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Branding and messaging: creative and measurement

IPNY (formerly Interplanetary) is a brand positioning and messaging firm that grows your business measurably and creatively.

We do the hard stuff: business planning, brand positioning, communications planning, and launches in complex categories such as financial services, healthcare, and nonprofit. We drive bottom-line, quantifiable results.

  • Min project size
    $75,000+
  • Hourly rate
    $200 - $300 / hr
  • Employees
    10 - 49
  • Locations
    New York, NY
  • Year founded
    Founded 2012

1 Locations

  • New York , NY

No have been added yet...

    Pricing Snapshot

    Min. project size $75,000+
    Avg. hourly rate $200 - $300 /hr
    Rating for cost 4.5 /5

    What Clients Have Said

    IPNY offers competitive pricing with projects ranging from $50,000 to $2 million, depending on client size and scope. Clients appreciate the value for cost, noting high-quality creative and strategic work, timely execution, and strong communication throughout engagements.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $200,000 - $999,999 based on 6 reviews
    < $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000
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    IPNY Review Insights

    Overall Review Rating

    4.8
    • Quality 4.8
    • Schedule 4.7
    • Cost 4.5
    • Willing to Refer 4.4

    Top Mentions

    Review Highlights

    • Strong Project Management

      IPNY is noted for their robust project management skills, with clients appreciating their ability to develop detailed project plans, adhere to schedules, and communicate progress effectively.

    • Areas for Improvement: Edginess

      One client suggested that IPNY could benefit from adopting a fresher, more modern perspective in their creative work, although they still rated the overall quality highly.

    • Positive Feedback from Stakeholders

      IPNY's campaigns receive positive feedback not only from clients but also from stakeholders and the public, indicating widespread acceptance and appreciation of their work.

    • Positive Client Relationships

      Many clients have longstanding relationships with IPNY, often returning for additional projects due to their positive experiences and the trust they have in the team's capabilities.

    • Excellent Collaboration with Internal Teams

      IPNY is praised for their seamless collaboration with clients' internal teams, ensuring smooth workflows and effective execution of campaigns.

    • Significant Increases in Brand Awareness

      Clients report substantial increases in brand awareness and engagement metrics as a direct result of IPNY's campaigns and strategic initiatives.

    IPNY Reviews

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    All Filters

    Advertising Campaign & Branding for Cancer Institute

    • Advertising
    • $200,000 to $999,999
    • July 2019 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They are approachable. They are good listeners and excellent advisors."

    VP of Marketing, Dana-Farber Cancer Institute
    Donna Lee Ubertalli
    • Healthcare
    • Boston, Massachusetts
    • 1,001-5,000 Employees
    • Online Review 
    • Verified

    IPNY was originally hired to develop an advertising campaign for a cancer institute. After being successful, they were kept on to develop a branding strategy with other related creative assignments.

    Brand Identity & Tagline for Research Foundation

    • Branding
    • $10,000 to $49,999
    • June - Aug. 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    They’re genuine, and they’re motivated to provide a high-quality, successful product.”

    CEO, Foundation for Prader Willi
    John Walter
    • Healthcare
    • Stamford, Connecticut
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Starting with a new tagline and manifesto statement, IPNY delivered branding for a medical research foundation. Their team is currently working on marketing and redesigning their landing pages.

    Advertising Campaigns for Nonprofit

    • Advertising
    • Confidential
    • Nov. 2017 - Ongoing
    4.5
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    “They’re a team of senior, seasoned professionals who provide a great experience.”

    VP of Marketing & Communications, ACWIS
    Jeffrey Sussman
    • Nonprofit
    • New York City, New York
    • 51-200 Employees
    • Phone Interview 
    • Verified

    IPNY supported an advertising campaign to increase visibility, presenting the brand in an exciting way that resonated with the target audience. 

    Digital Marketing Campaign for Nonprofit Hospital

    • Advertising
    • $1,000,000 to $9,999,999
    • Jan. 2014 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “We exceeded every metric, and IPNY was instrumental in that accomplishment.”

    Former VP Marketing & Digital Channels, City of Hope
    Anonymous
    • Healthcare
    • Duarte, California
    • 5,001-10,000 Employees
    • Phone Interview 
    • Verified

    IPNY manages digital marketing, working on projects from a website redesign to market research. They mainly work on Facebook ads, creating and testing banners. They also established marketing metrics.

    Brand Re-Launch for Bank

    • Advertising
    • Confidential
    • Feb. 2014 - Sep. 2017
    4.5
    Quality
    4.0
    Schedule
    4.0
    Cost
    4.0
    Willing to Refer
    5.0

    “They were able to deliver well on all three things, creative, strategy, and execution.”

    Head of Marketing, Astoria Bank
    Barbara Glasser
    • Financial services
    • New York City, New York
    • 51-200 Employees
    • Phone Interview 
    • Verified

    With marketing strategies and related materials, Interplanetary supported brand transformation across strategy, creative and execution.

    Brand Campaign for Health Non-Profit

    • Advertising
    • $1,000,000 to $9,999,999
    • Jan. 2012 - July 2016
    4.0
    Quality
    4.0
    Schedule
    3.5
    Cost
    3.0
    Willing to Refer
    4.0

     “We finally had a brand that we could be proud of, with a message that we could rally behind.”

    Senior Director of Marketing, Non-Profit Organization
    Anonymous
    • Healthcare
    • New York, United States
    • 1,001-5,000 Employees
    • Phone Interview 
    • Verified

    Interplanetary led a comprehensive brand campaign that raised awareness about blood cancers. The team came up with the overall strategy, developed a brand guide, and created marketing assets for various media.

    Advertising for Cancer Research Institute

    • Advertising
    • Confidential
    • Nov. 2014 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "We saw some incredible increases in all our key metrics."

    CMO, City of Hope
    Lisa Stockmon
    • Healthcare
    • Duarte, California
    • 1,001-5,000 Employees
    • Phone Interview 
    • Verified

    Interplanetary created and executed a strategy and implementation plan to elevate a national brand identity using multiple channels, including TV, radio, print, digital, and podcasting.

    Branding for Cancer Institute

    • Branding
    • $50,000 to $199,999
    • July 2016 - Mar. 2017
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “Given the cost, skill, and quality of the people you’re interacting with, you can’t get better results for your dollar.”

    CEO, Cancer Institute
    Anonymous
    • Nonprofit
    • Connecticut, United States
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Interplanetary created the branding, marketing materials, and social media platform for an organization that funds cancer research.

    Outdoor Advertising Campaign for Public Media Provider

    • Advertising
    • Confidential
    • Jan. - June 2017
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    n/a

    "The team is amazing at responding to feedback and presenting multiple options."

    Senior Director of Communications, WNET
    Kellie Specter
    • Media
    • New York City, New York
    • 201-500 Employees
    • Phone Interview 
    • Verified

    Interplanetary proposed a complete local marketing vision centered on a compelling tagline—creating graphics, a brand logo, and engaging content. They also assisted with media placement to boost engagement. 

    Advertising for Investment Advisors

    • Advertising
    • $200,000 to $999,999
    • July 2016 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    4.0
    Cost
    4.0
    Willing to Refer
    5.0

    "They are totally committed to helping us achieve our goals."

    VP of Campaign Strategy, Investment Advising Firm
    Anonymous
    • Financial services
    • San Francisco, California
    • 1,001-5,000 Employees
    • Phone Interview 
    • Verified

    Interplanetary prepared a unified brand message before transitioning to digital and print marketing campaigns. They now provide extensive industry research, strategic content suggestions, and ad management.

    Locations (1)

    6 - 9

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