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Top Naming Companies in Boston

Ratings Updated: March 20, 2026

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15 Leaders 15 Contenders

152 Companies

Country: United States

State: Massachusetts

City: Boston

Branding Focus: Naming

List of the Top Boston Naming Firms

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River + Wolf

5.0 83 reviews
Premier Verified

$10,000+

$200 - $300 / hr

10 - 49

Serves Boston, MA

Services provided

100% Branding

Focus Areas

100% Naming

River + Wolf is a specialized branding agency focusing on brand naming, strategy, and trademarking. According to reviews, 100% of clients express high satisfaction with their strategic approach, creativity, and project management. The company excels in brand positioning and identity development, with clients praising their ability to deliver on-time and distinctive branding solutions, often highlighting founder Margaret's expertise and responsiveness.

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Reviews mention Well-executed projects
River + Wolf has received high praise for their well-executed projects, particularly for their work with UC Santa Cruz's arts division. The client highlighted their exceptional project management, noting Margaret's capacity to engage and maximize team potential. They appreciated the clarity and alignment of costs with deliverables, stating, 'I've never seen this level of clarity or concern for my needs from any other vendor.' Overall, the sentiment is overwhelmingly positive, with a strong recommendation for future clients.

Branding for University of California at Santa Cruz

5.0 Oct 22, 2018

Thanks to their intervention, we’ve exceeded our goals. Margaret has the capacity to think on so many levels and is excellent with staff. She’s worked with several members of my team to assess individual talents and always looks for ways to maximize potential. Her methods are never heavy-handed; she’s an integrative, thoughtful listener who makes everyone feel like they’re participating and contributing.
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3 of 3 reviews are 5 stars

3 new reviews for Branding services

$10,000 – $49,000 avg. project cost

Reviewed 3 times in the past 6 months
In the last six months, River + Wolf has received overwhelmingly positive feedback from clients, highlighting their exceptional project management and creative capabilities. Clients praised their structured approach, timely deliverables, and ability to align branding with strategic goals. Specific commendations included a deep understanding of client needs and thorough research during the naming process. Overall, clients expressed high satisfaction, with one stating, 'It was an incredible process,' and another noting, 'The project management could not have been better.'
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11 of 12 Naming reviews are 5 stars

4 new reviews for Naming in past 6 months

$10,000 – $49,000 avg. project cost

Naming Experience

River + Wolf has received overwhelmingly positive feedback in their Naming service, with 100% of clients expressing high satisfaction. Clients frequently commend their expertise in conducting thorough research and trademark assessments, with 85% noting strong project management and communication. Reviewers emphasized the creative, strategic approach and personalized service provided by the team, particularly highlighting Margaret's leadership. Overall, they have significantly impacted clients' branding efforts, delivering innovative names that align with business goals and ensuring legal viability.
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Industry Experience

River + Wolf has garnered positive feedback across various industries, including Retail, eCommerce, Consumer Products, Real Estate, and Food & Beverage. Clients highlighted their expertise in brand naming, creativity, and thorough project management, often noting the personal involvement of founder Margaret Wolfson. The sentiment is overwhelmingly favorable, as clients appreciated the agency's ability to understand unique brand identities and deliver tailored solutions. Potential clients in industries like Consumer Products and Food & Beverage may find River + Wolf particularly well-suited for their branding needs.
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Consumer Products Beauty & Cosmetics Medical Wellness & Fitness Real estate Other industries Advertising & marketing Food & Beverage Consulting Hospitality & leisure Publishing Other Industry Software Food & Beverages Nonprofit Education Manufacturing IT Services Gaming Healthcare Information technology Human Resources Business services Restaurants Arts, entertainment & music Consumer products & services Financial services eCommerce Retail

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Catchword

5.0 116 reviews
Premier Verified

$25,000+

$300+ / hr

10 - 49

Serves Boston, MA

Services provided

85% Branding

15% Logo

Focus Areas

100% Naming

Catchword is a branding company specializing in brand development and brand identity, with a strong focus on creative brand naming. Reviewers consistently praise their creative approach and strategic thinking, noting their ability to deliver unique and thoughtful name options. The company maintains high satisfaction, with no negative feedback reported, and is commended for strong project management and timely delivery.

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Reviews mention Creative
The client feedback regarding Catchword's creative capabilities reflects overwhelmingly positive sentiment. Clients praised the agency for their innovative approaches, with one noting their ability to present 'unexpected and highly creative' names tailored to the client's identity. Another highlighted the 'tremendous quality' of creative work, emphasizing how Catchword pushed boundaries and helped visualize impactful branding. Overall, clients found their creativity, strategic thinking, and responsiveness to be exceptional, significantly contributing to successful naming and branding outcomes.

Branding Strategy & Guidelines for Investment Consultancy

5.0 Jul 19, 2024

What stood out most impressively about Catchword was their unique blend of creativity and strategic thinking. Their ability to translate our vision into a compelling brand identity, coupled with a deep understanding of our industry dynamics. They ensured that it resonated well with our target audience.
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Brand Naming Services for Medical Products Company

5.0 Apr 9, 2024

And, they imagined some really great and exciting names for our platform, which is perhaps the most important reason why you hire a naming agency––i.e., for their creativity!
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Branding & Logo Design for Healthcare Investment Firm

5.0 Mar 3, 2024

Rather, I think it’s the totality of their experience, ideas, work style, creativity, and knowledge along with the strong results they deliver to us and our companies on every initiative.
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Naming & Branding Services for Healthcare Company

5.0 Nov 27, 2023

Their project management style is to go above and beyond with everything: responsiveness, creativity, strategy, helping with decision-making, making sure you know where you are in the process, helping with things you didn’t even know you needed help with.
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Branding for Footwear & Apparel Company

5.0 Jan 17, 2023

In addition to the excellent strategic counsel their project team provided, their creative team nailed the name development, coming up with an enormous number of super creative, compelling names for both technologies.
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3 of 4 reviews are 5 stars

4 new reviews for Branding services

$10,000 – $49,000 avg. project cost

Reviewed 4 times in the past 6 months
Recent reviews for Catchword reflect a strong overall sentiment, highlighting their creative approach and effective project management. Clients praised the impressive quality of deliverables, such as a comprehensive list of brand names and thoughtful presentations. Specific feedback included appreciation for their ability to tailor names to unique business models and their proactive communication. While some noted the cost could be a factor, the consensus is that the value received justifies the investment.
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Average Project Cost Breakdown

$10,000 to $49,000 (59) $50,000 to $199,999 (33) $200,000 to $999,999 (4) Less than $10,000 (1)

What Clients Have Said
Overall, clients perceive Catchword as providing excellent value for money, with feedback highlighting their competitive pricing relative to the quality of service. One client noted, "While they could be cheaper, you get what you pay for, and their work is worth the expense." Another stated, "Catchword delivered high-quality naming recommendations that merged our strategic and creative objectives." The sentiment across reviews reflects satisfaction with the cost-effectiveness of the services provided.
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View projects from:

United States (102) Canada (6) Italy (2) Brazil (1) Germany (1) Ireland (1) Jamaica (1) Japan (1) Singapore (1)

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The Naming Group

5.0 21 reviews
Premier Verified

Undisclosed

Undisclosed

2 - 9

Serves Boston, MA

Services provided

100% Branding

Focus Areas

85% Naming

15% Brand strategy

The Naming Group is a branding agency specializing in brand identity development, brand strategy, and naming services. With a consistent track record of exceeding client expectations, 100% of reviewers express satisfaction with their creative and strategic approach to brand development. They are particularly noted for their ability to distill complex visions into compelling brand names and strategies, demonstrating both creativity and a deep understanding of corporate branding and brand positioning.

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Reviews mention Accessible
Clients consistently praised The Naming Group for their exceptional accessibility and responsiveness throughout projects. One client highlighted the "quick, professional, and very effective" communication, crucial for meeting expedited timelines. Another noted their ability to accommodate shifting internal strategies seamlessly. The collaborative approach was emphasized, with clients feeling "incredibly supported" and impressed by the thorough discovery process that facilitated alignment and clarity. Overall, sentiment regarding accessibility was highly positive, showcasing the firm's commitment to client engagement.

Naming Consultation for Computer Manufacturer

5.0 Nov 24, 2020

The workflow, communication, and accessibility between HP and TNG/HoW was quick, professional, and very effective. This was key as the projects were on an expedited timeline and needed instant turnaround for feedback, updates to name candidates, and decisions.
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6 of 6 Naming reviews are 5 stars

1 new review for Naming in past 6 months

$10,000 – $49,000 avg. project cost

Naming Experience

The Naming Group has received overwhelmingly positive feedback from clients regarding their expertise in naming services. Approximately 95% of reviewers expressed satisfaction with the naming process, highlighting the agency's strong understanding of brand positioning and strategic decision-making. Key strengths include personalized service, timely deliverables, and effective communication. Clients noted the collaborative approach and the educational aspect of the process, with 100% of reviewers affirming the quality of names produced. Overall, The Naming Group demonstrated exceptional creativity and alignment with client values, ensuring impactful outcomes across diverse industries.
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19 of 19 Branding reviews are 5 stars

1 new review for Branding in past 6 months

$10,000 – $49,000 avg. project cost

Branding PROJECT HIGHLIGHT

Branding Services for Food-Tech Company
5.0 — Just before product launch, The Naming Group was hired to come up with a name for a sugar substitute. They considered brand strategy and trademark screening before undergoing a systematic naming Read more
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Industry Experience

The Naming Group showcases strong expertise across diverse industries, particularly in healthcare, agriculture, real estate, aerospace, and technology. Clients commend their strategic approach to branding and naming, emphasizing their thorough research, timely deliverables, and collaborative nature. Feedback highlights their ability to create memorable and impactful names that resonate well with target audiences, fostering positive sentiment in sectors like healthcare and advertising. This positions The Naming Group as a suitable partner for clients in various fields seeking to enhance their brand identity.
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Beauty Consulting Agriculture Healthcare Engineering Real estate Research Arts, entertainment & music IT Services Advertising & marketing Food & Beverages Chemicals & Biotechnology Software Media

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Berner Digital Marketing

Not yet reviewed

Undisclosed

Undisclosed

2 - 9

Londonderry, NH

Services provided

25% Branding

25% Digital Strategy

25% Email Marketing +1

25% Social Media Marketing

Focus Areas

10% Naming

30% Brand strategy

30% Corporate identity +1

30% Product branding

Berner Digital Marketing is a branding firm. The team focuses on Branding and Digital Strategy, and the firm is headquartered in Londonderry, New Hampshire.
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McDougall + Duval Advertising

Not yet reviewed

Undisclosed

Undisclosed

2 - 9

Newburyport, MA

Services provided

10% Branding

20% Advertising

20% Media Planning & Buying +5

10% Event Management

10% Market Research

10% Public Relations

10% Search Engine Optimization

10% Web Design

Focus Areas

25% Naming

25% Brand messaging

25% Brand strategy +1

25% Corporate identity

McDougall + Duval Advertising is an Advertising company. They provide Advertising and Media Planning & Buying and were founded in 1995.
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Ability to deliver

Focus

Proven

Market Leaders

Emerging

Niche

Clutch Leaders Matrix

Rollover to see company insights or click a company below for more details.

1 Trust Deep Branding

2 Millennium Agency

3 Temper And Forge

4 Matter Communications

5 Bluewolf

6 Seahawk Media

7 Sagefrog Marketing Group

8 Blackcoffee®

9 Stirling Brandworks

10 Breakaway

11 Ten Feet Tall

12 Midnight Brunch

13 Webby Central

14 Cleveland Design

15 Swirlingmedia

A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.

By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More

Focus (x-axis)

Focus accounts for a company’s specialization within a certain service.

Ability to Deliver (y-axis)

Ability to Deliver considers three criteria:

Client feedback and reviews
Work experience and previous projects
Market presence and reputation in the industry

List of the Top 15 Boston Naming Firms

Trust Deep Branding

$1,000+

$150 - $199 / hr

2 - 9

Sudbury, MA

Ability to deliver

34.8/40.0

16.4/20 Reviews

9.9/10 Clients & Experience

8.6/10 Market Presence

Service focus

60% Branding

35% Naming

40% Other

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Millennium Agency

$5,000+

$150 - $199 / hr

10 - 49

Boston, MA

Ability to deliver

37.9/40.0

18.2/20 Reviews

10/10 Clients & Experience

9.7/10 Market Presence

Service focus

25% Branding

15% Naming

75% Other

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Temper And Forge

$10,000+

$100 - $149 / hr

10 - 49

Boston, MA

Ability to deliver

36.1/40.0

18/20 Reviews

10/10 Clients & Experience

8.1/10 Market Presence

Service focus

10% Branding

35% Naming

90% Other

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Matter Communications

$50,000+

$100 - $149 / hr

50 - 249

Boston, MA

Ability to deliver

36/40.0

16.2/20 Reviews

10/10 Clients & Experience

9.8/10 Market Presence

Service focus

20% Branding

10% Naming

80% Other

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Bluewolf

$50,000+

$150 - $199 / hr

1,000 - 9,999

Boston, MA

Ability to deliver

32.9/40.0

16.2/20 Reviews

6.8/10 Clients & Experience

9.9/10 Market Presence

Service focus

10% Branding

20% Naming

90% Other

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Seahawk Media

$1,000+

$50 - $99 / hr

50 - 249

Boston, MA

Ability to deliver

35.4/40.0

17.6/20 Reviews

9.5/10 Clients & Experience

8.3/10 Market Presence

Service focus

10% Branding

20% Naming

90% Other

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Sagefrog Marketing Group

$5,000+

$150 - $199 / hr

10 - 49

Boston, MA

Ability to deliver

35.7/40.0

16.8/20 Reviews

10/10 Clients & Experience

8.9/10 Market Presence

Service focus

10% Branding

20% Naming

90% Other

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Blackcoffee®

$50,000+

$300+ / hr

2 - 9

Boston, MA

Ability to deliver

27.6/40.0

16.2/20 Reviews

5.8/10 Clients & Experience

5.6/10 Market Presence

Service focus

100% Branding

50% Naming

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Stirling Brandworks

$10,000+

$150 - $199 / hr

10 - 49

Winchester, MA

Ability to deliver

32.8/40.0

17.4/20 Reviews

10/10 Clients & Experience

5.4/10 Market Presence

Service focus

15% Branding

15% Naming

85% Other

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Breakaway

$25,000+

$150 - $199 / hr

10 - 49

Boston, MA

Ability to deliver

31.2/40.0

16.2/20 Reviews

7.5/10 Clients & Experience

7.5/10 Market Presence

Service focus

20% Branding

25% Naming

80% Other

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Ten Feet Tall

$25,000+

$150 - $199 / hr

10 - 49

Boston, MA

Ability to deliver

30/40.0

16.2/20 Reviews

8.1/10 Clients & Experience

5.7/10 Market Presence

Service focus

30% Branding

20% Naming

70% Other

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Midnight Brunch

$10,000+

$200 - $300 / hr

10 - 49

Waltham, MA

Ability to deliver

31.8/40.0

16.2/20 Reviews

9.5/10 Clients & Experience

6.1/10 Market Presence

Service focus

10% Branding

15% Naming

90% Other

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Webby Central

$10,000+

$25 - $49 / hr

10 - 49

Boston, MA

Ability to deliver

31.1/40.0

15.6/20 Reviews

8.3/10 Clients & Experience

7.1/10 Market Presence

Service focus

10% Branding

20% Naming

90% Other

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Cleveland Design

$5,000+

$150 - $199 / hr

2 - 9

Quincy, MA

Ability to deliver

29.2/40.0

16.2/20 Reviews

7.6/10 Clients & Experience

5.5/10 Market Presence

Service focus

50% Branding

10% Naming

50% Other

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Swirlingmedia

$5,000+

$100 - $149 / hr

2 - 9

Swampscott, MA

Ability to deliver

27.3/40.0

16.8/20 Reviews

5.9/10 Clients & Experience

4.6/10 Market Presence

Service focus

70% Branding

10% Naming

30% Other

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Image Conscious Studios

$10,000+

$150 - $199 / hr

10 - 49

Boston, MA

Ability to deliver

29.4/40.0

15.6/20 Reviews

7.2/10 Clients & Experience

6.6/10 Market Presence

Service focus

30% Branding

10% Naming

70% Other

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East Coast Catalyst

Undisclosed

$100 - $149 / hr

2 - 9

Boston, MA

Ability to deliver

30/40.0

15/20 Reviews

8/10 Clients & Experience

7.1/10 Market Presence

Service focus

10% Branding

25% Naming

90% Other

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Yelling Mule

$5,000+

$150 - $199 / hr

2 - 9

Boston, MA

Ability to deliver

30/40.0

16.2/20 Reviews

7.6/10 Clients & Experience

6.2/10 Market Presence

Service focus

20% Branding

10% Naming

80% Other

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Opus Design

$5,000+

$100 - $149 / hr

10 - 49

Boston, MA

Ability to deliver

29.7/40.0

16.2/20 Reviews

7.8/10 Clients & Experience

5.7/10 Market Presence

Service focus

15% Branding

10% Naming

85% Other

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Clockwork Design Group, Inc

Undisclosed

$200 - $300 / hr

2 - 9

Waltham, MA

Ability to deliver

28.7/40.0

16.2/20 Reviews

6.5/10 Clients & Experience

6/10 Market Presence

Service focus

30% Branding

10% Naming

70% Other

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Boston Web Partners LLC

$10,000+

$100 - $149 / hr

2 - 9

Boston, MA

Ability to deliver

28.7/40.0

16.2/20 Reviews

6.3/10 Clients & Experience

6.1/10 Market Presence

Service focus

10% Branding

20% Naming

90% Other

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Kaminsky Brand Group

$5,000+

$150 - $199 / hr

2 - 9

Needham, MA

Ability to deliver

27.5/40.0

15.8/20 Reviews

6.2/10 Clients & Experience

5.6/10 Market Presence

Service focus

25% Branding

10% Naming

75% Other

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Grant Marketing

$5,000+

$100 - $149 / hr

10 - 49

Boston, MA

Ability to deliver

26.5/40.0

15.6/20 Reviews

4.8/10 Clients & Experience

6.2/10 Market Presence

Service focus

25% Branding

10% Naming

75% Other

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Boston Web Group

Undisclosed

$100 - $149 / hr

2 - 9

Wakefield, MA

Ability to deliver

25.8/40.0

16.2/20 Reviews

2.8/10 Clients & Experience

6.8/10 Market Presence

Service focus

10% Branding

35% Naming

90% Other

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AMP Agency

$100,000+

Undisclosed

250 - 999

Boston, MA

Ability to deliver

22.7/40.0

15.6/20 Reviews

0/10 Clients & Experience

7.1/10 Market Presence

Service focus

10% Branding

25% Naming

90% Other

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Consequently Creative, LLC.

$1,000+

$100 - $149 / hr

2 - 9

Beverly, MA

Ability to deliver

21.2/40.0

16.6/20 Reviews

0/10 Clients & Experience

4.6/10 Market Presence

Service focus

40% Branding

15% Naming

60% Other

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Distractive

$10,000+

$100 - $149 / hr

10 - 49

Boston, MA

Ability to deliver

22.5/40.0

17.6/20 Reviews

0/10 Clients & Experience

4.9/10 Market Presence

Service focus

20% Branding

10% Naming

80% Other

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Primacy

$25,000+

$150 - $199 / hr

50 - 249

Boston, MA

Ability to deliver

21.8/40.0

16.2/20 Reviews

0/10 Clients & Experience

5.6/10 Market Presence

Service focus

15% Branding

10% Naming

85% Other

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King Fish + Partners

$25,000+

$100 - $149 / hr

10 - 49

Beverly, MA

Ability to deliver

21.3/40.0

16.8/20 Reviews

0/10 Clients & Experience

4.5/10 Market Presence

Service focus

15% Branding

20% Naming

85% Other

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Richard Allan Marketing

Undisclosed

Undisclosed

10 - 49

Peabody, MA

Ability to deliver

21.4/40.0

16.8/20 Reviews

0/10 Clients & Experience

4.6/10 Market Presence

Service focus

10% Branding

15% Naming

90% Other

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