Top Market Research Companies in the United States
From New York’s media and finance corridors to Silicon Valley’s tech labs and Chicago’s consumer brands, the United States is a global hub for high-caliber market research. Clutch makes it easier to find a partner you can trust.
Our listings are powered by verified client reviews, detailed service profiles, industry focus, and transparent case studies. Whether you need B2B buyer interviews, consumer surveys, UX testing, or a full mixed-methods study, you can filter by budget, location, methodology, and industry to find the right fit. Many U.S. firms also offer bilingual (English–Spanish) recruiting and nationwide panels, plus expertise in regulations like CCPA and HIPAA for compliant research in sensitive sectors.
Start with the full list or browse top metros:
• Top Market Research Companies
• Market Research Companies in Los Angeles
3,586 Companies
List of the Top United States Market Research Firms
Sponsored
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
65% Market Research25% Branding10% Marketing StrategySee all 7 projectsQwerry is a market research company that provides comprehensive Market Research Solutions, Consumer Insights, and Market Data Analysis. Across multiple reviews, they consistently receive positive feedback for their professionalism, thorough analysis, and ability to tailor insights to client needs, with 100% of reviewers highlighting their detailed and insightful findings. Clients commend their effective project management, on-time delivery, and strategic value.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
75% Market Research25% BrandingSee all 37 projectsMap and Fire is a company specializing in Market Research Solutions, offering services such as Market Trend Analysis and Consumer Insights. Across their reviews, 100% of clients praised their timely delivery and effective project management. Approximately 70% of reviews highlighted their ability to customize solutions to fit various budgets while delivering actionable insights. Their approach often involves detailed survey analysis, which is frequently mentioned as a strength in client feedback.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
80% Market Research20% Marketing StrategySee all 28 projectsPlanBeyond is a market research solutions firm specializing in market data analysis, consumer insights, and marketing analytics. Reviews highlight their exceptional organization, communication, and project management, with 100% positive feedback regarding their responsiveness and ability to deliver on-time. Clients appreciate their thoughtful consumer insights and data mining approach, which align with client needs and expectations.
$25,000+Undisclosed10 - 49Serves United StatesServices provided
100% Market ResearchSee all 8 projectsAntedote is a Market Research Solutions firm specializing in Consumer Insights, Survey Analysis, and Market Trend Research. With 100% positive feedback, reviewers commend Antedote for their professionalism, communication, and ability to deliver insightful, actionable results, consistently exceeding expectations. Approximately 80% of reviews highlight their expert team and effective methodologies.
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UndisclosedUndisclosed2 - 9Alhambra, CA
Services provided
30% Market Research70% Commercial DevelopmentSC Planners is a Commercial Development company launched in 2008. The company focuses on Commercial Development and Market Research, and is small.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
Services provided
30% Market Research40% Business Consulting30% Corporate Training & CoachingEstablished in 2001, Meridian Point Consulting LLC is a small West Palm Beach, Florida-based Business Consulting company. Their services include Business Consulting and Corporate Training &
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UndisclosedUndisclosed2 - 9Cincinnati, OH
Services provided
30% Market Research30% Marketing Strategy20% Social Media Marketing +2 services10% Call Center Services10% Corporate Training & CoachingFounded in 2005, The Voice of Your Customer is a Marketing Strategy company. The firm focuses on Marketing Strategy and Market Research, and is small.
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UndisclosedUndisclosed2 - 9Willow Grove, PA
Services provided
30% Market Research70% Corporate Training & CoachingTrailBlazers, a Corporate Training & Coaching company, offer Corporate Training & Coaching and Market Research. They were established in 2005.
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UndisclosedUndisclosed2 - 9Medford, NJ
Services provided
30% Market Research40% Business Consulting30% Corporate Training & CoachingFounded in 2011, Synaptik Group, Inc. Is a small Medford, New Jersey-based Business Consulting company. Their services include Business Consulting and Corporate Training & Coaching.
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UndisclosedUndisclosed2 - 9Raleigh, NC
Services provided
30% Market Research40% Social Media Marketing30% BrandingChangeative, INC. Is a social media marketing firm. Founded in 2018, the agency provides Social Media Marketing and Branding.
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UndisclosedUndisclosed2 - 9Fairfax Station, VA
Services provided
30% Market Research40% Business Consulting30% HR ConsultingPartnership Strategies, LLC is a Business Consulting company. The company is headquartered in Fairfax Station, Virginia. Their services include Business Consulting and Market Research.
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UndisclosedUndisclosed2 - 9Silver Spring, MD
Services provided
30% Market Research70% Business ConsultingLaunched in 2010, BD Compass is a small Silver Spring, Maryland-based Business Consulting company. Their services include Business Consulting and Market Research.
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UndisclosedUndisclosed2 - 9Laurel, MD
Services provided
30% Market Research40% Corporate Training & Coaching30% Marketing StrategyW2 CONSULTING CORPORATION is a Corporate Training & Coaching company established in 2017. Headquartered in Laurel, Maryland, the team focuses on Corporate Training & Coaching and Marketing Strategy.
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UndisclosedUndisclosed2 - 9San Antonio, TX
Services provided
30% Market Research40% Commercial Brokerage Services30% Business ConsultingBottom Line Realty Advisors is a Commercial Brokerage Services company. They were established in 2001 and specialize in Commercial Brokerage Services and Business Consulting.
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UndisclosedUndisclosed2 - 9Tampa, FL
Services provided
30% Market Research40% Commercial Brokerage Services30% Commercial FinancingLamm Properties Inc., a Commercial Brokerage Services company, was established in 2015. The team specializes in Commercial Brokerage Services and Commercial Financing.
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UndisclosedUndisclosed2 - 9Boulder, CO
Services provided
30% Market Research30% Web Design20% Search Engine Optimization +1 service20% Social Media MarketingLaunched in 1998, Streamline Interactive Communications is a small Market Research company in Boulder, Colorado. Their team provides Market Research and Web Design.
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
30% Market Research50% Business Consulting20% E-Commerce DevelopmentThe e-tailing group, inc. Is a Business Consulting company. Headquartered in Chicago, Illinois, the company focuses on Business Consulting and Market Research.
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UndisclosedUndisclosed2 - 9Reston, VA
Services provided
30% Market Research70% Content Writing ServicesGrantExec, a Content Writing Services company, provides Content Writing Services and Market Research. The firm is based in Reston, Virginia.
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UndisclosedUndisclosed2 - 9Anderson, IN
Services provided
30% Market Research30% Financial Consulting20% Business Consulting +1 service20% Content Writing ServicesEstablished in 2012, ProjectionHub, a small Market Research company, is based in Anderson, Indiana. Their team focuses on Market Research and Financial Consulting.
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UndisclosedUndisclosed2 - 9Fairfield, CT
Services provided
30% Market Research70% Business ConsultingBusiness Consulting company Management Insights LLC specializes in Business Consulting and Market Research. They are located in Fairfield, Connecticut.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
Services provided
30% Market Research70% Business ConsultingOracle Management Consulting is a Business Consulting company founded in 2005. The small team focuses on Business Consulting and Market Research.
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UndisclosedUndisclosed2 - 9Moscow, ID
Services provided
30% Market Research40% Business Consulting10% Financial Advising & Planning +2 services10% Financial Consulting10% Real Estate LawPoints Consulting, a small Business Consulting company, is located in Moscow, Idaho. The team offers Business Consulting and Market Research.
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UndisclosedUndisclosed2 - 9Boston, MA
Services provided
30% Market Research50% BI & Big Data Consulting & SI20% Cloud Consulting & SIRecursis, Inc. Is a big data analytics company. Established in 2018, the team provides BI & big data consulting & SI and Market Research.
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UndisclosedUndisclosed2 - 9Brookline, MA
Services provided
30% Market Research40% BI & Big Data Consulting & SI30% AI DevelopmentEstablished in 2015, EpiTech Consultants is a small business intelligence company. Their team specializes in BI & big data consulting & SI and Market Research.
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UndisclosedUndisclosed2 - 9Coconut Creek, FL
Services provided
30% Market Research30% BI & Big Data Consulting & SI20% Custom Software Development +1 service20% Mobile App DevelopmentBlueNote Research Group is a Market Research company. Headquartered in Coconut Creek, Florida, their team offers Market Research and BI & big data consulting & SI.
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UndisclosedUndisclosed2 - 9Miami, FL
Services provided
30% Market Research30% Event Marketing20% Advertising +1 service20% Ecommerce MarketingTHE CHOICE+, a Market Research company, offers Market Research and Event Marketing. The firm is located in Miami, Florida.
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UndisclosedUndisclosed2 - 9Miramar, FL
Services provided
30% Market Research40% Branding30% Marketing StrategyShopperting is a Miramar, Florida-based branding agency. Their services include Branding and Market Research.
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UndisclosedUndisclosed2 - 9St. Petersburg, FL
Services provided
30% Market Research70% BrandingHeadquartered in St. Petersburg, Florida, Bootstrap Branding is a branding agency. They focus on Branding and Market Research and were established in 2019.
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UndisclosedUndisclosed50 - 249Irving, TX
Services provided
100% Market ResearchLucintel is a midsize Irving, Texas-based Market Research company. Their services include Market Research.
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$1,000+$150 - $199 / hr10 - 49Ashburn, VA
Services provided
25% Market Research30% Sales Outsourcing25% Generative AI +1 service20% Demand Generation MarketingSee all 5 projectsExpansion Americas is a market research firm specializing in Market Research Solutions, consumer insights, and market data analytics. The company consistently receives positive feedback, with reviews highlighting their comprehensive market research strategies and impressive conversion rates, leading to a 35% conversion rate and 520% pipeline growth. Clients appreciate their professional leadership and alignment in company values.
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
100% Market ResearchHigh Yield Insights is a small Market Research company. Established in 2018, the team specializes in Market Research.
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$10,000+$50 - $99 / hr10 - 49Boise, ID
Services provided
20% Market Research20% Digital Strategy20% Search Engine Optimization +3 services20% Social Media Marketing10% Pay Per Click10% Web DesignWebMarkets Medical Marketing is a Digital Strategy company located in Boise, Idaho and. The team offers Digital Strategy and Market Research.
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UndisclosedUndisclosed10 - 49Springfield, MO
Services provided
100% Market ResearchH2R Market Research is a Market Research company headquartered in Springfield, Missouri. They offer Market Research.
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$1,000+Undisclosed10 - 49Ada, MI
Services provided
100% Market ResearchLaunched in 1994, Shoppers' View is a Market Research company. In Ada, Michigan, the team provides Market Research.
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UndisclosedUndisclosed2 - 9Scottsdale, AZ
Services provided
100% Market ResearchBased in Scottsdale, Arizona, Laser Markets Research is a Market Research company. Their services include Market Research.
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UndisclosedUndisclosed10 - 49Cambridge, MA
Services provided
100% Market ResearchMarket Research company Campus Insights was founded in 2014. Headquartered in Cambridge, Massachusetts, the team provides Market Research.
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$1,000+$25 - $49 / hr250 - 999Las Vegas, NV
Services provided
70% Market Research20% Call Center Services5% Business Consulting +1 service5% Customer Service OutsourcingPrecision Opinion is a midsize Market Research company launched in 2007. Their services include Market Research and Call Center Services.
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$10,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
25% Market Research75% Public RelationsCocker Fennessy, a PR firm, was founded in 1991. The team specializes in Public Relations and Market Research and is headquartered in Seattle, Washington.
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$5,000+$100 - $149 / hr10 - 49Chicago, IL
Services provided
25% Market Research25% Direct Marketing25% Graphic Design +1 service25% Social Media MarketingAngel Flight Marketing is a graphic design agency. The Chicago, Illinois-based team offers Graphic Design and Market Research.
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$5,000+$150 - $199 / hr10 - 49Brooklyn, NY
Services provided
25% Market Research25% Branding25% Mobile App Development +1 service25% Packaging DesignMucca, a branding company, was founded in 1999. The agency focuses on Branding and Market Research.
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$5,000+$100 - $149 / hr10 - 49Berkeley, CA
Services provided
25% Market Research25% Branding25% Marketing Strategy +1 service25% Web DesignTomorrow Partners, a branding firm, was launched in 2007. The company offers Branding and Marketing Strategy, and is small.
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$1,000+$25 - $49 / hr10 - 49San Diego, CA
Services provided
25% Market Research50% Call Center Services25% Event MarketingBusiness to Business Markting is a phone answering service. The firm is located in San Diego, California. Their services include Call Center Services and Market Research.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
25% Market Research50% Business Consulting25% ERP Consulting and SIIncandescent is a Business Consulting company. Their team is located in New York, New York. The firm focuses on Business Consulting and ERP consulting and SI.
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UndisclosedUndisclosed10 - 49Montgomery, AL
Services provided
25% Market Research50% Business Consulting25% Marketing StrategyGenesis Consulting Group, a small Business Consulting company, is based in Montgomery, Alabama. Their services include Business Consulting and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Le Claire, IA
Services provided
25% Market Research30% Branding20% Marketing Strategy +2 services15% Public Relations10% Social Media MarketingMindFire Communications, a branding company, was established in 2007. Based in Le Claire, Iowa, the team specializes in Branding and Market Research.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
25% Market Research50% Marketing Strategy25% UX/UI DesignLaunched in 2004, Market Strategy Group is a small Marketing Strategy company headquartered in Chicago, Illinois. Their team focuses on Marketing Strategy and UX/UI Design.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
25% Market Research25% Advertising25% Marketing Strategy +1 service25% Search Engine OptimizationEduvantis LLC, an Advertising company, was launched in 2010. The firm provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Fayetteville, AR
Services provided
25% Market Research50% Business Consulting25% Marketing StrategyZweig Group, a Business Consulting company, is in Fayetteville, Arkansas. Their services include Business Consulting and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Cottonwood Heights, UT
Services provided
25% Market Research25% Social Media Marketing25% Web Design +1 service25% Web DevelopmentLaunched in 1999, Twistlab Marketing is a Market Research company. Their services include Market Research and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Omaha, NE
Services provided
25% Market Research25% Back Office Outsourcing25% Call Center Services +1 service25% Sales OutsourcingNorth End Teleservices LLC, a Market Research company, was launched in 2015. In Omaha, Nebraska, the team specializes in Market Research and Call Center Services.
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UndisclosedUndisclosed10 - 49Princeton, NJ
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25% Market Research50% Business Consulting25% Marketing StrategyBusiness Consulting company Forrestal Consultants International was founded in 1999. The small team specializes in Business Consulting and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Hopewell, NJ
Services provided
25% Market Research25% Advertising25% Branding +1 service25% Public RelationsDana Communications is an Advertising company. Established in 1978, the company is in Hopewell, New Jersey. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Omaha, NE
Services provided
25% Market Research25% Accounting25% Corporate Training & Coaching +2 services15% Business Consulting10% Financial ConsultingCFO Services is an Accounting company launched in 1992. Their services include Accounting and Corporate Training & Coaching.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
25% Market Research25% Business Consulting25% Logistics & Supply Chain Consulting +1 service25% Rail FreightPLG Consulting, a Logistics & Supply Chain Consulting company, provide Logistics & Supply Chain Consulting and Business Consulting. They were launched in 2001.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Rollover to see company insights or click a company below for more details.
A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Top 15 United States Market Research Firms
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$5,000+$150 - $199 / hr2 - 9Torrance, CA
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
75% Market Research25% Other -
$10,000+$150 - $199 / hr2 - 9Seattle, WA
Ability to deliver
36.4/40.017.8/20 Reviews9/10 Clients & Experience9.6/10 Market PresenceService focus
80% Market Research20% Other -
$10,000+$150 - $199 / hr2 - 9Burbank, CA
Ability to deliver
35.7/40.017.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
100% Market Research -
$10,000+$150 - $199 / hr10 - 49Alexandria, VA
Ability to deliver
36.1/40.016.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
55% Market Research45% Other -
$25,000+$200 - $300 / hr2 - 9Lawrence, MA
Ability to deliver
35/40.017.4/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
100% Market Research -
$25,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
33.4/40.016.6/20 Reviews8.7/10 Clients & Experience8.1/10 Market PresenceService focus
100% Market Research -
$5,000+$150 - $199 / hr2 - 9Washington, DC
Ability to deliver
34.2/40.018/20 Reviews9.7/10 Clients & Experience6.5/10 Market PresenceService focus
65% Market Research35% Other -
$10,000+Undisclosed10 - 49Bellevue, WA
Ability to deliver
31.7/40.016.6/20 Reviews8.4/10 Clients & Experience6.7/10 Market PresenceService focus
100% Market Research -
$1,000+Undisclosed2 - 9New York, NY
Ability to deliver
31.2/40.016.4/20 Reviews9.8/10 Clients & Experience5/10 Market PresenceService focus
80% Market Research20% Other -
$10,000+$150 - $199 / hr2 - 9San Diego, CA
Ability to deliver
30.1/40.016.2/20 Reviews8/10 Clients & Experience5.9/10 Market PresenceService focus
70% Market Research30% Other -
$1,000+Undisclosed50 - 249San Francisco, CA
Ability to deliver
30.1/40.016.6/20 Reviews7.7/10 Clients & Experience5.8/10 Market PresenceService focus
45% Market Research55% Other -
$1,000+$100 - $149 / hr2 - 9Chicago, IL
Ability to deliver
28.5/40.016.2/20 Reviews7.2/10 Clients & Experience5.2/10 Market PresenceService focus
80% Market Research20% Other -
$50,000+$200 - $300 / hr50 - 249Atlanta, GA
Ability to deliver
33.4/40.016.2/20 Reviews8.1/10 Clients & Experience9.1/10 Market PresenceService focus
30% Market Research70% Other -
$10,000+$200 - $300 / hr10 - 49Chicago, IL
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Market Research85% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Market Research90% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
31.4/40.016.6/20 Reviews7.4/10 Clients & Experience7.4/10 Market PresenceService focus
40% Market Research60% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
25% Market Research75% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
30.1/40.016.2/20 Reviews8.1/10 Clients & Experience5.8/10 Market PresenceService focus
25% Market Research75% Other -
$5,000+$150 - $199 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.9/40.016.8/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
15% Market Research85% Other -
$5,000+Undisclosed2 - 9Mount Pleasant, SC
Ability to deliver
36/40.016.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Market Research80% Other -
UndisclosedUndisclosed2 - 9Gloucester, MA
Ability to deliver
30.8/40.015.6/20 Reviews9.3/10 Clients & Experience5.9/10 Market PresenceService focus
45% Market Research55% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
15% Market Research85% Other -
$5,000+$150 - $199 / hr50 - 249Miami, FL
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
10% Market Research90% Other -
$1,000+$50 - $99 / hr2 - 9Los Angeles, CA
Ability to deliver
35.1/40.016.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
20% Market Research80% Other -
$25,000+$200 - $300 / hr10 - 49Los Angeles, CA
Ability to deliver
35.5/40.016.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
15% Market Research85% Other -
$10,000+$150 - $199 / hr1,000 - 9,999San Francisco, CA
Ability to deliver
33.5/40.016.2/20 Reviews8.1/10 Clients & Experience9.2/10 Market PresenceService focus
10% Market Research90% Other -
$5,000+$150 - $199 / hr2 - 9Raleigh, NC
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Market Research90% Other -
$50,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Market Research90% Other -
$5,000+$50 - $99 / hr10 - 49Oakland Park, FL
Ability to deliver
36/40.018/20 Reviews8.6/10 Clients & Experience9.5/10 Market PresenceService focus
10% Market Research90% Other -
$10,000+Undisclosed10 - 49New York, NY
Ability to deliver
24.8/40.016.2/20 Reviews3.4/10 Clients & Experience5.2/10 Market PresenceService focus
75% Market Research25% Other
United States Market Research FAQs
U.S. agencies bring proximity to the audiences you need to understand, from enterprise IT buyers to multicultural consumer segments. They’re skilled at recruiting representative samples across regions, income brackets, and languages, including Spanish-speaking respondents and hard-to-reach B2B roles.
You’ll also benefit from familiarity with U.S. compliance, such as CCPA for data privacy, HIPAA for health-related studies, COPPA for research involving minors, and state-specific incentives rules. Many U.S. firms integrate seamlessly with popular North American analytics stacks and can translate findings into go-to-market moves that fit U.S. channels, pricing norms, and retail or B2B buying cycles.
Start by outlining your project’s specific goals and requirements. Then, go to Clutch to find trusted firms and evaluate them on:
- Research methodology — Can they defend their sampling frame, weighting, and screeners for bias?
- Recruiting strength — Do they access the exact roles or segments you need (e.g., US cardiologists, enterprise CISOs, Spanish-dominant consumers)?
- Proven deliverables — Look for clear insights, prioritized recommendations, and executive-ready reporting.
- Data integrity — Fraud detection, panel quality controls, and duplicate prevention.
- Compliance and security expertise — CCPA, HIPAA, SOC 2, anonymization, and consent workflows.
- Approach to ROI — Will they connect findings to positioning, pricing, product, or GTM decisions?
Pricing depends on methodology, sample size, and audience complexity. On Clutch, most market research firms charge:
- Quick-turn online survey (n=300–1,000, gen pop): $5,000 – $25,000
- Qual-only project (e.g., 6–12 in-depth interviews or 2–4 focus groups): $12,000 – $45,000
- Mixed methods (quant + qual) for a defined segment: $40,000 – $150,000+
- Brand tracker (quarterly/ongoing): $8,000 – $30,000 per wave
- Hourly consulting: $125 – $250+
- Niche B2B recruiting or healthcare professionals typically adds premium costs and incentives
The budget also varies by market. Projects sourced in NYC, SF Bay Area, or Boston may price higher than in secondary metros. Ask for an itemized estimate covering recruitment, incentives, programming, moderating, analysis, and deliverables.
U.S. market research firms cover consumer and B2B sectors. Common strengths include:
- Technology and SaaS
- Healthcare and life sciences
- Financial services and fintech
- Consumer packaged goods and retail
- E-commerce and marketplaces
- Manufacturing and industrial
- Media, entertainment, and gaming
- Automotive and mobility
- Guaranteed outcomes or “statistically significant” promises without a power analysis
- Vague sampling sources or inability to explain panel quality and fraud checks
- Scripted moderation with no probing; no discussion guides or pilot test
- Thin deliverables (raw charts only) or no business implications/recommendations
- Weak data governance: unclear PII handling, missing consent logs, no HIPAA/CCPA awareness
- Unwillingness to share screeners, instruments, or weighting logic
- Overreliance on convenience samples for niche B2B roles
- Refusal to detail incentive structure or respondent verification steps
Don’t underestimate these red flags, even if some of them may feel inconsequential at first glance. Make sure to identify and avoid these warning signs right away.
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