Better Ideas, Created Differently

We are a team of talented characters who happen to love creating smart ideas for those who will have us. We ask the questions no one else asks to get to the smartest ideas. AMP’s client roster is comprised of industry leaders including Hasbro, Maybelline

New York, Samsung, Ansell Healthcare, Coldwell Banker and Collette. 

 

Services

Analytics, Brand Strategy, Creative, Experiential, Integrated Media, Search, Shopper Marketing, Social and Technology 

 
$100,000+
 
$100 - $149 / hr
 
50 - 249
 Founded
1995
Show all +
Boston, MA
headquarters
  • AMP Agency
    77 North Washington Street
    Boston, MA 02114
    United States
    617.723.8929
other locations
  • AMP Agency
    360 Lexington Avenue, Floor 19
    New York , NY 10017
    United States
    617-723-8929

Focus

Service lines
  • Web design
  • Conversion optimization
  • Web development
Client focus
  • Enterprise (>$1B)
  • Midmarket ($10M - $1B)
Branding focus
Mobile platforms
Mobile focus
Frameworks and CMS
Programming & scripting
Ecommerce systems
Application platform
BI & big data focus
BI & big data solutions
CRM functions
CRM solutions
Productivity & collaboration

Portfolio

Key clients: 
Hasbro, Maybelline New York, Garnier Fructis, Samsung, Xively, Ansell Healthcare, Collete, Jacksonville Jaguars, Coldwell Banker, TomTom, WikiFoods

Reviews

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Market Research for Health & Safety Solutions Provider

"We use them as an extension of our marketing department."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
1995 - Ongoing
Project summary: 

AMP Agency created a media campaign for the client.  Focusing on the target demographic, they built a media plan and ran market research both before and after the launch to evaluate effectiveness. They remain on a monthly retainer.

The Reviewer
 
10,001+ Employees
 
New York City, New York
Carol Carozza
V.P. Sales & Marketing, Ansell Healthcare
 
Verified
The Review
Feedback summary: 

AMP continues to provide multiple marketing services, such as price sensitivity analysis, measurements of brand awareness, and presentations. They deliver everything on time and on budget, and are very flexible.

BACKGROUND

Introduce your business and what you do there.

Ansell is a company that sells protective wear. I am Vice President of Marketing for North America.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AMP Agency?

We wanted them to make media and creative recommendations for us, and then actually execute them for us.

SOLUTION

What was the scope of their involvement?

They started by creating a media campaign. They built a strategy around the demographic we would be targeting, and the actual creative asset that we’d be using in the digital space and traditional space including print, and at one time, TV. They came up with a media plan which they did the media placement and execution for us. Then, they actually ran in market research both pre and post to determine the return on that investment.

How did you come to work with AMP Agency?

It’s been nine years now. They started as Alloy Marketing, which specialized in the college area, and because of our product line, our target market is the college market and college age group. They were extremely well-known and did a lot of thought leadership in the college market area. It seemed to be a good fit then. They’ve grown, changed, and merged, and now are not specifically college focused. It’s worked well for us as we have expanded into other product lines as well.

How much have you invested with AMP Agency?

They are on an annual retainer with us, as well as individual projects that might be anywhere from $10,000 to $50,000. They do media placement in the millions.

What is the status of this engagement?

The relationship is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

They measure our brand awareness and likelihood to purchase. They’ve done price sensitivity analysis for us, and we also share our market data with them so we can better create a holistic picture of our demographic profile. In the digital space, they’ve created a dashboard for us that allows us to measure our activity, such as click view rates, impressions, and bounce back.

How did AMP Agency perform from a project management standpoint?

They’re very good. We use them as an extension of our marketing department because they’ll also put together presentations for us. Things are on time, on budget, and they’re very flexible. We have had to change in the middle of a project or we have had to freeze our spending very often, and they have worked very well with us.

What did you find most impressive about AMP Agency?

They’ve expanded recently, so they’re gaining more expertise in specific areas such as digital analytics. One of the things they’re doing very well is responding to the growing marketplace.

Are there any areas AMP Agency could improve?

No. They’re very responsive with whatever we ask for, and they’re able to supply it through the New York office or the Boston office.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They’re very flexible. So even if it’s not consistent with the way we are moving, they’re quick to respond and realign with our own changing needs.
  • 5.0 NPS
    Willing to refer

Branding for Nutrition Startup

"AMP Agency was great and helped start our campaign."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
$200,000 to $999,999
 
July 2015 - Ongoing
Project summary: 

After completing a successful product launch of the client's first product, AMP Agency was retained to develop a full marketing plan for the client's new company. They are responsible for digital, media, influencer, and event-based marketing.

The Reviewer
 
11-50 Employees
 
Boston, Massachusetts
Pat Maguire
Director of Marketing, Incredible Foods
 
Verified
The Review
Feedback summary: 

AMP has helped the client reach their monthly target for the past 3 months. They have kept pace with the growing startup, adding new people, improving digital media on a weekly basis, and remaining flexible and responsive to changes.

BACKGROUND

Introduce your business and what you do there.

Incredible Foods is a manufacturer of allergy-friendly food products. I currently sit as the Director of Marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AMP Agency?

We asked AMP Agency to help us launch Perfectly Free, the first product we have put in the market.

After putting together a full brand strategy, we first launched the product in a test market within Boston. Since AMP Agency helped us with the launch for the test market, we’ve kept them on board. They also helped us continue the distribution and launch of the product across New England.

SOLUTION

What was the scope of their involvement?

AMP Agency helped us develop a full marketing plan within the test market, from planning to execution. This covered digital, media, influencer, and event-based marketing. They developed the overall creative look and feel of our ads and marketing materials. They also did A and B testing for messaging and utilizing programmatic paid social and paid search. This year, we’ve expanded our marketplace. Not only has AMP Agency worked with us in expanding our media plans and digital plans, they also helped create a TV ad. We’ve collaborated with AMP Agency to develop the overall brand strategy for Perfectly Free. This involved bringing an overall structure to how we look at the brand, what the brand’s all about, and our targets.

How did you come to work with AMP Agency?

My Chief Marketing Officer and I had worked with AMP Agency for event-based programs, digital programs, and a wide variety of things. Also, they have a reputation for being very strategic and very strong in executing their programs. These are the reasons we chose to work with AMP Agency.

How much have you invested with AMP Agency?

We pay $20,000 to $40,000 monthly for AMP Agency’s services. The amount varies depending on production, creative services, and other extra components we may put in on a monthly basis.

What is the status of this engagement?

During the test launch, we worked with AMP Agency on a project basis, then we moved to a monthly retainer. We’ve been working with them about a year right now.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

When we launched our product in the test market last year, we were hoping to hit about two cases per store per week. Through the marketing strategies we developed with AMP Agency, we hit that number pretty quickly. The distribution was done through our programs with AMP Agency, as well as a couple of other programs that we did ourselves. Once those were in place, we reached two cases within the first month and a half in market. Those numbers held for the first two and a half months before some of the seasonality kicked in. That was definitely one of our biggest accomplishments last year. This year, we’re not focusing on specific sales or distribution goals. Instead, we want to continue progression and upward movement as we’ve gained new distribution. With AMP Agency’s input, we’ve hit our targets month on month for the past three months.

How did AMP Agency perform from a project management standpoint?

AMP Agency was great and helped start our campaign. They really had a strong investment in it. Since then, they’ve added strategic people to our account. They’ve been able to keep up with us, especially since this is such a moving and flowing brand type. We’re a brand new startup and we’re continuing to try to pivot and change on the drop of a dime. So it’s not just rehashing the same marketing plans year on year; they need to really look at things month to month. AMP Agency performed well in the media and analytical side. They check our media plans biweekly and are able to identify the improvements we should be making. AMP Agency has the ability to change plans at a moment’s notice. They can quickly make a shift, whether it’s timing, tactic, budget, etc.

What did you find most impressive about AMP Agency?

I was impressed by AMP Agency’s media planning and execution. They do a lot of buying and other tasks in-house so that they’re able to move pretty quickly. Other agencies I’ve worked with had a lot of different people doing various things. They had separate media buyings from strategic agencies, separate planners, and separate creative teams. As a result, the transition was not always smooth with those other agencies. AMP Agency’s ability to hold all of those pieces and have those groups work together makes a little bit of a smoother transition.

The digital media strategy of AMP Agency is done by a lot of smart people. They continually try new things, optimize, and are on top of the trends within the digital media platform, from programmatic buying to paid social and others. They’re able to utilize that to improve, update, and monitor our media spend on a weekly basis.

Another great thing about AMP Agency is we’ve always had a very open and honest conversation. Their account people and higher ups still sit down together for feedback. They want to know what’s working and what’s not. AMP Agency doesn’t get defensive and they don’t back down.

Are there any areas AMP Agency could improve?

I know we’re a small fish compared to their other clients, so sometimes we take up too much of their time. Sometimes, small things get missed here and there. There have also been occasions where things have lagged behind. Because we're a startup, everything moves fast. Being that AMP Agency is a large company, sometimes internal processes take a little more time than we want. That being said, they’ve always been receptive to feedback. They are willing to sit down and talk about it. We’ve talked through those types of things and we see improvement when those things happen.

What tips or recommendations could you share that might increase the likelihood of success with AMP Agency?

So far they are doing great.

4.5
Overall Score AMP Agency understands us and have really adapted to work with us. They are invested in us and in seeing the brand grow, which makes it easier.We’re happy with where things are going and how it’s come together.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    AMP Agency is very strong when it comes to scheduling and they really stick to it.
  • 4.5 Cost
    Value / within estimates
    They have been very fair in working with us and being flexible. We’re getting the most out of them and we’re very happy.
  • 4.5 Quality
    Service & deliverables
    AMP Agency does an outstanding job. We’ve been very happy with their execution and services.
  • 4.5 NPS
    Willing to refer
    Whether large or small companies, they are able to work with various brands and clients, and adapt to what they need to do. I would give them a strong recommendation.