We create brands that get noticed.

We're a group of experienced brand owners, thinkers and world-class designers united by an obsession for creating category disrupting brand experiences through products and packaging. Purposefully selective, we work with brands that want to stand out and also stand for something.

$150 - $199 / hr
2 - 9
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Boise, ID
  • 3100 Lakeharbor Dr STE 164
    Boise, ID 83703
    United States
other locations
  • 6100 N Main Street
    Austin, TX 78619
    United States


Key clients: 

Kraft Heinz





Home Depot





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Naming & Packaging Design for Health Food Firm

"Our products are highly competitive, and we get positive customer reviews on Amazon."

Willing to refer: 
The Project
Mar. - May 2017
Project summary: 

SmashBrand created a brand identity, providing story development as well as label and package design.

The Reviewer
1-10 Employees
San Diego, California
Mike Alan
Founder, Nuton
The Review
Feedback summary: 

Internal and external feedback has been overwhelmingly positive, and the package design was particularly well-received. SmashBrand kept the project moving (and on budget) through constant communication. They also brought creative ideas of their own to the table at a reasonable value.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

I'm the president of Nuton. We’re a recently launched brand with several food-based and supplement-based products geared toward the ketogenic diet market.


What challenge were you trying to address with SmashBrand?

While we knew our product was part of a growing trend, the market is very competitive. We were struggling to find differentiators for our product. We also wanted help creating a design for packaging and labels.


What was the scope of their involvement?

We started by talking through what our needs were. We had the name Nuton picked out, but we weren't totally sold on it. They did some brand development and built a story behind that name. They developed the design for the label on the bottle as well as the box for the first two products we launched. They also helped us with messaging and positioning for those products.

We’ve later launched five additional products. SmashBrand did the art for each of those as well.

What is the team composition?

We’ve mainly worked with four people. Kevin (founder, SmashBrand) was the first one that we talked to, and he helped us finalize our proposal. The creative director oversaw the artwork. The brand director managed images, assets, and copy. One designer did most of the work for our packaging.

How did you come to work with SmashBrand?

I can't remember exactly how we found them, but it was probably through an online search. I contacted them and spoke with Kevin. We talked to a few agencies and determined they were the best fit.

What is the status of this engagement?

The main scope of work took place between March–May 2017.


What evidence can you share that demonstrates the impact of the engagement?

They were very creative in positioning our brand. Our products are highly competitive, and we get positive customer reviews on Amazon. They helped us choose a bottle that has a very unique pour spout, which customers really love. We originally thought of our products as sports supplements, which tend to skew male. They knew that the market was broader, so they designed the visual identity to be attractive to women without turning off men. As a result, our customers are mainly women and I think the look of the design is what attracts them to our brand. It’s definitely worked out well for us.

How did SmashBrand perform from a project management standpoint?

They were always on top of things. If there was any delay, it came from our team not having what we needed when they needed it. We used Google Hangouts and UberConference to communicate.

What did you find most impressive about them?

We intend to bring SmashBrand back in to work on other brands. Giving them our repeat business is probably the best compliment I could bestow.

Are there any areas they could improve?

I can't think of anything.

Any advice for potential customers?

Having a clear understanding of what you want always helps make a project run smooth. However, they're really good about helping new brands navigate this process. They understood the requirements for food and supplement products. They pointed out things that we weren't even aware of. They’re a great partner for new brands that haven't gone through this process before.

Overall Score
  • 5.0 Scheduling
    They were great about staying on schedule.
  • 4.5 Cost
    Value / within estimates
    Their price was very good compared to the other bids.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer