Top Media Buying Agencies in New York City
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves New York City, NYServices provided
See all 8 projectsVersion2 is a specialized media planning and buying firm that excels in programmatic advertising and media mix strategies. With a 100% positive feedback rate, clients consistently commend their tailored approach, exceptional project management, and cutting-edge technology. 75% of reviewers highlight Version2's ability to enhance brand safety and audience segmentation. However, a few mention that their technical language may be challenging for laypersons.
$5,000+$150 - $199 / hr50 - 249Serves New York City, NYServices provided
See all 23 projectsAnderson Collaborative™ is a strategic Media Planning and Buying agency specializing in advertising strategy, media audience segmentation, and digital marketing services. Clients consistently commend the company for its exceptional communication, adaptability, and data-driven approach. With a 100% positive feedback rate, reviewers frequently highlight the agency's ability to deliver impressive ROAS, with one client noting an 8-10 times return on ad spend.
$50,000+$150 - $199 / hr10 - 49Serves New York City, NYServices provided
See all 16 projectsHotspex Media is a Media Planning and Buying firm known for its expertise in digital marketing and advertising strategy. Out of the reviews analyzed, 100% highlight the company's responsive communication and expert recommendations, resulting in successful campaign performance. Notably, clients appreciate their thorough understanding of unique market needs and the high value they offer for their services.
$25,000+$150 - $199 / hr2 - 9Serves New York City, NYServices provided
See all 18 projectsEXL Media is a proficient media planning and buying firm renowned for its expertise in advertising strategy and ad service purchasing. Garnering positive feedback, with approximately 100% of reviewers commending their strategic execution and strong industry relationships, EXL Media excels in delivering impactful media solutions, as evidenced by significant client achievements like an 11x return on ad spend and a 311% increase in website sessions.
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$5,000+$150 - $199 / hr10 - 49New York, NY
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See all 30 projectsAccelerated Digital Media is a media planning and buying agency praised for its expertise in managing advertising strategies and performance marketing. With a focus on media budget management and platform-specific advertising, they cater to diverse industries, including healthcare and e-commerce. Approximately 80% of reviews highlight their strategic knowledge and effective project management, though some mention areas for improvement, such as reporting comprehensiveness.
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$5,000+$150 - $199 / hr50 - 249New York, NY
Services provided
See all 43 projectsMoburst is a digital marketing agency specializing in mobile marketing, app store optimization, and web development. Across reviews, clients consistently praised their professionalism, innovative methodology, and dedication to exceeding client expectations. Approximately 90% of feedback highlighted their effective project management and high-quality deliverables, while nearly 80% mentioned their excellent communication and collaborative approach. Notably, clients valued Moburst's ability to handle complex projects and deliver results on time.
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$5,000+$150 - $199 / hr50 - 249New York, NY
Services provided
See all 7 projectsImpression is a digital marketing agency specializing in SEO, PPC, and digital PR services. Across various reviews, clients consistently praise the agency for its expertise, proactive communication, and ability to drive significant growth in leads and revenue. Approximately 90% of reviewers highlight improvements in search rankings and conversion rates, while 85% commend their strategic approach and integration with existing marketing teams.
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UndisclosedUndisclosed50 - 249New York, NY
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See all 9 projectsStella Rising is a media planning and buying agency praised for its comprehensive services in advertising strategy and SEO. The company received 100% positive feedback, noted for its responsiveness and expertise, achieving a 37% YoY increase in clicks and a 21% YoY increase in conversions for clients.
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$10,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Barker is a New York, New York-based Advertising company. Their services include Advertising and Media Planning & Buying.
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$10,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Launched in 2007, Magnitude Digital® is a Mobile & App Marketing company. The agency provides Mobile & App Marketing and Search Engine Optimization, and is small.
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$25,000+$150 - $199 / hr10 - 49White Plains, NY
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Five Eighty, an Ecommerce Marketing company, specialize in Ecommerce Marketing and Media Planning & Buying. They were founded in 2018.
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$1,000+$100 - $149 / hr50 - 249Randolph, NJ
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See all 3 projectsHexapoint is a digital marketing and web development company that offers SEO, Google Ads, website creation, and digital strategy consulting services. Overall, they receive positive feedback, with 100% of reviewers mentioning professionalism and effective communication. Both clients highlighted impressive results, including improved search engine rankings and increased sales, although one noted minor improvements needed in meeting deadlines.
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$100,000+Undisclosed10 - 49New York, NY
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See all 6 projectsCutwater is a creative agency specializing in brand strategy, creative planning, and execution across multiple platforms, including digital, social, and traditional advertising. Reviews indicate a 100% positive feedback rate, with clients praising their strategic creativity, project management, and ability to drive brand awareness and differentiation. Notably, 80% of reviewers highlighted their impressive strategic storytelling and creative execution.
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$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
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See all 1 projectsTinuiti is a digital marketing agency specializing in return on ad spend (ROAS) optimization, conversion rate enhancement, and comprehensive digital advertising strategies. The company receives positive feedback for significantly improving ROAS and conversion rates, with clients noting a substantial increase in site conversion rate by 22%. Reviewers appreciate their responsive project management and innovative approach, but suggest improvements in cross-device conversions and shifting to profitability metrics.
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UndisclosedUndisclosed50 - 249New York, NY
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See all 3 projectsDirect Agents is a media planning and buying agency with expertise in advertising strategy and media audience segmentation. Reviews highlight their effective integration with client teams, ability to adapt strategies, and consistent project delivery. They have earned a high satisfaction rate, with approximately 90% of feedback reflecting positive outcomes and seamless collaboration. Impressive performance marketing and strategic insights were frequently commended by clients.
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$25,000+$100 - $149 / hr50 - 249New York, NY
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See all 5 projectsAi Media Group is a Media Planning and Buying firm specializing in advertising strategy and ad service purchasing. Their services have received positive feedback, with 100% of reviewers highlighting impressive campaign management and responsiveness. Additionally, all reviews note the exceptional quality of their reporting and dashboard tools, contributing to successful project outcomes.
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$5,000+$200 - $300 / hr10 - 49New York, NY
Services provided
See all 10 projectsMarkacy is a digital marketing agency noted for its expertise in managing paid media strategies, optimizing digital channels, and enhancing e-commerce operations. Across the reviews, clients consistently praise Markacy for their attentive communication, strategic insights, and seamless integration as an extension of their internal teams. With an overwhelming 90% of reviewers highlighting their impressive commitment and dedication, Markacy is recognized for driving substantial growth and achieving key performance metrics for its clients.
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$5,000+$150 - $199 / hr10 - 49New York, NY
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See all 41 projectsColormatics is an accomplished media planning and buying company, excelling in creating engaging and educational brand content. Reviewers unanimously praise their exemplary work, collaborative nature, and adept project management, with 100% satisfaction noted. Their comprehensive approach to media strategy, from concept to final product, effectively enhances brand narratives and audience engagement.
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$5,000+$50 - $99 / hr10 - 49New York, NY
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See all 3 projectsHavas Digital Kyiv specializes in Media Planning and Buying, with a focus on innovative advertising strategies. The company has received positive feedback for its efficient project management and effective media campaigns, exemplified by significant consumer growth and accolades such as the Effie Awards. Clients appreciate Havas Digital Kyiv's alignment with company values and their ability to scale campaigns cost-effectively.
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$50,000+Undisclosed250 - 999New York, NY
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See all 3 projects3Q/DEPT is a digital marketing agency specializing in subscriber acquisition, paid search, and search engine marketing. The company has consistently received positive feedback, with over 90% of clients praising their project management skills and ability to exceed performance goals. A recurring theme in reviews, mentioned by over 70% of clients, is their expertise in optimizing digital advertising strategies and fostering strong partnerships.
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$25,000+Undisclosed250 - 999New York, NY
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See all 3 projectsAmsive, formerly known as Path Interactive, is a digital marketing agency specializing in SEO and search engine marketing (SEM). Their reviews reflect a strong commitment to strategic thinking, proactive client partnerships, and adaptability, with 100% of feedback highlighting their positive impact on growth and customer service. Clients praise their ability to integrate solutions seamlessly within existing structures and their dedication to understanding and prioritizing client needs.
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$1,000+$150 - $199 / hr10 - 49New York, NY
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See all 20 projectsGMLV is a versatile marketing and design agency that specializes in graphic design, branding, advertising strategies, and public relations. Across numerous reviews, clients commend GMLV for their professionalism, organizational efficiency, and the ability to meet and often exceed expectations, with 100% of reviewers expressing satisfaction. Notably, their project management skills and innovative approach in delivering creative solutions are frequently highlighted. While some clients suggest a need for additional brainstorming support, overall feedback is overwhelmingly positive.
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$10,000+Undisclosed10 - 49New York, NY
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See all 3 projectsSocialfly is a social media marketing agency specializing in influencer marketing, content creation, and strategic social media campaigns across platforms like Facebook, Instagram, and Pinterest. They receive overwhelmingly positive feedback, with clients praising their comprehensive knowledge, project management skills, and ability to enhance brand visibility and customer engagement. Approximately 90% of reviewers highlight their responsiveness and strategic expertise.
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$5,000+$150 - $199 / hr2 - 9Jersey City, NJ
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See all 12 projectsJungle Communications, Inc. is a versatile marketing and advertising agency known for its comprehensive services, including digital marketing, video production, PR efforts, and strategic advertising. Across their reviews, 100% of clients commend their creativity, attentiveness, and dedication to producing high-quality results. While a few clients noted initial project understanding challenges, the majority praised their commitment and personalized approach, making them a trusted partner for long-term engagements.
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$75,000+$200 - $300 / hr10 - 49New York, NY
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See all 10 projectsIPNY is an advertising agency that specializes in brand strategy, creative development, and digital marketing across various platforms. Their reviews reflect high satisfaction, with clients praising their strategic insight and creative execution. Notably, 100% of reviewers highlighted their effective project management and seamless communication. Additionally, their ability to increase brand awareness and engagement is consistently recognized, demonstrating their impact in the advertising sector.
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$1,000+< $25 / hr10 - 49New York, NY
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See all 7 projectsPic Audience is a digital marketing agency specializing in social media management and ad campaign optimization. Across reviews, clients commend their strategic approach, seamless communication, and ability to drive measurable results, such as a 45% increase in site traffic and a 5x return on ad spend. Approximately 100% of reviewers highlight their expertise, reliability, and alignment with company values.
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$75,000+$150 - $199 / hr10 - 49New York, NY
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See all 5 projectsThe Brand Leader is a strategic branding and marketing agency recognized for its ability to deliver comprehensive and effective brand solutions. With a focus on aligning company values and enhancing brand identity, they are highly regarded by clients, with 100% of reviewers praising their responsiveness, creativity, and ability to turn visions into reality. Their work consistently results in significant improvements in brand awareness and engagement across various industries.
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UndisclosedUndisclosed50 - 249New York, NY
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See all 1 projectsNoble People is a media planning and buying agency known for their strategic approach to media placement and creative solutions. Feedback highlights their proactive project management and innovative ideas, with 100% of reviews expressing satisfaction with their performance. Clients appreciate their commitment to achieving goals beyond financial motives, indicating strong client-focused strategies.
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UndisclosedUndisclosed10 - 49Queens, NY
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See all 2 projectsScreenbridge is a creative agency specializing in Connected TV (CTV) ad development and social media content. They have received overwhelmingly positive feedback, with 100% of reviewers praising their quick turnaround and strategic, high-quality execution. Clients commend Screenbridge for their collaborative approach and responsiveness, with specific acclaim for completing projects efficiently under budget constraints.
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$5,000+Undisclosed10 - 49New York, NY
Services provided
See all 1 projectsCentipede Digital® is a digital marketing agency specializing in website development, corporate identity rebranding, marketing automation, and social media strategy. The company is noted for its responsive and attentive customer service, with 100% of reviewers praising their personal attention and effective communication. Feedback consistently highlights successful project outcomes, such as well-received website designs and strong client relationships.
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$1,000+$100 - $149 / hr10 - 49New York, NY
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See all 4 projectsTechWaves | Marketing & PR agency is a strategic PR firm specializing in media outreach, brand positioning, and visibility enhancement for tech and Web3 companies. Client reviews highlight a 100% satisfaction rate, emphasizing their strategic expertise, adaptability, and effective communication. Clients praise their ability to deliver tailored, meaningful media coverage and trust-building strategies, establishing them as a reliable partner in achieving significant market impact.
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$1,000+< $25 / hr250 - 999New York, NY
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See all 19 projectsRevenue Rushy is a dynamic sales and marketing consultancy specializing in outbound sales, AI consulting, and conversion optimization services. The company has received overwhelmingly positive feedback, with 100% of reviewers highlighting their exceptional project management and alignment with client values. Notably, 75% of clients praised their ability to adapt strategies to client-specific needs, demonstrating a commitment to personalized and impactful solutions.
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UndisclosedUndisclosed10 - 49New York, NY
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See all 1 projectsInfluencer Hero is a company specializing in influencer marketing, offering technology-driven solutions to enhance campaign effectiveness. Feedback reveals high satisfaction with their professional yet personal approach, technological expertise, and effective use of analytics, with 100% of reviews highlighting positive outcomes such as good ROI and lowered CPAs.
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$1,000+< $25 / hr50 - 249New York, NY
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See all 3 projectsAPISCRAPY is a data scraping company that specializes in web, mobile app, and TV app data extraction, providing detailed analytical reports. Clients consistently praised their technical competency, proactive communication, and attention to detail, with 100% of reviews highlighting these aspects. While most feedback is positive, a suggestion for more frequent progress updates was noted.
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$10,000+$150 - $199 / hr10 - 49Port Washington, NY
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See all 1 projectswreggy is a digital marketing company lauded for its efficient and high-level strategies. With 100% positive feedback, clients commend their personalized service, attention to detail, and responsiveness. Notably, their ability to enhance data services and marketing strategies has been a key highlight for clients.
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$1,000+Undisclosed50 - 249New York, NY
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In Denver, Colorado and New York, New York, Choozle is a media planning and buying company. Launched in 2012, the team offers Media Planning & Buying.
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UndisclosedUndisclosed10 - 49New York, NY
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Based in Los Angeles, California and New York, New York, AdQuick is a media planning and buying agency. They focus on Media Planning & Buying and Marketing Strategy.
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$5,000+Undisclosed50 - 249New York, NY
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Founded in 2001, Media Kitchen is a midsize New York, New York-based media planning and buying agency. Their team offers Media Planning & Buying and Advertising.
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$250,000+Undisclosed10 - 49Penthouse, NY
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Criterion Global: International Media Buying, a media planning and buying company, was founded in 2009. The company specializes in Media Planning & Buying and Digital Strategy, and is small.
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$5,000+$25 - $49 / hr10 - 49New York, NY
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Vivid Ranking is a media planning and buying company. Their small team of employees is based in New York, New York. Their team specializes in Media Planning & Buying.
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UndisclosedUndisclosed10 - 49New York, NY
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See all 1 projectsPRECISION STRATEGIES is a strategic marketing firm specializing in social media management, Google Ads, and strategic planning. Their services received mixed feedback, with strengths in organization and thorough data presentation but criticisms for lacking creativity in the campaigns. Approximately 70% of the feedback focuses on their detailed project management, while concerns about creative execution accounted for around 30%.
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$100,000+$150 - $199 / hr250 - 999New York, NY
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Advertising company Tombras was established in 1946. The midsize team focuses on Advertising and Media Planning & Buying.
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$10,000+Undisclosed50 - 249New York, NY
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Digilant is a media planning & buying agency. They were founded in 2009 and focus on Media Planning & Buying and Digital Strategy.
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$25,000+$50 - $99 / hr2 - 9New York, NY
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BrandVerge, a Marketing Strategy company, is based in New York, New York. Launched in 2017, the team focuses on Marketing Strategy and Media Planning & Buying.
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$100,000+$100 - $149 / hr50 - 249New York, NY
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Quigley, a media planning & buying agency, was founded in 2002. The team provides Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49New York, NY
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See all 1 projectsWoodbridge Publishers offers professional book writing, editing, marketing, and publishing services to all emerging authors around the world. Our services also include book cover design,
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$100,000+Undisclosed250 - 999New York, NY
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M+C Saatchi Performance is an Advertising company launched in 2006. The team focuses on Advertising and Media Planning & Buying and is located in New York, New York and London , England.
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$75,000+$50 - $99 / hr250 - 999New York, NY
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Media planning and buying agency USIM offers Media Planning & Buying and Digital Strategy. They are located in Los Angeles, California and Irvine, California.
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$25,000+Undisclosed50 - 249New York, NY
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Mobkoi is an Advertising company. The team offers Advertising and Marketing Strategy, and the company is based in New York, New York and London, England.
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$25,000+Undisclosed50 - 249New York, NY
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Bookmark Content and Communications, a Content Marketing company, is based in Holborn, England and Toronto, Canada. They offer Content Marketing and CRM consulting and SI and were launched in 1986.
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UndisclosedUndisclosed1,000 - 9,999New York, NY
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See all 1 projectsBrainlabs provides PPC management and bid optimization services, leveraging advanced algorithms and automation. Client reviews highlight their technical expertise and efficient solutions, resulting in significant cost reductions and improved performance metrics. Clients commend Brainlabs for their responsiveness, ongoing optimization efforts, and proactive approach to achieving project goals.
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$5,000+Undisclosed10 - 49New York, NY
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SMA NYC is an Advertising company. Founded in 1990, the agency is based in New York, New York. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249New York, NY
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Chemistry Agency is an Advertising company. In Atlanta, Georgia and Pittsburgh, Pennsylvania, the agency specializes in Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49New York, NY
Services provided
See all 30 projectsAston360 is a Media Planning and Buying firm known for its strategic management of Out-of-Home (OOH) advertising and media buying services. Reviews highlight their data-driven approach and tailored advertising strategies, contributing to significant improvements in brand visibility and ROI. Impressively, 100% of reviewers commend their project management skills, particularly in meeting deadlines and fostering a collaborative environment.
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List of the Top 15 New York City Media Buying and Planning Companies
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$5,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38/40.019.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$100,000+Undisclosed10 - 49New York, NY
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Media Planning & Buying75% Other -
$5,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
32.4/40.016.2/20 Reviews8.4/10 Clients & Experience7.8/10 Market PresenceService focus
15% Media Planning & Buying85% Other -
UndisclosedUndisclosed50 - 249New York, NY
Ability to deliver
35/40.017/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$25,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
36/40.016.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Media Planning & Buying85% Other -
$5,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
30.8/40.015.8/20 Reviews7.5/10 Clients & Experience7.5/10 Market PresenceService focus
40% Media Planning & Buying60% Other -
$5,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$5,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
33.9/40.016.4/20 Reviews9.4/10 Clients & Experience8.1/10 Market PresenceService focus
15% Media Planning & Buying85% Other -
$5,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
34.5/40.015.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$50,000+Undisclosed250 - 999New York, NY
Ability to deliver
32.4/40.015.6/20 Reviews9/10 Clients & Experience7.8/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$25,000+Undisclosed250 - 999New York, NY
Ability to deliver
31.9/40.015.6/20 Reviews6.4/10 Clients & Experience9.9/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
29.9/40.016.2/20 Reviews8/10 Clients & Experience5.7/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$10,000+Undisclosed10 - 49New York, NY
Ability to deliver
29.3/40.014.6/20 Reviews7.2/10 Clients & Experience7.6/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$5,000+$150 - $199 / hr2 - 9Jersey City, NJ
Ability to deliver
28/40.016.2/20 Reviews6.2/10 Clients & Experience5.6/10 Market PresenceService focus
30% Media Planning & Buying70% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
31.1/40.015.6/20 Reviews8.9/10 Clients & Experience6.6/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$1,000+< $25 / hr10 - 49New York, NY
Ability to deliver
27.7/40.016.8/20 Reviews6.3/10 Clients & Experience4.6/10 Market PresenceService focus
25% Media Planning & Buying75% Other -
UndisclosedUndisclosed50 - 249New York, NY
Ability to deliver
29/40.016/20 Reviews4.8/10 Clients & Experience8.1/10 Market PresenceService focus
15% Media Planning & Buying85% Other -
$75,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
29/40.016.8/20 Reviews5.8/10 Clients & Experience6.5/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
UndisclosedUndisclosed50 - 249New York, NY
Ability to deliver
21.8/40.016.2/20 Reviews0/10 Clients & Experience5.6/10 Market PresenceService focus
25% Media Planning & Buying75% Other -
UndisclosedUndisclosed10 - 49Queens, NY
Ability to deliver
20.4/40.016.4/20 Reviews0/10 Clients & Experience4/10 Market PresenceService focus
33% Media Planning & Buying67% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
25.4/40.016.2/20 Reviews3.9/10 Clients & Experience5.3/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$1,000+$100 - $149 / hr10 - 49New York, NY
Ability to deliver
22.9/40.017.4/20 Reviews0/10 Clients & Experience5.5/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$1,000+< $25 / hr250 - 999New York, NY
Ability to deliver
23/40.017.2/20 Reviews0/10 Clients & Experience5.8/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
UndisclosedUndisclosed10 - 49New York, NY
Ability to deliver
21.9/40.016.4/20 Reviews0/10 Clients & Experience5.5/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$1,000+< $25 / hr50 - 249New York, NY
Ability to deliver
21.3/40.016.4/20 Reviews0/10 Clients & Experience4.9/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$10,000+$150 - $199 / hr10 - 49Port Washington, NY
Ability to deliver
20.6/40.016.6/20 Reviews0/10 Clients & Experience4/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$1,000+Undisclosed50 - 249New York, NY
Ability to deliver
5.8/40.00/20 Reviews0/10 Clients & Experience5.8/10 Market PresenceService focus
100% Media Planning & Buying -
UndisclosedUndisclosed10 - 49New York, NY
Ability to deliver
5.7/40.00/20 Reviews0/10 Clients & Experience5.7/10 Market PresenceService focus
70% Media Planning & Buying30% Other -
$5,000+Undisclosed50 - 249New York, NY
Ability to deliver
5.6/40.00/20 Reviews0/10 Clients & Experience5.6/10 Market PresenceService focus
50% Media Planning & Buying50% Other