Top Video Marketing Services
Video is one of the most persuasive tools in modern marketing. Driving higher engagement, elevating brand trust, and converting audiences across every stage of the funnel. Clutch makes it easy to find a trusted video marketing partner by compiling client-verified reviews, detailed case studies, and transparent pricing data in one place. Every agency listed here has passed our rigorous vetting process, ensuring you see only the best in strategy, creativity, and measurable results. Use the filters to sort providers by budget, location, industry focus, or specific deliverables.
Ready to narrow your search? Explore your options from video marketing agencies in the United States, video marketing agencies in the United Kingdom, and video marketing firms in Canada—or apply filters to find a team wherever you operate.
Need a different type of video? Browse our Top Video Production Companies catalog to find providers who can meet your needs.
3,125 Companies
List of the Top Video Marketing Agencies
Sponsored
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UndisclosedUndisclosed10 - 49Rho, Italy
Services provided
20% Video Marketing20% Content Marketing20% Corporate Photography +2 services20% Event Marketing20% Video ProductionRed Media House is an Event Marketing company. They are located in Rho, Italy. Their team offers Event Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Santa Ana, CA
Services provided
20% Video Marketing20% Advertising20% Branding +2 services20% Performance Marketing20% Sales OutsourcingSTS Next, an Advertising company, was founded in 1986. The small team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Miami, FL
Services provided
20% Video Marketing20% Branding20% Corporate Photography +2 services20% Pay Per Click20% Video ProductionShare It Studio is a branding firm headquartered in Miami, Florida. They offer Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49Maitland, FL
Services provided
20% Video Marketing20% Audio Production20% Graphic Design +2 services20% Video Production20% Web DesignEstablished in 2010, Signal Media is a small Maitland, Florida-based web design agency. Their team specializes in Web Design and Graphic Design.
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UndisclosedUndisclosed250 - 999Santa Clara, CA
Services provided
10% Video Marketing20% Custom Software Development20% Fulfillment +3 services20% IoT Development20% Robotics Process Automation10% Digital StrategyV2Solutions, a software development firm, was established in 2003. They provides Custom Software Development and IoT development.
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UndisclosedUndisclosed250 - 999London, England
Services provided
10% Video Marketing20% Content Marketing20% Marketing Strategy +4 services20% Sports Marketing10% Advertising10% Branding10% Market ResearchLaunched in 2011, Two Circles is a midsize Marketing Strategy company. Their services include Marketing Strategy and Content Marketing.
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UndisclosedUndisclosed250 - 999Warszawa, Poland
Services provided
10% Video Marketing10% Advertising10% Branding +7 services10% Content Marketing10% Digital Strategy10% Graphic Design10% Media Planning & Buying10% Pay Per Click10% Social Media Marketing10% Web DesignAdvertising company Polsat Media focuses on Advertising and Branding. They are in Warszawa, Poland.
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UndisclosedUndisclosed50 - 249
Services provided
15% Video Marketing25% Content Writing Services15% Content Marketing +3 services15% Ecommerce Marketing15% Search Engine Optimization15% Social Media MarketingCommanine is a midsize Content Writing Services company launched in 2009. Their team focuses on Content Writing Services and Social Media Marketing.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
15% Video Marketing15% Advertising15% Branding +4 services15% Content Marketing15% Mobile & App Marketing15% Pay Per Click10% AI DevelopmentSharethrough is an Advertising company. They are located in Montreal, Canada and New York, New York and have midsize team. They focus on Advertising and Branding.
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UndisclosedUndisclosedFreelancerMünchen, Germany
Services provided
30% Video Marketing70% Video ProductionJade Film, a video production company, is in München, Germany. They specialize in Video Production and Video Marketing.
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UndisclosedUndisclosedFreelancerMünchen, Germany
Services provided
30% Video Marketing70% Video ProductionSchweigerProduction, a video production company, was established in 2021. The company focuses on Video Production and Video Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
20% Video Marketing20% AI Development20% Social Media Marketing +4 services15% Other Digital Marketing10% Logo10% Web Development5% Graphic DesignSee all 1 projectsPosy Solutions - Out of Business specialized in developing fully functional eCommerce websites, offering services such as website design, payment gateway integration, and user registration systems. The reviews highlight their ability to deliver projects on time with excellent responsiveness and friendly service, contributing to increased online sales for clients. Their pricing structure was appreciated for providing good value for cost.
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UndisclosedUndisclosed2 - 9London, England
Services provided
20% Video Marketing20% Digital Strategy20% Ecommerce Marketing +3 services20% Social Media Marketing10% Pay Per Click10% Search Engine OptimizationThink Digital Now is a London, England-based Digital Strategy company. The team specializes in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Reynoldsburg, OH
Services provided
20% Video Marketing20% Media Planning & Buying20% Pay Per Click +2 services20% Social Media Marketing20% Video ProductionElite Media Team is a media planning & buying company founded in 2009. Their team focuses on Media Planning & Buying and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Bellevue, WA
Services provided
20% Video Marketing10% Blockchain Marketing10% CRM Consulting and SI +8 services10% Content Marketing10% Ecommerce Marketing10% Event Marketing10% Social Media Marketing5% Blockchain5% Business Consulting5% E-Commerce Development5% Sales OutsourcingBereano Partners is a Bellevue, Washington-based Video Marketing company. Founded in 2011, the team specializes in Video Marketing and Event Marketing.
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UndisclosedUndisclosed2 - 9Mulhuddart, Ireland
Services provided
20% Video Marketing20% Content Marketing20% Graphic Design +2 services20% Search Engine Optimization20% Social Media MarketingDigiworld Ireland is a social media marketing firm. The Mulhuddart, Ireland-based agency was established in 2020. Their team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Penticton, Canada
Services provided
20% Video Marketing20% Branding20% Content Marketing +2 services20% Graphic Design20% Marketing StrategyBranding company HEK Yeah Media was launched in 2019. The team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9København, Denmark
Services provided
20% Video Marketing20% Content Marketing20% Interior Design +2 services20% Packaging Design20% Social Media MarketingWonderland Creative Agency is a social media marketing company. They provide Social Media Marketing and Content Marketing and were established in 2005.
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UndisclosedUndisclosed2 - 9
Services provided
20% Video Marketing20% Email Marketing20% SMS Marketing +2 services20% Sales Outsourcing20% Social Media MarketingKevin Toney - "the Marketing Coach" is a social media marketing agency. The Winnipeg, Canada-based firm focuses on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Singapore, Singapore
Services provided
20% Video Marketing20% Email Marketing20% SMS Marketing +2 services20% Search Engine Optimization20% Web DesignEmail Marketing company Byel Agency offers Email Marketing and Search Engine Optimization. They are headquartered in Singapore, Singapore.
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UndisclosedUndisclosed2 - 9Salt Lake City, UT
Services provided
20% Video Marketing20% Search Engine Optimization20% Web Design +4 services10% Branding10% Corporate Training & Coaching10% SMS Marketing10% Sales OutsourcingFocused Engagement is a small Salt Lake City, Utah-based SEO agency. The team offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Quito, Ecuador
Services provided
20% Video Marketing30% UX/UI Design30% Web Development +1 service20% Digital StrategyFounded in 2004, DanKorp Group. Is an UX design agency. The agency focuses on UX/UI Design and Web Development.
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UndisclosedUndisclosed2 - 9
Services provided
20% Video Marketing40% Search Engine Optimization20% Pay Per Click +1 service20% Web DevelopmentSmall SEO services firm Local SEO NYC , is based in New York, New York. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Houston, TX
Services provided
20% Video Marketing80% Video ProductionMaster Corporate Video , a small video production agency, is in Houston, Texas. Their services include Video Production and Video Marketing.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
20% Video Marketing40% Search Engine Optimization20% Pay Per Click +1 service20% Social Media MarketingSEOPOP is a SEO agency. Their small team is in Los Angeles, California. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
20% Video Marketing40% Search Engine Optimization20% Mobile & App Marketing +1 service20% Other Digital MarketingEstablished in 2001, Blue Media Consulting is a small New York, New York-based SEO company. Their team focuses on Search Engine Optimization and Mobile & App Marketing.
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UndisclosedUndisclosed2 - 9Nürnberg, Germany
Services provided
20% Video Marketing70% Video Production10% AdvertisingVideo production agency Life Of Media was launched in 2014. The small team provides Video Production and Video Marketing.
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UndisclosedUndisclosed2 - 9Willich, Germany
Services provided
20% Video Marketing60% Video Production20% AR/VR DevelopmentFounded in 2010, AddVideos is a video production agency. The firm provides Video Production and AR/VR development, and is small.
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UndisclosedUndisclosed2 - 9Berlin, Germany
Services provided
20% Video Marketing40% Video Production20% Corporate Photography +2 services10% Marketing Strategy10% Social Media MarketingAvidere is a video production agency in Berlin, Germany. Their services include Video Production and Corporate Photography.
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UndisclosedUndisclosed2 - 9Howell, MI
Services provided
20% Video Marketing20% Pay Per Click10% E-Commerce Development +5 services10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web Design10% Web DevelopmentTarget Marketing Solutions is a PPC agency. Established in 1995, the agency is located in Howell, Michigan. Their services include Pay Per Click and Video Marketing.
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UndisclosedUndisclosed2 - 9Zephyrhills, FL
Services provided
20% Video Marketing40% Search Engine Optimization20% Social Media Marketing +2 services10% Web Design10% Web DevelopmentWe Brand Business LLC is a small SEO company in Zephyrhills, Florida. The team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Ralston, NE
Services provided
20% Video Marketing20% Email Marketing20% Social Media Marketing +3 services15% Content Marketing15% Marketing Strategy10% Corporate Training & CoachingFounded in 2015, I Sell Words LLC is a small Ralston, Nebraska-based social media marketing firm. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Orlando, FL
Services provided
20% Video Marketing20% Corporate Training & Coaching20% Search Engine Optimization +3 services20% Video Production10% Business Consulting10% Marketing StrategyVideo Case Story is a SEO services firm. The team is in Orlando, Florida, and their services include Search Engine Optimization and Video Production.
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UndisclosedUndisclosed2 - 9
Services provided
20% Video Marketing60% Fractional CMO Services20% Content MarketingFractional CMO Services company BrainLush Media was launched in 2017. The team focuses on Fractional CMO Services and Content Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
20% Video Marketing20% Marketing Strategy20% Pay Per Click +2 services20% SMS Marketing20% Social Media MarketingBlosm Brands, a Marketing Strategy company, is based in Dallas, Texas. Founded in 2018, the team offers Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9San Antonio, TX
Services provided
20% Video Marketing20% Email Marketing20% Pay Per Click +2 services20% Search Engine Optimization20% Social Media MarketingLaunched in 2009, NetCentricity is a small social media marketing firm headquartered in San Antonio, Texas. Their team provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Lynnfield, MA
Services provided
20% Video Marketing20% Pay Per Click20% Search Engine Optimization +2 services20% Social Media Marketing20% Web DesignLocated in Lynnfield, Massachusetts, Local Digital Design is a small social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Bloomsburg, PA
Services provided
20% Video Marketing40% Pay Per Click20% Sales Outsourcing +1 service20% Search Engine OptimizationReal Time Lead Gen is a small Bloomsburg, Pennsylvania-based pay per click agency. The team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Corona, CA
Services provided
20% Video Marketing20% Email Marketing20% Pay Per Click +2 services20% Search Engine Optimization20% Web DesignStebbins Media Inc. Is an Email Marketing company. They are in Corona, California. Their team specializes in Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Dunedin, FL
Services provided
20% Video Marketing20% Pay Per Click20% Search Engine Optimization +3 services20% Social Media Marketing10% Web Design10% Web DevelopmentFounded in 2009, Coastal Clicks is a social media marketing company. The team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Lafayette, CA
Services provided
20% Video Marketing20% Email Marketing20% Pay Per Click +2 services20% Search Engine Optimization20% Social Media MarketingSocial media marketing company Blast My Biz provides Social Media Marketing and Email Marketing. They were established in 2010.
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UndisclosedUndisclosed2 - 9Hartford, CT
Services provided
20% Video Marketing20% Branding20% Email Marketing +2 services20% Pay Per Click20% Search Engine OptimizationSmall branding firm Premier Marketing, is based in Hartford, Connecticut. Their services include Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Woodbury, MN
Services provided
20% Video Marketing20% Pay Per Click20% Search Engine Optimization +3 services20% Social Media Marketing10% Logo10% Web DesignSmarty Pants Web Marketing, a social media marketing agency, was founded in 2002. They offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
20% Video Marketing40% Pay Per Click20% Search Engine Optimization +1 service20% Web DevelopmentSmall PPC company STL Local Search LLC, is in St. Louis, Missouri. The team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Springfield, MO
Services provided
20% Video Marketing20% Content Marketing20% Pay Per Click +4 services10% Graphic Design10% Search Engine Optimization10% Social Media Marketing10% Web DesignExtreme Vision Now, a small Content Marketing company, is located in Springfield, Missouri. The team specializes in Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
Services provided
20% Video Marketing20% Business Consulting20% Content Marketing +2 services20% Corporate Training & Coaching20% Marketing StrategyMarketing Strategy company NJ Cannabis Consulting LLC was founded in 2018. The company focuses on Marketing Strategy and Content Marketing, and is small.
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UndisclosedUndisclosed2 - 9Overland Park, KS
Services provided
20% Video Marketing20% Audio Production20% Business Consulting +2 services20% Corporate Training & Coaching20% Social Media Marketing180 Your Marketing is a social media marketing firm. They are in Overland Park, Kansas and have small team. Their services include Social Media Marketing and Business Consulting.
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UndisclosedUndisclosed2 - 9
Services provided
20% Video Marketing20% Advertising20% Email Marketing +3 services20% Marketing Strategy10% Conversion Optimization10% Event MarketingReach Strategic is an Advertising company. The small Vancouver, Washington-based team offers Advertising and Marketing Strategy. The agency was founded in 2018.
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UndisclosedUndisclosed2 - 9Mooresville, NC
Services provided
20% Video Marketing20% Pay Per Click20% Web Design +3 services15% Search Engine Optimization15% Web Development10% Conversion OptimizationLaunched in 2017, Sparkinator is a small PPC agency. Their services include Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9Cedar Park, TX
Services provided
20% Video Marketing20% Pay Per Click20% Search Engine Optimization +2 services20% Social Media Marketing20% Web DesignTEK SEO is a social media marketing firm. They are located in Cedar Park, Texas and have small team. Their services include Social Media Marketing and Search Engine Optimization.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Rollover to see company insights or click a company below for more details.
A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
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Ability to Deliver considers three criteria:
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List of the Top 15 Video Marketing Agencies
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$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Video Marketing90% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Video Marketing80% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Video Marketing90% Other -
$5,000+$50 - $99 / hr2 - 9Chester, England
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Video Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Vancouver, Canada
Ability to deliver
34.6/40.016.4/20 Reviews8.7/10 Clients & Experience9.5/10 Market PresenceService focus
40% Video Marketing60% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
10% Video Marketing90% Other -
$10,000+$50 - $99 / hr10 - 49Szczecin, Poland
Ability to deliver
35.4/40.018.2/20 Reviews9.6/10 Clients & Experience7.6/10 Market PresenceService focus
30% Video Marketing70% Other -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Video Marketing85% Other -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.8/40.017.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
20% Video Marketing80% Other -
$5,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Video Marketing90% Other -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.4/40.016/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Video Marketing75% Other -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.7/40.018.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
10% Video Marketing90% Other -
$25,000+Undisclosed2 - 9
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Video Marketing80% Other -
$5,000+$150 - $199 / hr2 - 9West Fargo, ND
Ability to deliver
32.9/40.018.6/20 Reviews8.5/10 Clients & Experience5.8/10 Market PresenceService focus
50% Video Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Sao Paulo, Brazil
Ability to deliver
34.2/40.016.4/20 Reviews9.8/10 Clients & Experience8/10 Market PresenceService focus
30% Video Marketing70% Other -
$1,000+Undisclosed2 - 9Irvine, CA
Ability to deliver
34.1/40.016.2/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
35% Video Marketing65% Other -
$50,000+$100 - $149 / hr50 - 249Boston, MA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Video Marketing90% Other -
$5,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Video Marketing90% Other -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
32.4/40.016.2/20 Reviews9.9/10 Clients & Experience6.2/10 Market PresenceService focus
50% Video Marketing50% Other -
$10,000+$150 - $199 / hr2 - 9Atlanta, GA
Ability to deliver
33.2/40.016.2/20 Reviews10/10 Clients & Experience7/10 Market PresenceService focus
40% Video Marketing60% Other -
$25,000+$100 - $149 / hr2 - 9Washington, DC
Ability to deliver
35.5/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
15% Video Marketing85% Other -
$1,000+Undisclosed10 - 49Alpharetta, GA
Ability to deliver
34.7/40.016.2/20 Reviews9/10 Clients & Experience9.5/10 Market PresenceService focus
20% Video Marketing80% Other -
$10,000+Undisclosed10 - 49Norcross, GA
Ability to deliver
33.5/40.016.4/20 Reviews9.8/10 Clients & Experience7.3/10 Market PresenceService focus
30% Video Marketing70% Other -
$1,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
33.3/40.015.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
30% Video Marketing70% Other -
$5,000+$150 - $199 / hr10 - 49Memphis, TN
Ability to deliver
35/40.016.8/20 Reviews9.8/10 Clients & Experience8.4/10 Market PresenceService focus
15% Video Marketing85% Other -
$5,000+$150 - $199 / hr2 - 9Toronto, Canada
Ability to deliver
35.5/40.018.6/20 Reviews9.9/10 Clients & Experience7/10 Market PresenceService focus
10% Video Marketing90% Other -
Undisclosed$100 - $149 / hr10 - 49Severna Park, MD
Ability to deliver
35.2/40.016.4/20 Reviews9.6/10 Clients & Experience9.3/10 Market PresenceService focus
10% Video Marketing90% Other -
$5,000+$150 - $199 / hr2 - 9
Ability to deliver
33.9/40.016.6/20 Reviews9.9/10 Clients & Experience7.3/10 Market PresenceService focus
25% Video Marketing75% Other -
$10,000+$150 - $199 / hr10 - 49Westborough, MA
Ability to deliver
33.3/40.016.6/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
25% Video Marketing75% Other -
$5,000+$50 - $99 / hr50 - 249Indore, India
Ability to deliver
34.6/40.016.8/20 Reviews8.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Video Marketing90% Other
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Top Video Marketing Services Agencies
A video marketing company plans, creates, and promotes video content aligned with a client’s business objectives. Projects typically begin with strategy, including market research, audience personas, and channel selection, followed by scripting, storyboarding, production, and post-production. Once the videos are live, the agency manages distribution across platforms like YouTube, social media, landing pages, and email. They also track key performance metrics such as view-through rate, engagement, and conversions. The best firms use these insights to refine future campaigns, ensuring each video delivers measurable ROI.
Services vary by agency size and specialty, but most offer:
- Strategic planning & content calendars
- Concept development, scriptwriting, and storyboarding
- Full-service production (live-action, animation, motion graphics)
- Editing, color grading, and sound design
- Channel-specific optimization for YouTube, TikTok, LinkedIn, and OTT platforms
- Paid video advertising and A/B testing
- Video SEO, captions, and localization
- Analytics dashboards and performance reporting
Some agencies also bundle complementary services such as social media management or landing page design to maximize the impact of each video.
Budgets vary widely depending on the project’s scope, style, and distribution requirements. According to Clutch, small projects like single explainer videos or short social clips typically range from $5,000 to $15,000. Mid-tier campaigns with multiple deliverables and ad spend usually fall between $20,000 and $75,000. Large-scale initiatives such as multi-episode series, influencer collaborations, or global product launches can exceed $100,000. Hourly rates often range from $100 to $200, though flat-fee and retainer models are common for ongoing content needs. Always request a detailed, line-item estimate covering pre-production, production, post-production, and media spend to avoid unexpected costs.
Start by defining your goals (brand awareness, lead gen, product education, etc.) and preferred KPIs. Then:
- Review agency portfolios for style and industry fit.
- Read Clutch reviews to gauge reliability, communication, and results.
- Ask for relevant case studies with hard metrics (CTR, conversion lift, retention).
- Evaluate their distribution and analytics capabilities, not just creative flair.
- Confirm timelines, ownership of raw files, and revision policies.
Shortlist 3–5 agencies, hold discovery calls, and pick the team that demonstrates strategic thinking, transparency, and cultural alignment with your brand.
These are some red flags to watch for when hiring a video marketing company:
- Guaranteed viral views or overnight rankings, no one controls algorithms.
- Vague pricing or hidden charges for revisions, music licensing, or distribution.
- Limited portfolio variety or only stock-template work.
- Poor communication cadence or missed deadlines during the proposal phase.
- Lack of analytics integration—if they can’t show how videos will be measured, results may fall short.
Here are some key questions you can ask a video marketing agency to help streamline your hiring process:
- Which metrics will you track to prove success?
- Can you share case studies in my industry or with similar objectives?
- Who owns the raw footage and final assets?
- How many revision rounds are included in the quoted price?
- What’s your process for optimizing videos for each platform?
- How will your team collaborate with our in-house marketers or other vendors?
Clear answers to these questions will reveal an agency’s transparency, expertise, and compatibility with your workflow.
Agencies provide multidisciplinary teams including strategists, directors, editors, and motion designers under one roof, ensuring consistency from concept to distribution. They also offer scalable resources, professional equipment, and established vendor relationships such as actors, studios, and media buyers, which help reduce project risk and turnaround time. Freelancers can be cost-effective for smaller tasks, but complex campaigns often require the broader skill set and project management discipline that an agency provides.
Most agencies combine platform analytics (YouTube Studio, Meta Ads Manager) with third-party tools and CRM integrations. Common metrics include watch time, click-through rate, cost per view, and conversion rate. For B2B or long sales cycles, firms may track MQLs, pipeline influence, or sales velocity tied back to specific video touchpoints via attribution modeling. The key is aligning these metrics with your business objectives during the strategy phase.
Get personalized agency matches based on your project goals.