What was the scope of their involvement?
We started with a brand exploration to see what our strengths and weaknesses were and how our brand fit into the existing market, as well as what kind of packaging our consumers would be excited to bring to a party or a social setting.
From there we broke down three different directions we thought we could go, tested each of those, and narrowed it down to one direction in three varying levels of change. Our team actually went into the project thinking we would make minimum changes because we were worried about consumer retention, but in the end, we decided to go with the overhaul because it was most supported by the data.
The designs they provided in the end revolved entirely around our packaging but included product image renderings, print-ready files, and nutritional information and displays. They have since taken over our communication strategy as well and are doing brand-specific ad work.
What is the team composition?
Four people from their teamwork closely with us, including their owner
How did you come to work with SmashBrand?
I was looking for an agency that had a really strong graphics department and also took analytics into account, and SmashBrand really had both of those aspects in one place.
How much have you invested with them?
The total cost has been around $150,000–$200,000.
What is the status of this engagement?
We started working with them around February 2019 and the relationship is ongoing.