What's your category?
We are a global band of category designers. We are ready to help you define, develop and ultimately dominate a new category of business.
Category design is a way of thinking through and developing a strategy for creating a new market segment and dominating it over time.
It’s called “category design” because the intent is to actively design the new market on your terms, so you are always going to be at a significant advantage over any competitors that come into space.
In most markets of any kind, one company wins most of the share and economics, followed by a distant number two and a lot of inconsequential players. This dynamic is much more pronounced in digital markets, which are close to winner-take-all. The intent of category design is to make sure your company is that winner.
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Min project size
Undisclosed
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Hourly rate
Undisclosed
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Employees
2 - 9
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Locations
Atkinson, NH
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Year founded
Founded 2016
1 Locations
- Atkinson , NH
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