Branding and messaging: creative and measurement

IPNY (formerly Interplanetary) is a brand positioning and messaging firm that grows your business measurably and creatively.

We do the hard stuff: business planning, brand positioning, communications planning, and launches in complex categories such as financial services, healthcare, and nonprofit. We drive bottom-line, quantifiable results. 

We create unifying and engaging brand communications and experiences based on rigorous strategic thinking, research and testing. Then we engage our channel and production experts to execute and bring those ideas to life. Once launched, we expect to be held accountable for the results, so we collect and analyze data at every possible step, enabling us to optimize programs and demonstrate proof of ROI to your C-level executives and board. 

The partners have spent decades mastering the major forms of communications — classic brand advertising, results-oriented direct marketing, engaging digital and social media, and fully integrated multimedia campaigns— at the world’s largest advertising agencies: Ogilvy, Wieden, BBH, Burnett, Grey, Scali, Ammirati, Chiat, and Wunderman. Our mission is for each partner to work personally with clients to help them achieve their growth goals.  We love what we do and are passionate about being craftsmen in each of our own respective fields of expertise.

We’ve evolved an approach that melds these unique disciplines into what smart advertising should be: persuasion leading to conversion, regardless of the media channel.

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$75,000+
$200 - $300 / hr
10 - 49
Founded 2012
New York, NY
headquarters

Focus

Service lines
30%
20%
15%
10%
10%
10%
5%
Advertising
Direct Marketing
Branding
Client focus
70%
25%
5%
Midmarket ($10M - $1B)
Enterprise (>$1B)
Small Business (<$10M)
Industry focus
40%
30%
30%
Medical
Financial services
Non-profit
Advertising Focus
30%
25%
20%
15%
10%
Direct Marketing Focus
70%
30%

Portfolio

Key clients: 

Dana-Farber Cancer Institute, City of Hope Medical and Research Center, Thirteen (WNET PBS NY), Weizmann Institute of Science, The Leukemia & Lymphoma Society, Prader-Willi, Alliance For Cancer Gene Therapy, First Amendment Museum, E*TRADE, Astoria Bank, Mirman Markovits and Landau, and a major west coast Investment Advisor for high net worth private clients.

Reviews

4.8
4.800000
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