BRAND. EXPERIENCE.
We’re a team of seasoned graphic design and marketing professionals creating brand experiences that are smart, strategic and effective. And we’ve been doing it for more than 25 years.
A full service design and marketing agency in Boston, Cleveland Design solves complex communications challenges for clients of all sizes—from startups and nonprofits to global market leaders. Our experience covers a wide spectrum of industries and markets, including financial services, professional services, technology, healthcare, and social services. Our extensive external marketing expertise enables Cleveland to create effective solutions for all your external communications needs. For internal brand communications we create innovative solutions that deliver value across the enterprise.
Branding and Marketing Strategy
- Logo Identity
- Naming
- New brand and sub-brand development
- Tone, Content and Messaging Strategy
- Design Strategy
- Advertising
- Integrated sales support programs
- Website design and development
- Trade show and exhibit design
- Print collateral
- Product branding and launch
- Email marketing
- Social media
- Animated Videos
- Corporate Videos
Internal Brand Communications
- Brand management and training programs
- Brand identity and messaging for internal initiatives
- Human resources/recruitment campaigns
- Employee intranet sites
- Creative incentive programs
- Branded communications for meetings and events
- Employee Research and Interview
- Sales promotional items and kits
- Internal Tone, Content and Messaging Strategy
- Infographics
- PPT Presentations
Focus
Portfolio
Thomson Reuters, Fidelity Investments, Clarivate Analytics, Honeywell, Sensitech, Cabot Corporation, Carrier, Refinitiv, NBC Universal, IDG Enterprises, Harvard University, Fenway Health
Global Talent Recruitment Campaign
For Thomson Reuters, we created a talent recruitment campaign for use worldwide. We developed the theme “Bring your passion” and brought it to life with a design that is vibrant, engaging and (of course) brand compliant.
Grace Hopper Conference
To support Thomson Reuters’ presence at the Grace Hopper Conference celebrating women technologists, we saw an opportunity to extend the corporate brand into new territory. We created a unique look and feel—represented in an ad, display space, and other materials—that was both bold and brand compliant, reinforcing their image as a leader in both innovation and gender diversity.
For this expo, Thomson Reuters wanted an interactive way to show how their solutions have impacted the world in a positive way. Building on the “Knowledge in Motion” theme we developed for their Global Talent Campaign, we created an iPad-friendly mobile website that plays like a presentation, bringing Thomson Reuters innovation to life through three engaging stories. The interactive, self-paced presentation ran live from the Internet on six iPads installed in a kiosk at the booth.
View full campaign here https://www.clevelanddesign.com/work/grace-hopper-conference
Intern Program at Thomson Reuters
This campaign consists of a variety of elements for the Intern Program at Thomson Reuters. Learning guides, internal intranet site with an interactive element to step through the learning process, and follow up assessment.
CompuMark Ad Campaign
When longtime client CompuMark wanted to dial up the volume on its message of market leadership, the Cleveland Design team was ready. We delivered a print advertising campaign that combined bold headlines with dramatic and dynamic images that conveyed a sense of strength with understated elegance. Headlines merge with the images in a novel way, creating a fully integrated look that elevates the message. The campaign proved a great example of revitalizing an existing brand with a surprising, new look that is nevertheless brand compliant.
View the full campaign here https://www.clevelanddesign.com/work/bold-message-deserves-bold-image
Global Talent Campaign
Thomson Reuters turned to us for a fresh, new campaign to help attract the best talent from around the world. We created a comprehensive, integrated campaign centered on the theme “Put Your Knowledge in Motion,” dramatizing how the diversity of Thomson Reuters’ business creates unlimited career possibilities. In our designs, we juxtaposed arresting imagery from the Thomson Reuters photo library with portraits of actual employees. The effect is both inspiring and highly personal.
View full project here https://www.clevelanddesign.com/work/global-talent-campaign
Building a Sustainable Supply Chain
Sensitech Inc., a global leader in supply chain visibility, wanted to publish a white paper that showcased their strong commitment to creating a sustainable supply chain. We came up with a new, forward-thinking design that highlighted their pledge to reduce and recycle materials, dispose responsibly, and manage suppliers.
View the project here https://www.clevelanddesign.com/work/sustainability-supply-chain
Environmental Graphics for Technology Center in Shanghai
Our latest work features the design of a permanent installation for the entrance and lobby of a new Technology Center in Shanghai. A series of backlit wall panels showcase our client’s commitment to collaboration and innovation with their customers in the Asia Pacific region. The overall theme includes highlights of the company’s history in Asia and around the globe, with an emphasis on the innovative products they create and produce to push the industry forward and drive their corporate global strategy.
View entire project here https://www.clevelanddesign.com/work/environmental-graphics-new-technology-center-shanghai
A playful idea with lasting impact.
Thomson Reuters asked us to come up with a promo item to display their commitment to social justice and transparency that would sit on desks of employees. Not only did the item need to be interesting and different, it also needed to be able to feature a large amount of copy. We proposed a Magic Cube, which folds and unfolds into a variety of positions to make a continuous loop of interaction and education. The cube creates a multiplier effect with people passing it around for discussion, and is a playful way to engage and inform. With multiple folds for visuals and messaging, the cube is an excellent way to create a lasting impact.
Thought Leadership at Thomson Reuters
Cleveland Design has been working closely with Thomson Reuters to showcase the company’s thought leadership in creative new report designs for their Energy and Technology Practice Groups. The initial designs needed to support and display the intelligence and expertise of the company, yet be agile enough for adaption into future reports focusing on other industries. Through the use of striking black and white photography, paired with the company’s signature orange brand color, the report designs have a strong and stunning look that communicates the importance of the information.
View more here https://www.clevelanddesign.com/work/thought-leadership-thomson-reuters
PR Club of New England Website
The Publicity Club of New England recently went through a brand update and asked Cleveland Design to design and develop a new website for them. The previous site was dated looking and clunky to use. We created a fresh new site that reflects the dynamic nature of their industry and features ongoing events and thought leadership programs, membership promotion and a member portal, news highlights and blog, and a job bank. We built the website in Wordpress so the administrators at the PR Club will be able to easily post and update to keep the site current on a daily basis.
View website here https://www.clevelanddesign.com/work/new-website-pr-club
East End House Website
East End House was ready for a fresh look for their website, and with the need to bring it up to speed with today’s best practices in the industry – we developed the site in WordPress. Since WordPress is a very user-friendly platform, this enables EEH to streamline their website updating process and gives them the ability to maintain an active web presence and keep vital information for the community always current.
View site here https://www.clevelanddesign.com/work/new-website-our-friends-east-end-house
Women In Focus Event
Unique events require equally unique branding and we were asked to create a logo and multi-platform campaign to do just that. One of our long-time clients teamed up with the International Center of Photography to host Women in Focus, a program featuring women in photography. The logo set the tone of the theme and was then carried out through email communication templates, a printed program book, social media graphics, and speaker podiums.
View project here https://www.clevelanddesign.com/work/women-focus-event-branding
Corporate Sustainability Report
We recently worked with one of our valued clients to create their 2017 Sustainability Report. The report features their overall commitment to sustainability through their customers, investors and employees and highlights how they are “making a difference” on a global scale. Part of our own challenge was taking multiple sources of data and content to create a consistent flow of informative infographics, mapping content to conform to the Global Reporting Initiative standards, and working with photography to showcase the content. The collaborative team effort in all of these areas led to the successful execution of an informative and visually creative report.
CompuMark Ad Campaign
To support CompuMark's "See the Bigger Picture" campaign, we created a series of visuals to highlight the risks of missing critical information. We put our Photoshop skills to the test, producing dramatic imagery designed to grab the viewer’s attention and drive home the message that CompuMark helps trademark professionals see more of what matters. Our visuals became the central element of an integrated campaign to drive prospects to fresh CompuMark content across a spectrum of touchpoints—from the company’s home page to banner ads and social media.
View full campaign here https://www.clevelanddesign.com/work/bigger-picture-bigger-impact
Reviews
the project
Website & Brand Refresh for Digital Marketing Firm
"Cleveland Design remains a trusted partner because we know they'll always put senior-level thinking over our business."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
Tier One Partners is a PR, digital marketing, and content creation serving innovators in technology, digital healthcare, financial services, and energy technology into category leaders. I'm one of the firm's co-founders and Managing Partners.
For what projects/services did your company hire Cleveland Design?
Our website and brand identity were in need of a modern refresh to reflect our evolved capabilities.
What were your goals for this project?
Our goals were to create a fresh, uncluttered site that helped to differentiate Tier One in the market and accurately positioned us as an award-winning, full-service national agency.
How did you select this vendor?
We have used Cleveland Design for many years and had confidence in their capabilities as a trusted creative partner that brings the perfect combination of strategic thought and creative execution to every step in the process.
Describe the project in detail.
We engaged Cleveland Design and its team of experts to re-imagine Tier One's brand identity, then bring that to life via a completely overhauled website that featured a modern look-and-feel and that delivered a superior user experience.
What was the team composition?
Everyone on the Cleveland Design team is an expert in their field. We worked closely both with Jonathan Cleveland, the firm's principal, as well as others on his team. The result was a truly collaborative project that was completed on time and within budget.
Can you share any outcomes from the project that demonstrate progress or success?
Our new logo and website exceeded our expectations. We can now confidently direct prospects to our site knowing it portrays Tier One in the correct light and gets them excited about our ability to meet client needs.
How effective was the workflow between your team and theirs?
Communication and workflow between the Cleveland Design team and Tier One was seamless. They quickly raise any potential flags and worked with us to tackle them before they became real issues.
What did you find most impressive about this company?
Cleveland Design remains a trusted partner because we know they'll always put senior-level thinking over our business, communicate openly and honestly, and spend the time listening to our needs to ensure the project deliverable exceeds our expectations.
Are there any areas for improvement?
None.
the project
Graphic Design & Branding for Trademark Services Company
"Cleveland Design is a ‘can-do’ agency."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
CompuMark, a Clarivate Analytics company, is the industry leader in trademark research and protection solutions. They enable trademark and brand professionals worldwide to launch, expand and protect strong brands. I was a product marketer for CompuMark.
For what projects/services did your company hire Cleveland Design?
We hired Cleveland Design for a variety of branding and design services that include: creating logos and new brand guidelines, developing print collateral, creating large-scale trade show booth design, copywriting and designing marketing campaigns and website content.
What were your goals for this project?
Key goals for these projects were to drive new B2B revenue, engage and retain clients, and build the CompuMark brand. As a leader in our industry, we sought to build our brand image as an innovative industry leader and trusted partner to IP professionals.
How did you select this vendor?
We knew early on that Cleveland had exceptional design and copywriting talent once we hired them to create a marketing campaign. Plus, we liked their business model. We got to work directly with their Creative Director and Copywriter, which allowed us to work in a collegial, collaborative manner.
Describe the project in detail.
The first projects we assigned Cleveland were integrated marketing campaigns to drive new business. Their work included: developing creative concepts for the campaigns, writing copy, and designing emails, web pages, and collateral.
Importantly, Cleveland created a new brand identity for CompuMark, and then worked with us to carry the identity through to our website and all our collateral, including the cover for our most important publication of the year, our annual 90-page rate guide.
What was the team composition?
We worked with Cleveland’s founder Jonathan Cleveland, Creative Director, Jenny Daughters and Andy Paul, Cleveland’s copywriter.
Can you share any outcomes from the project that demonstrate progress or success?
We had tremendous success as a result of Cleveland Design 's work. Our trade show booths were very well received - helping us to make a great impression at key industry events.
Plus, all the branding work that Cleveland created for us, helped us to cement a strong, leadership image in the eyes of our customers, giving us the look and feel that we sought. Finally, the marketing copy and collateral powerfully presented our products, giving clients our brand story and clear understanding of the value proposition of our products and services.
How effective was the workflow between your team and theirs?
The workflow between my team and Cleveland was very effective, starting with the launch of a project, to delivery of drafts and edits, to always-on-time delivery. Our teams worked very closely together. In fact, we often felt like Cleveland was part of our internal team.
What did you find most impressive about this company?
Cleveland Design is a ‘can-do’ agency. No matter what the project, they develop unique creative approaches that work. Plus, their customer services is terrific. They are the most responsive agency I’ve ever worked with.
Are there any areas for improvement?
No
the project
Branding for Nonprofit Community Center
"They are nimble and smart to work with."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
East End House is a nonprofit community center located in Cambridge, MA. As of of greater Boston's oldest social service centers, we have been a vital resource providing services for lower-income families, school age programs, and senior citizens. I have been the President and CEO for over 20 years.
For what projects/services did your company hire Cleveland Design?
Cleveland Design created our original logo and brand 20 years ago, along with print collateral and website. We updated all of this in the past few years with a new logo, new website and complete brand standards that we use to apply to our events and program materials.
What were your goals for this project?
East End House has been a presence in the community for over a 137 years. We needed a strong brand to convey our history, but more importantly convey our cutting edge programming and services to the community. Our goal was to have a cohesive brand that was strong, bold and lively.
How did you select this vendor?
We have known Cleveland Design for years and knew they were experts in branding and also had a lot of experience working with nonprofits.
Describe the scope of their work in detail.
They started with creating our new brand identity, and then worked with us to establish a new website. They designed and developed the site and made sure to build it user friendly so we could update ourselves. Through this process they developed brand standards for us that also included email and newsletter templates.They have also created a number of design themes for our major fundraising events, as well as community programs and events.
What was the team composition?
We worked with the entire team at Cleveland Design. The president led most of the creative, while their copywriter has helped with content and messaging, and worked closely with their web team for a number of initiatives.
Can you share any outcomes from the project that demonstrate progress or success?
East End House has a strong and well known brand in Cambridge and the Boston area because of all the great creative from Cleveland Design. As one of the leaders for nonprofits in the area, we feel they helped us achieve this recognition by giving us a strong brand. They have consistently helped create and bring a vision to our signature annual fundraising event which we rely on for fundraising.
How effective was the workflow between your team and theirs?
We have always worked closely with all the team members at Cleveland Design. Our workflow tends to be last minute on many projects and they always rise to the occasion and get the work done for us on time.
What did you find most impressive about this company?
Their creative is excellent as well as their customer service. They are nimble and smart to work with.
Are there any areas for improvement?
None that we can think of.
The design and development deliverables provided by Cleveland Design exceeded all project stakeholder expectations. Their team communicates openly and honestly, ensuring that strategic priorities are always kept at the forefront of all of their work.