What was the scope of their involvement?
One of the first projects was a new logo and branding campaign. The previous director had started the work, but neither the CEO or board had been happy with the results. Linda Fanaras [Founder] and I worked together and were able to articulate what the CEO and board envisioned the role of the hospital in the community to be. About six months later, a whole new logo and rebranding campaign launched and was embraced by the entire hospital and the greater Plymouth community.
From there, Millennium Agency helped with print marketing, the annual report, radio spots, TV ads, redesigning the website, digital ad campaigns, YouTube videos, and social media enhancement. We worked with them for nine years, so the communication norms changed, but Millennium Agency expertly managed it. At first, we only hired them for individual projects, but after the site redesign, we put them on retainer to more cohesively manage all our creative projects.
What is the team dynamic?
My primary contact was my account rep, which changed a few times, but I also had a direct line of communication with Linda. Whenever we worked on a major project, I would get together with my account rep, the art director, and a digital media coordinator. I had access to everybody, and I could call any of them at any time.
How did you come to work with Millennium Agency?
I worked with Millennium Agency at my previous job, and when I moved to the hospital, they were already partnered together. By then, I had a great working relationship with Linda and her team, so we were able to improve Speare Memorial Hospital’s position in the marketplace through aggressive and updated integrated marketing efforts right away.
How much have you invested with them?
We spent about $6,000 a month, so around $650,000 over a nine-year period.
What is the status of this engagement?
I worked with Millennium Agency from June 2002 until June 2015.