Boostability Case Study: Local SEO Results for Fencing Company

August 17, 2017

by Grayson Kemper

Content & Editorial Manager, Clutch

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K&C Fence Co., a local fencing company based in Nashville, TN, ranked for 7 of their 17 target terms in 2013. They partnered with Boostability to launch an SEO campaign focused on keyword optimization with supporting offsite services. K&C now ranks for all 17 target search terms.

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Fencing Company's Previous SEO Efforts Ineffective for Local Target Terms

K&C Fence Co. previously partnered with a firm that did not have experience working with small businesses. Lack of success ranking for target search terms, in addition to outstanding on-site optimization needs, left K&C Fencing outside of page one rankings for a majority of its 17 identified keyword targets. 

Boostability Optimized Fencing Co. Website Through Link Building

Boostability recorded 841 completed SEO actions for K&C Fencing since 2013 for both on-site and off-site efforts. 

On-Site Optimization Efforts

  • Audited website
  • Optimized site for mobile friendliness
  • Corrected duplicate content issues
  • Blogging

Off-Site Optimization Efforts

  • Content marketing
  • Local citation
  • Link audit
  • Link building  

Boostability Helps Fencing Co. Earn No. 1 Ranking for Target Terms

Boostability's efforts boosted K&C Fencing to page one for all 17 target keywords (see an example of keyword movement below). K&C Fencing now appears in the number one position for over two-thirds (67%) of their target search results in the Nashville market.

Boostability Keyword Ranking Results

Boostability Price for SEO Efforts Drops After Up-Front Costs

Boostability initially charged a monthly fee (retainer) of $1500 for initial services. After three months at this rate, the retainer fell to $500/month, where it remains.

Boostability shares monthly progress reports and reaches out on a monthly basis to discuss strategy. 

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