Millennium Agency

BACKGROUND

Introduce your business and what you do there.

I’m the administrative services leader for an RF component manufacturer. I work in our HR marketing and within a few different departments.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Millennium Agency?

Our website was very out of date, unstable, and unfunctional. We needed to do a complete revamp.

SOLUTION

What was the scope of their involvement?

Millennium built our website from scratch; the whole process took about a year. We met with them two times before we actually decided to move forward. Linda (CEO & Strategist) provided a comprehensive action plan that detailed the priorities and what could go down the line. She also integrated some brand work, which showcased their ability to build a site and help nurture the brand.

We had a lot of visions floating around, but they were willing to listen to our ideas and accommodate change. They implemented movement into the website — it flowed well, and they created a moving background that gave the site a pop.

What is the team composition?

We met with three people, specifically Pierre (Account Director) and Linda. We also trained with another person who was familiar with the backend of the site; he was part of the conversations when we did website training.

How did you come to work with Millennium Agency?

We found them through a simple Google search. We reached out to a couple of different agencies, and they stood out. It was important for us to keep it local, but they also had the caliber we were looking for.

Millennium had a solid portfolio, and they gave examples of past work. Moreover, they were personable, talented, experienced, and easy to talk to. The team was also reachable all the time, and they had good client management skills. All in all, they checked off all the boxes.

How much have you invested with them?

We spent a total of $30,875 on the website, and we have a $525 ongoing monthly fee.

What is the status of this engagement?

We started working with them in September 2020, and we still have a relationship with them because they host our website. Additionally, we’ve been discussing further branding initiatives.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The functionality of the contact form is a major benefit that comes directly from the website. We’ve had many strong leads coming through it. As we work on our brand recognition, it’s exciting to see people finding the website quickly and utilizing the contact form. Consequently, some sales orders have been generated from that, which is new and exciting too.

How did Millennium Agency perform from a project management standpoint?

They were great. The team kept the ball moving, and they kept us accountable. Since the project spanned over a year, there were a lot of changes, and they did a great job at managing scheduling and keeping us on the same page.

Also, they were flexible. We communicated over email most of the time, but they were always willing to pick up the phone or get on a Zoom call.

What did you find most impressive about them?

As a consumer, I’m always drawn to the ease of the relationship. I don’t like to feel like there’s a lot of work. However, Millennium was easy to talk to — they knew what they were doing, and they listened to us with open ears. Overall, they were willing to work and accommodate any requests we had.

On the other hand, they’re a multi-faceted marketing firm with creative direction. They can build a website from the ground up, but they can also create an in-depth marketing plan. Millennium has a whole portfolio of marketing services, and it’s nice to know that we can continue the relationship through other endeavors.

Are there any areas they could improve?

I have no complaints or suggestions on how to improve a specific area. I feel like we should’ve taken more time to figure out what we really wanted because we changed our minds a few times, which led to some confusion.

Do you have any advice for potential customers?

Have a clear vision and create a checklist of what you want. We gave them some examples, and they carried them over into our product. Also, I’d suggest having a small team because having many different opinions can get complicated.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for an LED display manufacturer. We also provide content management software along with hardware.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Millennium Agency?

I was hired to build a marketing team because our company didn’t have one. With COVID-19 I was having a hard time getting staff members to join onsite, and I needed help with branding strategy.

SOLUTION

What was the scope of their involvement?

Millennium Agency helps with high-level content creation. When they came on board, we’d already identified our customer journey, so they used their expertise to ensures our strategy was solid. Additionally, they’ve contributed to our corporate mission, as well as our vision statement.

While a third-party company creates our social media content, Millennium Agency finetunes both it and our blog posts, ensuring it aligns with our strategy. They also help with our email campaign cadence by looking at our customer lifecycle journey. Their focuses include how we communicate at the top of the funnel, the middle, and the bottom of the funnel. We’ve been creating those compelling messages collaboratively.

What is the team composition?

My main point of contact is Linda (CEO).

How did you come to work with Millennium Agency?

One of our employees had previous experience working with Linda.

How much have you invested with them?

We’ve spent $3,000 with them.

What is the status of this engagement?

We’ve been working together since January 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Marketing automation tools set the content cadence Linda helped us to create. We look at the top, middle, and bottom of our sales funnel to see our engagement rate — a combination of the open rate with click-throughs and unsubscribes. It’s a holistic way of looking at everything. The automation tool spits out the engagement score.

How did Millennium Agency perform from a project management standpoint?

They’re very quick. We use email and Google Docs, and have weekly calls on Google Meet. Linda sometimes comes to our in-person meetings too, which is impressive.

What did you find most impressive about them?

Millennium Agency is strategic. For example, if we come up with a messaging initiative, and they identify that we have 80% of the messaging, then they’ll give suggestions on where we could do better with the other 20%. Over and over, they’ve demonstrated their ability to create strong messaging for us. It’s still early, but we believe they’ll be able to help us.

Are there any areas they could improve?

We’re a small company, and budget is always the big issue. We want to do more with them, and they’re really good at accommodating us and giving us more for our money.

Do you have any advice for potential customers?

I highly recommend them because they’re very organized. They have a very strong team and quality work. I’ve had wait time issues with other agencies that I’ve worked with, but Millennium Agency has been very responsive. They believe in building long-term relationships with customers.

BACKGROUND

Please describe your company and your position there.

Global American is a full service integrator of Embedded/Industrial PCs, Motherboards and peripherals. I am the company President.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Millennium Agency, and what were your goals?

Our website is a monster - a lot of product and years of many different people writing custom code. It went from Magento to WordPress but was very difficult to make changes to because of the way some of the code was written by our previous agency. The goal was to rebrand Global while developing a user friendly (for both our customers and on the backend) platform.

SOLUTION

How did you select Millennium Agency and what were the deciding factors?

I had met with several different Marketing Agencies and chose Millennium because they were immediately receptive and seemed to understand what I wanted.

They were quick to come back with ideas and a plan, and I felt a personal connection to Millenium's owner, Linda as we are both small business owners with similar challenges. I didn't want to go with a large international company, I wanted to stay small and local.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Millenium presented a clear plan for Website Development with deadlines for completion on each step. First they developed the brand and homepage. It was a very interactive process with a lot of input from me. Second the website was build and then the database was integrated.

It was relatively smoothly considering the size and scope of our site. Millenium worked with Wordpress and there was a lot of manual input to make each product page consistent.

How many people from the vendor's team worked with you, and what were their positions?

I had interaction primarily with three people.

• Linda - CEO
• Sean - Senior Content Director
• Mark - Creative Director

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I am happy with the overall look and feel of the website, but even more pleased with the increase in quote generation. We rely heavily on visitors requesting quotes through our site, and that process is easier via the new site.

Describe their project management style, including communication tools and timelines.

Millenium assigned Sean to be my main point of contact and he's responsive and thorough. Linda also communicated quite frequently with me. Sean and I had a call every other week, and Linda and I once a month, to go over action items and deliverables.

What did you find most impressive or unique about this company?

Every member of the team is very knowledgeable in their core area. Follow up was extremely good. I always felt like they knew what they were doing and in good hands.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I am the Director of the CEO & Family Enterprise Center, an outreach organization of the Peter T. Paul College of Business & Economics out of the University of New Hampshire.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Millennium Agency?

As the relatively new Director of the Center, it's been on the top of my list to do a comprehensive look at our name and brand. It's been disjointed since over time our Center has added in programs and our name did not reflect that evolution.

What were your goals for this project?

To find a name that best represents our four different programs in one cohesive name. We also wanted to have a new branded look to support the change and the upgrade.

SOLUTION

How did you select Millennium Agency?

We are well aware of Millennium's reputation and work with many businesses in New Hampshire. a conversation with a number of firms left me aware that Millennium would be best matched to help us with the project.

Describe the scope of their work in detail.

The firm took in a great deal of information from myself and our Program Coordinator. They came back to us with suggestions, and over subsequent meetings, we narrowed down the choices to four final ones that we shared with our Board of Advisors. After making a final choice, we were presented with a number of different images, all that matched the brand standard of the university.

What was the team composition?

We worked with Linda Fanaras, the Principal of the firm and Pierre Younes, Account Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The process was streamlined, efficient and very eye opening. We became more and more pleased as it unrolled; solving a long term issue of a muddled name and an outdated graphic identity. The team listened to our big picture ideas and were able to capture the feel and bring it to a manageable process that allowed us to make a decision on name and look that we felt very comfortable in.

How effective was the workflow between your team and theirs?

The process was very effective; whenever the project lagged it was 100% on our end and Pierre politely and warmly brought us back to task and on track.

What did you find most impressive about this company?

Their interest in our center, their ability to listen, and the streamlined process they provided impressed us. All of those things helped us make a choice that before working with them, felt unsurmountable.

Are there any areas for improvement?

Not at all.

BACKGROUND

Introduce your business and what you do there.

I was the director of community relations at Speare Memorial Hospital, a small 25-bed critical access hospital.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Millennium Agency?

The hospital needed a partner to help with all aspects of marketing: publication, concept and design, various integrated communication campaigns, etc.

SOLUTION

What was the scope of their involvement?

One of the first projects was a new logo and branding campaign. The previous director had started the work, but neither the CEO or board had been happy with the results. Linda Fanaras [Founder] and I worked together and were able to articulate what the CEO and board envisioned the role of the hospital in the community to be. About six months later, a whole new logo and rebranding campaign launched and was embraced by the entire hospital and the greater Plymouth community.

From there, Millennium Agency helped with print marketing, the annual report, radio spots, TV ads, redesigning the website, digital ad campaigns, YouTube videos, and social media enhancement. We worked with them for nine years, so the communication norms changed, but Millennium Agency expertly managed it. At first, we only hired them for individual projects, but after the site redesign, we put them on retainer to more cohesively manage all our creative projects.

What is the team dynamic?

My primary contact was my account rep, which changed a few times, but I also had a direct line of communication with Linda. Whenever we worked on a major project, I would get together with my account rep, the art director, and a digital media coordinator. I had access to everybody, and I could call any of them at any time.

How did you come to work with Millennium Agency?

I worked with Millennium Agency at my previous job, and when I moved to the hospital, they were already partnered together. By then, I had a great working relationship with Linda and her team, so we were able to improve Speare Memorial Hospital’s position in the marketplace through aggressive and updated integrated marketing efforts right away.

How much have you invested with them?

We spent about $6,000 a month, so around $650,000 over a nine-year period.

What is the status of this engagement?

I worked with Millennium Agency from June 2002 until June 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One campaign we did, “Jumping to New Heights,” won several awards. It was a kickoff campaign to promote the orthopedics practice, and it resulted in a 10% increase in the number of appointments scheduled over a couple of months.

When the new site launched, we saw increased visits and time spent on it, and that happened again when we integrated videos into our campaign ads. Social media brought in a lot of traffic, as well.

Over the nine years, we elevated the Speare Memorial Hospital’s brand and position in the marketplace. It became more visible and recognizable and came a long way in how it presented itself to the public. Through our work with Millennium Agency, the hospital became a much more prominent player in the community in terms of health promotion and prevention.

How did Millennium Agency perform from a project management standpoint?

Everyone was always accessible. If I called or emailed, I usually heard back within a day. They met deadlines and kept to a tight schedule.

What did you find most impressive about them?

They certainly have the talent and the ability. They're not the largest agency around, but they're personable, accessible, and they work side-by-side to become an extension of your team. They integrate themselves into your business and take your goals seriously.

Are there any areas they could improve?

Nothing comes to mind.

Advice for potential customers?

They’ll be a true partner, so they’ll want to hear your ideas and decide, together, the best approach to reach your target audience. Be ready to work with them hand-in-hand.

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Specialist of Addtronics

Describe what your company does in a single sentence.

Addtronics is a consolidator of high-quality, niche automation technology and solution providers innovating for the life sciences and other industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Millennium Agency to accomplish?

• Improve SEO
• Implement SEO Audit

SOLUTION

How did you find Millennium Agency?

Referral

Why did you select Millennium Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Millennium Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Enhance overall website performance and speed.
• Improve technical SEO and site structure.
• Optimize on-page elements including meta tags, keywords, and images.
• Elevate the user experience (UX) to drive higher engagement and conversions.
• Increase organic search visibility and rankings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

fixed the site speed, code minification, and HTML structure optimization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Addtronics partnered with Millennium Agency on SEO improvements for both Sirius Automation and Colanar, and their project management and execution were outstanding. The Millennium Agency team delivered exceptional results by tackling both websites simultaneously—addressing site speed, fixing broken links, and optimizing metadata, all while enhancing usability. Their seamless process, clear timelines, and proactive communication ensured every deliverable was met on schedule.

What was your primary form of communication with Millennium Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their ability to manage two complex projects at once while staying focused on business outcomes. They didn’t just check boxes—they created a scalable SEO foundation for long-term growth. Millennium Agency is a long-term partner that delivers measurable impact and executes at a very high level.

Are there any areas for improvement or something Millennium Agency could have done differently?

N/A.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of Tech Stack

Describe what your company does in a single sentence.

Systems Integrator for enterprises who want excellent outcomes from their Contact Center as a Service platforms. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Millennium Agency to accomplish?

• Capture Brand
• Redesign Website
• Boost Digital Credibility

SOLUTION

How did you find Millennium Agency?

Linkedin

Why did you select Millennium Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Millennium Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website design and branding kits

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Project execution on time and on budget. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Perfectly executed project - flexibility available as scope changed. 

What was your primary form of communication with Millennium Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

They understood the business and then brought my voice to digital platforms effectively. 

Are there any areas for improvement or something Millennium Agency could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CPA of Wason Associates

Describe what your company does in a single sentence.

Hospitality Brokerage

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Millennium Agency to accomplish?

• Marketing
• Website

SOLUTION

How did you find Millennium Agency?

Referral

Why did you select Millennium Agency over others?

• High ratings
• Close to my geographic location

How many teammates from Millennium Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full redesign of our website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

More online traffic

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time

What was your primary form of communication with Millennium Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We appreciated their industry and creative know-how.

Are there any areas for improvement or something Millenium Agency could have done differently?

There was nothing they needed to improve on.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a video production firm, LiFi Media Productions, and we needed to work with a branding, positioning, and marketing strategy firm for one of our clients. We wanted a nationally recognized, well-respected branding and marketing firm in the B2B industry who handled brand and positioning that really made an impact.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Millennium Agency, and what were your goals?

We have worked with Millennium Agency on several projects, but this was more complex. Our client was having marketing challenges within their industry and in today’s competitive market, they needed an agency that really understood the inner workings of the sector. In fact, Millennium Agency has over 25 years of expertise in industry-specific marketing and understand the buyer experience to increase market share. At Millennium Agency, they have a proprietary process (Brand180) that curates the brand identity and market position in a way that pushes the boundaries and accelerates brand awareness, so we were confident in their expertise to achieve the following goals:

• Develop visual branding elements
• Understand their unique brand identity
• Determine their current position within the market
• Clarify a unique value proposition
• Identify target customer personas
• Establish brand values
• Create a unique brand voice

SOLUTION

How did you select this vendor?

We wanted a branding and brand positioning agency that understood the typical buyer’s journey in B2B markets because it is very different when you compare it to the consumer market. Millennium Agency welcomed our input and used their specific marketing expertise and trusted methods to elevate our client’s brand and its goals. They took the time to consider the clients’ overall goals. Our client’s brand is about who they are, and what they have to offer to customers.

When retaining Millennium Agency, we wanted to make sure that they had the knowledge to understand the brand’s vision and help bring it to reality. Branding trends are constantly changing and evolving along with technology, the economy, and social behaviors, and having a B2B branding firm that is well versed in cohesive, sustainable brand strategies is essential.

Describe the scope of their work in detail, including any steps and the final deliverables.

Millennium Agency has created a successful, systematic marketing process to provide memorable, compelling and a powerful image – one that elevates and aligns with core values. First, they started with market research. At Millennium Agency, they use proven research strategies to generate results. They used an active research approach to find out what our client’s customers need and expect. From the market research they were able to build a brand based on the needs and opinions of the target brand, ensure that brand differentiates, and then implement the brand in a creative and consistent way. Millennium Agency was able to guide our client through the branding and messaging process, but also boost the brand with key marketing services including:

• Corporate Identity
• Sales & Marketing Collateral
• Packaging Design
• Trade Show Booth
• Direct Mail Marketing
• Event Marketing

How many people from the vendor's team worked with you, and what were their positions?

Our team worked with Linda Fanaras, Millennium Agency owner, and Mark Dingman, Creative Director, as well their key branding and positioning team. They were very easy to work with, always responsive, and provided exceptional insight into the project. What made them unique was their ability to lead the project in a seamless and transparent manner, while also achieving the marketing and branding goals set. We appreciated their authenticity, directness and ability to meet the objectives of the client’s project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Millennium Agency designed the technology manufacturing company’s branding and marketing materials: they required a logo, website, collateral materials and all other internal and external communications. Using a multi-phased roll out process, Millennium Agency built out phases of execution to achieve milestone results. We worked directly with their in-house team to develop a new identity, website design, collateral materials, internal materials, and internal communication. With an international reach, Millennium Agency focused on a more technologically savvy design. The technology manufacturing company required a new brand identity was well received by the market, internal staff, and investors.

Elevating the overall brand identity, the new image coupled with key messaging, helped the technology manufacturing company accelerate their brand identity to a new level. A new clean, corporate high-end design generated incredible results for the company. To further enhance the overall results of the brand, Millennium Agency worked with the internal teams to devise an internal brand that focused on their corporate vision, mission, and goals, which was also very well received.

• Developed a new logo, tagline and external brand identity
• Crafted internal and external positioning, which was extremely well received
• Designed a new website, digital and collateral assets, product fliers, videos and more.

Describe their project management style, including communication tools and timeliness.

Millennium Agency had a systematic approach and system to project management and their tools. Internally they used a project management system which outlined all the tasks, deliverables and milestones for the customers. This was combined with consistent video calls and meetings that outlines the deliverables, next steps, and responsible parties. The budget was reviewed during the course of the project. In short, the communication was open, direct and transparent and, if we had a question, Millennium Agency has the answer.

What did you find most impressive or unique about this company?

Millennium Agency understands the marketing challenges facing technology and manufacturing companies in today’s competitive market. They work with leading software technology and manufacturing brands. With over 25 years of expertise in industry-specific marketing and understand the buyer experience to increase market share.

Their team has the expertise to develop creative ideas using branding, positioning, web development, social media, and digital advertising that set businesses apart from the competition. Branding and selling B2B tech and manufacturing products to niche audiences is challenging. That’s why we needed an agency partner that understands B2B branding, positioning, and lead generation.

Are there any areas for improvement or something they could have done differently?

We thoroughly enjoyed working with Linda and her team at Millennium and are greatly looking forward to our next project together.