What was the scope of their involvement?
Clockwork Design Group, Inc has completed various print ads for us over the years. One of the most notable ads linked our Florida and Connecticut offices. Because many people in Connecticut either summer or retire in Florida, we wanted to make the connection between our two offices and we wanted an ad to make that connection.
Their team first met with members of our marketing department, CMO, and myself to go over our requirements. We gave Vanessa (President & Creative Director, Clockwork Design Group, Inc) a lot of background on our business, and then she developed 10 mock-ups for us to review.
After we selected 3–4 options, she held a conference call with the attorneys who were the key decision makers. Vanessa worked closely with the two lead attorneys, walking the attorneys through each option to explain which ones she thought would work best. She then helped refine the language and messaging until the piece was ready for publication. The attorneys were very happy with the result.
Recently, we asked Clockwork to develop an ad for our Boston office under a very tight deadline. Again, Clockwork worked closely with the attorneys to get their feedback and insight and once again they produced 10 mock-ups of ads to show marketing and the attorneys. Despite the short timeframe, Clockwork worked with the attorneys to select an ad, tweak the language and produced a great ad right on schedule.
Clockwork Design Group, Inc also developed our branding campaign. They conducted surveys and produced a detailed report on the results, recommendations, next steps and messages that were presented to the Firm’s leadership and partnership and then to all associates and staff.
What is the team composition?
We’ve worked with about four members of the Clockwork team. I’m particularly impressed with Vanessa’s performance. She is a very good listener. And, she has a great way of taking all the different opinions and producing examples of ads that really resonate with the attorneys. She is able to guide and explain every concept about the ads. She is always pleasant and calm but she makes sure that she is guiding the attorneys towards the right ad and in the right direction.
How did you come to work with Clockwork Design Group, Inc?
They’re a well-known agency in Boston that supports local firms, including firms that I know, we see their work everywhere. They are also very dedicated sponsors of the local and national Legal Marketing Association (LMA).
What is the status of this engagement?
We completed the CT and Boston ad projects and we are at still working on the Brand project. One, of the reasons we turned to them for the branding project was because of the quality of the work they had done for us for the ads. We knew they would do a great job developing the basis for our rebrand—and they did.