K&C Fence Co., a local fencing company based in Nashville, TN, ranked for 7 of their 17 target terms in 2013. They partnered with Boostability to launch an SEO campaign focused on keyword optimization with supporting offsite services. K&C now ranks for all 17 target search terms.
Fencing Company's Previous SEO Efforts Ineffective for Local Target Terms
K&C Fence Co. previously partnered with a firm that did not have experience working with small businesses. Lack of success ranking for target search terms, in addition to outstanding on-site optimization needs, left K&C Fencing outside of page one rankings for a majority of its 17 identified keyword targets.
Boostability Optimized Fencing Co. Website Through Link Building
Boostability recorded 841 completed SEO actions for K&C Fencing since 2013 for both on-site and off-site efforts.
On-Site Optimization Efforts
- Audited website
- Optimized site for mobile friendliness
- Corrected duplicate content issues
Off-Site Optimization Efforts
- Content marketing
- Local citation
- Link audit
- Link building
Boostability Helps Fencing Co. Earn No. 1 Ranking for Target Terms
Boostability's efforts boosted K&C Fencing to page one for all 17 target keywords (see an example of keyword movement below). K&C Fencing now appears in the number one position for over two-thirds (67%) of their target search results in the Nashville market.
Boostability Price for SEO Efforts Drops After Up-Front Costs
Boostability initially charged a monthly fee (retainer) of $1500 for initial services. After three months at this rate, the retainer fell to $500/month, where it remains.
Boostability shares monthly progress reports and reaches out on a monthly basis to discuss strategy.