Centipede Digital®

BACKGROUND

Please describe your company and your position there.

I am the President and CEO of the McKinney Economic Development Corporation. The MEDC serves as the economic development arm of the City of McKinney, TX.

We are responsible for recruitment, retention and expansion of business in and to McKinney. We also serve as the outbound marketing arm for business recruitment and assistance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Centipede Digital?

We hired Centipede Digital for a full website and corporate identity re branding. New Website, new logo, new everything. In addition we engaged them for marketing automation and social media strategy.

What were your goals for this project?

Our goal was to re-brand our organization to a modern image as well as utilize the latest and greatest in marketing automation technology to optimize our efforts in campaigns and in social media strategy.

SOLUTION

How did you select this vendor?

We selected Centipede Digital based on their customer recommendations.

Describe the scope of their work in detail.

• Creation of New Website plus web and SEO Optimization
• New Corporate Logo and Business Package
• New Brand Identity Logo
• Marketing Automation Software and Services
• Creative services for marketing collateral
• Social Media Management and Strategy

What was the team composition?

We work with Tom and Kate Morganelli directly with help from their support staff at the agency.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Centipede has finished the creative work for this contract in creating a new website and corporate logo package. The launch of our new website has been a success and the design is well received.

We are now entering the second phase of deployment with targeted campaigns. The success of those is still yet to be measured.

How effective was the workflow between your team and theirs?

Very Successful. Centipede is quick to respond to our inquiries and support tickets that we submit. They are very supportive and give us ample attention. We feel like a family more than a client.

What did you find most impressive about this company?

I appreciate the personal attention they've given us from day one. They are interested in you, not just your corporate needs.

Are there any areas for improvement?

It has not been an issue for us, but I know they would like to hire additional staff. They work very hard and go above and beyond.