Havas Digital Kyiv

BACKGROUND

Please describe your company and position.

I am the Marketing communications expert of Vodafone Ukraine.

Describe what your company does in a single sentence.

Vodafone Ukraine is a telecommunications company providing mobile and fixed-line services in the Ukrainian market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Havas Digital Kyiv to accomplish?

• Content Creation & Video Production for our social media
• Creative Ideas for influencer collaborations

SOLUTION

How did you find Havas Digital Kyiv?

Referral

Why did you select Havas Digital Kyiv over others?

• High ratings
• Great culture fit
• Company values aligned
• Great portfolio

How many teammates from Havas Digital Kyiv were assigned to this project?

10-18

Describe the scope of work in detail. Please include a summary of key deliverables.

We have often worked with Havas Digital on generating creative ideas for videos in digital and blogger collaborations. Havas has been creating SMM content for our business units on a daily basis. 

In our most recent project where we were sponsoring Eurovision, we engaged Havas to effectively communicate the campaign idea through bloggers. The Havas Digital team compiled the list of relevant bloggers/celebrities, proposed original ideas for integrating the KOLs into the content, supervised all legal aspects, and ensured the publication of all content within our designated timeline. 

Another project involved creating a video for our company’s birthday to share with a broader audience. Havas Digital took charge of developing a creative idea and did art direction according to our brand book, proposed a detailed storyboard, and successfully executed the production.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• KPI Performance: Across the projects involving investors, we consistently achieved great results, with an average KPI performance ranging from 95% to 110%. 
• High Engagement Levels: The creative content developed by Havas generated a high level of engagement with our target audience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Havas Digital's project management style was efficient and adaptable. The Havas team was always responding promptly and embraced quick turnaround times. Their commitment to weekly status updates kept our projects on track, showcasing a dedication to effective communication and flexible task management that contributed to our overall success.

What was your primary form of communication with Havas Digital Kyiv?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They had a great team with a creative approach and imaginative thinking. They came up with amazing ideas for our videos and influencer collaboration.

Are there any areas for improvement or something Havas Digital Kyiv could have done differently?

Nothing comes to my mind at the moment.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of CTRL/ART/D

Describe what your company does in a single sentence.

CTRL/ART/D is a web3 studio

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Havas Digital Kyiv to accomplish?

• Improving the effectiveness and efficiency of our PPC campaigns through optimization techniques
• Developing and implementing a comprehensive digital marketing strategy that aligns with our business objectives and help us achieve measurable results

SOLUTION

How did you find Havas Digital Kyiv?

Online Search

Why did you select Havas Digital Kyiv over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Havas Digital Kyiv were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Havas Digital provided a comprehensive PPC optimization service to our company. The scope of work included an initial audit of our existing campaigns, followed by the development and implementation of a customized optimization strategy. Key deliverables included keyword research, ad copy creation and testing, bid management, and ongoing monitoring and analysis of campaign performance. Throughout the process, Havas Digital provided regular updates and reports to keep us informed of progress and results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. By optimizing our ad copy and targeting, we were able to achieve a higher CTR, indicating that our ads were more relevant and appealing to our target audience. 
2. Through effective bid management and optimization techniques, we were able to lower our CPC, resulting in cost savings for our campaigns. 
3. By improving the quality and relevance of our ad campaigns, we saw a significant increase in the number of conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Havas Digital 's project management was excellent throughout our engagement. They were highly responsive to our needs and requests and consistently delivered items on time and within budget. Their team provided clear and regular communication, keeping us informed of progress and next steps, and were always available to answer any questions or concerns we had.

What was your primary form of communication with Havas Digital Kyiv?

Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed by their professionalism and attention to detail, which helped us feel confident in their ability to deliver high-quality results. Overall, we had a very positive experience working with Havas Digital and felt well-supported throughout the project.

Are there any areas for improvement or something Havas Digital Kyiv could have done differently?

At first it may seem that the price is slightly high, but the result is fully justified.

BACKGROUND

Please describe your company and position.

I am a department specialist at Heel

Describe what your company does in a single sentence.

Heel pharmaceutical company specializing in natural medicines.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Havas Digital Kyiv to accomplish?

• Develop a non-typical Traumeel campaign and focus the audience on two forms of the product - ointments, and gels

SOLUTION

How did you find Havas Digital Kyiv?

Other

Why did you select Havas Digital Kyiv over others?

Company values aligned

How many teammates from Havas Digital Kyiv were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In the Traumeel S campaign, we analyzed insights based on already existing consumers, we filmed our own video story for each behavioral pattern, and allowed the audience to recognize themselves in this story. We targeted an audience that is as similar as possible to our buyer, and thus scaled the campaign with maximum efficiency at minimum cost.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Consumer growth was 23%, which is the largest growth rate among all key players
• Award at the Effie Awards Ukraine 2021 in the category: Reaching the target audience in a media campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the Havas Digital Kyiv team responded quickly to all our requests

What was your primary form of communication with Havas Digital Kyiv?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

team

Are there any areas for improvement or something Havas Digital Kyiv could have done differently?

no