Have a mobile app for your business? These mobile app development trends that will help your business in 2019.
Mobile applications and devices have evolved constantly over the past few years and are still evolving with new trends as well as improving existing ones.
As per Statista, the total number of smartphone users is expected to reach around 2.5 billion in 2019 compared to 2.1 billion in 2016.
Further, in 2018, the number of mobile apps available in the leading app stores increased tremendously, with 2.1 million Android apps and 2 million iOS apps now available.
As such, the competition in the app industry continues to increase and will grow rapidly in the upcoming years. This fact makes other mobile app developers think about what innovative mobile app technologies and trends will set the mark in 2019.
This article highlights some of the influential trends that are sure to take technology to the next level in 2019.
Top 8 Mobile App Development Trends in 2019
The development process for building a mobile app continues to change. This year brings in 8 new trends that will define the landscape of app development and help your app stay relevant.
1. 5G Wireless Will Increase Your App’s Load Speed
2018 marked the entry of 5G wireless and, in 2019, the technology is expected to spread across the globe.
5G is 100 times faster than 4G and has the potential to bring a change to the current mobile application world. Apps that take 5-10 minutes to download currently will be installed within seconds with 5G technology. No matter how complex the app is, 5G will help the app perform seamlessly whilst providing enhanced functionality and security.
Industry leaders are gearing up to adopt 5G. For instance, mobile companies like Verizon and Samsung are planning to launch devices with 5G-capable chips in 2019. Similarly, LG is also planning to integrate 5G into its devices.
When it comes to your mobile app development, it is crucial to consider device features and network requirements to ensure the app works flawlessly and meets user expectations.
Prep for 5G. Start planning the developments that your app can provide your users when they will use 5G.
2. Machine Learning and AI: Virtual Assistants Are Just the Beginning
Although popular in the past two years, AI will continue to be a dominant technology trend in the upcoming year. Still, AI has many aspects that can benefit your business that you may have yet to explore.
Recently, AI has coupled with machine learning applications. This combination showed highly impressive results in analyzing massive amounts of organizational data. Furthermore, it also assisted management with valuable as well as actionable insights.
Mobile apps can improve with AI and machine learning. With these technologies, you'll be able to find the reasoning behind data while delivering a more personalized experience to your users. In short, you can expect to see mobile app development continuing to refine due to AI and machine learning.
3. IoT Is More Than Just a Buzzword
Internet of Things has not only created a buzz around the world but also has secured its place in numerous industry verticals.
IoT is a network of physical objects or things that are embedded in software, electronics, and sensors in the presence of network connectivity.
Now, we clearly know that be it any industry - healthcare, e-commerce, construction or transportation - IoT will definitely improve the technology ecosystem, with penetration into real estate, the retail industry, and city infrastructure.
Similarly, IoT has even played a crucial role in educational institutions where the students, teachers, and parents stay informed and connected with the changes happening at the school.
IoT is expected to spread quickly in 2019 and benefit people across all sectors. The developers are already working on projects related to IoT with the aim to provide automation into business processes.
With the help of different elements, IoT devices are able to collect as well as exchange consumer data without any human involvement.
IoT will prove to be a game-changing technology for your business.
4. Wearables Are a Must-Have Future Accessory
The market of wearables is increasing the scope of its operations tremendously. There has been a significant rise in the sale of wearable devices over the last few years.
According to a Statista report, by 2019, the total revenue generated from sales of wearable devices is projected to reach $33.78 billion.
Today, many people are concerned about their health. Wearables help people track their exercise progress, count calories, update people on their heart rate, and calculate blood pressure.
This year offered some impressive wearable devices like Pebble 2, Apple Watch Series 1, Fitbit Flex, Google Daydream View, and Xiaomi Mi Band 2.
These devices clearly show that the application of wearable technology is not just restricted to the healthcare industry.
Looking at the growing popularity of wearables, this technology will emerge as a promising mobile app development trend in 2019.
5. AR and VR Will Become Expected in the App Industry
In 2017 and 2018, augmented reality and virtual reality were revolutionary in the gaming and entertainment industry. This trend will continue.
Social media will become one of the main app categories to integrate AR. Popular social media apps like Snapchat and Instagram have already released AR filters that turn human faces into digital characters.
An increasing number of businesses are expected to include AR/VR technology to engage with customers better and to accelerate the entire buying process. Businesses recognize the benefits of integrating AR and VR into their apps.
6. Beacons Technology Will Have a Billion-Dollar Market
Beacon technologies have the potential to provide customer service on a more personalized level.
Beacons are tiny transmitters that send signals to other devices with Bluetooth. They make location-based searching easier.
Beacons are the elements of indoor positioning systems and need high-quality mobile apps to work properly. Additionally, user permission is required.
This technology can bring tremendous success to your business. A combination of a single Beacon device and a powerful mobile app will help expand a customer base, implement effective product display, and design clear mapping.
Beacons also help identify your target audience and implement individual approaches to the users who seem to be potentially interested.
If you can create this effective combination of Beacon technology and powerful mobile app development, you have enormous potential to grow as a business.
7. Chatbots Will Gain Significance
Chatbots provide users with personalized responses to their queries in real-time. Chatbots are automated and do not involve human-to-human interactions.
Initially, bots started on messaging apps like Facebook, Slack, and Skype. But today, the advancements in AI have made it easy for you to integrate chatbots into your native mobile apps.
As per Statista, the global chatbot market was worth 190.8 million USD in 2016 and is expected to grow to 1,250 million USD by 2025.
The conversational interface of the chatbots increases user engagement. Due to data collecting, with each user interaction, your app will become more accurate in delivering results.
With so many other benefits to offer your end customers, these virtual assistants will prove an advantage in your mobile app development.
Get ready to give more personalized experience to your customers.
8. Mobile Payments Prove Great for Frictionless Payments
Over the years, consumers have been slowly and steadily changing the way they shop.
Previously, using cash was the preferred way to shop. Soon, paying evolved with credit cards and debit cards. Today, mobile commerce has introduced virtual and digital currencies.
When you are thinking of upgrading your mobile app with features that can provide your target audience with a seamless shopping experience, make sure people can pay virtually.
Integrate These 2019 Trends into Your Mobile App
The next big thing is always around the corner in the mobile app development industry. Integrating the latest trends into your app will not only help you provide a seamless shopping experience for your customers, but it will also help you carve success stories from your business in the coming years.
About the Author
Nirav Shastri is a Sr. Digital Marketing Strategist at Space-O Technologies, a mobile app development company. He has 7+ years of experience in the Information Technology industry that inspires him to share his knowledge and experience through articles. He also spends his time reading about new technology and watches motivational videos.