What was the scope of their involvement?
We started with branding, beginning with client interviews conducted by Clockwork’s team. They asked questions along the lines of why they use Modrall Sperling, whether they’d use us in another state, how long they’ve been a client, the qualities they like about us, and the qualities they look for in any outside counsel. From that, they built a branding platform by helping us with the language and an angle. Their end of the process took 4–6 weeks; however, it took us 4–6 months to agree internally that they were right about what we needed.
Once we settled that, Clockwork gave us 4 distinct concepts for a home page. We talked about what we liked in each of them and came up with a plan. The committee and Clockwork had a screen-sharing meeting to decide the concept and language that worked for us and how we could merge aspects from other options. We ended up with a fabulous website because of that. They really heard us, and that’s key. Every time we had a concern or question, I didn’t have to belabor the point; they heard it the first time. Clockwork really listened to us and heard what we needed as their client. We also walked through the painful process of developing our list of practice areas. Of course, each of our attorneys thinks that the areas in which they practice must have top-line visibility on the home page. Clockwork was extremely diplomatic and helpful through that lengthy process.
Once we got everything ironed out, I developed most of the content, but they gave me guidelines about what works, what people search for, and how a website really functions. When I turned over the content to them, they came back with a fully formed beta site that we tested for about 4 months. It went live April 19th, and people from all over the country have emailed and called to say what a fabulous site it is. It works well, it navigates well, the search functionality is tremendous, and every technical aspect that they suggested was perfect.
They used WordPress to build the website. Four people from Clockwork were dedicated to the project and worked with me closely. The interviews were conducted by a close vendor who was used exclusively for client interviews. She seems to be remarkable at it, but I think she was a subcontractor and not an employee.
How did you come to work with Clockwork Design Group?
I issued an RFP to 12 vendors, Clockwork was among the ones who rose to the top. Clockwork was very consultative, which I appreciated over the past 2 years.
What is the status of this engagement?
Our partnership began in December of 2015, and the site was launched in April of this year. The delay was completely our fault. It took us 4–6 months to agree with their branding platform, so a process that could have taken 2 months actually took 8. Once we had the beta site, it should have been an easy 30–60 days to review everything before sharing it with the world. However, it was another 5 months before we pulled the trigger.
The project is mostly completed. I am still learning how to post new content, edit existing content, and that sort of thing. The website has been up for about 30 days now. I’m not a technical person, though, so I do have questions. They send an answer immediately, which is terrific. They will probably not go away anytime soon; they’ll always be my safety net for questions. I also just requested and received a proposal to create branded materials, such as a PowerPoint template. So, the relationship is ongoing, although the website project is pretty much complete.