What evidence can you share that demonstrates the impact of the engagement?
Women’s Marketing has met all our expectations. Generally speaking, their work has had a major impact on our business. Organic search is now one of our main channels. We now have 30% or more of our enrollments coming through our site.
Thanks to Women's Marketing, organic traffic is up by 40% and growing faster than any other channel. Organic leads have increased by 63.5%; organic enrollments have increased by 41%; and referring domains have increased by 23%.
How did Women’s Marketing perform from a project management standpoint?
Working with Women’s Marketing has empowered us to efficiently implement best practices. We improve our workflow each time we go through the same cycle. It’s a living-and-breathing process. Since they're part of our team, so we communicate daily. They’re always available to promptly answer our ad-hoc questions. We mostly use email along with monthly phone/GoToMeeting conversations.
When our main point of contact was in Seattle for a conference, she made time to visit our offices. She gave impactful presentations to our senior leadership that got the whole team to understand our goals and their respective roles. They send us recommendations, follow-ups, and set up meeting times in accordance with our schedule.
What did you find most impressive about them?
We have a unique working relationship. Compared to most of our past partners, working with Women’s Marketing is like night-and-day. The team is hands-on and fully committed to our program’s success.
They're never rushed through their work and are always willing to make any changes we need. Anytime we ask for additional information, they're happy to provide it in a way that’s easy to understand. Rather than operating on a set format, they take the time to provide insights rather than just numbers and reports.
Are there any areas they could improve?
I can't think of anything. I'm extremely happy with them.
Do you have any advice for potential customers?
Take the time to meet with them and provide feedback on what they're working on. For example, It's the client's responsibility to double check keyword lists for accuracy to ensure they’ll attract the right audience to your site.
Stella Rising enabled the client to launch on time. They were extremely prompt in incorporating requested changes, and the entire project was characterized by a similar speediness. They're a professional and efficient team that ensures that they're hitting every milestone in a timely manner.