The Agency for Rising Stars

Stella Rising is the leading marketing and media agency for spirited, high-growth consumer brands, and service companies.

We understand what it takes to build a foundationally strong and admired brand, with deep category expertise and rising star talent. Our approach to growing clients' businesses includes stellar strategic digital marketing, media and insight-based communication strategies, end-to-end Amazon expertise, Stella Intelligence business consulting services, and our social insights community, Glimmer.

From breaking through with innovation to the significant challenges of sustaining growth and maintaining brand integrity, while attracting capital and growing sales, today’s rising star brands have many potential roadblocks to growth.

Stella Rising breaks through the blocks and stays focused on the possibilities by consistently solving key marketplace challenges for our clients.

Focuses include: E-Commerce, Digital Strategy, SEO, PPC, Media Buying & Planning, Consumer Research, Amazon Strategy, Social Media, and more.

 
Undisclosed
 
Undisclosed
 
50 - 249
 Founded
1982
Show all +
Westport, CT
headquarters
other locations
  • 920 Broadway
    New York, NY 10010
    United States

Portfolio

Key clients: 
P&G, Clorox, Charles & Colvard, Skechers, Dr. Dennis Gross, Power Crunch, CCRM, Natalie's Orchard Island Juice Company, Naturopathica, Thinx, jane iredale, Hi-Chew
Multi-Platform Campaign Drives Conversion and Revenue Image

Multi-Platform Campaign Drives Conversion and Revenue

One of the first clean beauty brands to market, jane iredale envisioned THE SKINCARE MAKEUP®, a different type of makeup that was also good for the skin. During our collaboration, jane iredale was acquired by a private equity firm; the brand’s strong digital performance was a highlight during the deal and we were retained post-acquisition, a significant feat. The acquisition determined our 2019 goal: conversion. We created a

strategy fully focused on conversion and saw an immediate ROAS without hitting diminishing returns. That healthy efficiency allowed us to move up the funnel and expand our audience further, executing mid- to upper-funnel tactics for core brand campaigns. Those integrated cross-channel campaigns were executed across partnerships, social, search, and Amazon luxury beauty. This work has since been nominated by the Glossy Beauty Awards.
+6.85% Sales Connected to Media Via Snack in TERRAColor Campaign Image

+6.85% Sales Connected to Media Via Snack in TERRAColor Campaign

As a leading brand within a high growth snack segment (Vegetable & Fruit Chips), TERRA needed to grow the category in order to help grow their business. 

To position the brand as an everyday snack, and therefore grow sales and HH penetration, we targeted in on a key audience: affluent Millennial snackers. 

Our strategy connected playful “Snack in TERRAcolor” messaging, positioning the brand as a fun, colorful,

everyday snack to consumers through paid, owned, and earned channels – leading with mobile and social-first to align with the target’s core consumption.

Video creative was distributed through a rich cross-platform video plan (Connected TV, full episode players, social, premium & programmatically purchased video – i.e. Hulu, YouTube) to tell our story and drive buzz. 

Throughout the campaign we learned and pivoted to maximize performance. Strong business results included a +67% increase in Aided Awareness.

 

Accelerating eCommerce Sales with Multi-Channel Digital Strategy Image

Accelerating eCommerce Sales with Multi-Channel Digital Strategy

Gudrun Sjödén is a fashion brand based in Sweden focused on comfortable, colorful clothes crafted from natural fabrics with a Nordic design. When they became our client in 2016, Gudrun needed to fully transition from print advertising to digital. 

We began with a “bottom-up” approach where we maximized returns and then layered on additional channels. Through a combination of SEM, paid social, and retargeting, we

maintained a focus on conversion.

Results include (2019 vs. 2018 YoY): 

26% e-commerce sales growth 

98.4% increase in transactions

55% increase in website visits

Campaign nominated for 2019 Glossy Award

Driving High-Value Qualified Leads for CCRM Image

Driving High-Value Qualified Leads for CCRM

CCRM (Colorado Center for Reproductive Medicine) is a leading pioneer in fertility science, research, and advancement. With fresh investment from equity partners, the company was focused on acquiring new patients in priority clinical markets, often in areas where competitors had significantly greater brand awareness. 

Our strategy has driven significant growth in new patient appointments and qualified leads for CCRM. We

created mindset maps of potential patients at all stages of the fertility journey and used targeted messaging across search (SEO and SEM), paid social, and programmatic digital. We are proud to have won an award for our SEO work for CCRM: Best SEO Campaign 2019 from the U.S. Search Awards.

Reviews

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Product Marketing & Branding for Fragrance Company

"They were very organized and the communication was amazing."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May 2019 - Jan. 2020
Project summary: 

Stella Rising helped a fragrance manufacturer launch a new brand on Amazon, their primary e-commerce platform. The team was responsible for branding the launch to drive sales by conveying a product story.

The Reviewer
 
11-50 Employees
 
New York, New York
Ashley Berscheit
Senior Director of Sales, Edge Beauty
 
Verified
The Review
Feedback summary: 

Stella Rising enabled the client to launch on time. They were extremely prompt in incorporating requested changes, and the entire project was characterized by a similar speediness. They're a professional and efficient team that ensures that they're hitting every milestone in a timely manner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

EDGE BEAUTY, Inc. is a new corporate entity that will revitalize the fragrance category with a direct-to-consumer business model that incorporates direct selling on an e-commerce site, under the brand ScentBeauty.

The company strongly believes in educating consumers on fragrance through clear, intelligent editorial on its website customized through sampling and more. I am Director of Sales and oversee both our retail and online only channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Stella Rising?

We hired Stella Rising to assist us with a launch of one our our first fragrance brands.

What were your goals for this project?

To launch our brand the products under it flawlessly as we know there are man things that can go wrong with a new launch at AMAZON let alone a new brand. To capture what the key differences and "story" behind the brand. To convey the creativity and transpar

ency of the products in a way that would be compelling and ultimately lead consumers through a purchase path whether organic, social driven or paid.

SOLUTION

How did you select this vendor?

They came highly recommended specifically for Beauty.

Describe the project and the services they provided in detail.

We engaged them to help build out or product detail pages (including copywriting and keyword optimization), our brand store and give guidance on several other things we had questions with along the journey.

We also used them separately for paid media on this brand and several other brands that were outside of the AMAZON eco-system.

What was the team composition?

We worked with several people on the team but my direct experience with Rina that was specific to AMAZON was INCREDIBLE. I cannot sing her praises enough.

She is intelligent, professional and incredibly efficient. There was never a time she couldn't answer a question of ours. She is detail oriented and never misses a beat. She is an absolute dream to work with and so is her team.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We were able to launch our brand on time and with almost no hiccups! We had only one change that we decided needed to be made after receiving customer feedback that Rina and her team took care of within minuets.

They worked so quickly through the entire project and even took on things that others likely wouldn't have.

How was project management arranged and how effective was it?

From start to finish it was handled very professionally, efficiently and timely. They were very organized and the communication was amazing. They made sure all milestones were being hit.

What did you find most impressive about this company?

I love that it is woman owned and their accolades speak volumes. Their internal contacts and brands they work with are also impressive. For me personally, it was the people I worked with directly that impressed me most.

Are there any areas for improvement?

I think there is some room for improvement with paid media tactics for smaller, unknown brands that are just getting started. These are uncharted waters for every agency but I think as this company continues to grow this would be an area to focus on a bit more.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Very easy
  • 4.5 Cost
    Value / within estimates
    Worth it.
  • 5.0 Quality
    Service & deliverables
    Excellent
  • 5.0 NPS
    Willing to refer
    Very

Amazon Storefront Design for Fragrance Company

"They truly are experts."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2020 - Ongoing
Project summary: 

Stella Rising provided Amazon storefront design and SEO assistance. They aimed to increase brand awareness and sales. 

The Reviewer
 
11-50 Employees
 
New York, New York
Manger of sales North America, Clean Beauty Collective
 
Verified
The Review
Feedback summary: 

Stella Rising increased sales and traffic significantly. Their team was knowledgeable, patient, and available. The team maintains calls and weekly recaps. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We’re proud to say that we’ve been setting the standard for world-class fragrances since 2003. We’ve always put our consumer's (that’s you!) safety first. That’s why we always vet ingredients both natural and synthetic for safety—without sacrificing the complexity of a perfume you’ll love and cherish for years to come. And to ensure a healthy and happy planet for future generations, our packaging is eco-conscious. We work with partners that use green manufacturing practices and our fragrances are infused with responsibly sourced, sustainable ingredients that give back, and we never test on animals. You can rest assured knowing that Clean Beauty Collective makes the simple, trusted, and conscious choice every step of the way. I am the Sales Manager of North America.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Stella Rising?

WE hired them to completely overhaul our current Amazon store front, A+ pages, SEO/amazon media along with cleaning up our current amazon assortment.

What were your goals for this project?

We wanted to increase brand awareness and sales. Also were looking to have a cohesive brand look and voice from our own ecommerce site translated to amazon.

SOLUTION

How did you select this vendor?

I had worked with them in the past and my CEO had also recommended them.

Describe the project in detail.

We first started on the back end and had all the asins on Amazon cleaned up, merging some old asins with new asins as we had done a packaging update on one collection. We then added two more collections. We turned off old asins that were no longer relevant to our portfolio. Assets from my team were provided along with copy and Stella Rising updated every single page, A+ page and also built a beautiful and cohesive brand store. Currently we kicked of SEO with amazon with incredibly strong results and are looking to keep this partnership and scale and grow the business.

What was the team composition?

We work with a dedicated account manager, then we have a VP Rina who oversees it all. We also have 2 more Stella Rising expert who focus solely on advertising and SEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our sales are up double digits YOY and some times triple WOW along with our traffic to our pages which is fantastic. We also set goals for ROAS on Amazon and are exceeding those.

How effective was the workflow between your team and theirs?

Incredible! They are so knowledgeable and patient. they are available at any time of day and are always willing to supply me with any additional information. They exceeded expectation's everyone on the leadership team at Clean Beauty Collective is very pleased with how quickly the business has turned around. In the initial stages we were in constant contact now that everything is up and running we maintain biweekly callas and weekly sales recaps; but the team at Stella Rising is always available.

What did you find most impressive about this company?

Definitely the knowledge they have of Amazon and the inner workings. They truly are experts and can grow and really scale all types of companies.

Are there any areas for improvement?

none

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO Consulting and Services for Cosmetics Wholesaler

"Organic search traffic has increased by close to 50%. We’ve seen a notable increase in sales revenue as well."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Stella Rising (formerly Women’s Marketing) developed an SEO strategy, focused on improving backlinks and incorporating the blog into the main site. They now assist with content generation as well.

The Reviewer
 
50-200 employees
Senior Digital Marketing Manager, Cosmetics Wholesaler
 
Verified
The Review
Feedback summary: 

The organic traffic and sales revenue have increased markedly since Stella Rising (formerly Women’s Marketing) was first engaged. Their consistent communication, responsiveness, and ability to understand the beauty industry justify the investment and make them a valuable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the Senior Manager of Digital Marketing and Communication for an independent clean beauty company. We manufacture skincare and cosmetic products and sell through wholesale and direct to consumer channels.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Women's Marketing?

We wanted to improve our website, by creating a better user experience, and increase the quality of web traffic by making SEO a part of all of our marketing decisions. 

SOLUTION

What was the scope of their involvement?

Our partnership with Women's Marketing consisted of SEO and content development. The first thing they did was a complete audit of the site. They helped our IT team clean up backlinks. They worked really closely with us to determine which keywords we needed to be targeting in order to improve our quality of traffic. Bringing our blog into our main site from a subdomain has helped tremendously. They also performed a content audit to ensure we’re reaching the right people with quality content.

What is the team composition?

We work with the Director of SEO as our main contact. 

How did you come to work with Women's Marketing?

When we started our search, Women's Marketing was handling our print media. They had recently acquired a digital agency, so we took a call with them out of courtesy. We were really impressed with what they had to offer. When we had talked to some other SEO firms, their understanding of our brand was minimal and their approach to SEO felt a little forced. The quality of our brand and our messaging is incredibly important to us, and so working with a team who really understood that was key.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Organic search traffic has increased by close to 50%. We’ve also seen a notable increase in sales revenue, so we know they are driving quality traffic to the site. The blog has been one of the largest drivers of traffic since it was brought from a subdomain. Women's Marketing works really closely with our website and social media teams to make sure that all of our content is optimized for SEO and UX.

How did Women's Marketing perform from a project management standpoint?

Our account lead is really amazing. Our entire team has been incredibly impressed with his knowledge. He challenges everyone to think differently about things and come at problems from a different angle then we're used to. His project management skills are really strong. He’s very organized. He did the whole blog migration by himself, and he's even stepped in to assist us on project that we wouldn't normally expect in his scope of work. We've been really happy with the partnership.

What did you find most impressive about them?

It feels like they're an extension of our internal team, and that we’re not merely one of their numerous clients. It’s very seamless. The positive results come from them taking the time to understand our business and recommend things they know are going to work for us.

Are there any areas they could improve?

No. They're always ready, willing, and able to step in as needed.

Any advice for potential customers?

Educate them as much as possible about your business. Giving them an opportunity to learn and understand the brand is key. They’re eager and ready to do exactly that, but they need to be given the tools. Don't expect them to just figure it out; immerse them in your brand.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO for Pet Insurance Company

“Stella Rising (formerly Women’s Marketing) made organic search one of our main sales channels, which is majorly impacting business."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Stella Rising (formerly Women’s Marketing) provides SEO services to target organic search results via a keyword list. The team runs technical and audits, offers content optimization consultation, and researches market competition.

The Reviewer
 
51-200 employees
Senior VP Marketing, Pet Insurance Company
 
Verified
The Review
Feedback summary: 

As a hands-on partner, Stella Rising (formerly Women’s Marketing) implements best-practice SEO techniques that maximize online visibility. They increased organic traffic by 40%, organic leads by 63.5%; organic enrollments by 41%; and referring domains by 23%. A customer-centric approach sets them apart from competitors.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the senior vice president for a B2C pet insurance company. Most customers find us online and request quotes through our website, and only about 3% of enrollment happens over the phone.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Women's Marketing?

The majority of our new business comes from paid search and paid partnerships. Our main goal was to get more enrollments organically, which exceeded the defined roles of both our technology team and marketing department. I needed an outsourced partner who could streamline our focus on organic rankings continuously throughout our process.

SOLUTION

What was the scope of their involvement?

As our full-service SEO partner, we’ve integrated Women's Marketing into all of our internal processes. The team constantly optimizes our new content for organic search results through a comprehensive SEO campaign. Thorough competitor research informs our keyword list and backlink strategy. The team even ran analyses of all our 51 different state landing pages for organic search.

As an integral part of our process, Women’s Marketing assesses everything we produce to preempt problems. They make sure it’s completely optimized and without issues from a technology, content and link standpoint before it’s put up online. They run technical audits that impact our technology team, press releases, new website pages, and blog articles. As they go alone, they fix problems by updating the site as needed, including meta tags and title tags.

Pinpointing the best content to pursue drives maximum web traffic and conversions. The team also gives us insightful recommendations to improve our editorial calendar and existing assets like PR content. When we implement mass changes to our blog, they execute all the most tedious tasks. They managed college outreach for our scholarship program to get .edu links back to our website.

What is the team dynamic?

They’re embedded within our day-to-day workflow, which I find to be key for success. Women’s Marketing is willing to work diligently to overcome our lack of internal resources to carry out their recommendations. We have a design partner and conduct conversion optimization efforts in-house that inform their work.

How much have you invested with them?

We have them on a retainer for about $5,000–$6,000 per month.

How did you come to work with Women’s Marketing?

I liked their work during our past partnership with a different e-commerce company. Based on the success of that print campaign, I hired them for this project as well.

What is the status of this engagement?

We started working with Women’s Marketing during the first quarter of 2016, shortly after I started my role here. Our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Women’s Marketing has met all our expectations. Generally speaking, their work has had a major impact on our business. Organic search is now one of our main channels. We now have 30% or more of our enrollments coming through our site.

Thanks to Women's Marketing, organic traffic is up by 40% and growing faster than any other channel. Organic leads have increased by 63.5%; organic enrollments have increased by 41%; and referring domains have increased by 23%.

How did Women’s Marketing perform from a project management standpoint?

Working with Women’s Marketing has empowered us to efficiently implement best practices. We improve our workflow each time we go through the same cycle. It’s a living-and-breathing process. Since they're part of our team, so we communicate daily. They’re always available to promptly answer our ad-hoc questions. We mostly use email along with monthly phone/GoToMeeting conversations.

When our main point of contact was in Seattle for a conference, she made time to visit our offices. She gave impactful presentations to our senior leadership that got the whole team to understand our goals and their respective roles. They send us recommendations, follow-ups, and set up meeting times in accordance with our schedule.

What did you find most impressive about them?

We have a unique working relationship. Compared to most of our past partners, working with Women’s Marketing is like night-and-day. The team is hands-on and fully committed to our program’s success.

They're never rushed through their work and are always willing to make any changes we need. Anytime we ask for additional information, they're happy to provide it in a way that’s easy to understand. Rather than operating on a set format, they take the time to provide insights rather than just numbers and reports.

Are there any areas they could improve?

I can't think of anything. I'm extremely happy with them.

Do you have any advice for potential customers?

Take the time to meet with them and provide feedback on what they're working on. For example, It's the client's responsibility to double check keyword lists for accuracy to ensure they’ll attract the right audience to your site.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've referred them to others many times.

SEO Audit for Apparel Company

"The communication and understanding were impressive."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2018 - Jan. 2020
Project summary: 

Stella Rising provided an SEO audit and assistance for an apparel company. 

The Reviewer
 
51-200 Employees
 
San Francisco, California
VP of Digital, Women's and Men's Apparel Retailer
 
Verified
The Review
Feedback summary: 

Stella Rising supplied strong SEO growth. Their team was strong and responsive. The communication and understanding were impressive.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Company is a retailer of women's and men's apparel, I oversaw all of Digital at the company (acquisition, retention, site and data).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Stella Rising (formerly Women's Marketing)?

Website was not setup well from an SEO perspective so we hired Stella (John M) to do an initial audi and the signed them on to a retainer for ongoing SEO assistance and work.

What were your goals for this project?

Improve SEO traffic tot he website.

SOLUTION

How did you select this vendor?

Had previously used Stella for Paid search and our consultant (John) is an expert in the field.

Describe the project in detail.

Initial Audit of the website for best practices, then on-going conversation around performance, audits, advice, etc.

What was the team composition?

There was a project lead, but he was also assisted by others within the company.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Strong SEO growth to our collection and product pages.

How effective was the workflow between your team and theirs?

Very strong and responsive from Stella.

What did you find most impressive about this company?

The communication and understanding were impressive.

Are there any areas for improvement?

Unfortunately, some times we just didn't have the tech or resources to really implement the changes.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    Great value for what we got
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer