$10,000+$150 - $199 / hr10 - 49Alexandria, VA
Ability to deliver
36.1/40.016.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
55% Market Research45% Other -
$25,000+$200 - $300 / hr2 - 9Lawrence, MA
Ability to deliver
35/40.017.4/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
100% Market Research -
$25,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
33.4/40.016.6/20 Reviews8.7/10 Clients & Experience8.1/10 Market PresenceService focus
100% Market Research -
$5,000+$150 - $199 / hr2 - 9Washington, DC
Ability to deliver
34.2/40.018/20 Reviews9.7/10 Clients & Experience6.5/10 Market PresenceService focus
65% Market Research35% Other -
$10,000+Undisclosed10 - 49Bellevue, WA
Ability to deliver
31.7/40.016.6/20 Reviews8.4/10 Clients & Experience6.7/10 Market PresenceService focus
100% Market Research -
$1,000+Undisclosed2 - 9New York, NY
Ability to deliver
31.2/40.016.4/20 Reviews9.8/10 Clients & Experience5/10 Market PresenceService focus
80% Market Research20% Other -
$10,000+$150 - $199 / hr2 - 9San Diego, CA
Ability to deliver
30.1/40.016.2/20 Reviews8/10 Clients & Experience5.9/10 Market PresenceService focus
70% Market Research30% Other -
$1,000+Undisclosed50 - 249San Francisco, CA
Ability to deliver
30.1/40.016.6/20 Reviews7.7/10 Clients & Experience5.8/10 Market PresenceService focus
45% Market Research55% Other -
$1,000+$100 - $149 / hr2 - 9Chicago, IL
Ability to deliver
28.5/40.016.2/20 Reviews7.2/10 Clients & Experience5.2/10 Market PresenceService focus
80% Market Research20% Other -
$50,000+$200 - $300 / hr50 - 249Atlanta, GA
Ability to deliver
33.4/40.016.2/20 Reviews8.1/10 Clients & Experience9.1/10 Market PresenceService focus
30% Market Research70% Other -
$10,000+$200 - $300 / hr10 - 49Chicago, IL
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Market Research85% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Market Research90% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
31.4/40.016.6/20 Reviews7.4/10 Clients & Experience7.4/10 Market PresenceService focus
40% Market Research60% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
25% Market Research75% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
30.1/40.016.2/20 Reviews8.1/10 Clients & Experience5.8/10 Market PresenceService focus
25% Market Research75% Other -
$5,000+$150 - $199 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.9/40.016.8/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
15% Market Research85% Other -
$5,000+Undisclosed2 - 9Mount Pleasant, SC
Ability to deliver
36/40.016.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Market Research80% Other -
UndisclosedUndisclosed2 - 9Gloucester, MA
Ability to deliver
30.8/40.015.6/20 Reviews9.3/10 Clients & Experience5.9/10 Market PresenceService focus
45% Market Research55% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
15% Market Research85% Other -
$5,000+$150 - $199 / hr50 - 249Miami, FL
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
10% Market Research90% Other -
$1,000+$50 - $99 / hr2 - 9Los Angeles, CA
Ability to deliver
35.1/40.016.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
20% Market Research80% Other -
$25,000+$200 - $300 / hr10 - 49Los Angeles, CA
Ability to deliver
35.5/40.016.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
15% Market Research85% Other -
$10,000+$150 - $199 / hr1,000 - 9,999San Francisco, CA
Ability to deliver
33.5/40.016.2/20 Reviews8.1/10 Clients & Experience9.2/10 Market PresenceService focus
10% Market Research90% Other -
$5,000+$150 - $199 / hr2 - 9Raleigh, NC
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Market Research90% Other -
$50,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Market Research90% Other -
$5,000+$50 - $99 / hr10 - 49Oakland Park, FL
Ability to deliver
36/40.018/20 Reviews8.6/10 Clients & Experience9.5/10 Market PresenceService focus
10% Market Research90% Other -
$10,000+Undisclosed10 - 49New York, NY
Ability to deliver
24.8/40.016.2/20 Reviews3.4/10 Clients & Experience5.2/10 Market PresenceService focus
75% Market Research25% Other
United States Market Research FAQs
U.S. agencies bring proximity to the audiences you need to understand, from enterprise IT buyers to multicultural consumer segments. They’re skilled at recruiting representative samples across regions, income brackets, and languages, including Spanish-speaking respondents and hard-to-reach B2B roles.
You’ll also benefit from familiarity with U.S. compliance, such as CCPA for data privacy, HIPAA for health-related studies, COPPA for research involving minors, and state-specific incentives rules. Many U.S. firms integrate seamlessly with popular North American analytics stacks and can translate findings into go-to-market moves that fit U.S. channels, pricing norms, and retail or B2B buying cycles.
Start by outlining your project’s specific goals and requirements. Then, go to Clutch to find trusted firms and evaluate them on:
- Research methodology — Can they defend their sampling frame, weighting, and screeners for bias?
- Recruiting strength — Do they access the exact roles or segments you need (e.g., US cardiologists, enterprise CISOs, Spanish-dominant consumers)?
- Proven deliverables — Look for clear insights, prioritized recommendations, and executive-ready reporting.
- Data integrity — Fraud detection, panel quality controls, and duplicate prevention.
- Compliance and security expertise — CCPA, HIPAA, SOC 2, anonymization, and consent workflows.
- Approach to ROI — Will they connect findings to positioning, pricing, product, or GTM decisions?
Pricing depends on methodology, sample size, and audience complexity. On Clutch, most market research firms charge:
- Quick-turn online survey (n=300–1,000, gen pop): $5,000 – $25,000
- Qual-only project (e.g., 6–12 in-depth interviews or 2–4 focus groups): $12,000 – $45,000
- Mixed methods (quant + qual) for a defined segment: $40,000 – $150,000+
- Brand tracker (quarterly/ongoing): $8,000 – $30,000 per wave
- Hourly consulting: $125 – $250+
- Niche B2B recruiting or healthcare professionals typically adds premium costs and incentives
The budget also varies by market. Projects sourced in NYC, SF Bay Area, or Boston may price higher than in secondary metros. Ask for an itemized estimate covering recruitment, incentives, programming, moderating, analysis, and deliverables.
U.S. market research firms cover consumer and B2B sectors. Common strengths include:
- Technology and SaaS
- Healthcare and life sciences
- Financial services and fintech
- Consumer packaged goods and retail
- E-commerce and marketplaces
- Manufacturing and industrial
- Media, entertainment, and gaming
- Automotive and mobility
- Guaranteed outcomes or “statistically significant” promises without a power analysis
- Vague sampling sources or inability to explain panel quality and fraud checks
- Scripted moderation with no probing; no discussion guides or pilot test
- Thin deliverables (raw charts only) or no business implications/recommendations
- Weak data governance: unclear PII handling, missing consent logs, no HIPAA/CCPA awareness
- Unwillingness to share screeners, instruments, or weighting logic
- Overreliance on convenience samples for niche B2B roles
- Refusal to detail incentive structure or respondent verification steps
Don’t underestimate these red flags, even if some of them may feel inconsequential at first glance. Make sure to identify and avoid these warning signs right away.
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