IPNY

BACKGROUND

Please describe your company and your position there.

Dana-Farber Cancer Institute in Boston, Massachusetts has been committed to providing adults and children with cancer with the best treatment available today while developing tomorrow's cures through cutting-edge research. I am the Vice President of Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IPNY?

I brought in IPNY to develop an advertising campaign to raise the awareness for the groundbreaking research being done at Dana-Farber. They knocked this out of the ballpark so the relationship has evolved to include developing a master brand strategy, measurement plan and other related creative assignments.

Notably, there was serious time pressure and they developed the winning campaign over a weekend and got it produced quickly without compromising quality. It was an impressive feat.

What were your goals for this project?

Dana-Farber is considered top in the field for cancer research but is not top-of-mind in brand awareness. The assignment was to develop an advertising campaign, with the right strategy and measurement, to change that.

SOLUTION

How did you select this vendor?

When I joined Dana-Farber, they were on their second advertising agency doing creative exploratory to find a campaign that would raise national visibility. Senior leadership was growing impatient and I needed a guaranteed win. I also had a deadline to meet. Get (good) work produced by a certain date or lose funding. IPNY were the agency of record when I was VP of Marketing at City of Hope in Los Angeles.

 It is a similar institution to Dana-Farber and with similar business problems. That campaign had exceeded all marketing KPIs. I was very well acquainted with the agency principles and their strategic and creative work. I reached out to IPNY who took the existing brief and developed work over a weekend. I took it to qualitative research with the previous work and IPNY came out on top.

Describe the scope of their work in detail.

Initially, they were brought on to develop and produce a national consumer advertising campaign. They developed and produced TV, print, digital, social, radio, short and long form video and a landing page to engage those coming from the advertising. When a Dana-Farber researcher won the Nobel prize, they developed a congratulations ad that ran in the Wall Street Journal, NY Times and other national press.

Creatively and strategically it related back to the national campaign. They developed work base on the central campaign for physicians. They developed a campaign for a new satellite location including transit, billboards, radio and print and that has evolved to include additional local/regional advertising. Importantly, they have been heavily involved in strategic development work.

They have set up an annual testing plan to track shifts as a result of the national visibility campaign. They have led journey development for several b-to-b targets and a master strategy. They are about to develop a new round of the national campaign.

What was the team composition?

I work directly with the agency principles particularly the managing director and the strategist. When we are in creative development, the creative partners are leading the conversation. There is also a very experienced account manager who runs the day-to-day execution.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

First, senior leadership and now the institution at large have all embraced and are quite proud of the advertising campaign. Before production we tested qualitatively vs a previous campaign and, overwhelmingly, the key message was well understood and embraced. People wanted to know more about Dana-Farber. We implemented a quantitative tracking program and early results are showing positive movement in key indicators and awareness.

How effective was the workflow between your team and theirs?

We work seamlessly as a team. This also includes the media agency. It's one council of Dana-Farber advertising leadership. I highly value and trust their counsel. They make an effort to come up to Boston on a regular basis. They are very responsive and flexible.

What did you find most impressive about this company?

The partners have all had very successful careers in the advertising industry. Each is a subject matter expert. They've won awards for their thinking and for their creative. Their structure is flat so you get the top work straight away. They are approachable. They are good listeners and excellent advisors. They are nice and funny and smart and humble. They're the kind of people who you know "get it".

Are there any areas for improvement?

I think it goes both ways. After we finished the big production project, I had a one to one, confidential debrief with the managing director. I wanted to know what worked and didn't work on our part as well as what we should do differently going forward. It was a step of faith for us both but is the kind of feedback that makes a good thing even better.

BACKGROUND

Introduce your business and what you do there.

I’m the chief executive for the Foundation of Prader-Willi Research.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IPNY?

We needed branding materials to develop a better awareness within our community. We also needed to redevelop our website to better position ourselves externally.

SOLUTION

What was the scope of their involvement?

The initial phase of our collaboration involved the creation of our tagline. Examining our logo, they worked to create a manifesto that encapsulated our organization. We’ve reengaged them to develop a digital brochure. They’re also providing some social campaigning and redesigning our landing pages.

What is the team composition?

My main points of contact were Andy (Partner & Head of Strategy, IPNY), Bruce (Chief Creative Partner, IPNY) and Joe (Managing Partner, IPNY).

How did you come to work with IPNY?

I’d worked with them at previous health organizations.

How much have you invested with them?

We’ve spent roughly $15,000 so far.

What is the status of this engagement?

We began working together in June 2019, and while the tagline was finished in early August, our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The feedback has been generally positive. Although it’s too early to attribute site traffic to their work, we’re looking to see an uptick in fundraising and online exposure.

How did IPNY perform from a project management standpoint?

I’ve continued to work with them at different organizations because they’re very responsive and always open to a good discussion. They’ve always been a pleasure to work with.

What did you find most impressive about them?

As trite as it sounds, I get the impression that they really care. They’re genuine, and they’re motivated to provide a high-quality, successful product.

Are there any areas they could improve?

There’s nothing; I wouldn’t keep going back to them if I weren’t so happy with them.

Do you have any advice for potential customers?

Just be open and honest in terms of what you’re looking for, and be open-minded to content that might stretch your boundaries.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing and communications of the American Committee for the Weizmann Institute of Science (ACWIS). We’re a nonprofit that raises money for science research and education at our institute.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IPNY?

We hired IPNY to support us with a new advertising campaign to gain visibility and promote giving. Our aim was to promote the amazing work of the Weizmann Institute in an exciting and relevant way.

SOLUTION

What was the scope of their involvement?

IPNY presented a few ideas for the campaign, including creative and copy. From there, we selected one and their team built it out further. Their team created the campaign for digital, print, and social media efforts, including on Facebook and Instagram.

What is the team composition?

I have one main point of contact, Joe (Founder & Managing Partner, IPNY). During our initial meetings, they provided four teammates and a project coordinator. I work with specialists from their team on copywriting, design, etc.

How did you come to work with IPNY?

We researched several campaigns run by others in our industry. After finding one we were highly impressed with, we discovered that IPNY created it for them. We took a closer work at their portfolio and selected them for the project.

What is the status of this engagement?

We’ve had an ongoing relationship with them since December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Judging from the click-thru rates on the digital campaigns, IPNY’s efforts have been successful. We’ve been getting a significant amount of attention since beginning the engagement. The feedback from our internal team has been positive, along with the compliments from those in our field. IPNY provided more than just a single ad campaign; they developed a theme that we will integrate throughout all our messaging channels.

How did IPNY perform from a project management standpoint?

The communication runs smoothly between our teams. Any time we have a request for changes, they handle everything efficiently. Everything is dealt with in a timely manner, and we have phone calls with their team to discuss the project.

What did you find most impressive about them?

They’re a team of senior, seasoned professionals who provide a great experience. They are highly creative in design and copy, and they offer insightful suggestions and strategies. 

Are there any areas they could improve?

There’s nothing specific I can think of for them to improve on.

Do you have any advice for potential customers?

Allow them to learn as much as possible about your company. Bring them into meetings and events. Understanding the business on both sides will help make the project run as smoothly as possible.

BACKGROUND

Introduce your business and what you do there.

I’m the former VP of marketing and digital channels for City of Hope, a nonprofit hospital.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IPNY?

We needed a partner to work on our digital marketing campaign.

SOLUTION

What was the scope of their involvement?

IPNY (formerly Interplanetary) worked on our website, overhauling the entire ecosystem to make it more modern and mobile-friendly. They’re our strategic and main creative partner, developing ads and advising on which media to purchase. They work closely with our media buying agency and established a marketing analytics group.

IPNY mainly works on Facebook, developing and testing banners to attract customers. We built a website that targets patients, caregivers, scientists, donors, etc. and helps them create an online community. They set up marketing metrics and a dashboard to track KPIs, so we could better test and refine our campaign. Our internal content team collaborates with IPNY, who conducts quite a bit of market research in the digital space.

What is the team composition?

We had two main points of contact and also interacted with their creative team.

How did you come to work with IPNY?

Our CMO had previously worked with their company, and I had worked with one of their strategists. We’d both had great experiences, so we hired them again.

How much have you invested with them?

We spent about $1 million a year.

What is the status of this engagement?

We’ve been working with them since 2014 and have a monthly retainer.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They helped establish pre- and post-launch measurements, and we had a successful campaign. We exceeded every metric, and IPNY was instrumental in that accomplishment. Our national brand awareness increased by eight points, which is huge.

How did IPNY perform from a project management standpoint?

They collaborated closely with my team and always provided status updates on what had been done. They were great communicators, using phone, email, and texts to stay in touch.

What did you find most impressive about them?

They’re seasoned and have both a breadth and depth of experience. They know the healthcare space well, so we could trust their insight. They’re a smart and creative team that’s great to work with.

Are there any areas they could improve?

No. They have an excellent business model, and I loved working with them.

Do you have any advice for future clients of theirs?

Be honest and keep the lines of communication open.

BACKGROUND

Introduce your business and what you do there.

I led marketing efforts for Astoria Bank, a regional bank with locations throughout the New York metropolitan area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Interplanetary?

We wanted to reinvigorate the brand. When I joined, the bank was called Astoria Federal Savings and Loan. We changed the name to Astoria Bank as part of a brand transformation that I was responsible for leading. I looked to a potential outside agency to partner with me on that transformation.

SOLUTION

What was the scope of their involvement?

Interplanetary helped with the strategy, the creative, and the execution for our rebranding. They helped us identify the positioning for the brand. They undertook all of the supporting work that goes along with that including developing advertising, digital, direct, and other kinds of marketing. They developed strategies and supporting materials to roll out the bank’s new positioning.

What is the team composition?

I would say 5 or 6 including designers and project managers.

How did you come to work with Interplanetary?

We held a pretty significant agency search. We started out with quite a few agencies. As the search progressed, we whittled it down through multiple rounds of interviewing and gathering more in-depth information. We ultimately hired Interplanetary.

What is the status of this engagement?

We worked together between February 2014 and September 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I can't give you any specifics because that's proprietary information. But, suffice it to say, we saw an increase in brand awareness and consideration. Our acquisition, customer expansion and retention scores, all improved.

How did Interplanetary perform from a project management standpoint?

They were very good at developing project plans, schedules, timetables, and all of the standard project management tools needed to manage the work.

What did you find most impressive about them?

A lot of agencies out there tend to be either great at creative and not so great at strategy, or great at strategy and not so great at creative, or great at execution but not great at strategy or creative. They were able to deliver well on all three things, creative, strategy, and execution.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

To make the most of an engagement with Interplanetary, bring them into your business as a partner as opposed to an outside vendor. You'll get significant rewards for doing so.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of marketing for a large non-profit agency devoted to finding cures for blood cancers. Our organization has more than 50 chapters across the country. We have a number of services for patients, and we raise our money through major fundraising campaigns. I head up the marketing for all of the campaigns as well as the marketing on our website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Interplanetary?

The original challenge 5 years ago was to launch a branding campaign for the organization. Because our campaigns were so popular, people knew more about our campaigns than our actual agency.

SOLUTION

What was the scope of their involvement?

Interplanetary came up with the brand concept that we still use today. The original scope involved putting together a roadmap for rolling out the brand campaign and the projected cost. They structured our brand voice, architecture, colors, and fonts. They executed all the different elements.  

Interplanetary developed traditional and digital assets for billboards, print ads, posters, and digital ads for the brand campaign.  They also helped us significantly in working with local markets across the country. For example, we had different print ad sizes for local magazines.

The most significant investment was coming up with a number of TV and radio spots for public service announcements. Interplanetary did about 7 high-quality PSA spots for us. We ran most of them as PSAs because we didn’t have the money to run paid media.

How did you come to work with Interplanetary?

I was not really involved in that. My boss at the time knew them from her previous job. She had a personal connection and kept in touch with them.

How much have you invested with Interplanetary?

We paid them a monthly retainer. The total cost of doing the work was about $2 million.

What is the status of this engagement?

We started working with them 5 years ago until about July 2016.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We noticed that brand awareness increased in the markets where we ran certain media launches of the campaign. The more we invested, the higher the jump in awareness. We also got great qualitative feedback. Our different chapters accepted the branding quite well, as did their boards. We’re very happy to have a solid message behind our brand.

How did Interplanetary perform from a project management standpoint?

They performed very well especially when we did the local stuff. There were so many details, but Interplanetary’s team was great. They were good at communicating how projects were coming along and keeping the deadlines we set.

What did you find most impressive about Interplanetary?

Interplanetary dove in and thought very strategically about things. We finally had a brand that we could be proud of, with a message that we could rally behind. The quality of the TV spots was excellent as well.

Are there any areas Interplanetary could improve?

They could have been a little more edgy, with a fresher and more modern perspective. Still, their work was good.

BACKGROUND

Introduce your business or organization and what you do there.
I’m the chief marketing and communications officer for City of Hope. We are a biomedical cancer research and hospital located outside of Los Angeles, California. I head up the marketing organization and the communications organization of about 70 people.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Interplanetary?
We approached Interplanetary wanting to know how best to build a national brand identity for City of Hope. City of Hope has typically been in the top 13 or 14 cancer institutions, and their goal is to move that number up. We want to become a national brand, and we hired Interplanetary to help us develop a strategy to do so.

SOLUTION

Please describe the scope of their involvement in greater detail.
Interplanetary helped us develop our master brand strategy so that all the different business units and brands would come underneath the City of Hope umbrella. They did brand marketing through all channels: TV, radio, print, digital, strategic guidance, media planning and assessment as well as some podcasting. Because it’s a hospital, we also worked on acquisition and retention marketing.

They were very vertical in how they worked with us. They came up with a strategy, and then the team created the creative assets that we used moving forward. They also came up with a new tagline. We socialized that with all the different business units, and we use their direction and strategy to lead all the master brand marketing efforts. They were our lead agency and have done a great job. They have been our strategic champions inside and outside City of Hope.

How did you come to work with Interplanetary?
We let go of an agency that we had hired because they didn’t have the national experience I wanted to build the brand. I needed someone with the breadth of experience that the folks at Interplanetary have. They became our primary agency, and we have some secondary agencies that support them. I had worked with Interplanetary before at a previous company.

When I moved over as Chief Marketing Officer for a non-profit organization, the Leukemia & Lymphoma Society, I used them as well. They pitched me for some business, and they helped position and place that brand as well. I’ve worked with some of them for the past 10 years.

Could you provide a sense of the size of this initiative in financial terms?
About $20 million–$25 million over the last 3 years or so.

What is the status of this engagement?
We started working with them in November 2014 and have been working together since.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?
Online giving has increased almost 25%. Our quarterly brand reach numbers have increased by double digits. We’ve done pre and post measurement in terms of how well the brand fared in California as well as nationally, and there were increases in those numbers. Through the work they’ve provided, we’ve seen double digit increases in brand perception, brand awareness and desire to donate to City of Hope. We saw some incredible increases in all our key metrics once we moved to one brand strategic voice.

Our board is also very happy. The work we do is really to make sure that more people – not just patients but all of the healthcare community.– are aware of the work we do at City of Hope. The feedback has been exceptional.

How did Interplanetary perform from a project management standpoint?
That’s one reason I went with them, and they’ve been great. They are senior enough that they understand the large business objective we have, but small and nimble enough actually to get in there and do the work. I have enjoyed working with them because they’re true thought partners. I think that’s the value of having a smaller agency.

They definitely have the strategic understanding of how we are planning to move the needle to get more patients involved, make more people aware, and bring more dollars coming into City of Hope. They also understand that hospitals aren’t a marketing-driven organization so I needed them to get their hands dirty. They have been very good at working on both strategy and implementation.

What distinguishes Interplanetary from other providers?
I think you get the advantage of a senior team without the big cost structure.

Is there anything Interplanetary could have improved or done differently?
No, but sometimes their size limits them. What makes them great is also their limitation. They’ve been able to expand with my needs, which has been good. They’re thinking people, and I value that.

BACKGROUND

Please describe your organization.

Our organization funds research in all cancers, but specifically looks for science that applies cell or gene therapy towards the treatment of cancer.

What is your position?

I’m President/Chief Executive Officer.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Interplanetary?

I brought them on to look at how we might brand and market our company. We started out as a small, somewhat unknown organization, and I went to Interplanetary to see how we could try and improve regionally and then expand to a national platform. So, the deliverable was to first learn about the organization and get at its core and essence, and then convert that into a branding and marketing platform. The goal was to build awareness, but of course, unequivocally to raise funding.

SOLUTION

Please describe the scope of their involvement in greater detail.

They helped us create the brand of the company, including the logo, tagline, manifesto, and then some sample media and print advertising, print material, and radio spots, among others. They also helped us with the extension to coordinate with web designers so that all of this could be, first and foremost, put on our website, and then the social media platform was layered on top of that. We are coming close to launching.

How did you come to work with Interplanetary?

I didn’t consider any other organizations. We needed to get up and running as quickly as we possibly could. I knew of their capabilities because I worked with them at a previous organization. I wanted to bring someone in that I was familiar with and that could move and get the work done, and also someone I was comfortable working with.

Could you provide a sense of the size of this initiative in financial terms?

$50,000-$100,000.

What is the status of this engagement?

We started working with them in July of 2016, and it was completed four or five months ago. There’s no outstanding work.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

The quality of their work, from prior experience with them, was superior. The program that was put in place at my prior place of work was completed around 2012, and it’s still active and being used today. From a revenue perspective, the results from the social media work were highly successful.  Externally, the overall impact from an aided and unaided perspective was high. Also, the excitement around a new branding platform within the organization has gone extremely well. To this day, the system is in place and being used. I am hopeful to replicate that kind of experience here that we had there.

How did Interplanetary perform from a project management standpoint?

They do a great job of letting you know timelines on deliverables, and for the most part, can react and bring things in sooner if you need them to, provided there’s communication around that front. They met the deadlines that were set when the projects were originally created, and respond very well to feedback. We had to go back to the drawing board a couple of times on taglines and logos, but they kept at it and redelivered when it was required of them.

What distinguishes Interplanetary from other providers?

The unique quality that Interplanetary brings to the table is that in the beginning, you’re dealing with highly seasoned, professional, and capable people, and throughout the process, you’re dealing with exactly the same thing. The work product is superior. It’s a very likeable group, and the group that you meet in the beginning is the group you work with throughout. On a professional level, many of these folks have become my friends.

Is there anything Interplanetary could have improved or done differently?

No, it’s a top notch firm to work with.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of communications and marketing at WNET. We are the public media provider for the New York City tristate area. We run 3 public television stations: THIRTEEN, WLIW21, and NJTV in New Jersey, which is a statewide network. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Interplanetary?

The federal government is considering defunding us. We get about 10% of our operating budget through the federal government as a public media company. We wanted to alert our constituents, supporters, and viewers that we are under consideration to be defunded and start an advocacy campaign. Interplanetary started this project from scratch, but they’re familiar with us. They’re part of our audience, so they really understood who we were and what we wanted.

SOLUTION

What was the scope of their involvement?

We needed compelling graphics, a tagline, an overarching brand or stamp, and engaging copy. They handled all the creative tasks. They helped with media placement, but they didn’t do it themselves.

They came up with a great tagline, “Fight for THIRTEEN.” THIRTEEN is the most well-known of our 3 channels, and it’s been on the air for almost 55 years. Interplanetary wanted to send an urgent message to the people who engage with us through that tagline.

How did you come to work with Interplanetary?

A contact recommended them to us. I called Interplanetary during some exploratory conversations and really connected with them. They seemed to understand our needs. They’re experienced with public television and knew all 3 of our brands, which was the tipping point for me. I didn’t have to explain anything because they already knew our situation.

How much have you invested with Interplanetary?

I can’t share a dollar amount. The campaign was fairly modest.

What is the status of this engagement?

We started working together in January 2017, and we’d like the partnership to continue. For this round, most of the work was completed in early June. We’re working on a huge outdoor campaign right now and did a lot of online advertising as well. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

For our outdoor advertising campaign, “Fight for THIRTEEN” is the big headline. Internally, we created a website and a landing page, and the creative content has been up for about 2 weeks. We’ve gotten about 18,000 visits on the website. The site asks people to do 3 things: write to their representative about our funding, sign up for our email newsletter, and donate if they wish. We’ve had about 500 letters sent to representatives. The donation factor is still small, but we’re hoping that it will grow. We’re satisfied with the results over the past 2 weeks.

How did Interplanetary perform from a project management standpoint?

They have been excellent. Joe [Managing Partner, Interplanetary], who’s our account executive, has just been everything we need in a project manager. He’s efficient, organized, and a great communicator. The team is amazing at responding to feedback and presenting multiple options. When plan A doesn’t work for us, they’re prepared with plan B. They hear us and take our direction easily. When they need to make a point, they do so. The whole process has gone smoothly.

What did you find most impressive about Interplanetary?

The whole team has a wealth of experience after working in huge agencies. It’s really rare to find that much talent in a small agency.

Are there any areas Interplanetary could improve?

Our experience has been excellent. 

BACKGROUND

Introduce your business and what you do there.

I’m the vice president of campaign strategy for a financial advisor serving high net worth clients. I’m responsible for strategy, creative development, and management of external agencies as well as our in-house staff. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Interplanetary?

First, we needed to articulate our value proposition and build out some messaging. We wanted to hire more resources at the firm, which marked the beginning of a new era, moving from disorganized creative procedure to a more organized system and a common message. We really didn’t have any unifying statements about the firm before we started with Interplanetary.

We also asked them to help with brand messaging because we really only do direct marketing. So, we needed our brand messaging to be consistent throughout the direct responses. 

SOLUTION

What was the scope of their involvement?

They created print ads for magazine and newspaper, 3 direct response TV ads, and 30 different display banner ads for us. In addition, they did some of the strategy work behind these campaigns and refined our messaging. They also helped us with extensive research, which informed all the content. We also asked them to speak at a summit for our marketers. They’re working on other tasks now, but it’s all project-based.

How did you come to work with Interplanetary?

Our CMO, who joined the firm about 18 months ago, had worked with some people at Interplanetary in a previous role. When I came on board, they were already signed up and ready to go.

How much have you invested with Interplanetary?

We’ve spent over $500,000.

What is the status of this engagement?

The work probably started in July of 2016, and the engagement is ongoing.  

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

Because of our direct-response approach, we continue to run only the ads that work. We have lots of creative assets to rotate, and we keep the winners going. Interplanetary’s TV ads and digital ads are part of that rotation, and probably 75% of them succeed in heads-up testing. Maybe a third of the print ads do as well, which is pretty strong. Three-quarters of their concepts do well in AB testing, and I’m content with that.

How did Interplanetary perform from a project management standpoint?

They do a good job. They recently added someone who’s really focused on project management and keeping everything on track. The whole team is transparent about where things stand. I also appreciate that they’re realistic about timelines. They understand when stuff happens, and they’re flexible in working with us to update timelines, which makes working with them easy. I like the way they manage projects.

What did you find most impressive about Interplanetary?

For all the times I’ve had agencies who we called partners, I feel like Interplanetary actually is a partner. They are totally committed to helping us achieve our goals. Our CMO or I will often call them just to talk through ideas because we really trust them and value their counsel.

Are there any areas Interplanetary could improve?

We want people to challenge us and suggest ideas. They’ve earned our respect, so they certainly could share more with us in that area. So far, they’ve really delivered on everything we’ve requested.