Bookmark Content and Communications

A new multichannel strategy to reach people who may be considering the brand and building out their experience in new ways. New conduits create touchpoints before a journey, during a journey and after a journey.

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When the Client Rebrands, What Happens to their Content? From client to creative direction to commissioning illustrators and finally, print, see how we rebranded the magazine of a UK discretionary fund manager mailed to their network twice a year.

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Combining fashion, function and philanthropy to create an immersive brand experience for luxury outerwear shoppers. We created an immersive laundromat-themed experiential pop-up event hosted by Nobis, where guests were invited to freshen-up their fall wardrobe with complimentary express jacket refreshes, all for a good cause.

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Created an integrated content program for the launch of the lindtexcellence.com chocolate-inspired website. Lindt was looking to move from product-focused content to a lifestyle-oriented narrative to align well with the sophisticated interests of their target demographic.

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Fabric is a luxury lifestyle and property magazine, capturing all that is best about living in London. Launched 17 years ago, it is distributed to 70,000 households in some of the capital’s most affluent postcodes north of the river.

Through quality editorial rooted in local knowledge, celebrity interviews, fine dining and cutting-edge interior design inspiration, Fabric positions REAP, a consortium of 38 London estate

Air Canada commissioned us with creating a fun and engaging platform that would encourage brand loyalty, increase bookings and raise awareness of new destinations, in-flight products and services.

Since its inception in 2013, it has won seven loyalty and gamification awards, and has consistently resulted in a 500% to 800% return on investment for each edition. Additionally, each subsequent program shows tremendous growth

Originally an Air Canada enRoute editorial program, Canada’s Best New Restaurants (CBNR) has grown to become a high-profile showcase of the newest top talent in the Canadian restaurant industry. CBNR continues to thrive and has become a respected restaurant ranking list in the country, while simultaneously celebrating Canada’s culinary scene for Air Canada passengers, here and abroad. 

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With the goal of positioning explora as a destination in itself, we created content to spark curiosity and inspire their audience to explore new destinations. The explora content program was also designed to provide its audience with a sense of community and belonging. Content was published on explora.com and shared through email, newsletters and social media, organic and paid.

The first social media campaign for explora

Build brand awareness for a top international luxury fashion brand amongst Chinese travelers visiting Canada. The main objective of this program is to drive in-store traffic and encourage these travelers to purchase the brand’s products during their stay.

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