Screenbridge

BACKGROUND

Please describe your company and position.

I am the CMO of GoodBelly

Describe what your company does in a single sentence.

We make prebiotic and probiotic juice drinks, shots and supplements to support every day gut health.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Screenbridge to accomplish?

Quickly create an inexpensive yet effective CTV ad

SOLUTION

How did you find Screenbridge?

Referral

Why did you select Screenbridge over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Screenbridge were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Screenbridge to develop a high-performing Connected TV (CTV) ad on a tight timeline and budget. Given our constraints, we needed an agency that could maximize existing assets while delivering a polished, effective ad designed to drive performance.

Key Deliverables:

• Concept Development & Storyboarding: Screenbridge worked within our existing brand guidelines to craft a compelling narrative using our pre-existing footage and assets.
• Editing & Motion Graphics: They seamlessly repurposed our content, incorporating engaging transitions, on-screen text, and animations to enhance impact and improve viewer retention.
• Performance-Driven Optimization: The team ensured the ad was structured for CTV best practices, optimizing messaging, pacing, and call-to-action placement to maximize conversions.
• Quick Turnaround & Budget Efficiency: Despite our constraints, they delivered a high-quality ad quickly and cost-effectively, proving their ability to balance speed with quality.
• Final Cut & File Delivery: The completed ad was provided in multiple formats optimized for different streaming platforms.

Overall, Screenbridge exceeded expectations by delivering a polished, strategic, and conversion-focused CTV ad while staying on time and within budget.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While performance data is still forthcoming, Screenbridge’s impact was immediately evident in their exceptional speed, efficiency, and responsiveness throughout the project.

• 48-Hour Turnaround: From kickoff to final delivery, the entire process was completed in just two days, allowing us to launch our CTV campaign faster than expected.
• Seamless Execution: The workflow was smooth and well-structured, with clear communication and zero bottlenecks.
• Immediate Implementation of Feedback: Any revisions or refinements we requested were addressed right away, ensuring the final ad met our expectations without delays.
• High-Quality Output with Minimal Resources: Despite working with a tight budget and pre-existing assets, Screenbridge delivered a polished, strategic ad that we believe will perform strongly.

Based on their speed, professionalism, and ability to deliver high-quality creative under constraints, we’d absolutely work with Screenbridge again.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Exceptionally Fast Turnaround: Screenbridge delivered the final ad in just 48 hours from start to finish, exceeding our expectations for speed without sacrificing quality.
• Clear & Proactive Communication: The team kept us informed at every stage, ensuring we always knew what to expect and when.
• Flexible & Solution-Oriented: They worked seamlessly within our constraints—both in budget and existing assets—finding creative ways to maximize impact.
• Effortless Collaboration: Feedback was immediately actioned, making the revision process smooth and efficient with no back-and-forth delays.
• Reliability & Follow-Through: Every milestone was hit on time or ahead of schedule, allowing us to move forward with confidence.

What was your primary form of communication with Screenbridge?

Email or Messaging App

What did you find most impressive or unique about this company?

• Speed Without Sacrificing Quality: Completing a high-quality CTV ad in just 48 hours—while working with existing assets and a tight budget—was incredibly impressive. They balanced efficiency and creativity seamlessly.
• Performance-Driven Approach: Unlike many creative agencies, Screenbridge didn’t just make an ad—they optimized it for CTV best practices, ensuring strong messaging, pacing, and engagement strategies for better results.
• Proactive & Solution-Oriented Team: They didn’t just execute—they anticipated needs, solved challenges on the fly, and made smart recommendations to elevate the final product.
• Seamless, Stress-Free Process: Every step was smooth, fast, and well-organized. Their ability to quickly action feedback without back-and-forth delays made the process effortless.

Overall, Screenbridge stood out for their combination of speed, strategy, and executional excellence, making them a go-to partner for fast-turn, high-impact creative work.

Are there any areas for improvement or something Screenbridge could have done differently?

Portal Experience Could Be Smoother: While the overall process was seamless, their project portal could be more intuitive. It wasn’t a major blocker, but a more user-friendly interface would enhance the client experience. I shared this feedback with their team, and they were very receptive, which speaks to their commitment to continuously refining their process.

BACKGROUND

Introduce your business and what you do there.

I'm the senior director of brand and creative at Mixbook. We're rated #1 in photo books, and we make storytelling fun with intuitive tools and the largest collection of customizable templates to bring our customers' memories to life.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Screenbridge?

We wanted to drive upper-funnel performance by testing new creative formats for CTV, YouTube, and social media.

SOLUTION

What was the scope of work performed?

We wanted to try a different approach to testing CTV and social media with three distinct creative spots that met our business objectives while keeping the brand, seasonality, and key insights in mind. So, Screenbridge was focused on a key objective while taking a unique, single-minded approach across key differentiators and seasonality.

What is the team composition?

We worked with 1–2 teammates from Screenbridge.

How did you come to work with Screenbridge?

We found Screenbridge through a referral. We chose them because of their expertise in CTV, creative aptitude, collaborative team, ease of setup, and quick turnaround.

What is the status of this engagement?

We set up and launched the project in the same month in 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We looked at engagement, traffic, and new customers. These iterative, quick-turnaround creatives performed on par with higher production creatives. Screenbridge gave us the opportunity to try different approaches and messaging more quickly and at a lower cost. We learned that leaning into our differentiation was key.

How did Screenbridge perform from a project management standpoint?

Screenbridge was quick to respond and deliver. They provided options and exploration ideas. Moreover, the team was a pleasure to work with; they were super accommodating and knowledgeable about best practices. We primarily communicated via email and their platform.

What did you find most impressive about them?

Screenbridge's ability to turn around feedback quickly while keeping platforms and best practices in mind was impressive. They had a collaborative approach and really wanted the client and creative to be a success. We'll continue working with them.

Are there any areas they could improve?

There's nothing they can improve on.