Top Micro Influencer Marketing Agencies in the United Kingdom
From London’s creator economy to Manchester’s fast-growing startup scene and Edinburgh’s creative tech ecosystem, the UK is a standout market for micro influencer marketing. Micro creators often deliver higher trust and engagement at efficient costs across platforms like TikTok, Instagram, YouTube, and Twitch.
On Clutch, you can compare verified UK agencies by ratings, case studies, industry focus, and budget to find a partner who fits your goals and complies with the UK’s ASA/CAP Code, CMA guidance, and GDPR. Use filters for platform expertise, campaign types (gifting, paid, affiliate), and sectors—from beauty and fashion to gaming, fintech, and e-commerce—to quickly shortlist qualified partners. Browse related directories:
• Top Micro Influencer Marketing Agencies
• Micro Influencer Marketing Agencies in London
• Micro Influencer Marketing Agencies in Birmingham
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UndisclosedUndisclosed10 - 49London, England
Services provided
Focus Areas
BIG little London is a London, England-based branding firm. The team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Chelmsford, England
Services provided
Focus Areas
Webwax Ltd is a social media marketing firm. Located in Chelmsford, England, their small team provides Social Media Marketing and Email Marketing. The firm was established in 2012.
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UndisclosedUndisclosedFreelancerLondon, England
Services provided
Focus Areas
Launched in 2022, WeAutomate The World is a small social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerRuislip, England
Services provided
Focus Areas
GCC Treasures is a Content Marketing company. The team is in Ruislip, England, and their services include Content Marketing and Video Production.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 United Kingdom Micro Influencer Marketing Companies
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$5,000+$50 - $99 / hr250 - 999London, England
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing25% Micro-Influencer Marketing90% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Social Media Marketing25% Micro-Influencer Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Manchester, England
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing25% Micro-Influencer Marketing90% Other -
$1,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
25% Social Media Marketing25% Micro-Influencer Marketing75% Other -
$10,000+$50 - $99 / hr10 - 49London, England
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
20% Social Media Marketing25% Micro-Influencer Marketing80% Other -
$5,000+$150 - $199 / hr50 - 249Nottingham, England
Ability to deliver
34.5/40.015.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
10% Social Media Marketing50% Micro-Influencer Marketing90% Other -
$10,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
32/40.015.6/20 Reviews9/10 Clients & Experience7.4/10 Market PresenceService focus
75% Social Media Marketing25% Micro-Influencer Marketing25% Other -
$5,000+$100 - $149 / hr10 - 49Lancaster, England
Ability to deliver
37.3/40.018.8/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
15% Social Media Marketing25% Micro-Influencer Marketing85% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
34.4/40.015.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
25% Social Media Marketing30% Micro-Influencer Marketing75% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Social Media Marketing25% Micro-Influencer Marketing80% Other -
$1,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
10% Social Media Marketing10% Micro-Influencer Marketing90% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37/40.017/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Social Media Marketing20% Micro-Influencer Marketing90% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
34.9/40.016/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
20% Social Media Marketing25% Micro-Influencer Marketing80% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
10% Social Media Marketing25% Micro-Influencer Marketing90% Other -
$1,000+$50 - $99 / hr50 - 249London, England
Ability to deliver
34.1/40.018/20 Reviews9.8/10 Clients & Experience6.3/10 Market PresenceService focus
15% Social Media Marketing25% Micro-Influencer Marketing85% Other -
Undisclosed$50 - $99 / hr10 - 49Slough, England
Ability to deliver
29.4/40.016.2/20 Reviews8.5/10 Clients & Experience4.7/10 Market PresenceService focus
40% Social Media Marketing45% Micro-Influencer Marketing60% Other -
$10,000+$100 - $149 / hr50 - 249Manchester, England
Ability to deliver
34/40.016.4/20 Reviews9.5/10 Clients & Experience8.1/10 Market PresenceService focus
10% Social Media Marketing25% Micro-Influencer Marketing90% Other -
$10,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
33.9/40.016.6/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
10% Social Media Marketing25% Micro-Influencer Marketing90% Other -
$1,000+$50 - $99 / hr2 - 9Billericay, England
Ability to deliver
31.4/40.016.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
100% Social Media Marketing25% Micro-Influencer Marketing -
$1,000+$50 - $99 / hr10 - 49London, England
Ability to deliver
31.7/40.016.2/20 Reviews9.7/10 Clients & Experience5.8/10 Market PresenceService focus
30% Social Media Marketing30% Micro-Influencer Marketing70% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.3/40.016/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
10% Social Media Marketing25% Micro-Influencer Marketing90% Other -
$1,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
33.4/40.017.8/20 Reviews9.8/10 Clients & Experience5.9/10 Market PresenceService focus
15% Social Media Marketing25% Micro-Influencer Marketing85% Other -
$10,000+$150 - $199 / hr50 - 249Leeds, England
Ability to deliver
32.5/40.016.2/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
15% Social Media Marketing25% Micro-Influencer Marketing85% Other -
UndisclosedUndisclosed10 - 49London, England
Ability to deliver
33.9/40.017/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
15% Social Media Marketing15% Micro-Influencer Marketing85% Other -
$1,000+$25 - $49 / hr10 - 49Countesthorpe, England
Ability to deliver
31.6/40.018.4/20 Reviews6.4/10 Clients & Experience6.8/10 Market PresenceService focus
25% Social Media Marketing25% Micro-Influencer Marketing75% Other -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
32.1/40.015.8/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
10% Social Media Marketing40% Micro-Influencer Marketing90% Other -
$5,000+Undisclosed10 - 49London, England
Ability to deliver
30.2/40.016.2/20 Reviews9/10 Clients & Experience5/10 Market PresenceService focus
35% Social Media Marketing25% Micro-Influencer Marketing65% Other -
$1,000+$50 - $99 / hr2 - 9Leeds, England
Ability to deliver
33.9/40.016.2/20 Reviews8.4/10 Clients & Experience9.3/10 Market PresenceService focus
10% Social Media Marketing20% Micro-Influencer Marketing90% Other -
$5,000+Undisclosed50 - 249Colchester, England
Ability to deliver
32.1/40.016.8/20 Reviews8.3/10 Clients & Experience7/10 Market PresenceService focus
10% Social Media Marketing25% Micro-Influencer Marketing90% Other -
$5,000+$50 - $99 / hr10 - 49London, England
Ability to deliver
32.8/40.017.2/20 Reviews9.9/10 Clients & Experience5.7/10 Market PresenceService focus
10% Social Media Marketing25% Micro-Influencer Marketing90% Other
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UK Micro Influencer Marketing FAQs
Working with a UK agency gives you local market fluency, up-to-date compliance with ASA/CAP and CMA rules on disclosures and endorsements, and access to established relationships with UK creators. Teams on the ground can source authentic talent in cities like London, Birmingham, Manchester, Leeds, Glasgow, and Edinburgh—aligning dialect, culture, and regional interests with your brand.
Additionally, a UK-based partner also understands seasonality and major cultural moments (e.g., London Fashion Week, Premier League, festival season) that can power timely campaigns. You’ll benefit from aligned time zones for faster approvals, easier product seeding, and smoother creator payments and contracts governed by UK law.
Budgets vary due to factors like scope, platform, creator tiers, and usage rights. Based on Clutch’s recent pricing data, clients can expect costs to range:
- Retainers: £3,000 – £12,000 per month for ongoing strategy, sourcing, management, and reporting.
- One-off campaigns: £5,000 – £50,000+ depending on the number of creators, deliverables, and paid amplification.
- Creator fees (typical micro range, 10k–100k followers): ~£100 – £750 per post, higher for video, exclusivity, and whitelisting.
- Add-ons: Content usage rights, paid boosting/whitelisting, and affiliate tech can add 10%–30%+ to costs.
Keep in mind that pricing depends on deliverables, category, and performance model. Make sure to ask agencies to itemize creator costs, media spend, platform fees, and margins.
- E-commerce and DTC (fashion, beauty, skincare, haircare)
- Food and beverage, hospitality, and travel
- Sports, fitness, and wellness
- Gaming and esports (strong creator base in the UK)
- Fintech, insurtech, and broader financial services (London hub)
- Home, interiors, and sustainable living
- Education and edtech
- Health care and pharma (with strict compliance workflows)
Many firms offer niche vertical squads—for example, beauty creators activated around retail launches, or gaming talent for live streams and Twitch integrations.
Outline your project’s specific objectives and requirements to guide your search criteria. Then, follow these 5 key steps to narrow your options:
- Check platform and category fit – review case studies by vertical and channel (TikTok, IG, YouTube, Twitch).
- Ask about creator sourcing and vetting – fraud detection, audience authenticity, UK demographics, brand safety.
- Clarify compliance – ASA/CAP disclosures (#ad), CMA guidance, GDPR-compliant data handling.
- Understand rights and amplification – usage terms, whitelisting costs, and paid media capabilities.
- Assess their reporting stack – dashboards, sales attribution (promo codes, affiliates), and incrementality measurement.
Use Clutch filters to shortlist by budget, industry, and services, then compare verified reviews and work samples.
- Guarantees of viral results or follower growth
- No clear stance on ASA/CAP or CMA compliance and disclosures
- Limited fraud checks (fake followers, engagement pods) or no brand safety screening
- Vague pricing, unclear margins, or no separation of creator fees vs. agency fees
- Weak reporting and no attribution beyond vanity metrics
- Overreliance on one platform or mega-lists with little segmentation
- Missing contracts for usage rights, exclusivity, and whitelisting
- Inability to discuss data privacy and GDPR standards
It’s essential to partner with a capable, trustworthy, and experienced team. Make sure you’re thorough when assessing potential teams so you don’t miss any of these red flags.