Jungle Communications, Inc.

BACKGROUND

Introduce your business and what you do there.

I’m the director of digital media for a nonprofit Christian organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jungle Communications, Inc.?

We wanted to increase our online presence and overall awareness for an upcoming event we had.

SOLUTION

What was the scope of their involvement?

Jungle Communications is involved with our marketing efforts. They help set up our Google display and search ads to expand our branding across the web, and they assist with on-site production collating interviews from attendees and the media.

What is the team composition?

I work directly with Sam (Founder & CEO) and Emily (SEO Strategist & Content Manager).

How did you come to work with Jungle Communications, Inc.?

We already worked with them before on a fundraising campaign back in 2011.

How much have you invested with them?

We’ve spent about $57,000.

What is the status of this engagement?

The ongoing partnership started in November 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Jungle Communications helped us generate a huge number of online attendees — we’ve had 6000 people sign up for the conference, and a large portion of them came directly from the Google ads we run.

How did Jungle Communications, Inc. perform from a project management standpoint?

We manage the project internally, and any task on their side will be imported into our system so we can keep track of it. Our means of communication is through Zoom calls with the external vendors, and we would also have weekly meetings just to update everything.

What did you find most impressive about them?

We like that they go above and beyond with the level of care they provide for us. Sam really cares and he’s just a really well-connected individual — he just makes connections happen and that’s something that’s really valuable to us. Other than that, Jungle Communications know what they’re doing, they have a lot of experience, and they have a good team that produces high-quality work.

Are there any areas they could improve?

My only feedback is that maybe it took a bit longer for them to grasp the project, but I do recognize that a lot of it had something to do with us — the person with the vision of this event wasn’t really communicating the project well with them.

However, since they're experts in this area, they could’ve been a little more proactive in interacting with our team.

Do you have any advice for potential customers?

I would say be ready to meet Jungle Communications halfway. If you ask them to do their work at a certain level, they’re going to get it done, but that would also require you to provide the necessary resources and assets to move things quickly — therefore, be prepared to move at their pace.

BACKGROUND

Please describe your company and your position there.

I am the co-founder and executive director at RENEW Life Center. We are a nonprofit that support single mothers in overcoming generational poverty through educational programs and mentoring.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jungle Communications, Inc.?

We hired Jungle Communications to produce a compelling testimonial video to use during our fundraiser to encourage donations.

What were your goals for this project?

To have a high quality and compelling video that showcased the work we do and the results we obtain.

SOLUTION

How did you select Jungle Communications, Inc.?

I participated in a video Jungle was creating for another non-profit. I was impressed by the quality of their work and their production team. When it came time for me to create a video for my nonprofit I knew I wanted to work with them.

Describe the video(s) and the process in detail.

The testimonial video highlighted the life transformation that occurred for six women that were served by our nonprofit. It told a clear and compelling story of the services we offer and the effect it has on families trying to overcome poverty.

Jungle not only filmed and produced our video but they also gave us feedback to help us get a clear vision and direction for the video. I was very impressed by the scope of their work, from helping in selecting the clients to interview to coaching those that are uncomfortable in front of the camera.

Their commitment to creating a high quality product with a strong "call to action" was quite evident.

What was your vendors' project management or feedback process?

Communication throughout the entire project was frequent and easy. They were quick to answer my many questions and provided guidance when I needed it. After filming we received multiple rough drafts where we were able to give our feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We usually ask our donors what was their favorite part of our event, the video created by Jungle was the highlight of the evening for the vast majority of our guests. Also, our donations almost doubled from previous years in part due to the video.

How effective was the workflow between your team and theirs?

I was impressed on how every aspect of the project was laid out, scheduled and timed. Their frequent communications kept the project running smoothly and on time.

What did you find most impressive about this company?

Jungle Communications is a company with a heart. They really care about your project, they were thoughtful and creative . They were very patient in helping me navigate the process of creating a video. I was impressed by the gentle coaching and encouragement for those uncomfortable in front of a camera. I will definitely use them again.

Are there any areas for improvement?

I can't think of anything.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Provident Legacy Real Estate Services LLC, a family of companies. We’re a real estate brokerage, education licensing company, and development company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jungle Communications, Inc.?

In 2015, I started working with them when I was launching the Legacy Academy, a training and coaching arm of our real estate brokerage. At that time, we needed to capture a video to communicate the events that we were doing and the services we were providing. As a result, we reached out to them. 

SOLUTION

What was the scope of their involvement?

Jungle helps us with all our marketing and advertising including media PR efforts. In 2015, they’ve helped us launch two events. 

Recently, I wrote a book and they are taking full charge of the whole process. They are helping me promote that and it’s entitled “Go Back To Your Country”. They’ve delivered a world-class WordPress website that was custom-made. The team also books radio interviews, so a whole bunch of publicity that features what the book is all about. Furthermore, they’ve also crafted many graphics and designs including the book cover. 

What is the team composition?

I know at least six people who are working on our project, maybe more, including third-parties. 

How did you come to work with Jungle Communications, Inc.?

I reached out to Sam (CEO) in 2015 who gave us a quote of their services. 

How much have you invested with them?

We’ve spent around $50,000. For the book and the marketing and advertising that comes with it, we’ve spent $30,000. 

We also signed a three-year contract worth $365,000. For the first year, we’ll invest $65,000. Then, it goes up the following year to $120,000. From there, it increases again to $180,000.

What is the status of this engagement?

We started working in October 2014, and we have an ongoing relationship. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve done an amazing job for us, which has allowed us to continue our partnership. As our business grew, our relationship with them has also grown. 

For the book, the actual launch is happening as we speak. We’re starting to do the interviews and other PR work. However, nothing has materialized yet enough for us to go back and review results. As soon as we get them, we’ll see some publishing house reach out to me and offer me a million dollars for the rights of my book. When that happens, I’ll definitely credit Jungle and their efforts.

How did Jungle Communications, Inc. perform from a project management standpoint?

I’m not sure about their inner workings and the tools they use to speak to each other, but they keep me involved on Zoom. They also send reports through emails and answer every question I have. We use Google Drive a lot to share files, videos, and images.

What did you find most impressive about them?

I’m impressed that they will not take a project unless they truly, fully believe in it. When I approached them with the idea of my book, they told me that they won’t consider it unless they get a draft. At that time, I wasn’t ready yet. I wanted to get their commitment early before I even finish. I just like to get ahead of things. However, they said they cannot make a promise until they’ve read my book. 

I really appreciated them as I was interviewing other companies. They cared less about my book and nobody wanted to read it. They just wanted to sign the contract to promote my book. 

When you’re not touched, moved, inspired, or empowered by the product that you’re selling or marketing, there’s only so much you could do. If you’re just relying on algorithms to make the work happen, great. However, I saw that Jungle didn’t only have the tools and strategy, they’re also vested emotionally in the project because they believed in it. 

The entire Jungle team read the book and their assignment was to get to know what the book is all about. It’s an immigrant story of success in America, and they all rallied behind it. It became a personal mission for them to make sure it succeeds — and that is the difference. 

Are there any areas they could improve?

I always want to save money, so I want to say that they should improve their price. However, I feel like if they do that, then they may run out of business just because they will give me good pricing. 

I was frustrated in one situation, but it’s not their fault. I’m the one that needs to improve because there were some things I wanted to edit.

As someone who is so attached to the material, I wanted to make things perfect and I usually found some other things to improve even at the last minute and even after the deadline. The Jungle team gave me so much grace with that. I still think there’s a few things I could do, but I know that we need to just go live and release it.

Do you have any advice for potential customers?

Reach out to them early. If you have a last-minute campaign, that may not work out because they vet their clients. They like to know who you are and want to know what you’re about before putting you on the calendar. They need ample time to know you before laying out the process.

BACKGROUND

Introduce your business and what you do there.

I am the president of Chosen People Ministries, a messianic Jewish nonprofit organization. Our purpose is to share the good news of Jesus with Jewish and non-Jewish people. We’re in 25 cities across North America and 19 countries around the globe with headquarters in New York City. We’ve been around since 1894.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jungle Communications Inc.?

We were looking to communicate our message to the greater New York City area.

SOLUTION

What was the scope of their involvement?

Jungle Communications Inc. is our one-stop-shop for our digital needs. Their team provides strategic advice and web and graphic design help. Their team also helps us create collateral for our advertising campaigns, including billboards, posters, and subway ads.

For subway ads, they help us negotiate to secure the space and design the pieces in a variety of sizes. Their team is very good ad getting good prices and dates. We have 25–40 billboards across New York City.

Jungle Communications Inc. also helps us secure radio ads. Their team produces and markets the ads and gets them on the air for a good price.

What is the team composition?

We worked with Sam (CEO) on the strategic management side as well as their design staff. Overall, we work with 4–5 members of their team.

How did you come to work with Jungle Communications Inc.?

I knew the owner from one of his former positions. I always felt like he was a proactive person with a lot of energy and fresh ideas. Eventually, when he created an ad agency I thought he would be great to work with. Additionally, Jungle Communications Inc. is local and New York City was the real focus of our work.

How much have you invested with them?

We’ve invested a few hundred thousand dollars so far.

What is the status of this engagement?

Our ongoing engagement began in December 1997.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since it’s been such a long engagement it’s difficult to track it all. We once put up a very large billboard in the entryway to the Lincoln Tunnel. It was supposed to be up for a month but Sam strategically chose a time where they wouldn’t ask us to take it down too fast. We probably received 800–1,000 responses to that one billboard. It was very successful.

Sam understands our market and asks great questions. He has incredible experience in our target market. They were able and willing to take critiques. I once didn’t like a billboard design and they went back to the drawing board until they had a design I liked.

How did Jungle Communications Inc. perform from a project management standpoint?

Their deliverables are always on time. Jungle Communications Inc. is proactive and service-oriented. They always take our needs into consideration and direct the project with a gentle hand.

What did you find most impressive about them?

Jungle Communications Inc. is scrappy. They give you a lot of personal attention while remaining flexible. The team is full of great communicators and experts. They know everything in New York. 

Are there any areas they could improve?

Everything was great. If I asked them, they would probably like to increase their staff, but I didn’t mind having a small team. 

Do you have any advice for potential customers?

Make sure you get time with Sam. As early as you can bring them into your project, do it. Ask for advice, they’re experts in their field.

BACKGROUND

Introduce your business and what you do there.

I am the director of sales and marketing at Star 99.1, which is a radio station that covers all of New Jersey, parts of Pennsylvania, and parts of New York. We reach about 500,000 people in the market. We love and believe in sales and marketing — it’s something we do for our clients. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jungle Communications, Inc.?

Jungle Communications, Inc. helped us to expand and grow our audience. 

SOLUTION

What was the scope of their involvement?

The team did outdoor marketing, predominantly for billboards, buses, and outdoor marketing signs. I think they also worked on a few small subway boards and a little bit of direct mail.

What is the team composition?

Our main contact person was Sam (Founder & CEO). I met at least five people from their team. I also met their graphic designers and had conversations with their executive assistant and folks who help with the layout.

How did you come to work with Jungle Communications, Inc.?

Sam used to work for a group of radio stations. Being on the radio, we crossed paths years ago. He did some marketing and at some point, they started advertising with us, probably about 10–12 years ago — so we started our relationship there. When we needed more marketing help, we reached out to them because we already saw what they were doing 

How much have you invested with them?

We spent well over $50,000.

What is the status of this engagement?

We worked with them from October 2015–November 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I was very happy with their work because of their attention to detail and they did what they said they were going to do. The campaign exceeded our expectations in the sense of impact and the way we were able to grow the audience during that time. They were efficient and they obviously know our business — the radio. Above all, I’ve already recommended a couple of our clients to them. 

Since we were satisfied with the partnership, we are planning to use them again in the future once COVID-19 is over. We’ve had some audience drop because of the pandemic, but we’re thinking of working with Jungle Communications, Inc. again — in 2021. 

How did Jungle Communications, Inc. perform from a project management standpoint?

They had a structured project management workflow. We had times where we could measure success in meetings. We also had follow-up meetings at their locations and in our office. They used in-house software which allowed us to stay abreast of where we were in the actual campaign — and ultimately, they have fulfilled their commitment.  The team under-promised and over-delivered. 

Being in this industry for a long time, I thought they were very prudent in the way they handled the relationship. We walked away very happy and content with the results.

What did you find most impressive about them?

Their strategy stood out. I’m in the graphic work and stuff was great. From a tactical side, I tend to think of what medium we were going to use, whether we should do direct mail, Facebook Ads, and more — there are a lot of people who could do all this tactical stuff. However, what really stood out to me was their strategy — their ability to decide on how long we should have a certain billboard and where it should be placed. They also thought of how often we should change the copy and design work. Moreover, they negotiated the rates with the organizations and in some cases, they were able to get us more than they initially thought they would be able to do. 

Are there any areas they could improve?

I couldn’t think of anything that they didn’t accomplish. One of the things that were important to me was that they did what they said. They even made sure that they assigned a specific person to work on our account. 

Do you have any advice for potential customers?

Be clear on what you want to accomplish and be honest with your budget and what you’re able to do. Be transparent about making sure that your goal and objective is consistent with the budget you can spend. However, I’m also sure that Jungle Communications, Inc. will walk the prospect through the above-mentioned process. 

BACKGROUND

Introduce your business and what you do there.

I am the assistant business administrator for the Carteret Board of Education. We are 12 school districts located in central New Jersey, with almost 4,000 students and 5 buildings. I work in the business office, which handles anything pertaining to vendors, human resources, school finances, and more.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jungle Communications, Inc.?

We have a new administration and superintendent, so we are in the process of rebranding. We are looking to increase school spirit and student engagement.

SOLUTION

What was the scope of their involvement?

Jungle Communications, Inc. created a series of wall wraps for us. The team helped design, print, and install wall wraps for our schools. We gave them a limited number of images that they used to make a graphic. They installed three large wall wraps, one in the middle school cafeteria and two in the high school cafeteria. 

What is the team composition?

My main point of contact was Sam (Principal). I met a few other members of his staff, but I primarily interacted with him.

How did you come to work with Jungle Communications, Inc.?

We received a referral for Jungle Communications, Inc. They had worked with another organization in our network. They were able to work within our budget, which is important since we are a school, so we decided to work with them.

How much have you invested with them?

We have invested about $40,000.

What is the status of this engagement?

Our engagement with Jungle Communications, Inc. ran from April–November 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The final product is incredible, and we’re very pleased with it. We gave them very little to work with. The COVID-19 pandemic hit just as we enlisted them, so they were unable to source new images of our students.

Everything we gave them was low resolution, but they were still able to come up with an amazing design. We ended up having a small issue with the adhesive on one of the wall wraps, and they came in and replaced it right away at no charge. There have been no issues with any of the wraps since.

How did Jungle Communications, Inc. perform from a project management standpoint?

Jungle Communications, Inc. has excellent customer service. We had some time and design constraints, but they were able to work within these. Our teams largely communicated through texts, email, and phone calls.

What did you find most impressive about them?

Jungle Communications, Inc. has the talent and attention to detail to make any project a success. I was so impressed with what they were able to produce out of what we gave them.

Are there any areas they could improve?

No, I wouldn’t have done anything differently.

Do you have any advice for potential customers?

Allow them creative leeway. Giving Jungle Communications, Inc. a lot of freedom allows them to come up with a really great design. Though we had a general idea of what we wanted, we were unsure of how to translate that visually at such a large scale. Allowing Jungle Communications, Inc. to work freely on the design produced amazing results.

BACKGROUND

Introduce your business and what you do there.

I am the executive director at Lighthouse Pregnancy Resource Center. As a faith-based nonprofit, we serve people within our community who are facing or at risk for an unplanned pregnancy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jungle Communications, Inc.?

Each year we produce a testimonial video to encourage donors to contribute to our foundation. In preparation for our annual fundraising banquet, we wanted to partner with a more experienced production company that could help us elevate the quality of our videos.

SOLUTION

What was the scope of their involvement?

We brought Jungle Communications, Inc. on board to make a call-to-action video that highlights our impact on the community. After a few brief discussions concerning our immediate and long-term goals, they helped us map out the timeline and reach out to potential interview subjects.

Once we found a decent number of participants, the team at Jungle Communications, Inc. began conducting and filming the testimonials. Every detail was taken into consideration; the interviewer was assigned based on their ability to connect with our beneficiaries, and the camera crew was assembled according to their skillsets. They were able to capture a considerable amount of video footage, which they edited down to a short clip with a powerful message. Since completing the first project, they have produced several other donor videos; most of the clips range from 3 – 10 minutes in length.

What is the team composition?

The CEO at Jungle Communications, Inc. serves as our main point of contact, but Leslie (Office Administrator, Jungle Communications, Inc.) acts as a liaison when he is not available. On the set, Sam, Byron, and Jason (Video Professionals, Jungle Communications, Inc.) operate cameras and administer interviews behind the scenes.

How did you come to work with Jungle Communications, Inc.?

A friend of our ministry was aware of our ambitions to improve the quality of our fundraising videos, so they connected us with Jungle Communications, Inc.

What is the status of this engagement?

Our partnership with Jungle Communications, Inc. began in January 2018. The first video was released in March 2018, but they have continued to work with us for future projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Jungle Communications, Inc. captured a compelling story that reflects our mission and the people that we serve. The new and improved testimonial videos are the greatest assets to our fundraising efforts. At the end of our banquet, we asked our guests to write down the event highlights that influenced them to give to our cause – an overwhelming majority mentioned the video.

How did Jungle Communications, Inc. perform from a project management standpoint?

Although we did not allow them much time to prepare the first video, they managed to deliver incredible work within the strict timeline. In addition to their internal efficiency, they helped our team stay on track. Communication was vital to our progress. We have an annual debriefing in-office, but most of our correspondence is done via phone and email.

What did you find most impressive about them?

Jungle Communications, Inc. only takes on projects that they genuinely care about, and their investment shows in the quality of the final product. To our surprise, their CEO attended our fundraising event to support our cause and witness the audience’s response to their work. Everyone within their team is driven to succeed, but they are also pleasant to work with. The camera crew made our interview subjects feel comfortable enough to share their unfiltered story.

Are there any areas they could improve?

It would be nice if we could utilize the content that is not shown in the main video.

Do you have any advice for potential customers?

Creating a video is a significant investment of valuable time and resources, so it is essential to be prepared at each stage. Having a fully-developed vision will be beneficial for all parties involved.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO and senior pastor of Calvary Chapel. We run a bible institute, a radio ministry, and a mission outreach program.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jungle Communications?

I reached out to Jungle to help us conduct a marketing campaign in response to an atheist billboard campaign in New York. We wanted to let locals, especially in the Staten Island borough, know that faith in God is just as robust in their area as atheism is. 

SOLUTION

What was the scope of their involvement?

Jungle helped guide us through the entire marketing campaign, brainstorming ideas for the best ways to respond to atheism advertisements with pro-faith advertisements. They purchased billboard ads, created literature, and enabled us to buy a long-term ad on the Staten Island ferry. They also designed and developed a website, including the overall branding and featured video content. They continue to manage our website and provide support at events as needed.

What is the team composition? 

I worked closely with Sam (CEO, Jungle Communications), along with various people on his team, including designers, videographers, and advertising specialists. 

How did you come to work with Jungle Communications?

Sam attended one of the classes I taught in Manhattan, and we developed a personal relationship from there. I'd also reached out to him numerous times in the past for marketing advice, so I reached out to him as soon as the project presented itself.

How much have you invested with them?

We spent a little over $50,000, but it felt as if we got $100,000 worth of deliverables. 

What is the status of this engagement?

We ran the campaign for 120 days per their recommendation from January–April 2010.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Jungle's marketing strategy helped us effectively communicate our message, reaching huge numbers of New Yorkers in the process. We've received a lot of positive feedback from within our community who have felt inspired by the campaign overall. It was money well spent. 

How did Jungle Communications perform from a project management standpoint?

Sam was great throughout the process, providing a lot of personal attention that included educating us and making himself available to answer any questions. Even though we didn't have a huge budget, they treated us with the same attention as any one of their clients. They were very accessible and timely in communications; I have no complaints. 

What did you find most impressive about them?

Sam's expertise in advertising is very impressive; not only does he know where to buy, but also when to buy in order to be the most effective. He's not looking to just throw money at a problem; he was strategic about maximizing our investment. 

Are there any areas they could improve?

I can't name a specific area for improvement. Even though they're a small firm, it doesn't feel like it. I wouldn't change anything about our relationship. 

Do you have any advice for potential customers?

Be open to their feedback and guidance, because they'll be able to apply their expertise and exceed expectations.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and senior partner of Daniel Buttafuoco & Associates, LLP, a personal injury law firm. We handle serious injury cases in all 50 states.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jungle Communications, Inc.?

We needed help with branding and advertising.

SOLUTION

What was the scope of their involvement?

They’ve been marketing my personal injury practice with various media campaigns, internet, social media, e-blasts, newsletters, radio, television, and print. We do multilingual ads in Korean, Spanish, and English.

I also have a nonprofit company called The Historical Bible Society. I do presentations regarding the history of the bible. I wrote a book about the New Testament which Jungle Communications, Inc. helped me to publish. They got it edited for me and got it printed. It’s doing very well. They also arranged my speaking engagements and events. They set up a booth, and I sell books. We do the ministry all pro-bono. For one engagement, they also arranged a video team and we made a great video.

They did the firm’s web design and development and they do community outreach as well. They talk to people directly on my behalf. I give talks to pastors. Pastors are key for me because when somebody gets seriously hurt, one of the first people they involve at the bedside in the hospital is their pastor. Pastors feel comfortable recommending me because I have a master's degree in theology.

What is the team composition?

I work directly with Sam and five other people. He hires several other people on a case-by-case basis.

How did you come to work with Jungle Communications, Inc.?

I used to do my own advertising directly. Their owner realized that I was going direct and approached me and said he could do better for me by negotiating. The first time he approached me, I blew him off. Finally, I went with them, and now I wish I had done it sooner.

How much have you invested with them?

We’ve spent over $1 million.

What is the status of this engagement?

We started working together in 2004 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I get good value and efficiency for what I’m spending. If there are good promotions on advertising, Sam will grab them for me. For example, we got some billboards for practically nothing, whereas sometimes they’re $1,000/month. They’ve gotten us some big cases. I’ve got a case in Iowa that just settled for $3 million and a case in Chicago that settled for $30 million. We’re hitting every form of media that we can. I had one client come in to see me and said, “This has to be God because I heard your commercial on the radio. I called my pastor after I was hurt and he told me to call you. Then, the lady sitting next to me in the pew referred me to you. Then, the nurse in the hospital referred me to you.”

We have pens that we give out. They do a great job getting our brand out there. Sam is a friend at this point; I see him so much. My book sold out twice on Amazon, and I just sold 100 books last Sunday. I’ve been interviewed 74 times so far includingThe Eric Metaxas Show. I’ve become somewhat of a phenomenon in the Christian and legal community. We handle all the serious injury cases for a lot of people.

How did Jungle Communications, Inc. perform from a project management standpoint?

Project management is great. We communicate via email, texts, and phone calls. Their team is highly accessible and I call and speak to them all the time. 

I ran out of books the other day because we sold so many. Sam arranged for us to get two cases of books right away so I could keep selling them.

What did you find most impressive about them?

They’ve done extremely well separating me from other businesses. It’s not a cookie cutter campaign. Everything is custom-made. Their ads are highly creative.

Are there any areas they could improve?

No, I can't name anything specific.

BACKGROUND

Introduce your business and what you do there.

Since 2003, I’ve been the communications director of Times Square Church in New York. I take care of all of the marketing, PR [public relations], and advertising.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jungle Communications?

We go to them anytime that we need to promote an event or initiative in New York. As a non-profit, we can’t spend full rate on billboards or subway campaigns.

SOLUTION

What was the scope of their involvement?

Jungle is our agency of record for advertising, and they have been our partner in every sense of the word. They’ve negotiated radio, subway, and billboard advertising for large-scale events, including a massive prayer meeting in Times Square. They use their relationships with Christian media for our PR and event coverage. Aside from straight advertising, they’ve negotiated partnerships for us, including a contract with the NY Mets to do a Faith Day at Citi Field. For projects like Prayer in the Square, they’ve connected us with other churches to get them involved.

Jungle helped with the negotiation for a couple of Google AdWords campaigns. They also monitored the results and assigned the budget, which was critical. The first focused on a half-hour video we produced about Marc Gastineau, a former football player and one of our congregants. The video featured the story of how he became a Christian. The second campaign was for our pastor’s radio program.

Recently, we had a successful social media and radio campaign for a dramatic production we did in October. We did a live interview and presented an excerpt from the play. Aside from negotiating a posting on the radio station pages, Jungle also served as the admin, which allowed them to control the process and meet our goals.

What is the team dynamic?

I mostly work with Sam Mikhail [CEO, Jungle Communications], who is a genius. I’ve also collaborated with the people who worked on the latest social media campaign.

How did you come to work with Jungle Communications?

Given our founder’s background, I believe we found them on the radio.

How much have you invested in them?

They are considerate of us because we are a non-profit.

What is the status of this engagement?

Our church has been using them as far back as 1999, years before I came on board. The work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We love working with them. Not only are they experts at what they do, they have a great network and have always negotiated excellent deals. They are our only advertising agency because of their strong partnerships in the Christian community, which allows them to understand where we are coming from and how we need to work. This has been a critical element in our relationship with them.

Because of Jungle’s relationships, we’ve had some great billboard campaigns that we would never have been able to afford otherwise. At times, the billboard deals have been unbelievable. They even got us a billboard right beside Port Authority on a remnant deal for a very good price.

Our latest campaign did very well and brought attention to the play. Since Jungle was managing the campaign and pushing it as needed, our social media reach was greater. We would do it again in a second. I wish Sam had negotiated the contract with Mets—it wasn’t half as good. If we do it again next year, he will be actively involved because he knows how to get us exactly what we need.

How did Jungle Communications perform from a project management standpoint?

They are generally responsive, and we’ve never had issues with communication. Sometimes they don’t reply as fast as I expect, but they’re not aware of the rush we’re in. When we work with Sam, projects often get extended a little for one reason or another. However, they are always willing to help even on a tight deadline.

What did you find most impressive about them?

Our weakness is that we can be very last minute. Jungle’s strength is that I can call them 1–2 weeks before the deadline, and they can still work with us. They are creative about how we can leverage and maximize our resources.

Are there any areas they could improve?

I haven’t experienced any.