Packaging Design That's Proven To Sell

BRONZE VERIFIED

Branding, Strategy, Packaging Design, and Testing for CPG

Created with strategy, style, and substance, not assumptions.  Tested to connect with consumers.

Trusted by large and small brands alike.  Duracell, TreeTop, Paypal, G-Fuel, 7-Eleven and hundreds more.

 
$25,000+
 
Undisclosed
 
10 - 49
 Founded
2009
Show all +
Boise, ID
headquarters
  • 3100 Lakeharbor Dr STE 164
    Boise, ID 83703
    United States
other locations
  • 600 Congress Ave
    Austin, TX 78701
    United States
  • 626 Wilshire Blvd. Suite 510
    Los Angeles, CA 90017
    United States

Portfolio

Key clients: 

Kraft Heinz, Duracell, 7-Eleven, PayPal, Home Depot, TSYS, Tree Top, Cradlepoint and many more.

Packaging Redesign with Consumer Testing. Image

Packaging Redesign with Consumer Testing.

Paired with grocery shopping data showing guacaole frequently paired with other items consumers commonly take to social gatherings, we explored a few radical new designs along with safe updates. Our integrated simulated buying experience testing helped Yucatan reduce risk and gain confidence that this new design was a winner and would not confuse or alienate existing and long established customers and brand equity.

These

designs can be found at a grocery store near you, for a fun and flavorful addition to your next backyard BBQ.
Duracell Packaging Design Image

Duracell Packaging Design

We were given the opportunity to reimagine and redesign the world's most famous battery packaging. It needed to have a purpose, brand blocking on the shelf, and impact on the computer screen to stand out in a sea of noisy options.

sWheat Scoop Pet Packaging Design Image

sWheat Scoop Pet Packaging Design

After the packaging refresh, sWheat Scoop, the fastest growing brand of all-natural cat litter, saw a 14% increase in brand growth and is now the fastest-growing line of all-natural cat litter in the country.

Whistle Pig Whiskey Package Design Image

Whistle Pig Whiskey Package Design

Whistle Pigs has won several tasting awards and likely sits at the highest shelf of your local watering hole. Their recognition in the market is well-known among connoisseurs, and Whistle Pig desired to expand their line to a broader market with a new type of single rye whiskey.

Sanaia Applesauce Package Design Image

Sanaia Applesauce Package Design

Sanaia is applesauce reenvisioned as the adult go-to afternoon snack. After strong branding and investment by Mark Cuban on Shark Tank, Sanaía can now be found in hundreds of Walmart stores across the country.

PayPal Market Research & Packaging Design Image

PayPal Market Research & Packaging Design

We worked with PayPal to leverage existing insights combined with direct feature sets of PayPal that are not communicated in retail today.  We used these opportunities to inform a strategic retail and packaging strategy that is launching soon.

Reviews

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Packaging Rebrand for Avocado Party Product

“They are uniquely able to put aside personal feelings and validate all of the recommendations that they give you.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2019 - Ongoing
Project summary: 

SmashBrand delivered an industry and brand presence and perception exploration followed by a packaging and advertising overhaul to a product line of a food company.

The Reviewer
 
1001-10,000 Employees
 
Los Angeles, California
Jessica Brown
Director of Marketing, Curation Foods
 
Verified
The Review
Feedback summary: 

SmashBrand’s client saw a 30%–40% increase in existing and new customers' intent to purchase their products, satisfying all of their requirements for the project, and pleasing senior company leadership with the design changes. Their team is organized, communicative, and receptive to all feedback.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

The company is Curation Foods, and we are a natural food company that sells salads, avocado and guacamole products, and vinegar and olive oil. I am the director of the avocado products division overseeing two of our brands.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SmashBrand?

One of our brands has been around for over 25 years and was feeling a little stagnant in terms of its growth. I was looking to do a brand refresh to bring some relevance to our packaging on the shelves.

SOLUTION

What was the scope of their involvement?

We started with a brand exploration to see what our strengths and weaknesses were and how our brand fit into the existing market, as well as what kind of packaging our consumers would be excited to bring to a party or a social setting.

From there we broke down three different directions we thought we could go, tested each of those, and narrowed it down to one direction in three varying levels of change. Our team actually went into the project thinking we would make minimum changes because we were worried about consumer retention, but in the end, we decided to go with the overhaul because it was most supported by the data.

The designs they provided in the end revolved entirely around our packaging but included product image renderings, print-ready files, and nutritional information and displays. They have since taken over our communication strategy as well and are doing brand-specific ad work.

What is the team composition?

Four people from their teamwork closely with us, including their owner

How did you come to work with SmashBrand?

I was looking for an agency that had a really strong graphics department and also took analytics into account, and SmashBrand really had both of those aspects in one place.

How much have you invested with them?

The total cost has been around $150,000–$200,000.

What is the status of this engagement?

We started working with them around February 2019 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Purchase intention was our main method of gauging the success of the campaign, and we saw a significant increase in likelihood of purchase among both existing customers and users new to the guacamole category, which was really exciting.
We also conducted some shelf presence, relevance, and exposure tests in consumer settings and received really good feedback about the perceptions of our brand.

How did SmashBrand perform from a project management standpoint?

Our team was really impressed by their turnaround time and ability to meet deadlines. They have great communication, so we never feel like our schedule conflicts with their other clients or like they aren’t hearing what we say.

They’re very organized in laying out clear deliverables for the project and are proactive about making and reporting progress towards each of those, so I never feel like I have to follow up to make sure that things are being accomplished.

What did you find most impressive about them?

We do a lot of consumer validation testing for almost everything we launch, which is in line with best practices. The fact that they have those capabilities in house saves a lot of money and time for our team. They are uniquely able to put aside personal feelings and validate all of the recommendations that they give you so that you have strong supporting feedback and data to present to your senior leadership.

Are there any areas they could improve?

I can’t pinpoint anything that I wish they did better. I’ve been really happy with all of their work and the dialogues we have that go into making everything work as smoothly as it does.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming & Packaging Design for Health Food Firm

"Our products are highly competitive, and we get positive customer reviews on Amazon."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. - May 2017
Project summary: 

SmashBrand created a brand identity, providing story development as well as label and package design.

The Reviewer
 
1-10 Employees
 
San Diego, California
Mike Alan
Founder, Nuton
 
Verified
The Review
Feedback summary: 

Internal and external feedback has been overwhelmingly positive, and the package design was particularly well-received. SmashBrand kept the project moving (and on budget) through constant communication. They also brought creative ideas of their own to the table at a reasonable value.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the president of Nuton. We’re a recently launched brand with several food-based and supplement-based products geared toward the ketogenic diet market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SmashBrand?

While we knew our product was part of a growing trend, the market is very competitive. We were struggling to find differentiators for our product. We also wanted help creating a design for packaging and labels.

SOLUTION

What was the scope of their involvement?

We started by talking through what our needs were. We had the name Nuton picked out, but we weren't totally sold on it. They did some brand development and built a story behind that name. They developed the design for the label on the bottle as well as the box for the first two products we launched. They also helped us with messaging and positioning for those products.

We’ve later launched five additional products. SmashBrand did the art for each of those as well.

What is the team composition?

We’ve mainly worked with four people. Kevin (founder, SmashBrand) was the first one that we talked to, and he helped us finalize our proposal. The creative director oversaw the artwork. The brand director managed images, assets, and copy. One designer did most of the work for our packaging.

How did you come to work with SmashBrand?

I can't remember exactly how we found them, but it was probably through an online search. I contacted them and spoke with Kevin. We talked to a few agencies and determined they were the best fit.

What is the status of this engagement?

The main scope of work took place between March–May 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were very creative in positioning our brand. Our products are highly competitive, and we get positive customer reviews on Amazon. They helped us choose a bottle that has a very unique pour spout, which customers really love. We originally thought of our products as sports supplements, which tend to skew male. They knew that the market was broader, so they designed the visual identity to be attractive to women without turning off men. As a result, our customers are mainly women and I think the look of the design is what attracts them to our brand. It’s definitely worked out well for us.

How did SmashBrand perform from a project management standpoint?

They were always on top of things. If there was any delay, it came from our team not having what we needed when they needed it. We used Google Hangouts and UberConference to communicate.

What did you find most impressive about them?

We intend to bring SmashBrand back in to work on other brands. Giving them our repeat business is probably the best compliment I could bestow.

Are there any areas they could improve?

I can't think of anything.

Any advice for potential customers?

Having a clear understanding of what you want always helps make a project run smooth. However, they're really good about helping new brands navigate this process. They understood the requirements for food and supplement products. They pointed out things that we weren't even aware of. They’re a great partner for new brands that haven't gone through this process before.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were great about staying on schedule.
  • 4.5 Cost
    Value / within estimates
    Their price was very good compared to the other bids.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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BRONZE VERIFIED
Business Entity
Business Entity Name
SmashBrand LLC
Status
Active
Jurisdiction of Formation
Idaho
Id
469709
Date of Formation
Jul 31, 2015
Last updated
May 15, 2020
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last updated
Jul 14, 2020
Client Reviews
VERIFIED CLIENT REVIEWS
2
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
April 23, 2020