What evidence can you share that demonstrates the impact of the engagement?
They were very creative in positioning our brand. Our products are highly competitive, and we get positive customer reviews on Amazon. They helped us choose a bottle that has a very unique pour spout, which customers really love. We originally thought of our products as sports supplements, which tend to skew male. They knew that the market was broader, so they designed the visual identity to be attractive to women without turning off men. As a result, our customers are mainly women and I think the look of the design is what attracts them to our brand. It’s definitely worked out well for us.
How did SmashBrand perform from a project management standpoint?
They were always on top of things. If there was any delay, it came from our team not having what we needed when they needed it. We used Google Hangouts and UberConference to communicate.
What did you find most impressive about them?
We intend to bring SmashBrand back in to work on other brands. Giving them our repeat business is probably the best compliment I could bestow.
Are there any areas they could improve?
I can't think of anything.
Any advice for potential customers?
Having a clear understanding of what you want always helps make a project run smooth. However, they're really good about helping new brands navigate this process. They understood the requirements for food and supplement products. They pointed out things that we weren't even aware of. They’re a great partner for new brands that haven't gone through this process before.